Linkedin tutorial

Business Development

with LinkedIn.com

Growing & keeping clients through your on-line presence.

with Vikram RajanphoneBlogger.net

VIK RAJAN: 516.642.4100, [email protected] RAJAN: 516.642.4100, [email protected]

your ‘E-niverse’: All the moving parts.

SEO/PPC

Website


Overview of Attorney AdvertisingOverview of Attorney AdvertisingCode of Professional Responsibility (Ethics UPDATE)Code of Professional Responsibility (Ethics UPDATE)

March 12, 2010: U.S. Court of Appeals for the Second Circuit ruling: New York’s lawyer advertising rules are unconstitutional, Alexander v. Cahill:

http://www.law.com/jsp/nylj/PubArticleFriendlyNY.jsp?id=1202446174823&hbxlogin=1 Actors can portray judges but not fictitious law firms Testimonials from current clients relating to pending matters are OK Attention-getting techniques unrelated to attorney competence are OK (except claims

that cannot be measured/verified) Nicknames, Mottos, Trade Names, & Logos – even implying results – are OK

UPHELD – Moratorium on targeted advertising “Porcelain Hearts” – injured or traumatized “Wemmick's Castle” – no offensive ads through in-home media (mailers, TV, etc.) “Lawyers’ Reputation” – upholding the respectability & etiquette of the profession

Attorney Advertising & “Weightwatchers” Disclaimer Archive Website Changes for 3 years Anti-Solicitation Rule & other ABA rules remain

VIKRAM RAJAN: 516.642.4100, [email protected], PracticeMarketingBLOG.comVIKRAM RAJAN: 516.642.4100, [email protected], PracticeMarketingBLOG.com

WHO-KNOWS-WHOWHO-KNOWS-WHO??

I KNOW 78,000 FRIENDS OF FRIENDS.

SO DO YOU.SO DO YOU.


What do you want to do?1. Prospecting (who-knows-who contact, SEO)2. Introductions (networking, give & get leads)3. Team sharing (internal networking/x-selling)4. Peer support (share advice, resources, fun)5. Recruitment (hiring, vendors, consultants)

Self-updating & organized contact database

TODAY, “LinkedIn 101”… get started.


versus Facebook.com, etc. Facebook is meant to be social, personal:

like the Golf Course (or a BBQ party) LinkedIn is meant to be professional:

like the Conference Room (like this room)

There are niche networks, by profession:

- LegallyMinded.com: by the American Bar Association

- GreenPearl.com: for commercial real estate professionals

- ActiveRain.com: for residential real estate professionals

- There will be more… and is growing through the big 2.


How much time does it take? The same as “off-line” regular networking: 2 – 4 hours a week, or less? Boosts your regular networking,

e-newsletter, blogging, seminars, etc.

Remember: something is better than nothing. Worth it for those growing careers for next 5 yrs


Which step are you on now?1. Created an account

(probably responded Yes to someone else’s invitation.)

2. Filled out “some” of the profile (stuck on what else to do, and why)

3. Invited friends, some responded, some didn’t, don’t know what else to do

4. Got the basics going… what else can I do?


5 ways to build relationships with LinkedIn…

1. Grow your 1st degree CONTACTS

2. Become active in, then start, GROUPS

3. Give, then ask for, ANSWERS

4. Company search: find who-knows-who in there

5. Broadcast STATUS UPDATES

Improve your PROFILE, with “widgets”- blog posts, article links, presentations, etc.



1.1.






File Import/export .CSV (Comma Separated Value, Windows)












8 Linkedin Habits… 8 Linkedin Habits… weekly:weekly:

1. Enter a new Status Update: self-promotion

2. Review your homepage: who’s doing what

3. Check in-box to accept new Contacts

4. Who can you Recommend this week?

5. Who should you Introduce this week?

6. What responses can you make in Groups?

7. Browse Advanced People Search?

8. Browse & Add to Events

LinkedinRainmaker.com


LET’S TOUR WHAT YOUR HOMEPAGE WILL LOOK LIKE…LET’S TOUR WHAT YOUR HOMEPAGE WILL LOOK LIKE…





QUESTIONS?QUESTIONS?516.642.4100, [email protected], [email protected]

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Linkedin tutorial