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    ht 2011 Rockwell Automation, Inc. All rights reserved.

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    Lonnie MorrisSr. Product ManagerLifecycle Management Services

    Lifecycle ManagementServicesIdentifying and Reducing AutomationObsolescence Risk as You Migrate to NewTechnology

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    Agenda

    1. Automation Obsolescence Defined

    2. Current Market Conditions & Challenges

    3. Identify / Quantifying Obsolescence Risk

    4. Eliminating Obsolescence Risk

    5. Mitigating Obsolescence Risk

    6. Summary

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    Defining Automation Obsolescence Risk

    What isAutomation Obsolescence Risk?

    The riskautomation users take (knowingly orunknowingly) utilizing products which are no longeravailable for sale and have limited to noserviceability remaining.

    The goal is quite simple:

    Help you maintain awareness ofautomation obsolescence and

    develop a strategy to mitigate andultimately eliminate this risk.

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    What we hear from you?

    Economic uncertainty and rapidly advancingtechnologies are driving a focus towards the

    development of improved obsolescence strategies.

    How do I better quantify myobsolescence risk to plant

    management?

    I must keep myequipment running

    I want to migrate on my

    timelineWhat options are

    available to reduce my

    obsolescence risk?Help me identify what

    products are obsolete

    in my plant

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    What is being asked you?

    While at the same time..Assets are Aging & Obsolescence Risk is GROWING

    Nearly 3/4 of U.S. plants are more than 20 yrs old (source:Industry Week/MPI)

    The installed base of Legacy Automation Systems reaching

    the end of their useful life is equivalent to over $65B (source: ARCAdvisory Group)

    Manufacturersare being askedto Do More

    with Less

    Contain CostsImproveProductivity

    Reduce Risk

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    What we want you to know.

    The following product families are no

    longer produced:

    A number of popular Rockwell Automation productsare no longer produced or nearing the end of their

    production.

    Family Discontinued Date

    1336 (PlusII, Impact,etc.)

    1395 DC

    1397 DC

    1398 Ultra 100/200

    1557 MV Drives

    PanelView Standardand e

    160 Standard Drives

    October2010

    March 2010

    March 2010

    October2010

    Sept 2003March 2009

    December2009

    The following product families are inmature phases with some products inSilver or beyond:

    1771 I/O 43% of platform

    1305 drives

    1326AB servo motors

    1394 motion products

    1785 controllers (select)

    DISCONTINUED Product - Catalog numbers no longer inproduction. Limited to no quantities available for sale.

    SILVER Product Finite production remaining (estimated 0-24months). Limited quantities available for sale.

    ACTIVE Product Full production. Product available for sale.

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    Do you have a lifecycle plan?

    In a 2010 study of process automation users, Automation

    Research Corporation (ARC)identified that 88% of these users confirmed the use of

    automation beyond the

    manufacturers obsolescence date. In this same study, a clearmajority of users

    acknowledge to having NO lifecycle plan.WE CAN HELP

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    PlantReliability

    Data Security

    BudgetPlanning

    Data

    ProductQuality

    ProductionRates

    Plant FloorSafety

    How do you?

    Without impacting

    IdentifyObsolescence Risk

    MitigateObsolescence Risk

    EliminateObsolescenceRisk

    While improving

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    What are Lifecycle Management Services?

    Lifecycle Management Services are three offerings

    that identify, mitigate

    and eliminate automation obsolescence risk forcustomers.

    Installed Base Evaluation

    with Lifecycle Analysis

    Migration Planning

    Support Services

    Assessment

    LifecycleService

    Agreement

    Risk

    Identification

    RiskMitigation

    RiskElimination

    Services designed to

    maximize life of discontinued plant

    floor automation

    MigrationServices

    Lifecycle Management Services

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    LIFE

    C

    YC

    LE

    SER

    VICES

    Assessm

    ent

    Migratio

    n

    Services

    Lifecycle

    Service

    Agreement

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    Assessment Service

    Assessment includes:

    Identification of automation obsolescence risks

    Identification of product lifecycle status viaplant hierarchy

    Identification of migration priorities

    MRO analysis including location & optimizationrecommendations

    Grounding, environmental & ventilationinspection reporting

    Full reporting

    Five (5) service levels available:

    1.Rockwell Automation electronic repairable only*

    2.All OEM electronic repairable3.Rockwell Automation repairable & consumableonly

    4.All OEM electronic repairable & consumableonly

    5.Specialized evaluation (motors, mechanical,mechanical machines, etc)

    * Lifecycle Analysis is ONLY available on RockwellAutomation products

    Installed Base Evaluation (IBE) with Lifecycle Analysis:

    Site delivered assessment that provides actionable intelligence to help youmake data driven decisions regarding your installed base assets ofautomation products.

    Lifecycle analysis provides you with additional value

    at no additional cost.

