Listing Presentation Microsoft Offfice Version 2010

©2011 Coldwell Banker Real Estate LLC. All Rights Reserved. Coldwell Banker® is a registered trademark licensed to Coldwell Banker Real Estate LLC. An Equal Opportunity Company. Equal Housing Opportunity. Each Office Is Independently Owned And Operated.

Coldwell Banker® Apex Marketing Proposal

Representing the Seller Needs

Positioning your property to sell for the most the market will bear in a timely fashion requires an agent who has:

• Local market experience

• Attention to detail

• Strong negotiation skills

• Understands current market conditions


Local Expertise


Expertise & QualificationsUpdate with your information

Add additional slides as needed. Log in to CBWorks and click here for a tutorial with instructions on how.

ISpecialties

• Insert Neighborhood or Niche Market

Background

• Insert former career or experience (such as military relocation) that ties to this potential seller

Awards & Certifications

• Insert company or brand level award

• Insert training certification that ties to seller benefit (like Negotiation Specialist, etc)

YOURPHOTO

HERE

http://cbworks.coldwellbanker.com/app/Content?action=viewContent&content=14502187

About Coldwell Banker Apex, Realtors

Business PhilosophyCompany Stats

Co8 offices with 350+ sales associates 2nd largest Coldwell Banker

affiliate in Texas Assisted nearly 8000

sellers/buyers in 2010/2011 Top 100 broker in US- Real Trends

Survey One of largest women-owned

businesses in DFW One of the highest # of sales

per agent of top firms in Dallas- NAR,DMN

Top 10 CB Affiliates in US

Coldwell Banker Apex is a 2nd generation family owned business dedicated to the business of helping families with their real estate needs.

We are a company for agents who are serious about their business and want a higher level of support, marketing, coaching and growth for their business and work with other serious agents.

Large Enough To Be Leader......... Small Enough For Personal Agent Service.

Our lead management system notifies

me immediately

Rapid Response Lead Router System

When homebuyers inquire about your house, they want a rapid response

Global Reach

Potential purchasers can come from anywhere around the globe

There are 100,000 Coldwell Banker associates in 47 countries that share leads around the world

CCGRN allows Coldwell Banker to also share leads with partners such as Sotheby, ERA, BHG, C/21 and Coldwell Banker

We are members of the largest relocation network in the world, Cartus. Representing such companies as Microsoft, Raytheon, Exxon-Mobil with over 1250 corporate companies as well as affinity companies such as USAA. CB and 1 other co are the ONLY Cartus brokers in DFW.


Global Network

Global presence: 50 countries/3,250 offices Over 100 years providing real estate service $158.9 billion in sales volume globally in 2010

coldwellbanker.com

Coldwell Banker® has more unique web visitors than any other real estate brand* Over 25 million visits in 2010 Average visitor spends more

than nine minutes on the site

Featuring lifestyle, affordability and keyword search tools for fast and easy browsing

Multiple images and video showcase unique features of your house

*Nielsen/Net Ratings Report for real estate Web sites, January-December 2010

Coldwell Banker® Web PartnershipsYour house will also be promoted on 11 partner websites


Marketing Plan

Source: The 2010 National Association of Realtors® Profile of Home Buyers and Sellers.

Information Sources Used in the Home Search

Marketing Activities

Nine in 10 home buyers used the Internet to search for homes*

Coldwellbanker.com

CBDallas.com

Multiple Listing Service (MLS)

Realtor.com

agentpersonalsite.com

*2010 National Association of Realtors® Profile of Home Buyers and Sellers.

Marketing ActivitiesTo showcase your property I will:

Photograph the exterior and interior

Promote at a broker meeting

Hold an Open House

Create a professional listing flyer and buyer’s agent packet

Distribute your own single address website

Provide showing reports & feedback

Promote immediately to CBApex 350+ agents

Home EnhancementCustom plan to enhance your property’s appearance,

including: Identify problem areas

Smaller rooms Room with unattractive

view

Share tactics to address Furniture placement Rug removal Paint colors

Recommend specialists Handyman Paint contractor Cleaning service Yard service Pool cleaning and deck

refresh Home staging designers

My Exclusive Guarantee & Marketing Plan

Written guarantee of our services Comprehensive plan to market your home Ability to contact manager with any issues Promise to correct any issue within 24 hours or

we will terminate your listing

Written guarantee of our services Marketing steps proven to get results Just listed cards mailed out on your property Email campaign utilized on your property Promote at a Coldwell Banker office meeting Promote on our internal iQ office system to 350+ associates

Written guarantee of our services

Written guarantee of our services

Specific, proven marketing plan

Choose From Programs That Make Your Home Stand Out In The Crowded Market

Coldwell Banker exclusive Home Buyer Ready Program

Coldwell Banker Apex exclusive Blue Bonus

Coldwell Banker Home Protection Plan


The Sales Process

The Right Agent Makes It Simple!

