Line Sheet

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Here is my line sheet I completed for my colleciton- Pop Art.

Text of Line Sheet

  • Nora Leisknoraleisk@gmail.com

    Line Sheet

    POP ART

    Better ContemporarySpring/Summer 2013

    NL

  • Size Range and Price Range: 0-14, $150-$550

    Target Customer: My Target customer is between the ages of 25-40. It is targeted towards women and majority of these women have jobs or are still working on getting their degree at college. Either way they have a decent amount of income and are willing to spend it on well made clothing, with outstanding quality. The women who buy my clothing are young spirited and are still out having as much fun as they can, but they are still very classy. The ethnicity is diverse. My customer is aware of trends and knows exactly what she is looking for, she already has her styled !gured out. Every so often my customer may shop at mainstream stores like H&M, BCBG, and BEBE. Other stores my customers mainly shop are Marc Jacobs, Alexander Wang, Alexander McQueen, Miu Miu and Stella McCartney. My costumer will spend money on an original design with quality.

    Key Competitors:

    1. Marc Jacobs Marc Jacobs is known for girly original designs. Quality is perfection to him. He designs all sorts of things ranging from accessories, bags, shoes and of course ready to wear. He also designs for men. His prices range from $300-$5000. There is online shopping and many boutiques. My line is original and in style just like Marc Jacobs but more a"ordable, and still looks amazing with quality designs.

    2. Stella McCartney Stella McCartney creates clothing that looks fascinating on women. Sometimes there is a bit of an edgy feel to her clothing that really shows of the women body or actual seems more menswear. Her clothing prices range from $400 to high thousands. My line is still as sheik and original but a little cheaper. Stella McCartney also has many boutiques and o"ers accessories, shoes and bags.

    Theme name and statement:

    Pop Art was my chosen theme for this collection; my designs are original, in-style and speak loudly. When creating this collection I designed each piece with the goal of it not being pushed to the side. Each piece is very di"erent; this line has a lot of spunk. Bright colors and fun fabrics were used.

    Trends Identi!ed:- Prints- Loose and tight !tting silhouettes- Asymmetrical designs- Bright colors- pastels/neons

    Theme: Pop Art

    Target Market: Better Contemporary

    Season: Spring/Summer 2013

    Merchandise Plan

  • Fabric Story: The fabrics I have chosen relate very well and true to my theme: Pop Art, because each fabric gives an edgy feel to each design. Fabrics were chosen speci!cally for each group in my collection, the fabrics were lightweight for the most part. Due to the colors being very loud throughout the collection I wanted a balance between the color and fabrics. All of my fabrics relate to each group with in my collection.

    Key Silhouettes: The silhouettes vary; most silhouettes throughout the collection are tight !tting with drape. My designs have a lot of structure and !t for the women to feel con!dent with what she is wearing.

    Wholesale Prices: Wholesale prices range from $150-$550, the sizes are 0,2,4,6,8,10,12,14.

  • STYLE #: 00214

    Color ways: Mean green and PinkPrice: $225

    STYLE #: 00216

    Color ways: Mean green and PinkPrice: $112

    Fabrics: 40% Viscose, 60% Polyester

    Delivery date: 3/10/2013

    Nora Leisknoraleisk@gmail.com

    ContemporarySportswearGone Mad

  • STYLE #: 00212

    Color ways: Steal, HardyPrice: $110

    STYLE #: 00218

    Color ways: Steal, HardyPrice: $125

    Fabrics: 80% Polyester, 20% Nylon

    Delivery date: 3/10/2013

    Nora Leisknoraleisk@gmail.com

    ContemporarySportswearGone Mad

  • STYLE #: 00220

    Color ways: Cry me a river blue, Lime and Bad Black, OrangePrice: $395

    STYLE #: 00221

    Color ways: Cry me a river blue, Lime and Bad Black, OrangePrice: $180

    Fabrics: 60% cotton, 20% Polyester, 20% Viscose and 80% Cotton, 10% Poly, 10% Viscose

