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The Sponsorship opportunities are as diverse as the performances Live Nation produces! Send me a message if you\'d like to see a custom idea for your brand.
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Live NationCompany Profile
2009
The World’s Largest Concert Company
• We're the most passionate and significant companyin live music and are committed to serving our artists,the fans, our sponsors and our shareholders.
Live Nation is the largest producer of liveconcerts in the world, annually producingover 22,000 concerts for 1,600 artists in 33countries.
Live NationOur Company
the fans, our sponsors and our shareholders.
• To artists, Live Nation is the most capable,respected and trusted partner in the live musicindustry. We deliver an unparalleled global platformthat maximizes the artist's ability to perform andconnect with their fans.
• To the fans, Live Nation strives to connect the fanwith their favorite artist before, during and after theshow.
• To our employees, Live Nation is a fun and dynamicplace to work where the reward is driven by thesatisfaction of access to the best live musicexperiences in the world.
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Our Core To maximize the live concert
Live NationMission
Our CorePurpose
To maximize the live concertexperience and sell everyticket
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• Music elicits a visceral response in all of us
• Music reminds us of relationships, good timeswith friends, a particular point in time
• Music inspires us and ignites our imagination
• Music is an expression of identity
A Passion ForMusic
• 45% of young adultswould give up food fora day rather than music
• 85% of adults listen to• Music is an expression of identity
• Music is immediate gratification
• Music is attitude and action, both a physicaland emotional release
• Music represents modern diversity – manygenres are enjoyed by all, regardless of whoor where they are
Source: Live Nation Research; Odyssey; Simmons Teens/Adults Study; RIAA Consumer TrendsStudy; MTV Research; Simmons NCS Adult Study; Pew Internet & American Life Project; 12 MonthRelease
• 85% of adults listen tomusic for an average of3 ½ hours everyday
• 64% of consumers saylive music is theirfavorite way toexperience music
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$1 Billion
Spending on music tours, concert series, festivals, venues and other music-related properties is expected to total $1.08 billion in 2009.
The Growth ofMusic Marketing
$867
$1Billion
$1.04Billion
$1.08Billion
$250 Million
$500 Million
$750 Million
2005 2006 2007 2008Source: IEG Sponsorship Report 2009
$754Million
$867Million
2009
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Live Nation produces and promotesover 22,000 concerts globally eachyear featuring a diversity of artistsranging from hot new emerging talentto international superstars!
Pop R&B
Live NationConcerts
• 22,000+ Concerts• 30+ North American Music Tours• 5 – 7 Global Tours• 1,600+ Artists
• Pop• Rock• Urban• Hip Hop• Alternative
• R&B• Country• Latin• International
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Over 52 million tweens, teens and adultsattend Live Nation music events eachyear around the world.
North America Market
Live NationFans
“I love to feel the energy of thecrowd and dance. If you werethe only one there, would you beyelling? Probably not, but with5K people there, the energy getsyou worked up and you just gowith it.”North America Market
• Our North American fans total 35 million
• Concert attendees go to 2 – 5 concerts per year
• 63% say live music is the best form ofentertainment
• 83% prefer to attend with friends
Source: Live Nation 2008 10K; Live Nation National Ticket Tracking; Live Nation ResearchNote: Quotes taken from Live Nation U.S. Consumer Segmentation Study
with it.”
–Austin music fan
“I love being there in thepresence of greatness and
feeling the music throughoutmy body.”
–Nashville music fan
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Live NationGlobal Live Platform
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The Live Nation venue portfolio provides a diverse range oflive music experiences for a variety of audiences.
Live Nation Music Venues
Live NationGlobal Live Platform:Venues
52 Amphitheaters 12 House of Blues 63 Clubs &Theaters
30+ FestivalsWorldwide
Large and BoutiqueAmphitheaters
Capacity5,000 - 30,000+
Smaller Music Clubs
Capacity1,000 - 2,000
Small to Mid-SizeClubs and Theaters
Capacity1,000 - 6,500
Countries includeUS, UK, Belgium
and Holland
Capacity10,000 - 120,000
305 Arenas(Third-Party)
Large Size Venues
Capacity5,000 - 20,000
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The ultimate outdoor experienceof music, sound and fans.
• 52 Amphitheaters in North America
Live NationGlobal Live Platform:Amphitheaters
• 52 Amphitheaters in North America• Over 9 million tickets sold• 900+ annual shows
Capacity: 5,000 – 30,000+
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House of Blues is one of the premierlive entertainment brands foundedwith the mission of:• Celebrating the diversity and brotherhood
of world culture
Live NationGlobal Live Platform:House of Blues
of world culture• Promoting racial and spiritual harmony
through love, peace, truth, righteousnessand non-violence
Nationally recognized brand withstrong fan connection:• Aided national awareness: 80%• Unaided national awareness: 57%
Capacity: 1,000 – 2,00011
• Anaheim• Boston• Chicago• Cleveland• Dallas• Houston
HOB CLUBS
• Las Vegas• Myrtle Beach• New Orleans• Orlando• San Diego• West Hollywood
• Represents a tradition and history thatdefined rock ‘n roll and shaped the musicindustry
• Expanding locations, creating new legends
Live NationGlobal Live Platform:Theaters/Clubs
• Expanding locations, creating new legendsand moments for fans and artists
• Live Nation promotes in our 63 Theatersand Clubs globally
Capacity: 1,000 – 6,500
• San Francisco• Denver• New York• Detroit
FILLMORE CLUBS
• Miami• Charlotte*• Silver Spring*
*Opening Soon
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Live NationGlobal Live Platform:International Venues
In Europe and the UK, Live Nation isthe largest owner and operator ofMusic venues and Theaters withnearly 40 venues.
