Marketing

@toppercool

Introduce to Location based services

• It’s not the new thing

Modern Location based services technology

How location based service workGPS GPS • Massive drain battery• Enable fake check-in • Fail indoor and urban areas• Not portable , most other non phone device• Slow search signal

Cell – Tower TriangulationCell – Tower Triangulation

• Work with any phone • Accuracy depending on number of cell tower in areas• Not portable to other non phone devices• Requires carrier subcription

Wi-fi hotspot locator

• 10-30 m. location granularity• Fail while moving • No global standard

How location Based service worked

Type of LBS

1. Geo – Location Based service

• Google map • Google hotpot • Bing Map ( by Microsoft)

2. Location Based gaming

• Foursquare • Gowalla (Shutdown service in Jan.2012)• SCVNGR

3. Location based social network

• Path• Quipster• Google latitude

• Royalty building tools• Pull nearby customer• Discovery and sharing • Driven sell or in store traffic• Customer monitoring Physically , comment in real-time • Geo-location your business in online map service

• People value privacy

• People are beginning to experience ‘check-in fatigue• Little number of user comparing with other SM• Limited for some user

Demographic of Location based service user Demographic of Location based service user

Big spender

Perfect Match for your business Perfect Match for your business

Suite for any business Integrate with Google search result integrated with Google Place

Google Places

What is foursquare What is foursquare

• Geo-location based gaming• No.1 in Check-in service • Approximately 15 M. user in Thailand +200k. • Merchants dashboard • Business Platform ready

With Foursquare

Claim your venueDo promotion

Business dashboard

Location Based Marketing Tactic

1. Check-in

4. Map

2. Rewards

3. Search nearby

for bizWhy foursquare

• More than +200k. user in Thailand• Merchants dashboard • Business Platform ready • it’s Fun

How to get start

- Register on fouresquare.com- Add your places /business to 4Sq. - Claim your venue- Create special

• Check-In Special• Loyalty Special • Mayor special

- Use dashboard analytics

Brick and mortar

Brand

-Register on fouresquare.com- Create Brand Page - Recommend - Integrate with website or social media - Get follower

The 5 I’s Process

clear objectives, and LBM tools

create your place claiming venue

Rewards your customer Bring new customer Retain existing customer

Promote to fan , follower , customer

Analytic data Demographic visitor

LBM framework 7 F’s Model

Location based marketing case study

- Drive sell / increase store traffic

- Loyalty program

- Mayor special

- How Branding with foursquare

Foot Traffic boost up 33 % on 4SQ. day

• Campaign take advantage in 4 Sq. 16/4• Free 100 gift card 5 $ and 10 $ for dinner • Campaign spend 1000 $ • 50 Blog article and 600,000 new Fan and follower

• Lot of rewards 10,000 Pillow • Very easy to join only 1 Check in• 20 Specific branch • Long enough period February 11, - February 28, 2011• Brand awareness • Go viral Talk of the town

• Event Promoting • Draw prospect to selling space • Awards to exiting customer to make Loyalty• Increase Fan or Follow in other social media

• Mayor special offer• Specific Location • Continuing program

Foursquare special

Anatomy of foursquare brand page

cover banner

Brand infoFollower

Photos

Brand TIPs

Monitoring Tips from your visitor

free customer survey from real customer