    Delivery date: 3/10/2013

    Nora Leisknoraleisk@gmail.com

    ContemporarySportswearGone Mad

  • STYLE #: 00217

    Color ways: Cry me a river blue, LimePrice: $380

    STYLE #: 00211

    Color ways: Cry me a river blue, Lime and Mean green and PinkPrice: $95

    STYLE #: 00213

    Color ways: Cry me a river blue, Lime and Mean green and PinkPrice: $95

    Fabrics: 60% cotton, 20% Polyester, 20% Viscose and 40% Viscose, 60% Polyester

    Delivery date: 3/10/2013

    Nora Leisknoraleisk@gmail.com

    ContemporarySportswearGone Mad

  • STYLE #: 00215

    Color ways: Cry me a river blue, LimePrice: $240

    STYLE #: 00219

    Color ways: Cry me a river blue, LimePrice: $280

    Fabrics: 60% cotton, 20% Polyester, 20% Viscose

    Delivery date: 3/10/2013

    Nora Leisknoraleisk@gmail.com

    ContemporarySportswearGone Mad

  • STYLE #: 00225

    Color ways: Sea green, PurplePrice: $220

    STYLE #: 00222

    Color ways: Sea green and PurplePrice: $169

    Fabrics: 65% Silk, 35% Polyester

    Delivery date: 3/10/2013

    Nora Leisknoraleisk@gmail.com

    ContemporarySportswearAttitude

    Delivery date: 3/10/2013

  • STYLE #: 00223

    Color ways: Polka DotPrice: $169

    STYLE #: 00224

    Color ways: Polka DotPrice: $210

    Fabrics: 40% Nylon, 25% Cotton, 35% Polyester

    Delivery date: 3/10/2013

    Nora Leisknoraleisk@gmail.com

    Nora Leisknoraleisk@gmail.com

    ContemporarySportswearAttitude

  • STYLE #: 00226

    Color ways: Bad black and Baby BluePrice: $210

    STYLE #: 00228

    Color ways: Bad black and Baby bluePrice: $310

    Fabrics: 50% Vicose, 10% Nylon, 40% Polyester

    Delivery date: 3/10/2013

    Nora Leisknoraleisk@gmail.com

    ContemporarySportswearAttitude

  • STYLE #: 00229

    Color ways: Polka dot, Bad blackPrice: $259

    STYLE #: 00227

    Color ways: Polka dot, Bad blackPrice: $156

    Fabrics: 40% Nylon, 25% Cotton, 35% Polyester and 50% Viscose,

    ContemporarySportswearAttitude

    Delivery date: 3/10/2013

    Nora Leisknoraleisk@gmail.com

  • STYLE #: 00230

    Color ways: BubblePrice: $249

    STYLE #: 00231

    Color ways: BubblePrice: $1

    STYLE #: 00232

    Color ways: BubblePrice: $198

    Fabrics: 100% Silk

    ContemporarySportswearAttitude

    Delivery date: 3/10/2013

    Nora Leisknoraleisk@gmail.com

  • Fabrics: 20% Viscose, 80% Polyester

    Delivery date: 3/10/2013

    Nora Leisknoraleisk@gmail.com

    ContemporaryDressesEndless Love

    Style #00233

    Color ways: Sherbert, Pale blue, Bubble gum, NudePrice: $360

    Style #00234

    Color ways: Sherbert, Pale blue, Bubble gum, NudePrice: $422

    Style #00234

    Color ways: Sherbert, Pale blue, Bubble gum, NudePrice: $250

    Style #00236

    Color ways: Sherbert, Pale blue, Bubble gum, NudePrice: $415

  • Fabrics: 20% Viscose, 80% Polyester and 90% Cotton, 10% Polyester

    Delivery date: 3/10/2013

    Nora Leisknoraleisk@gmail.com

    ContemporaryDressesEndless Love

    Style #00238

    Color ways: POP, Sherbert, Pale blue, Bubble gum, NudePrice: $350

    Style #00237

    Color ways: POP, Sherbert, Pale blue, Bubble gum, NudePrice: $415

  • Fabrics: 30% Spandex, 60% Polyester, and 20% Polyester, 80% Spandex

    Delivery date: 3/10/2013 ContemporarySwimwearEye Catcher

    Nora Leisknoraleisk@gmail.com

    STYLE #: 00240

    Color ways: Sunrise, Red and Pink, Silver, LimePrice: $250

    STYLE #: 00239

    Color ways: Sunrise, Red and Pink, Silver, LimePrice: $230

    STYLE #: 00243

    Color ways: Sunrise, Red and Pink, Silver, LimePrice: $225

    STYLE #: 00244

    Color ways: Sunrise, Red and Pink, Silver, LimePrice: $250

  • Fabrics: 20% Polyester, 80% Spandex and 100% Chi!on

    Delivery date: 3/10/2013 ContemporarySwimwearEye Catcher

    Nora Leisknoraleisk@gmail.com

    STYLE #: 00242

    Color ways: Pink, Silver, lime and Black dot, Blue dotPrice: $205

  • Fabrics: 100 % Chi!on

    Delivery date: 3/10/2013 ContemporarySwimwearEye Catcher

    Nora Leisknoraleisk@gmail.com

    STYLE #: 00241

    Color ways: Black dot, Blue dotPrice: $115

    STYLE #: 00246

    Color ways: Black dot, Blue dotPrice: $95

  • Fabrics: 20% Polyester, 80% Spandex

    Delivery date: 3/10/2013 ContemporarySwimwearEye Catcher

    Nora Leisknoraleisk@gmail.com

    STYLE #: 00245

    Color ways: Pink, Silver, limePrice: $210

    STYLE #: 00247

    Color ways: Pink, Silver, limePrice: $225

  • Fabrics: 100% Plastic, 100% Leather, 100% Suede

    Delivery date: 3/10/2013

    Nora Leisknoraleisk@gmail.com

    ContemporaryShoesFunky

    STYLE #: 00248

    Color ways: White, Black, and Black, Army, and SilverRose, Soft green, Lily Price: $565

    STYLE #: 00251

    Color ways: White, Black, and Black, Army, and SilverRose, Soft green, Lily Price: $384

    STYLE #: 00252

    Color ways: White, Black, and Black, Army, and SilverRose, Soft green, Lily Price: $515

  • Fabrics: 100% Leather, 100% Suede

    Delivery date: 3/10/2013

    Nora Leisknoraleisk@gmail.com

    ContemporaryShoesFunky

    STYLE #: 00247

    Color ways: Black, Army, and SilverRose, Soft green, Lily Price: $540

    STYLE #: 00249

    Color ways: Black, Army, and SilverRose, Soft green, Lily Price: $345

    STYLE #: 00250

    Color ways: Black, Army, and SilverRose, Soft green, Lily Price: $520