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There is no better way to welcome your baby home than gift them a lifetime of good health. 4P’s Business & Marketing Award

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Page 1: LifeCell - 4P’s Business & Marketing - Award

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Follow us on:

www.facebook.com/LifeCellInternational

GCC Regional Office

Suite 2621, Shatha Tower, Dubai Media City, PO Box 502026, Dubai, United Arab Emirates

+971 4 4494067 Fax +971 4 4494066 [email protected] CUSTOMER CARE +971 55 9663827

TOLL FREE 800-5433-2355 (800-LIFECELL)

DUBAI ABU DHABI SHARJAH BAHRAIN KUWAIT DOHA

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www.lifecellinternational.com

There is no better wayto welcome your babyhome than gift thema lifetime of good health.

UAE

4P’s Business & Marketing

Award

Page 2: LifeCell - 4P’s Business & Marketing - Award

We all wish a healthy and happy future for our children. We

do our best for them and all our efforts are directed towards

their health, wellness, happiness and whatever good we can

do for their future.

Their future health is of prime importance to make them

successful in life. Now, can you do something today to ensure

their good health for the future? While preventive

healthcare measures will help them approach future with

more conf idence you also need to invest on proactive

healthcare to get them prepared for future good health.

Now the innovative concept of stem cells which is creating a

revolution in medicine brings your child the opportunity to

secure their life against future ailments and provide a healthy

future. Stem cells provide the opportunity to treat many

critical and serious ailments in the future so that your

children can approach life with more conf idence.

Welcome a healthy futurefor your children

Page 3: LifeCell - 4P’s Business & Marketing - Award

We all wish a healthy and happy future for our children. We

do our best for them and all our efforts are directed towards

their health, wellness, happiness and whatever good we can

do for their future.

Their future health is of prime importance to make them

successful in life. Now, can you do something today to ensure

their good health for the future? While preventive

healthcare measures will help them approach future with

more conf idence you also need to invest on proactive

healthcare to get them prepared for future good health.

Now the innovative concept of stem cells which is creating a

revolution in medicine brings your child the opportunity to

secure their life against future ailments and provide a healthy

future. Stem cells provide the opportunity to treat many

critical and serious ailments in the future so that your

children can approach life with more conf idence.

Welcome a healthy futurefor your children

Page 4: LifeCell - 4P’s Business & Marketing - Award

What are Stem Cells?

Stem cells are the "master" cells of our body that act as

building blocks to regenerate and turn into cells that form

tissues, organs and systems in the human body. Stem cells

are undifferentiated "blank" cells that do not yet have a

specif ic function. Characteristically, stem cells have a high

capacity for self-renewal. Stem cells have the unique

ability to dif ferentiate into a variety of cells to

serve as a repair system for the body and can

div ide wi thou t l imi t to rep lenish other ce ll s .

What is stem cell therapy?

Stem cell therapy is an amazing modern medical

advancement that goes straight to the source of the

problem. Stem cell therapy is a procedure by which

damaged, diseased, or malfunctioning cells anywhere in the

body are replaced by introducing healthy stem cells to that

area of the body. With stem cell therapy clinicians are now

able to facilitate a potential treatment for all kinds of

degenerative diseases because of the stem cell's

regenerative abilities.

What are the sources of stem cells?

Stem cells can be derived from various sources such as the

bone marrow, embryos obtained by in-vitro fertilization,

amniotic f luid, umbilical cord and menstrual blood.

Breakthrough medical research has now shown that the

umbilical cord and menstrual blood are amongst the richest

sources of stem cells and they have the potential to treat

many ailments through the process of stem cell therapy.

Page 5: LifeCell - 4P’s Business & Marketing - Award

What are Stem Cells?

Stem cells are the "master" cells of our body that act as

building blocks to regenerate and turn into cells that form

tissues, organs and systems in the human body. Stem cells

are undifferentiated "blank" cells that do not yet have a

specif ic function. Characteristically, stem cells have a high

capacity for self-renewal. Stem cells have the unique

ability to dif ferentiate into a variety of cells to

serve as a repair system for the body and can

div ide wi thou t l imi t to rep lenish other ce ll s .

What is stem cell therapy?

Stem cell therapy is an amazing modern medical

advancement that goes straight to the source of the

problem. Stem cell therapy is a procedure by which

damaged, diseased, or malfunctioning cells anywhere in the

body are replaced by introducing healthy stem cells to that

area of the body. With stem cell therapy clinicians are now

able to facilitate a potential treatment for all kinds of

degenerative diseases because of the stem cell's

regenerative abilities.

What are the sources of stem cells?

Stem cells can be derived from various sources such as the

bone marrow, embryos obtained by in-vitro fertilization,

amniotic f luid, umbilical cord and menstrual blood.

Breakthrough medical research has now shown that the

umbilical cord and menstrual blood are amongst the richest

sources of stem cells and they have the potential to treat

many ailments through the process of stem cell therapy.

Page 6: LifeCell - 4P’s Business & Marketing - Award

Stem cell banking is a unique procedure where the stem cells generated by the body are collected, processed and preserved

at sub-zero temperature for potential future use. Stem cell banking is a simple, safe and harmless procedure and involves no

invasive procedure for collecting these stem cells from the body. Two most popular sources from which stem cells are

collected are (a) umbilical cord of the baby which is discarded as a biological waste after the baby is born and (b) menstrual

blood of women which is shed during her monthly menstrual cycle. These preserved stem cells can be retrieved and used to

treat many critical ailments through the process of stem cell therapy.

What are the benef its of Stem Cells?

Stem cells are a breakthrough in modern regenerative medicine due to their huge potential and ability to generate cells and

tissues. Given the right environment, these stem cells can give rise to a number of tissues that constitute different organs.

Stem cells are a renewable source of replacement cells and tissues and have the potential to treat diseases such as

thalassemia, leukemia, blood disorders, Parkinson's & Alzheimer's, spinal cord injury, stroke, burns, heart disease, diabetes,

osteoarthritis and rheumatoid arthritis and many other ailments in the future.

What is stem cell banking andhow does it work?

Page 7: LifeCell - 4P’s Business & Marketing - Award

Stem cell banking is a unique procedure where the stem cells generated by the body are collected, processed and preserved

at sub-zero temperature for potential future use. Stem cell banking is a simple, safe and harmless procedure and involves no

invasive procedure for collecting these stem cells from the body. Two most popular sources from which stem cells are

collected are (a) umbilical cord of the baby which is discarded as a biological waste after the baby is born and (b) menstrual

blood of women which is shed during her monthly menstrual cycle. These preserved stem cells can be retrieved and used to

treat many critical ailments through the process of stem cell therapy.

What are the benef its of Stem Cells?

Stem cells are a breakthrough in modern regenerative medicine due to their huge potential and ability to generate cells and

tissues. Given the right environment, these stem cells can give rise to a number of tissues that constitute different organs.

Stem cells are a renewable source of replacement cells and tissues and have the potential to treat diseases such as

thalassemia, leukemia, blood disorders, Parkinson's & Alzheimer's, spinal cord injury, stroke, burns, heart disease, diabetes,

osteoarthritis and rheumatoid arthritis and many other ailments in the future.

What is stem cell banking andhow does it work?

Page 8: LifeCell - 4P’s Business & Marketing - Award

Preserving your baby's cord blood & cord tissue stem cells is a

health security blanket for your child and immediate family members too.

Your baby comes with its own

natural power to treat diseases

The umbilical cord connecting the baby witih the mother

supports and nourishes the baby for 9 months in the womb.

This cord is cut at the time of delivery and discarded as waste

after the baby is born. Breaktthrough medical research has

shown that the umbilical cord blood and cord tissue are one

of the richest source of stem cells and which have a high

potential to treat over 75 serious ailments and many more

critical ailments in the future through stem cell therapy.

Most importantly, the umbilical cord blood stem cells of your

baby apart from being a perfect match for your child also

carry the potential of 25% match for an existing or future

sibling thus protecting the entire family from future ailments.