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    Assessment Process

    On-site data collection bya Rockwell Automationservice engineer

    Plant Hierarchy

    Panels & Storeroom

    Operating Environment

    Off-site processingand analysisdetermines plantlifecycle risks andoverall MRO

    inventory status

    Delivery oflifecycle reportinghighlighting MROrisks via planthierarchy

    Step 1

    Field Collection

    Machine Safety, Energy, Arc Flash, Networks and Software

    assessments may also be performed at the same time.

    Step 2

    Processing

    Step 3

    Delivery

    http://www.google.com/imgres?imgurl=http://www.packone.com.au/IMAGES/PK1_DataProcessing.png&imgrefurl=http://www.packone.com.au/Main.jsp%3FTopic%3DDataProcessing&usg=__Idj5dc9sHqCO2bWIrjegmrMJ12E=&h=741&w=629&sz=145&hl=en&start=40&zoom=1&itbs=1&tbnid=u84bLMBGj3vu3M:&tbnh=141&tbnw=120&prev=/images%3Fq%3Ddata%2Bprocessing%26start%3D20%26hl%3Den%26sa%3DN%26gbv%3D2%26ndsp%3D20%26tbs%3Disch:1
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    Lifecycle Site Report

    Lifecycle Reporting

    Lifecycle Location / Line ReportLifecycle Machine Report

    Lifecycle Panel Report

    Plant Bill of Materials

    Product By Location

    Simplified Red-Yellow-Green lifecyclecoding identifies production status

    associated service risk

    Inventory Analysis

    Critical information necessary to develop support planning and

    migration prioritization

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    Providing Options for Obsolescence

    Mitigatingobsolescence risk untilcapital funding becomesavailable

    MitigateRisk

    Lifecycle Service Agreement

    Most solutions will incorporate both options

    NEW

    Eliminatingobsolescence risk

    through productmigration

    Eliminate Risk

    Lifecycle Migration

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    Obsolescence Elimination

    LIFE

    CYCLES

    ERV

    ICES

    Assessm

    ent

    Lifecycle

    ServiceAgre

    eme

    nt

    Migration

    Services

    Eliminatingobsolescence riskthrough productmigration

    Eliminate Risk

    Lifecycle Migration

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    Migration Solutions: Turnkey to Self-Serve

    Migration planning & execution options to

    meet YOUR needs

    Self-ServeTools &

    Programs

    Global execution of

    complete turnkeymigrations with the

    power of Rockwell

    Automation standing

    behind you

    Integrator

    s &Solution

    Providers

    Turn-keySolutions

    Global network of trusted

    systems integratorsoffering broad experience

    in Rockwell Automation

    technologies

    Programs & Tools

    developed by RockwellAutomation to help you

    expertly and quickly

    migrate to newer

    technology at your

    pace

    Mi i S l i

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    Migration Solutions:Rockwell Automation Solutions & Services

    Global turn-key migration planning & executionto provide complete lifecycle support of your

    automation investment

    Project Management

    Identify & prioritize highestobsolescence risks

    Identify migration ROI through costavoidance and uptime improvement

    Collaborate and recommendmigration timing & sequencing

    schedule

    Global Execution Full scope capability from concept to

    support

    Front End Engineering & Design

    Turnkey Engineering, Procurement &Construction

    Installation, commissioning & support

    Domain Expertise 500+ global field resources in over

    80 countries Average of 13+ years industry

    Mi ti S l ti

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    Migration Solutions:Global Network of System Integrators

    Solution Providers

    Lead with Rockwell AutomationTechnologies in their solutions

    Over 100 companies globally, 45companies in North America

    Integrators

    Trusted advocates of RockwellAutomation technologies

    Over 1100 companies globally, 680companies in North America

    Developers

    Broad experience with RockwellAutomation technologies

    Over 2300 companies globally, 1300companies in North America

    Find a qualified Rockwell Automation SystemIntegrator in your area:

    http://www.software.rockwell.com/corporate/sp/RASISearch.cfm

    RASI

    IntegratorsIntegrators

    Solution ProvidersSolution Providers

    DevelopersDevelopers

    OverOver

    35003500

    globalglobal

    participparticip

    antsants

    Mi ti S l ti

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    Migration & Conversion Tools

    Installed Base Evaluation to provide productobsolescence status reporting

    Code and graphic conversion utilities

    Migration wizards to aid in correct productselection

    Network adaptors to allow use of existing I/O

    Network adaptors to enable phased migrations(RA & 3rd Party)

    Swing Arm Adaptors that preserve existing fieldwiring

    Hardware and software migration demos

    Migration guides to assist in migration from

    existing to newer platforms

    Commercial Migration Programs Financial Incentives

    Commercial programs may exist offeringfinancial incentives to upgrade existingproducts to newer Rockwell Automationproducts

    Migration Solutions:Tools & Commercial Programs

    Programs & tools to enable customers to migrate at

    their own pace

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    Obsolescence Mitigation

    Mitigatingobsolescence risk untilcapital funding becomesavailableLifecycle Service Agreement

    LIFE

    CYCLES

    ERV

    ICES

    Assess

    ment

    Lifecycle

    ServiceAgre

    eme

    nt

    Migration

    Services

    MitigateRisk

    NEW

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    Lifecycle Service Agreement

    Agreement Features & Benefits

    Minimize duration of downtime eventso Supplement technicians knowledge &

    reliability to support discontinued plant floorautomation without increasing staff

    o Add spare parts/repairs without increasingassets

    Increase timeline to plan for capitalexpenditures

    Includes migration planning

    Maintain on-going awareness of automationasset lifecycle changes

    Lifecycle Service Agreement

    A service contract designed to minimize the risk of operating discontinuedRockwell Automation hardware on critical equipment as you migrate to newertechnology.

