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Live Nation Proposal
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One Nation Under MusicCourtney Wheeler, Katie Mosier, Keenan Matthews, April Howard
Wednesday, November 13, 2013
Live Nation Overview
Largest live entertainment company worldwide
4 subsidiaries
250 million fans in 47 countries
Own, operate, have booking rights for and/or have equity in 139 venues
Wednesday, November 13, 2013
Environmental Scanning
139 venues in 6 countries
2,300 artists
Fluctuating common stock prices
Largest ticketing network due to 250 million fans
800 sponsors
Wednesday, November 13, 2013
External Analysis
Bigger national brands, local promoters and local venues
Competition with sports leagues
Ticketmaster merger
Mobile app
Public safety due to recent history
Text
http://sweepstakesmama.com/wp-content/uploads/2012/07/livenation.jpg
Wednesday, November 13, 2013
Challenges
High turnover rate of employees leaving decrease in ticket sales
Tickets being lost at will call
Travel plans too expensive from different companies and websites
Wednesday, November 13, 2013
Solution
Improve ticket sales by offering Concierge Package
Make it easier for fans to access all of travel plans and reservations
Tickets will not be lost at will call-will be available on Live Nation app
Wednesday, November 13, 2013
Effects of Solution
Acquiring new venues
Research and development
Acquiring new artists
Wednesday, November 13, 2013
Effects of MarketingMarketing department revamp marketing ploy
Solution communicated to customer by Live Nation and the partner’s websites, social media, and mobile app
Concierge Package
Paperless ticket
Combined itineraries for air travel, hotel, rental car and venue/concert information
Wednesday, November 13, 2013
Legal Factors
Name and package belong to Live Nation
Insure that we get proper licenses to use names and likenesses of partners on concierge package
Third party misuse of concierge package/false advertising
Wednesday, November 13, 2013
Ethical
Rules and code of conduct will confer from the website to the new concierge package
Wednesday, November 13, 2013
Proposed Investment
$1,294,100.00
$1,801,900.00
ROIInvestment Per 100 Tickets
Wednesday, November 13, 2013
3 Year Timeline
Wednesday, November 13, 2013
Evaluation Strategy
Tasks to be distributed with monthly goals set
Weekly meetings to strategize and update on progress
Wednesday, November 13, 2013