LinkedIn Advanced

www.naplia.comCopyright 2013

LinkedIn Advanced Networking

Making the most ofMaking the most of

Copyright 2013www.naplia.com

Review: Why Do We Want to Use It?Review: Why Do We Want to Use It?1. Create awareness and improve reputation.

2. Thought leadership and influencer marketing.

3. Selling and generating leads.

4. Social CRM (customer relationship management).

5. Traffic Building.

6. Listening and gaining insights.Source: socialmarketingforum.net


Share ContentShare ContentBoost Inbound LeadsUtilize Content in our CPA Alert & Investment Advisor Alerts: Push out our content to build an audience by authoring, sharing, and liking our Group posts. Share updates like you would on Facebook— I’m attending a conference, we released a new White Paper, NAPLIA is a Fiduciary360 National Partner.


Profile EnhancementsProfile EnhancementsEstablish authority & increase visibility

Source: HubSpot

Search Engine Optimize: Optimize your profile to get found by people searching for keywords related to your expertise. Add these keywords to various sections of your profile such as your headline or summary. Like Google, you want to be indexed high up on the first page.

Professional Liability Insurance, Accountants, Lawyers, Investment Advisors, Broker-Dealers



Source: HubSpot

Get endorsed: In September, LinkedIn launched Endorsements, which enables users to endorse their connections for skills they’ve listed in the Skill & Expertise section. Make sure your profile is complete and you've listed the skills you want people to endorse you for. Endorse your connections for skills and that increases likelihood that they will endorse you in return.



Source: HubSpot

Collect recommendations: LinkedIn lets users leave recommendations for others. If you want to get testimonials, give them to people you’ve worked with and who have done a great job for you. LinkedIn will show them the testimonial to approve, then ask if they want to reciprocate. Also, when clients email or call you to tell you about their recent success, ask them if they can post a recommendation.

“ Tom is one those rare people that has both an artistic and analytical mind. I consistently use him as a sounding board when making difficult business decisions… ”

- Gary Sutherland, CEO at NAPLIA


Profile EnhancementsProfile EnhancementsUse Embedded Backlinks

Source: kenkrogue.com

Drive additional traffic to naplia.com: LinkedIn allows three free embedded backlinks to improve our Google rank. 1. In your profile go to Websites and select edit.2. Set the first field to ‘Other’.3. Put the keyword(s) (32 character limit) you want in the second field (e.g. errors & omissions insurance).4. Put http://www.naplia.com in URL field.


Utilize GroupsUtilize GroupsFind & connect with audience

Source: Content Marketing Institute & getlinkedinhelp.com

Engage with but don’t sell to groups: When participating in a LinkedIn group, the overall goal is to inform readers and build deeper relationships with them based on credibility and trust. Make sure content is valuable, beneficial, genuine information. You want to join groups that your prospects belong to – and not just your competition. You can join up to 50 groups, but be selective!


Utilize GroupsUtilize GroupsFind & connect with audienceEngage with but don’t sell to group: Search groups for hotbed issues and keywords. Become a resource by sharing your knowledge and posting relevant information. Cyber Privacy Security

Commercial Insurance Group“Paul Bantick, head of Beazley’s technology, media and business services team in London, said that Beazley is a “service model” to cyber insurance where the individual insurance company offers breach management expertise and staff….”


Segment ConnectionsSegment ConnectionsTarget Message to AudienceConnection guides information and messages: It is important to segment your list so your prospects and clients can get targeted messages that are appropriate to them. You can add segments beyond the default LinkedIn categories as well as tag contacts under multiple categories.

• group members• Possible Referral Sources• Media Opportunities• possible outsourcing partner• friends• Competitor• client• partners• prospectSource: getlinkedinhelp.com


Connection OppsConnection OppsActive & Passive MethodsDo continual LinkedIn connection outreach: Use your email signature to invite people to connect with you. Use LinkedIn to connect to contacts before or after first-time meetings to cement connection.


ResourcesResources27 LinkedIn Tips: LinkedIn Best Practices for Entrepreneurs, Ken Krogue, June 29, 2012 Forbes.com

5 B2B Content Marketing Tips for Boosting Your LinkedIn Group, Gregg Schwartz , January 11, 2013 contentmarketinginstitute.com

Top Six Reasons Why You Should Use LinkedIn as a B2B Marketer, Nancy Verbrugghe, September 12, 2012, http://www.socialmarketingforum.net

Documents

LinkedIn Advanced