The importance of umbilical cord blood & cord tissue

Umbilical cord blood is the remaining blood from your baby's

umbilical cord and placenta after birth. The cord tissue is the

tissue constituting the umbilical cord after removal of the

cord blood. Both umbilical cord blood and cord tissue are

loaded with stem cells which can be used with greater

eff iciency since they are the original cells and retrieving them

is non-invasive causing no harm to the mother or baby.

“I am impressed by the level of services offered to clients as well

as the customer service & value, LifeCell places on education,

research & support.”

Cecile de Scally, Midwife & Educator, Dubai

Page 9: LifeCell - 4P’s Business & Marketing - Award

Preserving your baby's cord blood & cord tissue stem cells is a

health security blanket for your child and immediate family members too.

Your baby comes with its own

natural power to treat diseases

The umbilical cord connecting the baby witih the mother

supports and nourishes the baby for 9 months in the womb.

This cord is cut at the time of delivery and discarded as waste

after the baby is born. Breaktthrough medical research has

shown that the umbilical cord blood and cord tissue are one

of the richest source of stem cells and which have a high

potential to treat over 75 serious ailments and many more

critical ailments in the future through stem cell therapy.

Most importantly, the umbilical cord blood stem cells of your

baby apart from being a perfect match for your child also

carry the potential of 25% match for an existing or future

sibling thus protecting the entire family from future ailments.

The importance of umbilical cord blood & cord tissue

Umbilical cord blood is the remaining blood from your baby's

umbilical cord and placenta after birth. The cord tissue is the

tissue constituting the umbilical cord after removal of the

cord blood. Both umbilical cord blood and cord tissue are

loaded with stem cells which can be used with greater

eff iciency since they are the original cells and retrieving them

is non-invasive causing no harm to the mother or baby.

“I am impressed by the level of services offered to clients as well

as the customer service & value, LifeCell places on education,

research & support.”

Cecile de Scally, Midwife & Educator, Dubai

Page 10: LifeCell - 4P’s Business & Marketing - Award

Research has found that the Umbilical Cord Blood Stem Cells, preserved at the time of birth,

have the potential to treat over 75 life threating ailments.

Ailments that can be treated

using Umbilical Cord Blood stem cells

Cord Blood stem cells applications

i) Acute Leukemiasa) Acute Lymphoblastic Leukemia (ALL)b) Acute Myelogenous Leukemia (AML)c) Acute Biophonetic Leukemiad) Acute Undifferentiated Leukemiaii) Chronic

ii)Leukemiasa) Chronic Myeloid Leukemia (CML)b) Chronic Lymphocytic Leukemia (CLL)c) Juvenile Myelomonocytic Leukemia (JMML)

iii) Myelodysplastic Syndromesa) Refractory Anemia (RA)b) Refractory Anemia with Ringed Sideroblasts (RARS)c) Refractory Anemia with Excess Blasts (RAEB)d) Refractory Anemia with Excess Blasts in Transformation (RAEB-T)e) Chronic Myelomonocytic Leukemia (CMML)f) Agnogenic Myeloid Metaplasia (myelof ibrosis)

iv) Marrow Failurea) Aplastic Anemia (Severe)b) Fanconi Anemiac) Paroxysmal Nocturnal Hemoglobinuria (PNH)d) Pure Red Cell Aplasia

v) Myeloproliferative Disordersa) Acute Myelof ibrosisb) Polycythemia Verac) Essential Thrombocythemia

vi) Lymphoproliferative Disordersa) Non-Hodgkin's Lymphomab) Hodgkin's Lymphoma

vii) Phagocyte Disordersa) Chediak-Higashi Syndromeb) Chronic Granulomatous Diseasec) Neutrophil Actin Def iciencyd) Reticular Dysgenesis

viii) Other Inherited Disordersa) Lesch-Nyhan Syndromeb) Cartilage- Hair Hypoplasiac) Ganzmann Thrombastheniad) Osteoporosise) Adrenoleucodystrophyf) Beta Thalassemia disorder

ix) Inherited Platelet Abnormalitiesa) Amegakaryocytosis/Congenital Thrombocytopenia

x) Inherited Metabolic Disordersa) Mucopolysaccharidoses (MPS)b) Hurler's Syndrome (MPS-IH)c) Scheie Syndrome (MPS-IS)d) Hunter's Syndrome (MPS-II)e) Sanf ilippo Syndrome (MPS-III)f) Morquio Syndrome (MPS-IV)g) Maroteaux-Lamy Syndrome (MPS-VI)h) Sly Syndrome, Beta-Glucuronidase

Def iciency (MPS-VII)i) Adrenoleukodystrophyj) Mucolipidosis II (I-cell Disease)k) Krabbe Diseasel) Gaucher's Diseasem) Niemann-Pick Diseasen) Wolman Diseaseo) Metachromatic Leukodystrophy

xi) Histiocytic Disordersa) Familial ErythrophagocyticLymphohistiocytosisb) Histiocytosis-Xc) Hemophagocytosis

xii) Inherited Erythrocyte Abnormalitiesa) Beta Thalassemia Majorb) Sickle Cell Disease

xiii) Inherited Immune System Disordersa) Ataxia Telangiectasiab) Kostmann Syndromec) Leukocyte Adhesion Def iciencyd) DiGeorge Syndromee) Bare Lymphocyte Syndromef) Omenn's Syndromeg) Severe Combined Immunodef iciency (SCID)h) SCID with Adenosine Deaminase Def iciencyi) Absence of T&B Cells, Normal B Cell SCIDj) Absence of T Cells, Normal B Cell SCIDk) Common Variable Immunodef iciencyl) Wiskott-Aldrich Syndromem) X-Linked Lymphoproliferative Disorder

xiv) Plasma Cell Disordera) Multiple Myelomab) Plasma Cell Leukemiac) Waldenstrom's Macroglobulinemiad) Amyloidosis

xv) Other Malignanciesa) Ewing Sarcomab) Neuroblastomac) Renal Cell Carcinomad) Retinoblastoma

References

National Marrow Donor Program

Accessed 11.08.2003. Cord Blood and our Tomorrow, Larry Lasky, MD, AABB News March April 2001, American Association of Blood Banks.

www.marrow.org

Page 11: LifeCell - 4P’s Business & Marketing - Award

Research has found that the Umbilical Cord Blood Stem Cells, preserved at the time of birth,

have the potential to treat over 75 life threating ailments.

Ailments that can be treated

using Umbilical Cord Blood stem cells

Cord Blood stem cells applications

i) Acute Leukemiasa) Acute Lymphoblastic Leukemia (ALL)b) Acute Myelogenous Leukemia (AML)c) Acute Biophonetic Leukemiad) Acute Undifferentiated Leukemiaii) Chronic

ii)Leukemiasa) Chronic Myeloid Leukemia (CML)b) Chronic Lymphocytic Leukemia (CLL)c) Juvenile Myelomonocytic Leukemia (JMML)

iii) Myelodysplastic Syndromesa) Refractory Anemia (RA)b) Refractory Anemia with Ringed Sideroblasts (RARS)c) Refractory Anemia with Excess Blasts (RAEB)d) Refractory Anemia with Excess Blasts in Transformation (RAEB-T)e) Chronic Myelomonocytic Leukemia (CMML)f) Agnogenic Myeloid Metaplasia (myelof ibrosis)

iv) Marrow Failurea) Aplastic Anemia (Severe)b) Fanconi Anemiac) Paroxysmal Nocturnal Hemoglobinuria (PNH)d) Pure Red Cell Aplasia

v) Myeloproliferative Disordersa) Acute Myelof ibrosisb) Polycythemia Verac) Essential Thrombocythemia

vi) Lymphoproliferative Disordersa) Non-Hodgkin's Lymphomab) Hodgkin's Lymphoma

vii) Phagocyte Disordersa) Chediak-Higashi Syndromeb) Chronic Granulomatous Diseasec) Neutrophil Actin Def iciencyd) Reticular Dysgenesis

viii) Other Inherited Disordersa) Lesch-Nyhan Syndromeb) Cartilage- Hair Hypoplasiac) Ganzmann Thrombastheniad) Osteoporosise) Adrenoleucodystrophyf) Beta Thalassemia disorder

ix) Inherited Platelet Abnormalitiesa) Amegakaryocytosis/Congenital Thrombocytopenia

x) Inherited Metabolic Disordersa) Mucopolysaccharidoses (MPS)b) Hurler's Syndrome (MPS-IH)c) Scheie Syndrome (MPS-IS)d) Hunter's Syndrome (MPS-II)e) Sanf ilippo Syndrome (MPS-III)f) Morquio Syndrome (MPS-IV)g) Maroteaux-Lamy Syndrome (MPS-VI)h) Sly Syndrome, Beta-Glucuronidase

