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CSCOOP Talk
Robert Mao
2011.2
Agenda
Startup A life experience, not just a business…
LBS A layer, not just features…
LOCQL A Location Based Q&A service
S
Startup A life experience, not just a business…
Entrepreneurship
Startup is a life experience…
This is what you expect your startup experience will be…
This is what actually happen…
This is what actually happen…
This is what will actually happen…
S Idea doesn’t matter, people does
SBuild something that really standout
from others
SCatch the wave! Timing matters.
S
Location Based Service A layer, not just features.
LBS
LBS Location Based Service
Location Determinate Technology
Location based
Applications
Location Enabling Platform
LBS
LBS Location Based Service
Location Determinate Technology
Location based
Applications
Location Enabling Platform
Manual
oUser input
oBar code scanning
Automatic
oGPS
oA-GPS
oCell tower
oWiFi
oIP based
oRFID
Companies
oGPS chips
oSkyhook
LBS
LBS Location Based Service
Location Determinate Technology
Location based
Applications
Location Enabling Platform
•Google Map
•Bing Map
•Indoor maps
•Google Place API
•SimpleGeo.com
•Yahoo! Fire eagle
•…
LBS
LBS Location Based Service
Location Determinate Technology
Location based
Applications
Location Enabling Platform
Foursquare
Gowalla
Whrrl
Urbanspoon
UrbanQ
Yelp
Where.com
Starbucks!
Google Latitude
Google Places
…
LBS Patterns
S I want to find where I am and how to get somewhere…
Waze
LBS Patterns
S I want to find nearest xyz…
LBS Patterns
S I want to find my friends or tell my friends where I am…
LBS Patterns
S I want to find things my friend like / share things I like to
friends…
LBS Patterns
S I want to explore or discover new stuff…
Your startup
LBS Patterns
S I want to meet strangers or make new friends…
Your startup
LBS Patterns
S I want to meet / discover / talk to people nearby…
Your startup
LBS Patterns
S I want to express my opinions about a place…
LBS Patterns
S I want to play a game…
LBS Patterns
S I want find local news / deals / coupons / …
Your startup
LBS Patterns
S I want to track my phone / kids / pet / …
LBS Patterns
S I want to show off my xyz…
LBS Patterns
S I want to find answers on places…
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LOCQL Location Based Questions & Answers
What we do
LOCQL is a location based question and answer
service that help people find answers on places.
“I just moved to Seattle area for Microsoft, which neighborhood shall I
live and which school should my kids go? ”
“ I have a free weekend in Paris during my business trip, what are the top
places I should visit in just 2 days? ”
“I am visiting Shanghai next week and would wish talk to some local
Internet entrepreneurs, who should I talk to ?”
Market
S 53% of mobile searches on Bing have a local intent. [1]
S 20% of all searches on Google are related to location [2]
S Over 40% questions on vark.com (now a part of Google) related to location[3]
S Over 45% question on Yahoo! Answer’s specific categories are related to locations
S 1 Billion answers has been collected in Yahoo! Answers since 2005. [4]
Competition
S Old school question and answer sites
S Yahoo! Answers
S Answers.com
S Ask.com
S New social question and answer sites
S Quora.com
S Vark.com (now a part of Google)
S Facebook questions
S None of our competitors build solution and algorithm to focus on the geo-location based search
S Our unique solutions
S All questions and answers are geo-tagged and geo-searchable
S Automatically filtering questions and answers for users based on the relevance to the places
S Leverage Social Networks and LBS to help indentifying:
S Who are the best persons to ask?
S Which answer shall I trust?
Roadmap
Private beta (2010 Winter)
- Limited users for improving UX
Public beta (2011 Spring)
- Social features kick in
- Grow user base and data set
Mobile Apps (2011 Summer)
- Grow user base and data set
Machine learning algorithm kick in (2011 Winter)
- Improve the relevance and response of search
S Growing strategy
S Focus on the user experience and the differentiations
S Data driven decision making: analytics/experiments on almost everything
S Introduce machine learning engine to improve the relevancy once our data set is big enough.
S Growing from key areas one by one (quick by not rush)
S Lower operation cost by design excellence
Need LOCQL invitation?
S Follow us and retweet: www.twitter.com/locql
Thanks!
S Contact
S Phone: (707)33LOCQL / (707)-335-6275
S www.LOCQL.com