• 20 Music venues including WembleyArena, Sheffield Arena, The O2 Dublin and12 O2 Academy theaters across the UK
• 25+ year unrivalled track record workingwith local European authorities
• International venue support servicesincluding property and estatemanagement, marketing partnerships,new media and VIP corporate hospitality
Capacity: 1,000 – 13,000
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Live Nation is the largest owner ofmulti-artist music festivals in theworld.
Live NationGlobal Live Platform:Festivals
• 30+ Festivals Globally
• Countries include US, UK, Italy,Holland, Belgium, France andGermany
• Live Nation operates or participatesin 12 of the top 20 Europeanfestivals
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Since its launch in 2009, Live NationTicketing has sold over 5,000,000tickets globally through its ticketingplatforms.
• Markets launched include U.S.,
Live NationTicketing
• Markets launched include U.S.,Netherlands, Finland, Sweden,Hungary and Poland
• Artists sold include AC/DC, Coldplay,Madonna, No Doubt and LennyKravitz
• Innovative select-a-seat functionality,cross selling and bundling,sponsorship integration andpromotional tools
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LiveNation.com• Launched March 2006 as the premier
concert search engine and ticketingdestination
• The Live Nation Online Network owns/operates nearly 1,000 event, fan club,
Live NationOnline
operates nearly 1,000 event, fan club,store and ticketing online propertiesglobally
– 150+ venue pages– 700+ online stores– 90+ fan clubs– 30+ festival sites in 9 countries
• Global fan database of 26 million+
• Over 70 million unique visitors toLiveNation.com in 2008
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• Targeted reach based on market and
Live Nation provides its more than 800corporate partners with a marketingplatform that leverages the universalconsumer passion point of music.
Live NationMusic Sponsorship
• Targeted reach based on market andaudience demographic
• Media exposure via traditional and non-traditional channels
• Face-to-face consumer interaction• Promotional programming leveraged at
retail or online that offers valuableincentives and rewards
• Access to desirable music themedcontent
• Unique hospitality and entertainingopportunities for trade incentives
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Live Nation conducts national,regional and local media campaignsto promote our live events to musicfans across the world.
Live NationMarketing
• Annually spend $187MM in media
• Approximately 12 billion brandimpressions per year
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Live Nation provides a full range of marketingand merchandising solutions to connect withmusic fans before, during and after the show.
Live NationArtist Services
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Manufacturing and sales of high qualityauthentic artist merchandise, VIP fanservices and fan club management
Advertising and promotional creativeservices for our artist partners and tourmanagers
Artist fan clubs, ticket access and artistmerchandise distribution
• 80 Live Nation venues throughout theU.S., Canada and Europe have beentransformed into next generation “wired”studios to deliver state of the art livecontent through a variety of distributionchannels (e.g., TV, online, mobile,
Live NationGlobal Studios
channels (e.g., TV, online, mobile,CD/DVD, radio, on-demand, etc.)
• A world leader in live concert recordingwith more than 250,000 CDs and digitaldownloads sold by over 150 artistsperforming at 950 shows
• Pioneered the delivery of live concertprogramming to 3G mobile phones inthe U.S. producing over 500 shows
2020
CONFIDENTIAL AND PROPRIETARY NATURE OF PROPOSAL: This proposal is proprietary to Live
Nation and its affiliates (collectively “Live Nation”). Live Nation reserves all rights in such proposal.
Accordingly Sponsor agrees to protect the confidentiality of all information contained in this document,
except as may be required by any applicable law, government order or regulation, or by order or decree
of any court of Competent jurisdiction. Sponsor shall not, without prior written consent of Live Nation,
LegalDisclaimer
of any court of Competent jurisdiction. Sponsor shall not, without prior written consent of Live Nation,
publicly divulge, announce or in any manner disclose to any unrelated third party, any information or
matters revealed herein, or any of the specific terms and conditions of this proposal, and each party
shall do all such things as are reasonably necessary to prevent any such information from becoming
known to any party other than the parties to this proposal. Live Nation and Sponsor understand that
there will be additional details, including but not limited to legal and financial details, which will require
further negotiation and discussion between the parties. It is understood that Live Nation will not be
obligated to Sponsor or any other entity until a written agreement approved by Live Nation’s corporate
office has been executed by both parties.
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