Def iciency (MPS-VII)i) Adrenoleukodystrophyj) Mucolipidosis II (I-cell Disease)k) Krabbe Diseasel) Gaucher's Diseasem) Niemann-Pick Diseasen) Wolman Diseaseo) Metachromatic Leukodystrophy

xi) Histiocytic Disordersa) Familial ErythrophagocyticLymphohistiocytosisb) Histiocytosis-Xc) Hemophagocytosis

xii) Inherited Erythrocyte Abnormalitiesa) Beta Thalassemia Majorb) Sickle Cell Disease

xiii) Inherited Immune System Disordersa) Ataxia Telangiectasiab) Kostmann Syndromec) Leukocyte Adhesion Def iciencyd) DiGeorge Syndromee) Bare Lymphocyte Syndromef) Omenn's Syndromeg) Severe Combined Immunodef iciency (SCID)h) SCID with Adenosine Deaminase Def iciencyi) Absence of T&B Cells, Normal B Cell SCIDj) Absence of T Cells, Normal B Cell SCIDk) Common Variable Immunodef iciencyl) Wiskott-Aldrich Syndromem) X-Linked Lymphoproliferative Disorder

xiv) Plasma Cell Disordera) Multiple Myelomab) Plasma Cell Leukemiac) Waldenstrom's Macroglobulinemiad) Amyloidosis

xv) Other Malignanciesa) Ewing Sarcomab) Neuroblastomac) Renal Cell Carcinomad) Retinoblastoma

References

National Marrow Donor Program

Accessed 11.08.2003. Cord Blood and our Tomorrow, Larry Lasky, MD, AABB News March April 2001, American Association of Blood Banks.

www.marrow.org

Page 12: LifeCell - 4P’s Business & Marketing - Award

Exciting new research on a new type of stem cell called

‘mesenchymal stem cell’ has now enhanced the scope of

diseases that can potentially be treated with stem cell

therapy.

Mesenchymal stem cells are now at the forefront of cellular

therapy especially for a variety of lifestyle diseases with

over 100 clinical trials under way to evaluate their safety

and eff icacy. In fact, some trials evaluating the utility

of bone marrow mesenchymal stem cells are now in late

phase III clinical trials and with the FDA according

‘fast-track’ approval status for the same, the benef its

of this therapy should soon reach out to everyone.

It has now been found that these remarkable mesenchymal

stem cells are also found in the connective tissue of the

umbilical cord. These stem cells from the umbilical cord tissue

can be easily collected, processed and cryo-preserved for

potential cellular therapies that may emerge in the future.

These umbilical cord mesenchymal stem cells are a perfect

match for your baby and being fetal in nature appear to be

better than similar mesenchymal stem cells from bone

marrow. These umbilical cord t issue s tem cells

have been shown to multiply rapidly and differentiate

into many other types of stem cells such as neural,

cardiac, bone, fat, car tilage and possibly others.

Hence preserving the cord tissue stem cells along with

cord blood stem cells offer a complete cover for the

child from a wide range of blood related and tissue

degenerative ailments.

The Value ofCord Tissue

Mesenchymal stem cells : Potential therapeutic applications

a) Cardiac Arrhythmia

b) Crohn's Disease

c) Graft vs Host Disease

d) Osteoarthritis

e) Critical Limb Ischemia

f) Multiple Sclerosis

g) Diabetes (Type 1)

h) Acute Respiratory Distress Syndrome

Page 13: LifeCell - 4P’s Business & Marketing - Award

Exciting new research on a new type of stem cell called

‘mesenchymal stem cell’ has now enhanced the scope of

diseases that can potentially be treated with stem cell

therapy.

Mesenchymal stem cells are now at the forefront of cellular

therapy especially for a variety of lifestyle diseases with

over 100 clinical trials under way to evaluate their safety

and eff icacy. In fact, some trials evaluating the utility

of bone marrow mesenchymal stem cells are now in late

phase III clinical trials and with the FDA according

‘fast-track’ approval status for the same, the benef its

of this therapy should soon reach out to everyone.

It has now been found that these remarkable mesenchymal

stem cells are also found in the connective tissue of the

umbilical cord. These stem cells from the umbilical cord tissue

can be easily collected, processed and cryo-preserved for

potential cellular therapies that may emerge in the future.

These umbilical cord mesenchymal stem cells are a perfect

match for your baby and being fetal in nature appear to be

better than similar mesenchymal stem cells from bone

marrow. These umbilical cord t issue s tem cells

have been shown to multiply rapidly and differentiate

into many other types of stem cells such as neural,

cardiac, bone, fat, car tilage and possibly others.

Hence preserving the cord tissue stem cells along with

cord blood stem cells offer a complete cover for the

child from a wide range of blood related and tissue

degenerative ailments.

The Value ofCord Tissue

Mesenchymal stem cells : Potential therapeutic applications

a) Cardiac Arrhythmia

b) Crohn's Disease

c) Graft vs Host Disease

d) Osteoarthritis

e) Critical Limb Ischemia

f) Multiple Sclerosis

g) Diabetes (Type 1)

h) Acute Respiratory Distress Syndrome

Page 14: LifeCell - 4P’s Business & Marketing - Award

Lisa RayActor & s tem cell benef iciar y source: ht tp://www.timeswellness.com, ht tp://www.indianexpress.com/news, ht tp://www.dnaindia.com/heal th

I was at the peak of my career when my body started sending quivering signals. I felt washed out and tired.

Thought the distressing signs were an overlap of stress. Thanks to my exciting work schedule, ignoring them was

a costly affair. Amidst work and travel to India I underwent a routine blood test and to my apathy, I was advised

a blood transfusion. I stopped travelling and on my return to Canada, life gives me a cold wind blow.

Thank you Stem Cells

I’m here because of you

I was diagnosed with Multiple Myeloma - a rare incurable

form of blood cancer.

I refused to embrace distress, decided to f ight the dreaded

disease for my life with simple rules as my companions to

combat cancer.

The disease hijacked my life for long enough and then I

decided to take matters into my own hands. I embraced

stem cell transplant as an ultimate treatment option.

Today I proudly stand as the true testimony of how stem

cell therapy could be a boon to someone who has lost all

hopes of recovery. I am ecstatic about the new lease of life.

I had my stem cell transplant done in January 2010

and it’s really been a kind of rebirth.

It’s like being reborn from the inside out. It's a big

cleaning from the middle of your marrow and

spreading out. It is not only about curing the body

of the disease, but also about identifying and healing the

entire person, as cancer drastically affects one’s psychology.

Today I’m back in my career as exciting and blissful

as before. I owe this to stem cells which made this happen

and gave me a chance for a second life.

Thank you stem cells I am here only because of you.

Page 15: LifeCell - 4P’s Business & Marketing - Award

Lisa RayActor & s tem cell benef iciar y source: ht tp://www.timeswellness.com, ht tp://www.indianexpress.com/news, ht tp://www.dnaindia.com/heal th

I was at the peak of my career when my body started sending quivering signals. I felt washed out and tired.

Thought the distressing signs were an overlap of stress. Thanks to my exciting work schedule, ignoring them was

a costly affair. Amidst work and travel to India I underwent a routine blood test and to my apathy, I was advised

a blood transfusion. I stopped travelling and on my return to Canada, life gives me a cold wind blow.

Thank you Stem Cells

I’m here because of you

I was diagnosed with Multiple Myeloma - a rare incurable

form of blood cancer.

I refused to embrace distress, decided to f ight the dreaded

disease for my life with simple rules as my companions to

combat cancer.

