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LOCATION STRATEGY
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SOLVING FORYOUR CHALLENGES
How large can we grow in a market?
How does the quality of the talent compare to other markets?
Where should we be located to best attract and retain talent?
Where is the underlying talent within our existing locations?
How can I significantly reduce operating costs across our portfolio?
How do I build a portfolio strategy around our needs for talent?
WHAT ISLOCAT ON STR TEGYLocation strategy involves a big-picture view of a client’s global (or sometimes regional/national) geographic deployment, ensuring maximum alignment of the operation’s most critical strategic objectives with the enterprise-wide real estate portfolio.
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HOW WE CAN HELPOUR SERVICES
NEW LOCATIONS
SELF-SERVE ANALYTICS
EXISTING LOCATIONS STRATEGY
MARKET ASSESSMENTS & DEEP DIVES
TRANSACTION SERVICES
ECONOMIC INCENTIVES
Create a roadmap for your portfolio based on the various strengths and weaknesses across your locations or
newly acquired sites.
Understand the skill depth, growth potential and competitive
positioning for a market.
Identify the optimal markets for your operation including skill
depth, cost, education, cost of living, scalability, competition,
quality and economic incentives.
Utilize our award-winning Global LaborView application
to evaluate locations or scenarios real-time to provide rapid decision
support for your business.
We provide transaction implementation including Financial Analysis and Lease
Negotiation. In addition, Identify plug & play and back office / Flex space, Build-to-Suit, Class A office space, and Vacant Facilities.
Assist clients in reducing costs associated with company expansions,
consolidations or relocations by securing federal, state, local and other
economic development incentives.
LOCATION STRATEGY
EXECUTION
STRATEGY ANDEXECUTI N
PROJECT DIAGNOSTICS Project objectives, criteria and timeline set
• Complete Project Profile Questionnaire• Build Labor Profile• Review Labor Profile with Client
for approval
STATISTICAL ANAYSISIntelligent interpretation of data for comparability across markets
• Build benchmark Analysis Model• Score & rank 7,000+ markets based on
labor profile criteria and weights• Incentive opportunity assessment on
top markets• Real estate availability
DETAILED LABOR & INCENTIVES ANALYSISOverlay qualitative research to validate market viability
• Competitor analysis• Compensation analysis• Market interviews• Labor Sustainability & Scalability• Market Heat Mapping• Final Rankings & Recommendations• Gather Initial Incentive Offers• Real estate option surveys
FINAL INCENTIVES NEGOTIATION Concise executive reporting and recommendations
• Develop negotiating strategy• Arrange NDA’s w/ government agencies• Economic Analysis & opportunity letters• Cash flow analysis and incentives summary• Best & final• Applications• Finalize agreements
REAL ESTATE NEGOTIATIONFinal location selected
• Conduct Market Surveys• Short list options• Tour short list• Submit RFP’s and LOI’s• Conduct Financial Analysis• Finalize deal terms• Negotiate/finalize lease agreement
• Coordinate market tours in shortlist markets. Meet with: - Economic investment agencies - Colleges - Employers - Recruiting firms - Tour real estate
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NATIONALTRANSACTION EXPERTS
Our proprietary database of available Plug & Play / Vacant Call Centers is the most extensive across the country and offers unparalleled advantage of off-market opportunities for our clients. With more than 3,000 available real estate options, we’re able to ensure a speed to market delivery that is unmatched by our competitors. We also gather updates on available back office/Flex space, Build-to-Suit, Class A office space, and vacant retail space that can be retrofitted to meet the needs of your unique operations.
VANTAGETechnology is only as effective as the quality of data that fuels it and the expertise of the organization that leverages it. CBRE’s technologies power superior outcomes for every client we serve.
FLOORED PLANSQuickly create customized test fits, providing tenants with options, possibilities and key space-specific information for making better-informed decisions.
KAHUAUtilize paperless document management, via a secure online environment, to provide instant access to project team members in file formats such as MS Office tools, AutoCAD, digital photos, and more.
PORTFOLIO OPTIMIZERTechnology database solution for Lease Administration. The central repository for property information and will track and provide all information on our client’s lease and owned detail.
TRANSACTCentralize transaction management tasks in one easy-to-use tool.
DIMENSIONSDevelop interactive maps, virtual site and property tours, and 3D market overviews with the latest data sets.
SEQUENTRATechnology database solution for Lease Administration. The central repository for property information and will track and provide all information on our client’s lease and owned detail.
COST LABAn online tool that enables professionals to forecast operating and maintenance costs across every commercial asset type and provides a defensible method for estimating the costs of specific client facilities.
