Are You Connected

Developed and Presented for the St Joseph the Worker Job Club ndash Madison AL

Quick FactsFounded in 2002 - launched in 2003 ndash so in the

public realm about 8 years ndash became profitable in 2006 ndash currently valued at $1575BFiled for an IPO in January 2011The CEO Jeff Weiner formerly of Yahoo IncDesigned primarily for professional networkingAs of March 2011 ndash 100M users in 200 countries130+ industries are representedGrows by a new member every SECOND

SOndash Are You Connected

So WhatPeople with ge20 connections are 34Xs more

likely to be approached with a job opportunity than people with le5All 500 of the Fortune 500 are represented in

LinkedIn In fact 499 of them are represented by director-level and above employees

SO ndash Are You Connected

So WIIFMIncreases Your Visibility80 of companies are using Social Media to

recruit 90-95 are using LinkedIn

1 - Walmart2 - Exxon3 - Chevron4 - GM5 - ConocoPhillips

6 - GE7 - Ford8 - CitiGroup9 - Bank of America10 - ATampT

So WIIFMImproves Your ldquoConnect-AbilityrdquoMost new users only list their CURRENT

company This severely limits their ability to connect You profile should be at 100 You should fill out your profile like itrsquos an

executive bio So include past companies education affiliations and activities

You can also include a link to your profile as part of an email signature httpwwwlinkedincominvalerielcurtis

Quick FactsFounded in 2002 - launched in 2003 ndash so in the

public realm about 8 years ndash became profitable in 2006 ndash currently valued at $1575BFiled for an IPO in January 2011The CEO Jeff Weiner formerly of Yahoo IncDesigned primarily for professional networkingAs of March 2011 ndash 100M users in 200 countries130+ industries are representedGrows by a new member every SECOND

SOndash Are You Connected

So WhatPeople with ge20 connections are 34Xs more

likely to be approached with a job opportunity than people with le5All 500 of the Fortune 500 are represented in

LinkedIn In fact 499 of them are represented by director-level and above employees

SO ndash Are You Connected

So WIIFMIncreases Your Visibility80 of companies are using Social Media to

recruit 90-95 are using LinkedIn

1 - Walmart2 - Exxon3 - Chevron4 - GM5 - ConocoPhillips

6 - GE7 - Ford8 - CitiGroup9 - Bank of America10 - ATampT

So WIIFMImproves Your ldquoConnect-AbilityrdquoMost new users only list their CURRENT

company This severely limits their ability to connect You profile should be at 100 You should fill out your profile like itrsquos an

executive bio So include past companies education affiliations and activities

You can also include a link to your profile as part of an email signature httpwwwlinkedincominvalerielcurtis

So WhatPeople with ge20 connections are 34Xs more

likely to be approached with a job opportunity than people with le5All 500 of the Fortune 500 are represented in

LinkedIn In fact 499 of them are represented by director-level and above employees

SO ndash Are You Connected

So WIIFMIncreases Your Visibility80 of companies are using Social Media to

recruit 90-95 are using LinkedIn

1 - Walmart2 - Exxon3 - Chevron4 - GM5 - ConocoPhillips

6 - GE7 - Ford8 - CitiGroup9 - Bank of America10 - ATampT

So WIIFMImproves Your ldquoConnect-AbilityrdquoMost new users only list their CURRENT

company This severely limits their ability to connect You profile should be at 100 You should fill out your profile like itrsquos an

executive bio So include past companies education affiliations and activities

You can also include a link to your profile as part of an email signature httpwwwlinkedincominvalerielcurtis

So WIIFMIncreases Your Visibility80 of companies are using Social Media to

recruit 90-95 are using LinkedIn

1 - Walmart2 - Exxon3 - Chevron4 - GM5 - ConocoPhillips

6 - GE7 - Ford8 - CitiGroup9 - Bank of America10 - ATampT

So WIIFMImproves Your ldquoConnect-AbilityrdquoMost new users only list their CURRENT

company This severely limits their ability to connect You profile should be at 100 You should fill out your profile like itrsquos an

executive bio So include past companies education affiliations and activities

You can also include a link to your profile as part of an email signature httpwwwlinkedincominvalerielcurtis

So WIIFMImproves Your ldquoConnect-AbilityrdquoMost new users only list their CURRENT

company This severely limits their ability to connect You profile should be at 100 You should fill out your profile like itrsquos an

executive bio So include past companies education affiliations and activities

You can also include a link to your profile as part of an email signature httpwwwlinkedincominvalerielcurtis

So WIIFMImproves Your Google ldquoPage Rankrdquo ResultsTo do this create a public profile and select

ldquoFull Viewrdquo Instead of using the default URL customize

your public profilersquos URL to be your actual name For Example httpwwwlinkedincominvalerielcurtisTo strengthen the visibility of this page in

search engines use this link in various places on the web Blogs comments on WebPages etc

So WIIFMEnhances Your ldquoSearch Enginerdquo ResultsPromote your blog or website to search

engines like Google and Yahoo Your LinkedIn profile allows you to publicize

websites There are a few pre-selected categories like ldquoMy Websiterdquo ldquoMy Companyrdquo etc

To make this work be sure your public profile setting is set to ldquoFull Viewrdquo Edit Public Profile - Valerie Curtis

So WIIFMAllows You to Perform Blind ldquoReverserdquo amp Company Reference s Companies will typically check your references

before hiring youHave you ever thought of checking your

prospective managerrsquos references You can also check up on the company by finding

the person who used to have the job that yoursquore interviewing for Search Screen

So WIIFMIncreases Relevancy of Your Job SearchUse LinkedInrsquos advanced search to find people with educational and work experience like yours to see where they work For example a programmer would use search keywords such as ldquoRuby on Railsrdquo ldquoC++rdquo ldquoPythonrdquo ldquoJavardquo and ldquoevangelistrdquo to find out where other programmers with these skills work

Keyword Searches - 1st Degree Connections

So WIIFMProvides a Source of ldquoDrill-Downrdquo Data for InterviewsYou can use LinkedIn to find the people that

yoursquore meeting Knowing that you went to the same school

that your interviewer played hockey or that you share acquaintances is a lot better than an awkward silence after ldquoIrsquom doing fine thank yourdquo Interest Profile

So WIIFMAllows You to Research Corporate ldquoHealthrdquoPerform an advanced search for company name

and uncheck the ldquoCurrent Companies Onlyrdquo boxThis will enable you to scrutinize the rate of

turnover and whether key people are abandoning ship Former employees usually give more candid

opinions about a companyrsquos prospects than someone whorsquos still on board Company Health

So WIIFMAllows You to Research an IndustryIf yoursquore thinking of investing or working in a sector use LinkedIn to find people who worked for competitorsmdashor even better companies who failed For example suppose you wanted to build a next generation online pet store yoursquod probably learn a lot from speaking with former Petscom or WebVan employees Industry Search

So WIIFMAllows You to Track Start-Ups (or Others)You can see people in your network who are

initiating new startups by doing an advanced search for a range of keywords such as ldquostealthrdquo or ldquonew startuprdquo Apply the ldquoSort Byrdquo filter to ldquoDegrees away

from yourdquo in order to see the people closest to you first Start-Ups

SOndash Are You Connected