The disease hijacked my life for long enough and then I

decided to take matters into my own hands. I embraced

stem cell transplant as an ultimate treatment option.

Today I proudly stand as the true testimony of how stem

cell therapy could be a boon to someone who has lost all

hopes of recovery. I am ecstatic about the new lease of life.

I had my stem cell transplant done in January 2010

and it’s really been a kind of rebirth.

It’s like being reborn from the inside out. It's a big

cleaning from the middle of your marrow and

spreading out. It is not only about curing the body

of the disease, but also about identifying and healing the

entire person, as cancer drastically affects one’s psychology.

Today I’m back in my career as exciting and blissful

as before. I owe this to stem cells which made this happen

and gave me a chance for a second life.

Thank you stem cells I am here only because of you.

Page 16: LifeCell - 4P’s Business & Marketing - Award

Processing

Once the sample reaches the lab, an array of tests are

conducted on the maternal blood, cord blood &

cord tissue. Depending on the outcome of the tests

the sample may be quarantined or rejected. After testing,

the cord blood & cord tissue are taken into a state-of-art

clean room wherein sk illed technicians process

the samples using utmost care adhering to international

quality standards such as those prescribed by the AABB

(American Association of Blood Banks) and CAP (College of

American Pathologists).

In brief the stem cells from cord blood are harvested using a

red cell depletion method aided by a chemical called

"Hespan" which helps to remove most of the red blood cells.

The cord tissue is washed, minced, put into tissue culture for

extracting a pure mesenchymal stem cell population.

Once the stem cells are extracted a cryoprotectant

(DMSO) is added to the prior to freezing. Freezing is

accomplished using a "controlled-rate freezer", which

gradually freezes the cord blood over an approximate

period of one hour.

SAMPLE COLLECTED IN BLOOD BAG

to depute a paramedic s taf f for the collection.

This collection process is simple, safe, painless and harmless to

both the child and the mother. This procedure can be performed

with either vaginal or cesarean section deliveries and the entire

process takes less than 10 minutes after the baby is born.

Upon completion of collection, the cord blood & cord tissue

samples are packed in the collection kit box as per the

instruction provided and safely dispatched through

designated special courier service from any part of GCC to

the preservation facility in India / USA as per your choice.

Suff icient care is taken to ensure that the sample

reaches the lab well ahead of the stipulated time.

UMBILICAL CORD COLLECTION KIT

The umbilical cord blood and cord tissue can be easily collected, processed and preserved through the innovative

concept of stem cell banking for future use. Umbilical cord blood & tissue preservation is a simple, painless procedure that

can take place after a vaginal or cesarean birth.

How does umbilical cord stem cell banking work?

After your baby is born, your obstetrician or paramedic staff

will collect the cord blood and the cord tissue. The entire

process takes less than 10 minutes and it is harmless to both

the mother and the baby.

Cord blood is collected from the umbilical cord

immediately after the baby's birth and is drawn into

the blood collection bag that comes in the kit.

The mother's blood will also be collected during this time

to be tested for certain infectious diseases as required

by regulations. The baby's cord blood and mother's blood

are then labeled and packaged in the kit box

provided. Once the umbilical cord blood is collected a

specif ied length of 10 to 25 cms of the umbilical cord is

cut and collected in the cord tissue collection containers.

Your obstetrician/gynaecologist or the hospital paramedical

staff can perform the collection. In case you require assistance

in the collection process you would have to inform us in

advance well before the expected date of delivery to enable us

Collection & Transportation

Page 17: LifeCell - 4P’s Business & Marketing - Award

Processing

Once the sample reaches the lab, an array of tests are

conducted on the maternal blood, cord blood &

cord tissue. Depending on the outcome of the tests

the sample may be quarantined or rejected. After testing,

the cord blood & cord tissue are taken into a state-of-art

clean room wherein sk illed technicians process

the samples using utmost care adhering to international

quality standards such as those prescribed by the AABB

(American Association of Blood Banks) and CAP (College of

American Pathologists).

In brief the stem cells from cord blood are harvested using a

red cell depletion method aided by a chemical called

"Hespan" which helps to remove most of the red blood cells.

The cord tissue is washed, minced, put into tissue culture for

extracting a pure mesenchymal stem cell population.

Once the stem cells are extracted a cryoprotectant

(DMSO) is added to the prior to freezing. Freezing is

accomplished using a "controlled-rate freezer", which

gradually freezes the cord blood over an approximate

period of one hour.

SAMPLE COLLECTED IN BLOOD BAG

to depute a paramedic s taf f for the collection.

This collection process is simple, safe, painless and harmless to

both the child and the mother. This procedure can be performed

with either vaginal or cesarean section deliveries and the entire

process takes less than 10 minutes after the baby is born.

Upon completion of collection, the cord blood & cord tissue

samples are packed in the collection kit box as per the

instruction provided and safely dispatched through

designated special courier service from any part of GCC to

the preservation facility in India / USA as per your choice.

Suff icient care is taken to ensure that the sample

reaches the lab well ahead of the stipulated time.

UMBILICAL CORD COLLECTION KIT

The umbilical cord blood and cord tissue can be easily collected, processed and preserved through the innovative

concept of stem cell banking for future use. Umbilical cord blood & tissue preservation is a simple, painless procedure that

can take place after a vaginal or cesarean birth.

How does umbilical cord stem cell banking work?

After your baby is born, your obstetrician or paramedic staff

will collect the cord blood and the cord tissue. The entire

process takes less than 10 minutes and it is harmless to both

the mother and the baby.

Cord blood is collected from the umbilical cord

immediately after the baby's birth and is drawn into

the blood collection bag that comes in the kit.

The mother's blood will also be collected during this time

to be tested for certain infectious diseases as required

by regulations. The baby's cord blood and mother's blood

are then labeled and packaged in the kit box

provided. Once the umbilical cord blood is collected a

specif ied length of 10 to 25 cms of the umbilical cord is

cut and collected in the cord tissue collection containers.

Your obstetrician/gynaecologist or the hospital paramedical

staff can perform the collection. In case you require assistance

in the collection process you would have to inform us in

advance well before the expected date of delivery to enable us

Collection & Transportation

Page 18: LifeCell - 4P’s Business & Marketing - Award

It is believed that stem cells can be successfully stored

for decades together in a cryo-preserved form.

A recent study of cord blood at Indiana University

demonstrated its viability after 15 years of cryogenic

storage. Moreover our technology partners Cryo-Cell

International have s tored cord blood cells for

over 18 years. Until the child attains the legal age,

the parents, as the child's guardians have control over

the stem cells. Upon attaining the legal age the child

will possess the rights to his/her stem cells.

STEM CELL PRESERVATION CONTAINERS

DRY SHIPPER USED FOR TRANSPORTING STEM CELLS

Retrieval

If the stored cord blood stem cells are required for

transplant, the client can retrieve the sample by submitting

a retrieval request from the transplant physician.

Necessary HLA typing test is done for the recipient

for ensuring a perfect match. The cells are then transported

in a special container called "Dry Shipper" for shipping

the frozen sample to the stem cell transplant center. The dry

shipper is f illed with liquid nitrogen to maintain the cord

blood stem cells at less than minus 150°C during transport.

Thawing of the sample is performed under strict guidelines to

ensure the highest viability of stem cells recovery after the thaw.

You are not required to pay for the stem cells while

retrieving the stored sample since it belongs to your baby.

By preserving your baby's stem cells with LifeCell, your child and family can access to potential treatments for over 75 serious

ailments like leukemia (blood cancer), thalassemia, blood related disorders, heart ailments, diabetes, neurological

disorders, brain injury, juvenile diabetes and many other critical ailments in the future. These cells are highly proliferative in

nature and can develop into several types of stem cells and hence can offer potential treatment. The umbilical cord blood &

cord tissue banking is an once-in-a-lifetime opportunity for parents to collect and preserve the stem cells from their baby's

umbilical cord within 10 minutes of birth of the baby.

What is the benef it of preserving my baby's umbilical cord stem cells?

