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Lisa Guernsey
Michael Levine
CGLR Funder
Huddle
#TapClickRead
April 8, 2016
What This Means for
You
Join the Conversation
#TapClickRead
On Twitter:• @LisaGuernsey• @MLevine_JGCC
The Problem
and the
Urgency
The Quiet Crisis
What This Means for
You
Inject New Energy and “Field-
Build” With Modernized
Community and Education
Investments
What Can Philanthropy Do?
What This Means for
You
Key Investments for the Next 10 Years
1. Push for high-quality early learning, birth – 82. Demand equity in digital infrastructure3. Train and deploy media mentors4. Think R&D Pipeline and Lines of Work5. Mobilize Coalitions of parents, educators, and
community leaders as change agents
Learning to Read
Requires a
2-Pronged
Approach:
Knowledge and
Skills
An Explosion of
“Educational Apps”
More than 1 million apps on
iTunes and 80,000 of them are
marked as educational apps
Image © Shutterstock
The Field of Early Ed Has Been Responding
Sesame Street photo used with permission. Photo of Gov
Patrick used under Creative Commons license.
We Have to
Take A
Modern Approach
Comienza en Casa
https://www.youtube.com/watch?v=3AlCSa88BBc
Bronfenbrenner (1979); Takeuchi (2011)
Government
Agencies
Digital
Media
Market
Local
School
System
Church, Library,
After-school
Spaces
School,
Teachers,
Peers
Digital
Media Spaces
The
Neighborhood
Dominant
BeliefsCultural
Values
Mass
Media
Parents’ Work
Home,
Parents,
Siblings
Attitudes & Ideologies
National & State
Policy
Ecological Perspectives on Development
Macrosystem
Exosystem
Mesosystem
Microsystem
The New Co-Viewing
Joint Media Engagement
Apps &
E-Books
What’s In Store
Analyzing
descriptions
of popular
and award-
winning kids’
language and
literacy apps
Abundance of literacy apps for 3- to 5-year-olds
Target ages for languages/literacy apps
32.6
54.9
37.5 39.1
0
10
20
30
40
50
60
0- to 2-year-olds
3- to 5-year-olds
6- to 8-year-olds
Age range notdiscernible
% o
f a
ll a
pp
s
Age range
What apps aim to teach: basic skills
0 10 20 30 40 50 60
Writing/typing letters
Reading comprehension
Upper & lowercase letter knowledge
Sight words
Spelling
Phoneme awareness
Vocabulary
Alphabet knowledge / letter sounds
Percent of apps
Most common language/literacy skills targeted in apps
Award-winning
Top 50 - paid
Top 50 - free
Revealing almost no information about who is
doing the developing
0
10
20
30
40
50
60
70
80
90
100
Mentions developmentteam
Education/childdevelopment expert
Language/literacyexpert
% o
f apps
Percent of apps that provide development team information
Paid apps
Free apps
Awarded apps
Curriculum? Rarely mentioned.
66%
70%
82%
34%30%
18%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
Top 50 Paid Top 50 Free Awarded
Perc
ent
of
apps
Percent of apps that mention an underlying curriculum
No curriculum Curriculum
Little information on how apps are tested
77%
21%
2%
Percent of apps that mention research
No research
Usability/appeal
Efficacy and usability/appeal
Of the top-50 most popular apps, very few
won awards
Award-Winners Not
in Top 5083%
Popular Paid Apps That
Won Awards11%
Popular Free Apps That
Won Awards6%
Vast majority are not designed
with “co-use” functionality
Designed withco-usefunctions
No co-usefunctions
Rethinking reading partners
Nook children’s books by Barnes & Noble
Don’t let the
device get in the
way of
conversation
Photo by JGCC Research
Team
Embedding
New Tools in
Relationship-
Centered Programs
What This Means for
You
Invest in iterative processes,
collection and analysis of
evidence, & human capital
How do I ensure it’s not just a
flash in the pan?
Media Mentors
Tap, Click, Read
What This Means for
You
Recommendations for Developers
• Divulge. Be transparent about what informs your work.
• Recognize that kids need more than the A, B, Cs• See your product through a child’s eyes• Create media that reflects family diversity• Partner with educators and researchers
What This Means for
You
Recommendations for Mobilizing
Change and Action
• Push for high-quality early learning birth – 8
• Demand equity in digital infrastructure
• Invest in R&D pipelines and “lines of work”
• Train and deploy media mentors
• Mobilize coalitions of parents, educators, and community leaders as change agents
What This Means for
You
Thanks to Our Funders
• Pritzker Children’s Initiative• Heising-Simons Foundation• Bezos Family Foundation• Foundation for Child Development• Alliance for Early Success• W. Clement and Jessie V. Stone Fdn• David & Lucile Packard Foundation• Haas Jr Fund• McKnight Foundation• Bill & Melinda Gates Foundation• Joyce Foundation• Annie E. Casey Foundation
What This Means for
You
Join the Conversation
#TapClickRead
On Twitter:• @LisaGuernsey• @MLevine_JGCC
C o m p a n y O v e r v i e w / A p r i l 2 0 1 6
PROPRIETARY & CONFIDENTIAL
Age of Learning was founded in 2007, led by a team of
successful technology entrepreneurs and education experts who
worked for nearly four years developing the revolutionary new
education product ABCmouse.com Early Learning Academy.
