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LinkedIn & Networking
Sarah Brennan
Wednesday 3:30pm [T06]
– Thursday
9:30am [T12]
TUTORIAL 6 COMM 202
AGENDA !
Course Timeline
Action Items
Networking
TIMELINE !
Week 8 Week 9 Week 10
• Create LinkedIn Profile
• Networking 101
• Networking Reflection due on Nov. 7 & Nov. 11
• Informational Interview
Make note of important dates!
• Cover letter & Resume Nov.1
• Networking Event in CPA Hall 6-8pm
TA FEEDBACK !
Weekly Emails ¡ CONTINUE overall appreciated ¡ START sending out earlier
Peer Editing ¡ CONTINUE
Weekly Assignments ¡ CONINTUE ¡ STOP making them so much work
Office Hours ¡ CONTINUE useful to get feedback ¡ STOP making them so short/confusing
TA FEEDBACK !
LINKEDIN !
¡ Tailored to your Personal Brand
¡ Social & conversational ¡ More flexibility &
creativity
Written Documents
¡ Formal ¡ Company specific ¡ Very direct ask and
intention
LINKEDIN VS WRITTEN DOCUMENTS !
TRICKS & TIPS !
TURN OFF NOTIFICATIONS when making small changes
Elements of a LinkedIn P
rofile 2. Attention Grabbing Headline
1. Professional Headshot 3. Complete Experiences
4. Connections, Contact Info, Customized URL
5. Interesting summary showcasing personality!
¡ Reasonably close up – shoulders up
¡ Professional background
¡ Smiling & looks like you
1. PROFESSIONAL HEADSHOTS !
¡ This is your personal brand – your hook! ¡ Short & sweet (max. 120 characters) ¡ About what you do and/or who you are
§ Whats your identity?
2. HEADLINE !
3. PROFESSIONAL EXPERIENCE !
Show examples of your work
i.e. video, awards, presentations
Include all roles in Reverse Chronological
Order
Be concise! Get to the point
Use Accomplishment
Statements
RECOMMENDATIONS > ENDORSMENTS
4. CONNECTIONS !
Ask for one!!!
5. SUMMARY !
Showcase Personality &
Brand
Background = Skills +
Accomplishment
Think Cover Email… Make it
Conversational
Short, easy to read sentences
Leverage your Hook – Grab
their attention!
Expand on your Headline
5. SUMMARY – WHAT TO WRITE ABOUT? !
Education
Additional portfolio links or
platforms
What you’re about
Personal work style Character Traits
Finish with call to action
Invitation to connect Email Address
Awesome facts about yourself or accomplishments
Any other suggestions?
5. SUMMARY – EXAMPLES !
5. SUMMARY – EXAMPLES !
CREATE YOUR COMMUNITY !
Companies
Influencers
Groups
à Follow companies you want to stay up to date with and/or apply for
à Follow your idols! You will be aligning your identity with their brand
à Follow industries or groups that align with your interest areas
Adding a contact:
1. Send request AFTER meeting them in person
2. Personalize your contact request (see examples)
3. Be brief and memorable
CONNECTING OUT ON LINKEDIN !
Too generic
Personal & professional
Too casual
“Hey, can you connect me with a cool person or company is hir ing and you would be a good fit for me? Heres my resume for reference.”
REACHING OUT ON LINKEDIN !
Hi Jan, My name is John Doe, I ’m a UBC Sauder BCom class of 2016 specia l iz ing in market ing. I ’m reaching out to you today because I recent ly spoke with Mar ja Harmer from the BCC who told me you’ve k indly agreed to help out when students have quest ions about careers in San Francisco. I ’m graduat ing in December and would l ike to work in product management. I saw on LinkedIn that you were a classmate of Joanne Doe who I understand current ly works at Salesforce. I ’m very interested in learning more about Salesforce. Would i t be possible to make an introduct ion to Joanne? I know you’re busy so you could just forward the message at the bottom of th is emai l – my resume is attached: Thank you very much! John Doe
REACHING OUT ON LINKEDIN !
Hi Joanne, My name is John Doe, I ’m a UBC Sauder BCom class of 2016 specia l iz ing in market ing. I ’ l l be graduat ing in December and am current ly looking for entry level product management posit ions in San Francisco. I understand that you are a senior product manager at Salesforce – a company I ’m very interested in – and that there are current ly a var iety of entry- level product management job openings posted on the Salesforce careers page. For example, I ’m real ly cur ious about th is posit ion: [L INK] I ’d love to learn more about these roles and see i f I ’d be a good fit – I ’m certa in ly very interested! Would you mind introducing me to the hir ing manager? I have attached my resume for reference. Thank you very much for your considerat ion. John Doe
TRICKS & TIPS !
FIND ALUMNI in your network
NETWORKING EVENT !
Pre Event ¡ Your goals in attending the
event § What is your purpose in
going? What do you want to know about Sauder?
§ Define SMART goals beforehand – How will you define the success of your evening?
¡ How did you prepare for the event (research potential delegates) § What was it about these
people that motivated you wanting to talk to them?
Post Event § A brief summary of who
you spoke with and what you learned in the conversations
§ A reflection on the lessons you have learned about the networking process
§ Next steps you will take to continue building a relationship with your new contact (if you plan to)
NETWORKING REFLECTION !
1. Check out the delegate info on the course blog
2. Skim the LinkedIn profiles of delegates you’d like to speak to
§ note any interesting topics
§ hone in on similar experiences or shared groups
§ think about questions to ask
3. During the event, be interested without being creepy!
RESEARCHING CONTACTS !
¡ Bottoms: § Dress pants § Khaki pants § Dark denim § Skirts
¡ Shoes: § Flats § Low
¡ Shirts: § Blouse § Collared shirt § Dressy Tank
with… § Cardigan § Blazer
*dress in what you
are most comfortable in
DRESS CODE !
FOR PEOPLE WHO IDENTIFY AS WOMEN...
DRESS CODE !
¡ Bottoms: § Dress pants § Khaki pants § Dark denim
¡ Shoes: § Dress shoes § Loafers
¡ Shirts: § Collared shirt § Jacket if you
like § Tie if you like
*dress in what you
are most comfortable in
FOR PEOPLE WHO IDENTIFY AS MEN…
CONVERSATION STARTERS !HTTP://WWW.BAMPOWLIFE.COM/BLOG/2015/7/14/10-NETWORKING-HACKS-FOR-THE-TERRIFIED-SOCIALITE?RQ=NETWORKING!
Talk about Food
Compliment them
“Lurking around the food station is a really good trick. People will ask you what things are, and you can offer advice on what’s tasty.”
“People love talking about themselves and people love compliments. Be genuine though!”
Smile & be nice
Open up the Circle
“Just stand on your own and soak in the environment and smile at people. You will be a beacon of light for the other people who don’t know who to talk to.”
“You might be getting bored with the first 2 people so make sure you make room for other people to join the circle party!”
ENDING A CONVERSATION !
Be polite & gracious
Thank them for their time
Leave with a handshake
Ask to connect after the event
¡ You will submit your documents TWICE o Once to Turnitin.com for marking (by 1:59pm) o Secondly to COOL (this is how you will receive an
interview for the Employment Interview assignment) (by midnight, same day…but just do it right away so you don’t forget!)
¡ Full instructions on how to submit to COOL are on the course blog under assignments / resume and cover letter
RESUME / CL SUBMISSION !
ACTION ITEMS !
1. Resume & Cover Letter due Nov. 1 @ 2pm
2. Networking Event on Nov. 3 @ 6-8pm
3. Office Hours
