How to

Leverage LinkedIn

Hands on Workshop

March 7th 2013

Daniel Alfon

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Daniel's Advanced LinkedIn Guide

Job Hunter edition B2B Business Edition Entrepreneur Edition Student & Alumni Edition

Topic Slide1 Intro 2 LinkedIn No-Nos+No 'U'3 Suggested LI workflow

●Build●Connect

Agenda:

2 10 32

41 64 83 98

●Contribute●Broadcast

Older/Mutimedia: http://www.gifsoup.com/view/815295/5-20-video-cv-o.gif

Today's presentation is available to attendees in Daniel Alfon's Profile on LinkedIn this week:

http://il.linkedin.com/in/alfon

What should you do after today?

1. Rewrite your profile so it educates your target audiences about what you bring to the table2. Improve tagline3. Applications-install 1 to 3 on profile [presentation/video]

4. Update email address & photo5. Know the next steps are a connection strategy that suits you [read:avoid over-connecting], and that you should leverage groups

How to

Leverage LinkedIn

Daniel has given presentations about networking, LinkedIn and Twitter in Israel, the UK, the Russian Federation & France. * LI Profile: http://il.linkedin.com/in/alfon* Twitter: @Danielalfon * G+: http://gplus.to/DanielAlfon

Your host - Daniel Alfon

Do you think you are using all/most of the possibilities offered by LinkedIn?

Ice Breaker #1

In your opinion, what are some of the mistakes LinkedIn users make?

18 Common LinkedIn Mistakes

http://il.linkedin.com/in/alfon

►

18 Common LinkedIn Mistakes

http://il.linkedin.com/in/alfon

1. A partial,half-baked profile,off-brand,with no photo2. Thinking connections are everything3. Using a job title as a tagline4. Confirming "Select all" when importing address book5. Duplicate accounts/single (work) email address6. Weak introduction requests 7. Poor/default Settings/Privacy-related hysteria

<70 Connections:

http://il.linkedin.com/in/alfon

70-200 Connections:

1. Operation LinkedIn ("Need a Sale") Vs LinkedIn seen as Process2. Inconsistent Connection Policy3. Not leveraging LinkedIn Applications4. Canned, unthoughtful invites 5. Overselling/Posting with little long-term thought6. Not knowing when to go off-LinkedIn

18 Common LinkedIn Mistakes

http://il.linkedin.com/in/alfon

200+ Connections: 1. Low connection quality - "Ron who? Am I connected to him?"

2. Over-updating status,100% own content3. Off-brand components,outdated content 4. Spamming Groups - little value, thinly disguised self- promotion messages5. Broadcasting instead of tagging connections or using groups.

18 Common LinkedIn Mistakes

http://il.linkedin.com/in/alfon

http://www.quora.com/What-makes-a-LinkedIn-profile-great/answer/Daniel-Alfon

PS Want to improve your LinkedIn profile?

Common mistakes: any number of Connections

Any guess?

LinkedIn no-nos

The single most frequent mistake is misunderstanding the nature of successful networking

Common mistakes: any number of Connections

If you keep asking "What's in it for me?", you don't get it

There's no 'U' in Network

●Asking for help is not networking●The basis of networking is giving, not getting●Online networking isn't that different

There's no 'U' in Network

There's no 'U' in Network

Treat Your Network Like your Insurance

If you want an insurance in the real world, do you call your insurer when you buy a car?

There's no 'U' in Network

Treat Your Network Like your Insurance

...Or do you shop for insurance after you've HAD an accident?

There's no 'U' in Network

Here you network when you don't need help

Here you network when you need help - sometimes desperately

Treat Your Network Like yourInsurance

There's no 'U' in Network

If you treated your insurer decently PRIOR to your crash, you will both feel better asking for his help - and get it

Treat Your Network Like yourInsurance

There's no 'U' in Network

Treat Your Network Like your Insurance

If you have done nothing for your network, didn't return calls, and basically didn't have time for your network...

Guess what happenned to your network?