Storage

LifeCell uses special, compartmentalized cryo-bags to store

your baby's precious cord blood stem cells. The bag includes

a 20ml & 5ml portion, and three segments for testing.

The cord tissue stem cells are stored in 5ml cryo-vials, which

has an integrated segment for testing. The stem cell bags

and vials are overwrapped for added protection to avoid

cross-contamination. Then the bags and vials are housed in

protective cassettes and boxes and placed in liquid nitrogen

storage vessels for cryogenic preservation at minus 196°C.

Our storage conditions are closely monitored for

security and temperature. The facility is equipped with a

6000 Litre tank for maintaining continuous supply of liquid

nitrogen, and also has automatic kick-in of diesel

generators in case of power failure.

Stem Cell Banking

You can now opt to preserve your baby’s umbilical cord

blood stem cells either in India or US depending upon your

convenience and residential location. LifeCell presents this

exclusive opportunity to preserve your baby’s umbilical cord

blood stem cells with Cryo-Cell International, USA - the

world’s f irst stem cell bank with over 20 years of industry

expertise.

Page 19: LifeCell - 4P’s Business & Marketing - Award

It is believed that stem cells can be successfully stored

for decades together in a cryo-preserved form.

A recent study of cord blood at Indiana University

demonstrated its viability after 15 years of cryogenic

storage. Moreover our technology partners Cryo-Cell

International have s tored cord blood cells for

over 18 years. Until the child attains the legal age,

the parents, as the child's guardians have control over

the stem cells. Upon attaining the legal age the child

will possess the rights to his/her stem cells.

STEM CELL PRESERVATION CONTAINERS

DRY SHIPPER USED FOR TRANSPORTING STEM CELLS

Retrieval

If the stored cord blood stem cells are required for

transplant, the client can retrieve the sample by submitting

a retrieval request from the transplant physician.

Necessary HLA typing test is done for the recipient

for ensuring a perfect match. The cells are then transported

in a special container called "Dry Shipper" for shipping

the frozen sample to the stem cell transplant center. The dry

shipper is f illed with liquid nitrogen to maintain the cord

blood stem cells at less than minus 150°C during transport.

Thawing of the sample is performed under strict guidelines to

ensure the highest viability of stem cells recovery after the thaw.

You are not required to pay for the stem cells while

retrieving the stored sample since it belongs to your baby.

By preserving your baby's stem cells with LifeCell, your child and family can access to potential treatments for over 75 serious

ailments like leukemia (blood cancer), thalassemia, blood related disorders, heart ailments, diabetes, neurological

disorders, brain injury, juvenile diabetes and many other critical ailments in the future. These cells are highly proliferative in

nature and can develop into several types of stem cells and hence can offer potential treatment. The umbilical cord blood &

cord tissue banking is an once-in-a-lifetime opportunity for parents to collect and preserve the stem cells from their baby's

umbilical cord within 10 minutes of birth of the baby.

What is the benef it of preserving my baby's umbilical cord stem cells?

Storage

LifeCell uses special, compartmentalized cryo-bags to store

your baby's precious cord blood stem cells. The bag includes

a 20ml & 5ml portion, and three segments for testing.

The cord tissue stem cells are stored in 5ml cryo-vials, which

has an integrated segment for testing. The stem cell bags

and vials are overwrapped for added protection to avoid

cross-contamination. Then the bags and vials are housed in

protective cassettes and boxes and placed in liquid nitrogen

storage vessels for cryogenic preservation at minus 196°C.

Our storage conditions are closely monitored for

security and temperature. The facility is equipped with a

6000 Litre tank for maintaining continuous supply of liquid

nitrogen, and also has automatic kick-in of diesel

generators in case of power failure.

Stem Cell Banking

You can now opt to preserve your baby’s umbilical cord

blood stem cells either in India or US depending upon your

convenience and residential location. LifeCell presents this

exclusive opportunity to preserve your baby’s umbilical cord

blood stem cells with Cryo-Cell International, USA - the

world’s f irst stem cell bank with over 20 years of industry

expertise.

Page 20: LifeCell - 4P’s Business & Marketing - Award

Protect baby!

Protect mom!

Welcome to motherhood.

By becoming a mother you now need to take care of

your baby and your entire family. Hence your health is

equally important as your children's.

Until now, all you could do is to take preventive steps to

stay healthy for the future. But what can you do to

secure your future health against disorders and medical

problems that may arise later?

LifeCell brings you LifeCell Femme – a revolutionary service

in technological partnership with Cryo-Cell International,

USA which provides women with a unique opportunity to

collect and preserve vital stem cells from her menstrual blood.

Until now, menstrual blood has been discarded as

unsanitary waste. However, exciting new research shows

Periods – Your Monthly Blessing

that menstrual blood, is a rich source of self-renewing stem

cells that have a high potential to treat ailments in the future.

The menstrual blood stem cells can easily be collected and

harvested in an affordable, painless and non-invasive

procedure at the convenience of your home. Thus, for the

f irst time ever, women who want to invest in their future

health can now preserve their menstrual blood stem cells

while they are in optimal health to secure their future health.

For mothers-to-be LifeCell presents an exclusive service

‘PROTECT BABY! PROTECT MOM!' which gives you the

opportunity to secure your baby's health and yours too.

This service is a combination of umbilical cord stem cell

banking and menstrual blood stem cell banking and

is available at a very special package price.

Exclusive Service for Mother & Baby

More information on LifeCell Femme Menstrual Blood Stem Cell banking please contact your LifeCell representative.

Page 21: LifeCell - 4P’s Business & Marketing - Award

Protect baby!

Protect mom!

Welcome to motherhood.

By becoming a mother you now need to take care of

your baby and your entire family. Hence your health is

equally important as your children's.

Until now, all you could do is to take preventive steps to

stay healthy for the future. But what can you do to

secure your future health against disorders and medical

problems that may arise later?

LifeCell brings you LifeCell Femme – a revolutionary service

in technological partnership with Cryo-Cell International,

USA which provides women with a unique opportunity to

collect and preserve vital stem cells from her menstrual blood.

Until now, menstrual blood has been discarded as

unsanitary waste. However, exciting new research shows

Periods – Your Monthly Blessing

that menstrual blood, is a rich source of self-renewing stem

cells that have a high potential to treat ailments in the future.

The menstrual blood stem cells can easily be collected and

harvested in an affordable, painless and non-invasive

procedure at the convenience of your home. Thus, for the

f irst time ever, women who want to invest in their future

health can now preserve their menstrual blood stem cells

while they are in optimal health to secure their future health.

For mothers-to-be LifeCell presents an exclusive service

‘PROTECT BABY! PROTECT MOM!' which gives you the

opportunity to secure your baby's health and yours too.

This service is a combination of umbilical cord stem cell

banking and menstrual blood stem cell banking and

is available at a very special package price.

Exclusive Service for Mother & Baby

More information on LifeCell Femme Menstrual Blood Stem Cell banking please contact your LifeCell representative.

Page 22: LifeCell - 4P’s Business & Marketing - Award

LifeCell Services

LifeCell offers several distinct options for preservation of

Umbilical Cord Blood & Tissue stem cells.

LifeCell BabyCord is a basic service where only the Umbilical

Cord Blood stem cells are preserved after collection,

processing and cryo-freezing.

BabyCord Duo is a complete stem cell service offering for a

newborn as stem cells from both the umbilical cord tissue

and the umbilical cord blood are preserved. The umbilical

cord tissue is preserved after sterilization, and a portion of

the tissue is also expanded to isolate the mesenchymal stem

cells prior to preservation. This enables quality assessment

of the stored cells and also saves a valuable 6 weeks for

retrieval of the stored cells. The stored cells are however

only an interim product and would require further

expansion at the time of transplant.

BabyCord

BabyCord Duo

Protect Baby, Protect Mom

Protect Baby, Protect Mom is an exclusive service

from LifeCell which allows expectant mothers to have

the chance to bank their child’s umbilical cord, and

their very own menstrual blood stem cells once the

mother starts menstruating. The expansion of the

cells at the time of transplant would also be done at

no additional cost. This service is a combination of

BabyCord Duo and LifeCell Femme menstrual blood

banking service.

