LMM Marketing Samples

LMM Marketing ›› 586.840.7797 ›› [email protected]

The Continental logo must appear by itself, with a minimum spacing (the clear height) between each side of the logo and other graphic or textual elements. You may scale the Continental logo proportionally. However, you may not alter the Continental logo colors, elements, etc., or animate, morph, enhance, embellish or otherwise distort its perspective or appearance in any way other than specified in this document. When displaying the Continental logo on a website, it is preferred that the logo be an active link to the Continental homepage.THE PREFFERED FORMAT The Continental horizontal signature is comprised of two components:

the logo and the logotype. The horizontal configuration is the only version. The Continental logo and logotype (signature) comprise the main elements of the program’s identity, communicating who we are in a concise and consistent manner. The term “Continental logo” refers to the icon only, not to the logotype. Sometimes it is appropriate to use the logo independently of the logotype, as in an element of art.

PRIMARY LOGOTYPE

BRAND GUIDELINES LOGOTYPE

Signature

LogoLogotype

SETTING NEW STANDARDS

Your beautiful white wedding begins on our greens.Imagine all the elements of a perfect wedding — award-winning cuisine, amazing

ambiance and spectacular service. Now imagine it set to a wooded, waterfront

background complete with outdoor gazebo, plush greens and bountiful blossoms.

Put you, your fi ance, and up to 500 guests in the picture and you’ve got the perfect

wedding, here, at Twin Lakes Golf Club.In partnership with Twin Lakes

ENGAGEMENT PARTIES l SHOWERS l CEREMONIES l RECEPTIONS l REHEARSALS l BACHELOR PARTY GOLF OUTINGS

248.601.4175 TWINLAKESWEDDING.COM

455 TWIN LAKES DRIVEOAKLAND, MI 48363-2442

JUST MINUTES FROM DOWNTOWN ROCHESTER

Twin Lakes Golf and Swim Club

Continental Catering and Events was in need of a new, fresh look for their brand and their many properties. Shown here are examples of the complete brand overhaul, from website and print ads to direct mail and menus.


Party at the Port logo, flyers and eBlasts were a pro-bono assignment for Wish Upon a Wedding, a non-profit organization that pays for weddings and receptions for couples who (one or both) are seriously ill.


The Waterview Loft is located within the Wayne County Port Authority facility. When the building became an events venue, it was in need of a name and logo, both which drove the brand essence for the marketing materials (as shown on the next page). The above are some of the proposed names and logo treatments.


Your wedding is a day like none other. And it deserves a celebration destination that duly

expresses the sediment. The Waterview Loft and Waterview Terrace at Port Detroit is the

newest premier waterfront wedding venue the city has to offer — the perfect posh spot for

couples wishing to express their modern sense of style and uncompromising good taste.

A wide variety of indoor and outdoor configurations offer space for up to 500 guests or a

few as 50. No matter what the size of the reception, guests will feel immersed in artistic

details and progressive tactiles, which can be uniquely dressed to create whatever ambience

your wedding dictates. Equally as impressive are the vast selection of menus,

each designed to deliver a 5-star meal, all the way from decadent hors d’oeuvrs

to a host of mouthwatering desserts.

Something else you’ll relish — resident wedding experts with connections

to the most renowned, trusted wedding vendors the city has to offer.

Your perfect wedding is well within view.THE WATERVIEW LOFT AT PORT DETROIT

EXCLUSIVE BRIDAL SHOW SPECIAL

BOOK YOUR 2013

WEDDING AT

PORT DETROIT BEFORE

FEBRUARY 1, 2013

AND RECEIVE

COMPLIMENTARY PASSED

HORS D’OEVURES —

UP TO A $2,800 VALUE.

EXPERIENCE SOPHISTICATION JUST ABOVE SEA LEVEL.

Call the Waterview Loft at Port Detroit at 313.598.0304 or visit www.PortDetroitEvents.com.