Launched in November 2010, ABCmouse quickly became the
leading digital learning product for young children, serving
millions of families and teachers and earning numerous
prestigious awards.
O U R S T O R Y
To help children everywhere build a strong foundation for academic success
MATH GAINS
LITERACYGAINS
SCHOOLREADINESS
LEARNINGENGAGEMENT
O U R G O A L
Our curriculum development is guided by Curriculum Board of nationally recognized early education experts, including:
DR. REBECCA PALACIOSCo-founder National Board for Professional Teaching Standards,
2014 National Teacher Hall of Fame Inductee
KIMBERLY OLIVER BURNIM2006 National Teacher of the Year
O U R A P P R O A C H
Among others, our Curriculum Board also includes:
PROF. TWILA TARDIF University of Michigan,
language-learning expert
STEPHEN M. TOMECEK Author of more than
45 children’s science books
DR. JOHN BOLLARD
Lexicographer, former
editor at Merriam Webster’s
O U R C U R R I C U L U M B O A R D
W H A T I S A B C M O U S E ?
Available on computers, tablets, and smartphones,
ABCmouse is the leading and most comprehensive online
learning resource for children ages 2–7
More than 7,000 standards-based learning activities
covering Preschool, Pre-K, Kindergarten, and 1st Grade and
more than 650 lessons on 8 levels along our Step-by-Step
Learning Path™
Used by millions of children
Efficacy-validated by high quality and comprehensive
3rd party studies
Multiple awards won
M O R E T H A N 7 , 0 0 0 L E A R N I N G A C T I V I T I E S
Our home subscription model enables us to make ABCmouse.com available at no cost to teachers and community
institutions such as Head Start programs, libraries, and community centers—including public housing authorities and
after-school programs.
E D U C A T I O N A C C E S S I N I T I A T I V E S
AGE OF LEARNING CONFIDENTIAL | Company Overview | September 2015 52
A C T I V E LY U S E D B Y 6 5 K T E A C H E R S & 1 M I L L I O N C H I L D R E N
MO
NT
HLY
AC
TIV
E C
LA
SS
RO
OM
S
AGE OF LEARNING CONFIDENTIAL | Company Overview | September 2015 53
U S E D I N 3 0 % + O F U. S . P U B L I C L I B R A R I E S
CHILDREN WHO ACCESS MONTHLY
E D U C A T I O N A C C E S S PA R T N E R S H I P S
Significant Gains in
Literacy and Math
Skills**
Significant Literacy
& Math Gains in
8 Weeks*
Miami Pre-K Study
Significant Gains
in 12 Literacy &
Math Skills**
San AntonioPre-K & K Study
Significant (50+%)
Differences in Key
Literacy & Math Skills
National Preschool–K Online Study
Significant
Literacy Gains
National K DIBELS Analysis
Significant Literacy
& Math Gains*
Kindergarten Home-Use Study
Tupelo, MSPre-K & K Study
94% Report
High / Medium
Learning Impact
National Teacher Survey
80+% Report
High / Medium
Engagement Impact
National Parent Survey
E F F I C A C Y : P R OV E N R E S U L T S
Significant Gains in
School Readiness
Oregon Head Start Study
T E A C H E R S R E P O R T S I G N I F I C A N T LY I M P R OV E D L E A R N I N G
94%Meaningful Impact:
OVERALL
LEARNING
83%93%
____________________________________________________________________________________
1,113 teachers using ABCmouse completed an online survey in March 2014. These findings represent high and medium impact
responses divided by total responses (excluding “don’t know” and missing responses); N = 990 to N = 1,047 for these findings.
Meaningful Impact:
READING
SKILLS
Meaningful Impact:
MATH
SKILLS
PA R E N T S R E P O R T M E A N I N G F U L G A I N S I N L E A R N I N G E N G A G E M E N T
____________________________________________________________________________________5,999 ABCmouse subscribers completed an online survey in March 2014. These findings represent high and medium impact responses divided by total responses (excluding “don’t know” and missing responses); N = 4,992 to N = 5,068 for these findings.
87%Meaningful Impact:
LEARNER
EXCITEMENT
84%Meaningful Impact:
LEARNER SELF-
CONFIDENCE
2015 CONFIDENTIAL | September 2015 Efficacy | 16T H A N K Y O U