BabyCord USA

You can now opt to preserve your baby’s umbilical

cord blood stem cells either in India or the US

depending upon your convenience and residential

location. LifeCell presents this exclusive opportunity

to preserve your baby’s umbilical cord blood stem

cells with Cryo-Cell International, USA - the world’s

f irst stem cell bank with over20 years of industry

expertise.

Page 23: LifeCell - 4P’s Business & Marketing - Award

LifeCell Services

LifeCell offers several distinct options for preservation of

Umbilical Cord Blood & Tissue stem cells.

LifeCell BabyCord is a basic service where only the Umbilical

Cord Blood stem cells are preserved after collection,

processing and cryo-freezing.

BabyCord Duo is a complete stem cell service offering for a

newborn as stem cells from both the umbilical cord tissue

and the umbilical cord blood are preserved. The umbilical

cord tissue is preserved after sterilization, and a portion of

the tissue is also expanded to isolate the mesenchymal stem

cells prior to preservation. This enables quality assessment

of the stored cells and also saves a valuable 6 weeks for

retrieval of the stored cells. The stored cells are however

only an interim product and would require further

expansion at the time of transplant.

BabyCord

BabyCord Duo

Protect Baby, Protect Mom

Protect Baby, Protect Mom is an exclusive service

from LifeCell which allows expectant mothers to have

the chance to bank their child’s umbilical cord, and

their very own menstrual blood stem cells once the

mother starts menstruating. The expansion of the

cells at the time of transplant would also be done at

no additional cost. This service is a combination of

BabyCord Duo and LifeCell Femme menstrual blood

banking service.

BabyCord USA

You can now opt to preserve your baby’s umbilical

cord blood stem cells either in India or the US

depending upon your convenience and residential

location. LifeCell presents this exclusive opportunity

to preserve your baby’s umbilical cord blood stem

cells with Cryo-Cell International, USA - the world’s

f irst stem cell bank with over20 years of industry

expertise.

Page 24: LifeCell - 4P’s Business & Marketing - Award

Value Added Services

New Born Genetic Testing

New Born Genetic Testing is a simple non-invasive

procedure for identifying indications for more than 100

genetic metabolic disorders. The testing procedure is

absolutely painless, simple and safe for the newborn as it

needs only the urine sample of the newborn and is done

within the f irst week of birth. LifeCell brings you this

revolutionary service for your baby's future health and is the

f irst and only company offering non-invasive new born

genetic testing

Cord Tissue Stem cells expansion guarantee

LifeCell offers an innovative and exclusive offer which

provides you with at least 500 million cord tissue stem cells

when required at the time of transplant. This is a f irst of its

kind initiative to provide you additional peace of mind at

the time of therapy, if required.

Page 25: LifeCell - 4P’s Business & Marketing - Award

Value Added Services

New Born Genetic Testing

New Born Genetic Testing is a simple non-invasive

procedure for identifying indications for more than 100

genetic metabolic disorders. The testing procedure is

absolutely painless, simple and safe for the newborn as it

needs only the urine sample of the newborn and is done

within the f irst week of birth. LifeCell brings you this

revolutionary service for your baby's future health and is the

f irst and only company offering non-invasive new born

genetic testing

Cord Tissue Stem cells expansion guarantee

LifeCell offers an innovative and exclusive offer which

provides you with at least 500 million cord tissue stem cells

when required at the time of transplant. This is a f irst of its

kind initiative to provide you additional peace of mind at

the time of therapy, if required.

Page 26: LifeCell - 4P’s Business & Marketing - Award

3 EMI

6 EMI

12 EMI*

ONE TIME PAYMENT

3 EMI

6 EMI

ONE TIME PAYMENT

3 EMI

6 EMI

12 EMI*

ONE TIME PAYMENT

Plan Name & DescriptionKSA

SAR

Qatar

QAROman

OMR

Bahrain

BHD

UAE

AED

Kuwait

KWD

Others

USD

* First two EMI’s should be paid advance

2,700

900

450

230

3,300

1,100

550

280

5,200

1,735

870

440

3,800

1,270

635

320

750

250

125

65

915

305

155

80

1,440

480

240

120

1,055

355

180

90

1,020

340

170

85

1,245

415

210

105

1,960

330

165

1,430

480

240

120

1,040

350

175

90

1,270

425

215

110

2,000

670

335

170

1,465

490

245

125

9,830

3,280

1,645

835

12,015

4,005

2,010

1,020

18.935

6,315

3,170

1,605

13,835

4,615

2,315

1,175

10,130

3,380

1,695

860

12,380

4,130

2,070

1,050

19,505

6,505

3,265

1,655

14,255

4,755

2,385

1,210

9,900

3,300

1,655

840

11,990

4,000

2,005

1,020

18,990

6,330

3,180

1,610

13,990

4,665

2,340

1,185

Value Added Service Optional service which can be combined with any of the above services,

New Born Genetic Testing

Understanding your lifestyle and busy schedule we have made the payment process simple, effortless and hassle-free. You can choose from any of the below options to enroll and remit your payments.

Visit our website and enroll online using your Credit CardCall LifeCell today at +971 4 4494067 and we will assist you in completion of enrolment and also present you with various payment options.

Enroll Online:

www.lifecellinternational.com

Payment plans and options

500 Million Cord Tissue

1,490 1,505 1,460 155 155 115 400

1,490 1,505 1,460 155 155 115 400

BABYCORD - 21 YEAR STORAGE PLAN

3 EMI

6 EMI

ONE TIME PAYMENT

12 EMI*

BABYCORD DUO - 21 YEAR STORAGE PLAN

PROTECT BABY, PROTECT MOM - 21 YEAR STORAGE PLAN

12 EMI*

BABYCORD USA - 21 YEAR STORAGE PLAN

655

Page 27: LifeCell - 4P’s Business & Marketing - Award

3 EMI

6 EMI

12 EMI*

ONE TIME PAYMENT

3 EMI

6 EMI

ONE TIME PAYMENT

3 EMI

6 EMI

12 EMI*

ONE TIME PAYMENT

Plan Name & DescriptionKSA

SAR

Qatar

QAROman

OMR

Bahrain

BHD

UAE

AED

Kuwait

KWD

Others

USD

* First two EMI’s should be paid advance

2,700

900

450

230

3,300

1,100

550

280

5,200

1,735

870

440

3,800

1,270

635

320

750

250

125

65

915

305

155

80

1,440

480

240

120

1,055

355

180

90

1,020

340

170

85

1,245

415

210

105

1,960

330

165

1,430

480

240

120

1,040

350

175

90

1,270

425

215

110

2,000

670

335

170

1,465

490

245

125

9,830

3,280

1,645

835

12,015

4,005

2,010

1,020

18.935

6,315

3,170

1,605

13,835

4,615

2,315

1,175

10,130

3,380

1,695

860

12,380

4,130

2,070

1,050

19,505

6,505

3,265

1,655

14,255

4,755

2,385

1,210

9,900

3,300

1,655

840

11,990

4,000

2,005

1,020

18,990

6,330

3,180

1,610

13,990

4,665

2,340

1,185

Value Added Service Optional service which can be combined with any of the above services,

New Born Genetic Testing

Understanding your lifestyle and busy schedule we have made the payment process simple, effortless and hassle-free. You can choose from any of the below options to enroll and remit your payments.

Visit our website and enroll online using your Credit CardCall LifeCell today at +971 4 4494067 and we will assist you in completion of enrolment and also present you with various payment options.

Enroll Online:

www.lifecellinternational.com

Payment plans and options

500 Million Cord Tissue

1,490 1,505 1,460 155 155 115 400

1,490 1,505 1,460 155 155 115 400

BABYCORD - 21 YEAR STORAGE PLAN

3 EMI

6 EMI

ONE TIME PAYMENT

12 EMI*

BABYCORD DUO - 21 YEAR STORAGE PLAN

PROTECT BABY, PROTECT MOM - 21 YEAR STORAGE PLAN

12 EMI*

BABYCORD USA - 21 YEAR STORAGE PLAN

655

Page 28: LifeCell - 4P’s Business & Marketing - Award

Factors on deciding the right par tner to

secure your child's futureChoosing the right partner to secure your baby's future is a lifetime decision. You need

to evaluate various aspects and credentials of the partner to preserve your stem cells with

the best in the industry. LifeCell, as an industry leader, presents you a host of reasons through

best of technology, quality, accreditations and service, to be your partner in securing your

future.

