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Liza Hausman Vice President of Marketing, Houzz Tech and the Empowered Client

Liza Hausman Vice President of Marketing, Houzz

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Tech and the Empowered Client. Liza Hausman Vice President of Marketing, Houzz. The Empowered Client. @ Houzz_inc. 9 MILLION. 3. MILLION. 89%. 47 %. Remodeling in Bay Area. 30 %. Seeking Architects. Look & feel. Flow, layout, functionality. Increasing home value. Houzz + - PowerPoint PPT Presentation

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Page 1: Liza  Hausman Vice President of Marketing,  Houzz

Liza HausmanVice President of Marketing, Houzz

Tech and the Empowered Client

Page 2: Liza  Hausman Vice President of Marketing,  Houzz

@Houzz_inc

The Empowered Client

Page 3: Liza  Hausman Vice President of Marketing,  Houzz

9 MILLION

3 MILLION

89%

Page 4: Liza  Hausman Vice President of Marketing,  Houzz

30%Seeking Architects

47%Remodeling in Bay Area

Page 5: Liza  Hausman Vice President of Marketing,  Houzz

Look & feel

Increasing home value

Flow, layout, functionality

Page 6: Liza  Hausman Vice President of Marketing,  Houzz
Page 7: Liza  Hausman Vice President of Marketing,  Houzz

Houzz + Online

Magazines

WOM

Page 8: Liza  Hausman Vice President of Marketing,  Houzz

David Howell Design, NYC Daniel Sheehan, Seattle

Page 9: Liza  Hausman Vice President of Marketing,  Houzz

Light fixture, glass walls

Page 10: Liza  Hausman Vice President of Marketing,  Houzz

Cynth’s ideas

Page 11: Liza  Hausman Vice President of Marketing,  Houzz

KeywordSearch

Page 12: Liza  Hausman Vice President of Marketing,  Houzz
Page 13: Liza  Hausman Vice President of Marketing,  Houzz

Directory of architects

Page 14: Liza  Hausman Vice President of Marketing,  Houzz

Design dilemma! Should I knock out this wall? Do it! I just did a similar

project, and the room looks great!

Absolutely. Open floor plans are much more

flexible.

Definitely – and you’ll have more room to relax and stretch out in your

space.

Page 15: Liza  Hausman Vice President of Marketing,  Houzz

The world is flat.

Page 16: Liza  Hausman Vice President of Marketing,  Houzz

Bud Dietrich, ArchitectFlorida

New Zealand

Paul Moon Design, Seattle

Sydney, Australia

AMS LandscapesNewport Beach, CA

Dubai, UAE

Prideaux Interiors

Tucson, AZGreece

Page 17: Liza  Hausman Vice President of Marketing,  Houzz

Clients start early.

Page 18: Liza  Hausman Vice President of Marketing,  Houzz

Clients want a 360° view.

Page 19: Liza  Hausman Vice President of Marketing,  Houzz

Your brand matters.

Page 20: Liza  Hausman Vice President of Marketing,  Houzz

Before After

Modern Modernmodern modern

Page 21: Liza  Hausman Vice President of Marketing,  Houzz

Test. Repeat.