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Here is my line sheet I completed for my colleciton- Pop Art.
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Size Range and Price Range: 0-14, $150-$550
Target Customer: My Target customer is between the ages of 25-40. It is targeted towards women and majority of these women have jobs or are still working on getting their degree at college. Either way they have a decent amount of income and are willing to spend it on well made clothing, with outstanding quality. The women who buy my clothing are young spirited and are still out having as much fun as they can, but they are still very classy. The ethnicity is diverse. My customer is aware of trends and knows exactly what she is looking for, she already has her styled !gured out. Every so often my customer may shop at mainstream stores like H&M, BCBG, and BEBE. Other stores my customers mainly shop are Marc Jacobs, Alexander Wang, Alexander McQueen, Miu Miu and Stella McCartney. My costumer will spend money on an original design with quality.
Key Competitors:
1. Marc Jacobs Marc Jacobs is known for girly original designs. Quality is perfection to him. He designs all sorts of things ranging from accessories, bags, shoes and of course ready to wear. He also designs for men. His prices range from $300-$5000. There is online shopping and many boutiques. My line is original and in style just like Marc Jacobs but more a"ordable, and still looks amazing with quality designs.
2. Stella McCartney Stella McCartney creates clothing that looks fascinating on women. Sometimes there is a bit of an edgy feel to her clothing that really shows of the women body or actual seems more menswear. Her clothing prices range from $400 to high thousands. My line is still as sheik and original but a little cheaper. Stella McCartney also has many boutiques and o"ers accessories, shoes and bags.
Theme name and statement:
Pop Art was my chosen theme for this collection; my designs are original, in-style and speak loudly. When creating this collection I designed each piece with the goal of it not being pushed to the side. Each piece is very di"erent; this line has a lot of spunk. Bright colors and fun fabrics were used.
Trends Identi!ed:- Prints- Loose and tight !tting silhouettes- Asymmetrical designs- Bright colors- pastels/neon’s
Theme: Pop Art
Target Market: Better Contemporary
Season: Spring/Summer 2013
Merchandise Plan
Fabric Story: The fabrics I have chosen relate very well and true to my theme: Pop Art, because each fabric gives an edgy feel to each design. Fabrics were chosen speci!cally for each group in my collection, the fabrics were lightweight for the most part. Due to the colors being very loud throughout the collection I wanted a balance between the color and fabrics. All of my fabrics relate to each group with in my collection.
Key Silhouettes: The silhouettes vary; most silhouettes throughout the collection are tight !tting with drape. My designs have a lot of structure and !t for the women to feel con!dent with what she is wearing.
Wholesale Prices: Wholesale prices range from $150-$550, the sizes are 0,2,4,6,8,10,12,14.
STYLE #: 00214
Color ways: Mean green and PinkPrice: $225
STYLE #: 00216
Color ways: Mean green and PinkPrice: $112
Fabrics: 40% Viscose, 60% Polyester
Delivery date: 3/10/2013
Nora [email protected]
ContemporarySportswearGone Mad
STYLE #: 00212
Color ways: Steal, HardyPrice: $110
STYLE #: 00218
Color ways: Steal, HardyPrice: $125
Fabrics: 80% Polyester, 20% Nylon
Delivery date: 3/10/2013
Nora [email protected]
ContemporarySportswearGone Mad
STYLE #: 00220
Color ways: Cry me a river blue, Lime and Bad Black, OrangePrice: $395
STYLE #: 00221
Color ways: Cry me a river blue, Lime and Bad Black, OrangePrice: $180
Fabrics: 60% cotton, 20% Polyester, 20% Viscose and 80% Cotton, 10% Poly, 10% Viscose
Delivery date: 3/10/2013
Nora [email protected]
ContemporarySportswearGone Mad
STYLE #: 00217
Color ways: Cry me a river blue, LimePrice: $380
STYLE #: 00211
Color ways: Cry me a river blue, Lime and Mean green and PinkPrice: $95
STYLE #: 00213
Color ways: Cry me a river blue, Lime and Mean green and PinkPrice: $95