GLOBAL LABORVIEW Plan expansion and/or growth scenarios through focused market scalability analysis and monitoring of competitive market activity by city. Create customizable side-by-side, skill-based comparativemarket scoring reports.
WA
OR
CA
NV
AZ
UTCO
NM
TX
OK
KS
NE
SD
ND
MN
IA
IL IN OH
PA
MINY
VTNH
ME
WI
MO
AR
LA
MS AL GA
SC
NCTN
KY
WVVA
FL
MT
IDWY
DCMDDE
NJ
CT
RI
MA
s
Source: Labor Analytic
TRANSACTIONS BY STATE≥50
11-49
6-10
2-5
0-1
Since the start of our practice group in 1995 our team has completed hundreds of cross market real estate transactions. We combine the detailed requirements from our client diagnostic phase with the dynamics of the real estate market to achieve your objectives at the lowest possible cost.
T O T A L C O N S I D E R A T I O N - $ 1 . 3 B I L L I O N
COMPLETED TRANSACTIONS
LEASING SALES
10M 905,297 SF9,114,378 SF
Total Square Footage
NATIONAL REAL ESTATE TRACKING
CBRE TECHNOLOGY TOOLS
5 Year Total: (1/1/2015 – 12/31/2019)
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CLIENT OUTCOMES
525k SF Located in Irving, TX
2,400 Jobs
10M Economic Incentives Package
$25M in annual labor savings
Our Transaction Management experts delivered a holistic labor and real estate approach to identifying a new customer service location.
95k SF “Plug & Play” Rio Rancho, NM
$5M Capital Investment
$9M Economic Incentives Package
Teleperformance needed to identify top locations in the US for a new customer operations center that could sustain more than 500 positions without increasing operating expenses.
100,920 SF Located in El Paso, TX
1k Jobs
$22M
450k SF Located in Dallas/Fort Worth, TX
3k Jobs
$2.6M Tax Abetment Savings over a 10-year period
We are a team of experienced advisory and real estate professionals – each with distinctive skill sets – collectively deliver unsurpassed results for our clients. With proficiency in the Americas and other labor markets, we identify advantages aligned with each client’s workforce needs.
MEET OUR TEAM
Jim Trobaugh Chris Hook Mark Seeley Kristin Sexton
Brian Allen
Maggie Niescher
Yazmin Ramirez
Arpan Barua
Stephen Fleetwood
Michael Conner
Kevin Major Nick Jusczak
Taylor Hick
Renata Pina
Courtney Luedemann
Valentin Hernandez
Brandon Brady
Steve Guerrero Chris Volney
Vince GiovanniniGreg Hayes
EXECUTIVE OVERSIGHT
TRANSACTION MANAGEMENT
RESEARCH & DATA ANALYTICS
EXECUTIVE ADMINISTRATION & BUSINESS DEVELOPMENT
LATIN AMERICA LOCATION ADVISORY
APAC LOCATION ADVISORY
EMEA LOCATION ADVISORY
LOCATION STRATEGY CONSULTANTS
Eric Stavriotis
Joe Dunlap
LOCATION INCENTIVES
SUPPLY CHAIN/INDUSTRIAL
The intel of our market experts and unique insights of our specialized professionals synchronize regularly, giving our team access to the most in-depth, up-to-date market information available anywhere.
We conducted an analysis spanning more than 16,000 jobs and dozens of skill sets, culminating a strategic roadmap and scenario analysis of existing and greenfield solutions.
Uber’s real estate and strategy team engaged us to advise on a national location strategy to support its rapid growth.
28k SF Located Dallas/Plano, TX
400 Jobs
$1.5M Labor Cost Savings
$1.8M Economic incentive package
Peloton engaged us for a location strategy to identify several market options for the company’s first member support hub outside of their New York City headquarters.
$71,666 in property tax rebates over five years
$5.6Min total labor cost savings over the 10-year lease period
Transaction value added over 10-year lease period
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JIM TROBAUGHExecutive Vice President+602 735 [email protected]
TAYLOR HICKAssociate+602 735 [email protected]
MARK SEELEYExecutive Vice President+602 735 [email protected]
KRISTIN SEXTONSenior Vice President+602 735 [email protected]
CHRIS HOOKExecutive Vice President+602 735 [email protected]
MIKE CONNERFirst Vice [email protected]
© 2020 CBRE, Inc. All rights reserved. This information has been obtained from sources believed reliable, but has not been verified for accuracy or completeness. You should conduct a careful, independent investigation of the property and verify all information. Any reliance on this information is solely at your own risk.
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