The Steps to Selling a Home

Set the right price

Accept Offer

Determine time frame

Sign Contacts

Sign guarantee and disclosure

forms

Begin Closing process

Implement a personalized

marketing plan

Assist with mortgage process

Prepare your property

“For Sale”

Assist with inspection process

Show to potential buyers

Assist with title process

Get showings feedback and

make adjustment

Finalwalk-through

Receive offers

Proceed checks delivered to you

Assemble all documents and attend closing

Evaluate your needs

Start

Negotiate Offers

Property sold

Understanding the escrow process in Texas

Sellers Disclosure Required by state statue on

most residential properties with a few exceptions including estates and foreclosures.

Must be completed thoroughly and accurately by seller with no assistance from agent

When in a question arises over whether an item should be disclosed, we advise our clients to disclose.

The purchase offer & option periods Option periods give the buyer

the unrestricted right to terminate during that period

Most contracts also include other contingencies such as financing

Common Negotiation Points

Title policy- seller cost in most cases

Home protection plan- recommend offering as part of listing price

Buyer Assistance- often asked for

Repairs- always good to plan on some items after inspection needing attention

A Few Points To Remember

The Showing Period Don’t restrict showings Have property ready Leave notes on important items

like lock or light instructions Put away all valuables Put away all medicines/guns Notify me of any problems Be sure to notify insurance

agent if vacant at any time Winterize home if applicable

Escrow period Make plans tentative Be flexible Dates are estimates

Closing

Moving out prior to closing is a risk

Leave property in repaired condition

If condition has changed, notify me immediately

Competitive Market Analysis

Comparable houses that failed to sell

IOnce again, you can customize the graphs with data specific to your market. See the instructions below in the notes section or log in to CBWorks and click here for a tutorial.

http://cbworks.coldwellbanker.com/app/Content?action=viewContent&content=14502187

Recently Sold Selling price (in thousands)

Listing Price (in thousands)Currently For Sale

Did Not Sell Listing Price (in thousands)

255 260 265 270 275 280 285 290 295 300 305 310 315 320 325 330

255 260 265 270 275 280 285 290 295 300 305 310 315 320 325 330

255 260 265 270 275 280 285 290 295 300 305 310 315 320 325 330

Competitive Price Lines

Recently Sold IInformation on recently sold homes goes on this slide. Replace the photos and data with recently sold houses from your market. Add additional slides as needed.

125 Main StreetAny town, Anywhere Zip/Postal Code

List Price Sold Price Time on Market Beds Baths Sq Ft

$000,000 $000,000 X Weeks 0 0 0

PHOTO HERE

List Price Sold Price Time on Market Beds Baths Sq Ft

$000,000 $000,000 X Weeks 0 0 0

125 Main StreetAny town, Anywhere Zip/Postal Code

PHOTO HERE

Setting the Right Price

The Property Appeals To:

15% Over Market Value

10% Over Market Value

Fair Market Value

75% Of The Market

If The Asking Price Is:

10% Of The Market

30% Of The Market

60% Of The Market

10% Under Market Value

Strategy & Statistics To Get The Highest Price

Studies have shown that the longer a property stays on the market, the ultimate sales price is lowered. Why? Buyers believe that something is wrong with property Days on market are available now to all buyers Buyers make lower offers

0 to 4 weeks- properties sell for 98.1% of asking price

4 to 12 weeks- properties sell for 96.4 of asking price

13 to 24 weeks on market- properties sell for 94.4% of asking price

24 weeks or more- properties sell for only 91.1% of asking price

Proper Pricing & Positioning Yields Highest Sales Price

Is A Discount Really A Bargain Or An Expense?

An equitable commission is the best way to attract the largest pool of potential purchasers for your home.

Properties offering lower rates to co-operating brokers may attract fewer buyers because buyers do not want to pay commission.

Allows the implementation of an aggressive marketing plan.

The more exposure the better pool of buyers are available

Sales Listing AgentListing FirmSelling AgentSelling Firm

Market Analysis Summary and Recommendation

Anticipated Selling Price: $000,000

Recommended Financing Terms

Recommended Listing Price: $000,000

Other Recommendations Purchase Home Protection Plan Text here Text here Text here

Text here Text here

Sally Sue

Mortgage Representative

(000) 000-0000

Email address

Thank you for the opportunity

Judy Jones, Realtor®

(000) 000-0000 cell

(000) 000-0000 office

[email protected]

YOURPHOTO

HERE

APEX, REALTORS


Thank You

Documents

Listing Presentation Microsoft Offfice Version 2010