$19 per person

Vanilla yogurt parfaits with sweet peaches, wild berries, tropical fruit and toasted granola

Assorted breakfast muffins with fresh whipped butter

Italian panini made with fresh baked ciabatta, egg, prosciutto and pesto

Vegetarian panini made with buttery brioche, egg, caramelized onions, baby spinach and smoked gouda

Home-sliced potatoes o’brien with sautéed green and red bell peppers

Spiced pork country sausage links

Warm apple cobbler topped with fresh whipped cream

Orange and cranberry juices

Coffee service featuring regular and decaffeinated

Tea selection including herbal and fruit varieties

wake up call

Beginnings Small Bites

Passed hors d’oeuvres, $7 per person a collection of savory hors d’oeuvres served butler-style

Fruit and cheese collection, $7 per person imported and domestic cheese collections partnered with an exotic fruit array and vibrant crudités

Garden collection, $7 per person fire roasted vegetables tossed in a basil pesto vinaigrette served with french baguettes and herbed boursin cheese or mediterranean aioli

Bruschetta fresco, $9 per person • caprese bruschetta with plum tomato, lemon basil

and buffalo mozzarella

• granchio bruschetta with lump crab, artichoke hearts and fontina cheese

• tricolor bruschetta with olive tapenade, chèvre cheese and roasted red pepper

Jumbo gulf shrimp shooters, $8 per person served chilled in shot glasses with tangy cocktail sauce or spicy rémoulade

Shrimp sauté, $14 per person thai peanut shrimp, shrimp cremosi and new orleans shrimp sautéed to order served atop basmati rice

starters

Savory crêpes, $8 per person delicate crépes brimming with a selection of grilled chicken breast, beef tenderloin, or rock shrimp sautéed with baton vegetables and finished with flavorful sauces

Antipasto italiano, $11 per person capocollo ham, genoa salami, pastrami, provolone cheese, varietal olives, pepperoncini and grilled vegetables served with fresh baked boccaccio bread, turin grissini, parmesan flatbread and an array of infused olive oils

Pasta milano, $9 per person • fresh portabella ravioli tossed to order with wild

mushroom cream sauce

• asparagus, red peppers and summer squash sautéed in a tomato vodka sauce and served over whole wheat pasta

Savory cones, $7 per person • ahi tuna with pea pods, napa cabbage, carrots,

ponzu vinaigrette and a wasabi aioli

• chicken shawarma with roma tomatoes, persian cucumbers, lettuce, tahini sauce and garlic aioli

• grilled zucchini, yellow squash, red pepper and asparagus tossed in a balsamic glaze

The Waterview Loft additional samples.


1438 South Main Street Royal Oak, MI 48067

248.506.5279 [email protected] www.CapturedByCanvas.com

jennacieplak❱ live event painting

❱ photo re-creation ❱ custom wedding art

c pturedby canvasMaking life’s special moments last a lifetime.

Captured by Canvas is a start-up company in need of brand strategy, logo, business cards and website. Shown here are all elements created. What you can’t see (but their customer’s feel) are linen-finished business cards that feel like a painter’s canvas.


The Dodge Journey Targeted Direct Mail (TDM) campaign positioned the vehicle as the answer to “amplifying” any domestic vacation. Respond-ers were treated to special E-Zine issue of a travel magazine, written and designed to simultaneously promote U.S. travel destinations and vehicle highlights.

DODGE JOURNEY > AMPLIFIED CAMPAIGN


Mopar Refresh Your Ride Campaign is a com-plete marketing kit sent to dealerships to encourage vehicle owners to use Mopar parts and accessories to make their vehicle like new again. In-dealer-ship posters as well as a full supporting website are shown on the following two pages.

MOPAR PARTS > REFRESH YOUR RIDE CAMPAIGN


MOPAR PARTS > REFRESH YOUR RIDE CAMPAIGN (Continued)

Mopar Refresh Your Ride Campaign consumer-facing posters.


MOPAR PARTS > REFRESH YOUR RIDE CAMPAIGN (Continued)

Mopar Refresh Your Ride Campaign consumer-facing website.


NAVIGATION > BRAND SPECIFIC ADS

Vehicle-branded navigation ads ran in owner magazines. Each ad was carefully crafted to tout the navigation system upgrade as well maintain the integrity of the specific brand of vehicle on which it would be installed.

LMM Marketing ›› 586.840.7797 ›› [email protected] Various logo creations.

MISCELLANEOUS LOGOS

Documents

LMM Marketing Samples