    Base agreement components: Reserved Repair(or exchange when available) Remote Support for Discontinued Product On-site Support for Discontinued Product Annual IBE Refresh Up to 5-year agreement options

    Supported Rockwell Automation products: AC & DC drives

    Programmable controllers Operator interfaces Medium voltage drives Motion products

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    A Bridge to New Technology

    (Confidential For Internal Use Only) Copyright 2011 Rockwell Automation, Inc. All rights reserved. 23

    1Parts

    & Repairs

    Reserved

    Repair

    On-site Support

    Discontinued Product

    3On-SiteSupport

    Remote Support

    Discontinued Product

    2Remote

    Support

    A single, comprehensive agreement created with three pillars designed

    to mitigate risk and support your migration efforts

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    Elements of a Lifecycle Service Agreement

    Reserved

    RepairAccess

    Remote

    Support forDiscontinued

    Product

    On-site

    Services forDiscontinued

    Product

    A Reserved Repair is areservation ensuringaccess to Rockwell

    Automation repairservices even whencapabilities becomeconstrained or finite fordiscontinued products.In the event of product

    failure, customers witha Lifecycle Service

    Remote Support forDiscontinued Productconsists of unlimited

    web support (onebusiness day response)providing technicalassistance forinstallation,configuration,

    troubleshooting,dia nosis, basic

    On-site Services forDiscontinued Productincludes annual

    preventive maintenanceservices and migration /conversion planningsupport for alldiscontinued productsincluded in the

    agreement. For IBEcustomers, an update

    1 2 3(or exchangewhen available)

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    Definition: Reserved repair provides a repairreservation for product(s) no longer available forsale

    Reserved Repair

    Activities Customer supplies minimum number of

    required repairs for each product to align withthe duration of the agreement

    Customer to review historic usage, criticality of

    equipment, maintenance practices, attrition/replacementprojections, etc. Rockwell Automation can provide historic repair usage (if

    necessary)

    Rockwell Automation to confirm supportcapabilities

    Deliverables Rockwell Automation to provide unit based

    repair availabilityover period of agreement(e.g. 4 repairs over 3 years, whichever comes first)

    Secured material, personnel, test equipment,procedures, documentation, systems, etc.

    Value

    Assurance of availability No repair charges unless repair is performed

    1Parts& Repairs

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    Activities Installation & configuration support

    Troubleshooting & problem diagnosis

    Basic programming instructions Best practice recommendations

    Deliverables Unlimited support cases

    One (1) business day response

    Access to Rockwell Automation SupportCenter

    Option: Phone support, 8-5 EST

    Value

    On-going support for discontinued product Continued su ort when our le ac

    Remote Support for Discontinued Product

    Definition: Remote support for discontinued

    product provides unlimited access to websupport for all products covered in serviceagreement

    2RemoteSupport

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    On-site Services for Discontinued Product

    3On-siteServices

    Definition: On-site services for discontinuedproduct includes annual preventive maintenancevisits and migration planning supportActivities

    Annual inspections to perform tests andremediate issues

    Identify and target areas with highest risk formigration

    Lifecycle collection update (for IBE customers)

    Deliverables Maintenance checklist Migration plan/schedule Option: Turn-key migration services with pricing

    Updated Lifecycle IBE report (for IBE customers)Value

    Reduced extended unplanned downtime due toobsolescence

    Maximized equipment life Managed migration planning supportOn-site Strategy: Monitor and maintain discontinued

    products while supporting migration planning

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    Results Identified lifecycle status of over

    7,000 Rockwell Automation

    products thru IBE

    Identified MRO spares inventory

    gapsto eliminate downtime

    associated with

    parts access

    Developed comprehensive

    lifecycle agreement to support

    current installed base for thenext 5 years. The lifecycle

    package consists of remote

    technical support, on-site

    preventive maintenance and

    migration consulting, as well as,

    access to service inventory toaddress MRO a s.

    Customer Case...Lifecycle Support

    Large Window & Doors Manufacturer Produces over 6 Million Windows & Doors Annually

    Over 9,000 employees

    Main Facility: 65 Acre, 2-Stories of Manufacturing

    Customer

    Performed plant-wide assessment to identify

    installed assets and lifecycle status

    Initiated lifecycle support agreement to mitigate

    downtime risks

    Placing asset management consultant on-site

    Solution

    Develop a comprehensive automation support strategy to

    address the MRO needs of a highly automated manufacturing

    Minimize downtime events

    Improve data integrity for EAM (Enterprise Asset

    Management) System

    Challenge

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