Fabrics: 60% cotton, 20% Polyester, 20% Viscose and 40% Viscose, 60% Polyester
Delivery date: 3/10/2013
Nora [email protected]
ContemporarySportswearGone Mad
STYLE #: 00215
Color ways: Cry me a river blue, LimePrice: $240
STYLE #: 00219
Color ways: Cry me a river blue, LimePrice: $280
Fabrics: 60% cotton, 20% Polyester, 20% Viscose
Delivery date: 3/10/2013
Nora [email protected]
ContemporarySportswearGone Mad
STYLE #: 00225
Color ways: Sea green, PurplePrice: $220
STYLE #: 00222
Color ways: Sea green and PurplePrice: $169
Fabrics: 65% Silk, 35% Polyester
Delivery date: 3/10/2013
Nora [email protected]
ContemporarySportswearAttitude
Delivery date: 3/10/2013
STYLE #: 00223
Color ways: Polka DotPrice: $169
STYLE #: 00224
Color ways: Polka DotPrice: $210
Fabrics: 40% Nylon, 25% Cotton, 35% Polyester
Delivery date: 3/10/2013
Nora [email protected]
Nora [email protected]
ContemporarySportswearAttitude
STYLE #: 00226
Color ways: Bad black and Baby BluePrice: $210
STYLE #: 00228
Color ways: Bad black and Baby bluePrice: $310
Fabrics: 50% Vicose, 10% Nylon, 40% Polyester
Delivery date: 3/10/2013
Nora [email protected]
ContemporarySportswearAttitude
STYLE #: 00229
Color ways: Polka dot, Bad blackPrice: $259
STYLE #: 00227
Color ways: Polka dot, Bad blackPrice: $156
Fabrics: 40% Nylon, 25% Cotton, 35% Polyester and 50% Viscose,
ContemporarySportswearAttitude
Delivery date: 3/10/2013
Nora [email protected]
STYLE #: 00230
Color ways: BubblePrice: $249
STYLE #: 00231
Color ways: BubblePrice: $1
STYLE #: 00232
Color ways: BubblePrice: $198
Fabrics: 100% Silk
ContemporarySportswearAttitude
Delivery date: 3/10/2013
Nora [email protected]
Fabrics: 20% Viscose, 80% Polyester
Delivery date: 3/10/2013
Nora [email protected]
ContemporaryDressesEndless Love
Style #00233
Color ways: Sherbert, Pale blue, Bubble gum, NudePrice: $360
Style #00234
Color ways: Sherbert, Pale blue, Bubble gum, NudePrice: $422
Style #00234
Color ways: Sherbert, Pale blue, Bubble gum, NudePrice: $250
Style #00236
Color ways: Sherbert, Pale blue, Bubble gum, NudePrice: $415
Fabrics: 20% Viscose, 80% Polyester and 90% Cotton, 10% Polyester
Delivery date: 3/10/2013
Nora [email protected]
ContemporaryDressesEndless Love
Style #00238
Color ways: POP, Sherbert, Pale blue, Bubble gum, NudePrice: $350
Style #00237
Color ways: POP, Sherbert, Pale blue, Bubble gum, NudePrice: $415
Fabrics: 30% Spandex, 60% Polyester, and 20% Polyester, 80% Spandex
Delivery date: 3/10/2013 ContemporarySwimwearEye Catcher
Nora [email protected]
STYLE #: 00240
Color ways: Sunrise, Red and Pink, Silver, LimePrice: $250
STYLE #: 00239
Color ways: Sunrise, Red and Pink, Silver, LimePrice: $230
STYLE #: 00243
Color ways: Sunrise, Red and Pink, Silver, LimePrice: $225
STYLE #: 00244
Color ways: Sunrise, Red and Pink, Silver, LimePrice: $250
Fabrics: 20% Polyester, 80% Spandex and 100% Chi!on
Delivery date: 3/10/2013 ContemporarySwimwearEye Catcher
Nora [email protected]
STYLE #: 00242
Color ways: Pink, Silver, lime and Black dot, Blue dotPrice: $205
Fabrics: 100 % Chi!on
Delivery date: 3/10/2013 ContemporarySwimwearEye Catcher
Nora [email protected]
STYLE #: 00241
Color ways: Black dot, Blue dotPrice: $115
STYLE #: 00246
Color ways: Black dot, Blue dotPrice: $95
Fabrics: 20% Polyester, 80% Spandex
Delivery date: 3/10/2013 ContemporarySwimwearEye Catcher
Nora [email protected]
STYLE #: 00245
Color ways: Pink, Silver, limePrice: $210
STYLE #: 00247
Color ways: Pink, Silver, limePrice: $225
Fabrics: 100% Plastic, 100% Leather, 100% Suede
Delivery date: 3/10/2013
Nora [email protected]
ContemporaryShoesFunky
STYLE #: 00248
Color ways: White, Black, and Black, Army, and SilverRose, Soft green, Lily Price: $565
STYLE #: 00251
Color ways: White, Black, and Black, Army, and SilverRose, Soft green, Lily Price: $384
STYLE #: 00252
Color ways: White, Black, and Black, Army, and SilverRose, Soft green, Lily Price: $515
Fabrics: 100% Leather, 100% Suede
Delivery date: 3/10/2013
Nora [email protected]
ContemporaryShoesFunky
STYLE #: 00247
Color ways: Black, Army, and SilverRose, Soft green, Lily Price: $540
STYLE #: 00249
Color ways: Black, Army, and SilverRose, Soft green, Lily Price: $345
STYLE #: 00250
Color ways: Black, Army, and SilverRose, Soft green, Lily Price: $520