There's no 'U' in Network

Treat Your Network Like your Insurance

Give more than you take

Leechers don't make it in the long-term

●What do leechers do?

○Configure connections not to be shown on their profile

○Ask everyone for recommendations○Shoot careless introductions○ Invite with "cooperation" and then disappear

There's no 'U' in Network

So you have to GIVE first

Give

● Best networkers give, don't take ●What do seeders do?

○Share interesting Groups○Forward relevant profiles○Answer Questions○Post articles & contribute content○Recommend good people○Suggest experts (in Answers)○FW intros you just can't ignore

There's no 'U' in Network

Conclusion

There's no 'U' in Network

The more you help others, the more help you'll get

This is the moment of Truth

There's no 'U' in Network

Instead of having...

1. Pasted CV2. Static address book3. Accidental connections4. Default Home Page5. Limited use of Groups6. Little Application use7. No Q&A activity8. Failed introductions and recommendations...

...Produce...

1. Killer profile2. Multiple touching points3. Smart connection policy4. Customized dashboard5. Shrewd group selections6. Advanced branding7. Learning & positioning8. Successful campaigns combining LinkedIn & other SM

Dashboard

Dashboard

Suggested LinkedIn workflow

your grow your & Update & Profile Network Interact Request

Suggested LinkedIn workflow: BCCB

● l

Question: At what stage should you define your core brand?

Suggested LinkedIn workflow: BCCB

● l

Where should you define your core brand?

Here?…or here?

Suggested LinkedIn workflow: BCCB

Where should you define your core brand?

Most people really understand how to make their profile attractive after hundreds of professionals see their off-brand, sloppy profile.

● Who are some of those professionals?

Suggested LinkedIn workflow: BCCB

Recruiters ...Hiring Managers Customers, prospects

Investors

Who are some of those professionals who get to see your uncomplete and unattractive profile?

Suggested LinkedIn workflow: BCCB

Recruiters

...Hiring Managers Customers, prospects

Investors

Would you really let those people see a CV with spelling mistakes??

Suggested LinkedIn workflow: BCCB

Otherwise hundreds of people will see your off-brand profile in stages 1-3

Define core branding here ...not here

Suggested LinkedIn workflow: BCCB

Conclusion

How do we build an attractive Profile?

Let's move to part one: Build

Suggested LinkedIn workflow: BCCB

Seen a few LI & networking no-nos? Ready to get going?

Suggested LinkedIn workflow: BCCB

Let's Build!

*Browse*Tagline*Links *Contact*CALYPSO

Suggested LinkedIn workflow: BCCB

Profile: Browse,then LearnBrowse through 100 profiles - preferably of people with hundreds of connections - before building your profile and inviting others

Profile: Learn

●Learning Center,LI Blog,Tutorials,Vids: http://learn.linkedin.com/ [+http://careerservices.linkedin.

com/ + http://learn.linkedin.com/jobseeker/]

●Play with as many features as you can,till you actually enjoy what you see.Is your profile becoming sticky?

●http://www.youtube.com/user/LinkedIn/videos?view=pl

Profile: Build powerful Tagline

What does "Cobol expert open to new opportunities" tell you?

What does "GL in Amdocs" tell you?

Cf. http://imonlinkedinnowwhat.com/2009/01/29/linkedin-professional-headline-for-the-unemployed/ & http://www.forbes.com/sites/deborahljacobs/2011/10/11/what-to-say-on-linkedin-when-youve-been-laid-off/

Profile: Build powerful Tagline

Profile: Build powerful Tagline Your tagline is the single most valuable real estate on LinkedIn.

Which is better in your eyes?

Profile: Build powerful Tagline

Profile: Some (True!) examples

Vs.

Profile: Some (True!) examples

Profile Tagline: How's yours?

Take 5 minutes to improve yours*

* We'll review them and take a break :-)

cf. http://theundercoverrecruiter.com/linkedin-headlines-stand-out-crowd-10-examples/

Profile: OrderYou can rearrange the section order - if it makes

sense

Industries: http://www.linkedin.com/companyDir?industries=

Profile:Add SectionsDo your patents,publications,or certifications help your positioning? Voluntary Work?