Over 45,000 parents have trusted LifeCell to secure the future health of their children

at LifeCell's storage facility. LifeCell has presence in the middle east with off ices and collection

centers across the region.

LifeCell offers round-the-clock service for serving customers for enrollment, collection,

logistics, processing and storage. The laboratory and local off ices are operational 24x7 to

ensure stem cells are harvested immediately upon receipt.

LifeCell was established in technological collaboration with Cryo-Cell International, USA -

which is the world’s f irst private stem cell bank and with over 18 years of

operating experience and also the innovator of menstrual blood stem cell banking.

LifeCell was the f irst company in the country to have its facilities and processes accredited by

the AABB (American Association of Blood Banks) which sets standards for stem cell banking.

LifeCell is the only Indian stem cell bank to be registered with the United States Food and Drug

Authority, which exhibits its confidence in meeting or exceeding the most stringent regulatory

standards and also allows for samples being accepted by transplant physicians and hospitals in the US.

The successful accreditation by College of American Pathologists validates the highest

standards of excellence in quality testing standards followed by LifeCell, which is critical to

patient care, safety and maintaining service standards.

The region’s largest and most innovative stem cell bank

Round-the-clock service

Technology Leadership

AABB Accredited

USFDA Registered

CAP Accredited

Registered

Cord Blood & Tissue Stem Cell Bank

India’s First & Only

Page 29: LifeCell - 4P’s Business & Marketing - Award

Factors on deciding the right par tner to

secure your child's futureChoosing the right partner to secure your baby's future is a lifetime decision. You need

to evaluate various aspects and credentials of the partner to preserve your stem cells with

the best in the industry. LifeCell, as an industry leader, presents you a host of reasons through

best of technology, quality, accreditations and service, to be your partner in securing your

future.

Over 45,000 parents have trusted LifeCell to secure the future health of their children

at LifeCell's storage facility. LifeCell has presence in the middle east with off ices and collection

centers across the region.

LifeCell offers round-the-clock service for serving customers for enrollment, collection,

logistics, processing and storage. The laboratory and local off ices are operational 24x7 to

ensure stem cells are harvested immediately upon receipt.

LifeCell was established in technological collaboration with Cryo-Cell International, USA -

which is the world’s f irst private stem cell bank and with over 18 years of

operating experience and also the innovator of menstrual blood stem cell banking.

LifeCell was the f irst company in the country to have its facilities and processes accredited by

the AABB (American Association of Blood Banks) which sets standards for stem cell banking.

LifeCell is the only Indian stem cell bank to be registered with the United States Food and Drug

Authority, which exhibits its confidence in meeting or exceeding the most stringent regulatory

standards and also allows for samples being accepted by transplant physicians and hospitals in the US.

The successful accreditation by College of American Pathologists validates the highest

standards of excellence in quality testing standards followed by LifeCell, which is critical to

patient care, safety and maintaining service standards.

The region’s largest and most innovative stem cell bank

Round-the-clock service

Technology Leadership

AABB Accredited

USFDA Registered

CAP Accredited

Registered

Cord Blood & Tissue Stem Cell Bank

India’s First & Only

Page 30: LifeCell - 4P’s Business & Marketing - Award

LifeCell shall reimburse an

amount of up to USD 10,000 to

cover treatment expenses if your

child’s cryo-preserved stem cells

are used within the siblings for

bone marrow reconstitution in a

mye l oab l a t i v e t r a n s p l a n t

procedure.

LifeCell Cares Program

LifeCell shall pay the client an

amount of USD 25,000 if the

child’s cryo-preserved stem cells

fails to engraft when the stem

cells are used in autologous

h e ma to p o i e t i c s t e m ce l l

transplant using recongnised

medical procedure.

USD 25,000 LifeCell Payment Guarantee*USD 10,000 LifeCell Cares Program* Free worldwide shipment

If the child’s cryo-preserved stem

cells are retreived for a stem cell

transplant, LifeCell undertakes to

bear all costs pertaining to

transportation of the stem cells

to the designated destination

anywhere in the world.

*terms & conditions apply

Caring for your child

LifeCell presents the 'Disaster Relief Program' - a f irst of its kind industry initiative worldwide to ensure that LifeCell

can provide relief to the its clients in the best possible way in the event of a disaster.

This program ensures that in the event of a future disaster that may cause loss or deterioration of your baby's

precious stem cells, LifeCell would provide a f inancial support of up to USD 25,000 in the event of the client requiring

the preserved stem cells for a transplant. This f inancial support can be utilized to purchase a matching stem cell unit

from any public stem cell bank worldwide.

To deliver on this promise LifeCell has insured the samples preserved under cold storage for a value of USD 20

million. Infact this unique insurance provides more assurance than even locker facilities provided by commercial

banks for storage of valuables.

Disaster Relief Program

Page 31: LifeCell - 4P’s Business & Marketing - Award

LifeCell shall reimburse an

amount of up to USD 10,000 to

cover treatment expenses if your

child’s cryo-preserved stem cells

are used within the siblings for

bone marrow reconstitution in a

mye l oab l a t i v e t r a n s p l a n t

procedure.

LifeCell Cares Program

LifeCell shall pay the client an

amount of USD 25,000 if the

child’s cryo-preserved stem cells

fails to engraft when the stem

cells are used in autologous

h e ma to p o i e t i c s t e m ce l l

transplant using recongnised

medical procedure.

USD 25,000 LifeCell Payment Guarantee*USD 10,000 LifeCell Cares Program* Free worldwide shipment

If the child’s cryo-preserved stem

cells are retreived for a stem cell

transplant, LifeCell undertakes to

bear all costs pertaining to

transportation of the stem cells

to the designated destination

anywhere in the world.

*terms & conditions apply

Caring for your child

LifeCell presents the 'Disaster Relief Program' - a f irst of its kind industry initiative worldwide to ensure that LifeCell

can provide relief to the its clients in the best possible way in the event of a disaster.

This program ensures that in the event of a future disaster that may cause loss or deterioration of your baby's

precious stem cells, LifeCell would provide a f inancial support of up to USD 25,000 in the event of the client requiring

the preserved stem cells for a transplant. This f inancial support can be utilized to purchase a matching stem cell unit

from any public stem cell bank worldwide.

To deliver on this promise LifeCell has insured the samples preserved under cold storage for a value of USD 20

million. Infact this unique insurance provides more assurance than even locker facilities provided by commercial

banks for storage of valuables.

Disaster Relief Program

Page 32: LifeCell - 4P’s Business & Marketing - Award

Awards and Recognitions

India Today - 33rd Anniversary Issue - 29th Dec 2008

Asia-Pacif ic PR Award

Stevie Distinguished Honoree Global Award

India's Most Promising Brands 2011

Among the 10 Medical Miracles that have occurred over the past

33 years in India, LifeCell was recognized at the 9th position by

India Today for bringing the revolutionary concept of Stem Cell Banking

to India under the headline ‘Future Perfect’.

LifeCell bagged the ‘Asia-Pacif ic PR Awards 2009’ at Hongkong for

its PR campaign initiatives and was honoured as ‘Winner’ in the ‘Product

Brand Development Campaign of the Year’under the ‘General Consumer

Awards Category’. This is an award for LifeCell Brand in the Global

platform strengthening the brand’s recognition in International forum.

LifeCell’s strategic communications campaign won ‘Stevie Distinguished

Honoree’ medal in the Communications and PR Campaign - Marketing

and Consumer Services category by the International Business Awards.

The LifeCell brand campaign was awarded honouree status after

two rounds of judging by global professionals. The award was conferred

for LifeCell’s campaign to overcome Indian cultural taboos and build

the LifeCell brand.

