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Use LinkedIn to find a job and create a solid online reputation
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Queen Schmooze
Using LinkedIn to Find a Job
Michelle J. IsemanGeneral Dynamics Canada
September 15, 2011
Queen Schmoozehttp://queenschmooze.com
Queen Schmooze
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Table of Contents• What is LinkedIn?• Why should I use it?• Features• Branding / Skills• Effective ways to connect• Using your contacts / connections• Advanced Search / Research• Groups / Discussions• Answers and Questions• Recommendations• Subject Matter Expert• Blogs and other applications
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What is LinkedIn?
• Fastest growing professional business networking site• Increases your visibility• Builds your network and your net-worth• Allows you to connect with people in the know
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• Employers can see you• Confer on projects• Sell your skills• Accomplishments• Network into a job• References / Recommendations• Killer profile – summary
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Why Should I Use It?
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Features
Five most useful tools on LinkedIn:• Status Updates• Skills• Recommendations• Answers• Follow companies
Some random tools:
email, mobile, address book blog, presentations, trips
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Examples of Brand Recognition
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Can you finish the slogan and name the brand?
- Milk
- Coke
- Nike
- Nike
- Harvey’s
- Rice Krispies
- Raisin Bran
- Scotiabank
Your brand is your promise – what you can do!
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Branding / SkillsJob Title – Job Skills – your BRAND• Examples: soft style – no real descriptions
– Exp Hi-Tech Mgmt Pro
• Better examples: Killer profiles – adjectives• Use the new Skills
section – key words
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SummaryAccomplishment driven
• Solved problems• Fixed issues
Qualifications highlights• Negotiated contracts• Fast systems cutovers
Specialties• Project mgmt• Programming languages
Bullet point or short
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Summary Examples
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Effective Ways to Connect• Add to Network button on profile • People you may know• Connect using email• Connect through an existing connection – introduction
• Make the connection that’s meaningful – custom text
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Using Your Contacts / Connections• Ask questions• Seek out help• Offer to help contacts• Find an inside connection to a prospective employer• Connect with former colleagues, classmates, people you know• Make connections with people who have similar skills that you do not know
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Advanced Search / Research• Find people, companies, job titles, skills, locations
• Research – references, companies, hiring managers, skills, job titles, people in the news
• Company search / follow – for news, jobs, new products• LinkedIn polls, Twitter feeds, SlideShare presentations
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Groups / Discussions• Join groups – order them• Read the discussions• Make comments• Ask questions• Post blog items• Read the news• Email settings• Look for job postings• Re-post interesting articles
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Create a Group or Join a Discussion
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Answers and Questions• Answer things related to your field – SME• Ask questions related to your field• Seek help from experts• Search the Answers section
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Recommendations• Like old style references• Define relationship• Wait at least a week• Let THEM write the recommendation for you• Write about attributes• Check grammar / spelling
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Subject Matter Expert• Show status updates of your blog or your presentations• Share URL’s of important information
• Ask and answer questions related to your field
• Confer with colleagues – show in status updates and in your profile• Answer questions for which you know the irrefutable answer
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Blogs and Other Applications• Create or share a blog• Show your presentations
• Show events• Add your books
• Add your trips
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Investing in You Do you
Do you
Did you
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Thank YouQuestions?What is my next step?Contact me:
– Website: http://queenschmooze.com– Email: [email protected]– Phone: 613-355-6378– LinkedIn: http://ca.linkedin.com/in/michellejiseman– Twitter: http://www.twitter.com/QueenSchmooze– Facebook: http://www.facebook.com/QueenSchmooze– Ask questions, book a consultation, seek out help
