Promoting Your Business with the

Social Media Platform for

built environment professionals

This presentation contains a soundtrack

Michael ConwayMeans-of-Production@maconway123mc@means-of_production.com

About Houzz

“We are a collaborative platform for home remodeling and design, bringing homeowners and home professionals together in a uniquely visual community.” - Houzz

Why Use Houzz?

People use Houzz to find professionals to bid on projectsHouzz is a social media platform specifically designed for residential architects, interior design firms, design build contractors and the companies who supply themThe Houzz community is where people seek design inspiration and advice on remodeling and new construction projectsHouzz allows clients to efficiently convey their sense of style using visual "ideabooks"Houzz enables you to find the latest building and decorating products

What Are Users Saying?

Drew Sivgals used to do most of his landscape design near Newport Beach, where his five-employee office is (located). Now nearly one-third of his business comes from out-of-state or overseas clients.He attributes much of his newfound clientele - including a Dubai homeowner who wanted a semi-enclosed air-conditioned patio - to a 3-year-old website called Houzz."I'm getting quite a few inquiries from all over the United States and internationally," said Sivgals. "I just got an e-mail from a lady who lives in Capri."

- SF Gate, March 2012

Marketing on Houzz

Create An Account

When setting up your account its important that all fields be filled out completely. Like any web based platform, the greater the amount of searchable keyords connected with your account, the greater the odds of being found by potential clients who are interested in your services and product.

Be sure to include the links to your Facebook, Twitter and LinkedIn accounts to maximize opportunities for social sharing.

Marketing on Houzz

Up Load Photographs

The image upload tool is easy to use. Keywords should, once again, be included within the description and be certain to assign credit to the image so that when its shared or chosen for an ideabook the image can be traced back to your firm.

Marketing on Houzz

Include an image note with your keywords in the comments box. Don't check the private comment box. You want others to find your image through searchable keywords.

Up Load Photographs

Marketing on Houzz

This is what your Houzz profile page will look like. Think of it as a visual curricula vitae that other users can share with their friends.

Marketing on Houzz

The Ideabook is the place where conversations begin. Remember, Houzz is a social media platform. By choosing to identify with the work of other professionals, you begin the process of initiating conversation and rounding out your profile. Make choices with clients in mind.

Create Ideabooks

Marketing on Houzz

IdeabooksPost great images and provide intelligent, keyword rich descriptions that give credit to the whole team. This will generate greater exposure for your firm.This image has been placed in over 11,000 ideabooks

Begin a discussion

Discussions allow you to demonstrate your professionalism and aesthetic. Answering the questions of others is important as well. Once again, social media is a two way street. Post images along with your questions. Be sure that each photograph has appropriate descriptive keywords for search purposes.

Marketing on Houzz

Marketing on Houzz Write an article

Their are over 1 million three hundred

thousand users on Houzz and only 326 articles have been

written and posted in three years. This is a

public relations goldmine. How often

do you get the opportunity to directly target

prospect and referral sources with such a high probability of

success?