Build: Browse;Tagline;Links;Contact;Calypso

●Add Twitter account - when you have 200+ followers

●Customize title if needed (instead of My Website/Company/Blog,select "other")

Build: Browse;Tagline;Links(2);Contact;Calypso

●Add e.g. your blog,CV [via shared Google

Docs], Slideshare,Social site,Group,website...●To add more files, use Box.net●PS Remove your ex-employer's

website

Build: Browse;Tagline;Links;Contact;Calypso

Make it easy to reach you:●Build your network●Join relevant Groups●Include some contact details

[end of summary/Address]

Build: Browse;Tagline;Links;Contact;Calypso

Daniel's Visibility Tip:

Can you really spot your dream job?

If you do, see how it can help you market yourself better - and even get on recruiters' radars

Introducing...

CALYPSO

CALYPSO

Capture usingAdvancedLinkedInYour ownPeopleSearchOptimization

CALYPSO (1/4)

1. Write your dream job's description e.g.

A VC-funded B2B startup in Azrieli

seeks a Social Media Marketing Manager

Requirements: Native English, Social Media & Web

CALYPSO (2/4)

1. Write your dream job's description2. Extract keywords e.g. social media, online, community, blog, Groups, collaborative...

CALYPSO 3/4

1. Write your dream job's description2. Extract keywords 3. Incorporate keywords shrewdly into your Tagline/summary/specialties

e.g. Online marketing expert seeking new challenge, preferably in new\social media marketing

Not sure about keywords? Use tagclouds http://www.onlinebusinessnetworker.com/job-hunting-secrets-and-your-linkedin-profile

CALYPSO 4/4 1. Write your dream job's description2. Extract keywords3. Incorporate keywords 4. Do the CALYPSO using keywords+ location.

1. Write your dream job's description2. Extract keywords3. Incorporate keywords4. Do the CALYPSO (using keywords+ location)* Why Rearrange according to Keywords?* Keyboards - Boolean

Build: Browse;Tagline;Links;Calypso

Did you top the list?

Congrats, if you continue to expand your network and manage your LYPSO, recruiters are more likely to bump into you.

Build: Browse;Tagline;Links;Calypso

Did you top the list?

You didn't? Go back to stages 1-3

Calypso - Recap 1. Write your dream job's description

2. Extract keywords

3. Incorporate keywords shrewdly into your Headline/specialties/interests/other 4. Do the CALYPSO using keywords+location

Built a decent profile, smart tagline, CALYPSO and links?

Let's connect!

Suggested LinkedIn workflow: BCCB

Let's connect!

Suggested LinkedIn workflow: BCCB

●Who to invite?●Whose invitations to accept?

●What do you do after you connect?

Sorry, you are not allowed to view slides 67-151.

Get in touch with Daniel alfon@akapost.com

Bonus

1) איך משתמשים בלינקט-אין מגייסים וחברות השמה-

לינק למאמר של פיקארו מאוגוסט 2011:

1) איך משתמשים בלינקט-אין מגייסים וחברות השמה-

לינק למאמר של פיקארו מאוגוסט 2011:2) לינק למאמר של WeRHunting מספטמבר 2012

עדיין ישנן דרכים בהן שמך אולי יגיע לשולחן שלנו ( המלצות מקולגות, הגשת מועמדות וכיוב.), אך יכול להיות שאפילו לא נטרח להתאמץ, אם מול עיננו עומדים פרופילים של מועמדים בלינקדאין

שעברו "מניקור-פדיקור", ואנחנו אפילו לא צריכים לבקש מהמועמד.קורות חיים

http://il.linkedin.com/in/alfon

http://www.quora.com/What-makes-a-LinkedIn-profile-great/answer/Daniel-Alfon

2) Want to improve your LinkedIn profile?

Before you invite: Stage Zero

http://www.powerformula.net/?option=com_wordpress&Itemid=17&lang=en&p=957