In a ocean of brands and products, LifeCell has been handpicked and

honoured the title of "India's Most Promising Brand 2011" by a study

conducted by 4Ps Business & Marketing. It is also requires a special

mention that LifeCell is the only brand in the Industry to be shortlisted for

‘India's Most Valuable Brands 2011’ survey that make India Inc. proud.

India Today Recognition

Page 33: LifeCell - 4P’s Business & Marketing - Award

Awards and Recognitions

India Today - 33rd Anniversary Issue - 29th Dec 2008

Asia-Pacif ic PR Award

Stevie Distinguished Honoree Global Award

India's Most Promising Brands 2011

Among the 10 Medical Miracles that have occurred over the past

33 years in India, LifeCell was recognized at the 9th position by

India Today for bringing the revolutionary concept of Stem Cell Banking

to India under the headline ‘Future Perfect’.

LifeCell bagged the ‘Asia-Pacif ic PR Awards 2009’ at Hongkong for

its PR campaign initiatives and was honoured as ‘Winner’ in the ‘Product

Brand Development Campaign of the Year’under the ‘General Consumer

Awards Category’. This is an award for LifeCell Brand in the Global

platform strengthening the brand’s recognition in International forum.

LifeCell’s strategic communications campaign won ‘Stevie Distinguished

Honoree’ medal in the Communications and PR Campaign - Marketing

and Consumer Services category by the International Business Awards.

The LifeCell brand campaign was awarded honouree status after

two rounds of judging by global professionals. The award was conferred

for LifeCell’s campaign to overcome Indian cultural taboos and build

the LifeCell brand.

In a ocean of brands and products, LifeCell has been handpicked and

honoured the title of "India's Most Promising Brand 2011" by a study

conducted by 4Ps Business & Marketing. It is also requires a special

mention that LifeCell is the only brand in the Industry to be shortlisted for

‘India's Most Valuable Brands 2011’ survey that make India Inc. proud.

India Today Recognition

Page 34: LifeCell - 4P’s Business & Marketing - Award

1. Contact LifeCell:

2. Ask for a presentation:

3. Sign up for the service:

4. Get prepared and await the delivery date:

Once your pregnancy is conf irmed all you need to do is contact LifeCell immediately and register

your details. LifeCell can be reached 24x7 through Toll Free, Helpline, SMS, e-mail and website registration.

LifeCell contact points are provided at the end of this brochure.

You can ask for a presentation and upon registering your interest, our customer

suppor t executive will get in touch with you and provide you all the required details on the concept,

the process for enrolment, services and pricing options. You can also insist on a visit of our relationship executive

to your residence to provide you the necessary information in person and provide all suppor tive materials.

Once you decide to preserve your baby's cord blood stem cells, you will be provided

with an enrollment form and client agreement for enrolling for the service. You would be required to f ill in

these documents and make necessary payment based on the pricing plan chosen by you. The pricing options

are listed in a separate section in this brochure or you can procure the details from our website. You will

receive an off icial conf irmation of the enrollment once the payment and these forms reach our laboratory.

Upon completion of enrollment you will be provided

with a cord blood & cord tissue collection kit, which contains a set of materials required for collection of

cord blood & cord tissue. The kit will also have usage guidelines to ensure successful collection of the sample.

Please check the kit contents and read through the instructions thoroughly. You need to ensure that you carry the

kit box, frozen gel packs and all related documents to the hospital/nursing home while moving to the hospital for

delivery. On reaching the hospital, place the gel packs in the deep freezer immediately till the time of collection.

10 simple steps to secure your

baby's health for lifetimeSecuring your baby's future for life takes just 10 simple steps. All you need to do is contact LifeCell and

we will guide you through these steps at your convenience.

5. Inform your Doctor:

Inform your doctor well in advance about your decision to preserve your baby's cord blood

stem cell and take their consent to collect the cord blood at the time of delivery. In case your hospital / doctor is unable

to perform the collection please inform us at least a week in advance to enable us to depute our paramedic staff to

perform the collection.

Please inform LifeCell through Toll Free, Helpline or local representative

while you move towards the hospital for the delivery. provide them the complete details - Name, CRM No.,

Contact No., Hospital and Doctor details. The executive will ensure that the paramedic staff reaches on time in

case you have asked for the paramedic service earlier. They will guide you through the collection, packing and

dispatch process in case the hospital is performing the collection.

Fill in all the documents of the kit box and ensure all relevant information is provided.

Please re-pack the kit box as instructed and ensure that the frozen gel packs are put back in the kit box while

sending the collec ted sample to LifeCell labora tor y. Please call LifeCell ’s Helpline ser vice

to pick-up the collected sample.

On receipt of the collected sample at LifeCell laboratory, an array of tests are conducted on

the cord blood, cord tissue and maternal sample. After testing, the cord blood and cord tissue are taken into a state-of-

the-ar t technology clean room for processing and harvesting stem cells from the sample. We adhere to the highest

International standards of quality control and assurance to ensure the viability of your child’s stem cells.

The harvested stem cells are then preserved in special compartmentalized cryo-bags. They are housed

in protective cassettes and boxes and placed in liquid nitrogen storage vessels for cryogenic preservation at -196 degrees

centigrade. These stem cells can be stored for decades in a cryo-preserved form and retrieved in future if required for

potential stem cell treatment.

You will receive the preservation cer tif icate from our laboratory conf irming the storage

of the stem cells with a detailed lab repor t for your records. Preserve this cer tif icate safely and please ensure to quote

your CRM No. in all your future communication and updates.

6. Cord Blood and Cord Tissue Collection:

7. Documentation and dispatch:

8. Testing and Processing:

10. Preservation conf irmation:

9. Preservation:

Page 35: LifeCell - 4P’s Business & Marketing - Award

1. Contact LifeCell:

2. Ask for a presentation:

3. Sign up for the service:

4. Get prepared and await the delivery date:

Once your pregnancy is conf irmed all you need to do is contact LifeCell immediately and register

your details. LifeCell can be reached 24x7 through Toll Free, Helpline, SMS, e-mail and website registration.

LifeCell contact points are provided at the end of this brochure.

You can ask for a presentation and upon registering your interest, our customer

suppor t executive will get in touch with you and provide you all the required details on the concept,

the process for enrolment, services and pricing options. You can also insist on a visit of our relationship executive

to your residence to provide you the necessary information in person and provide all suppor tive materials.

Once you decide to preserve your baby's cord blood stem cells, you will be provided

with an enrollment form and client agreement for enrolling for the service. You would be required to f ill in

these documents and make necessary payment based on the pricing plan chosen by you. The pricing options

are listed in a separate section in this brochure or you can procure the details from our website. You will

receive an off icial conf irmation of the enrollment once the payment and these forms reach our laboratory.

Upon completion of enrollment you will be provided

with a cord blood & cord tissue collection kit, which contains a set of materials required for collection of

cord blood & cord tissue. The kit will also have usage guidelines to ensure successful collection of the sample.

Please check the kit contents and read through the instructions thoroughly. You need to ensure that you carry the

kit box, frozen gel packs and all related documents to the hospital/nursing home while moving to the hospital for

delivery. On reaching the hospital, place the gel packs in the deep freezer immediately till the time of collection.

10 simple steps to secure your

baby's health for lifetimeSecuring your baby's future for life takes just 10 simple steps. All you need to do is contact LifeCell and

we will guide you through these steps at your convenience.

5. Inform your Doctor:

Inform your doctor well in advance about your decision to preserve your baby's cord blood

stem cell and take their consent to collect the cord blood at the time of delivery. In case your hospital / doctor is unable

to perform the collection please inform us at least a week in advance to enable us to depute our paramedic staff to

perform the collection.

Please inform LifeCell through Toll Free, Helpline or local representative

while you move towards the hospital for the delivery. provide them the complete details - Name, CRM No.,

Contact No., Hospital and Doctor details. The executive will ensure that the paramedic staff reaches on time in

case you have asked for the paramedic service earlier. They will guide you through the collection, packing and

dispatch process in case the hospital is performing the collection.

Fill in all the documents of the kit box and ensure all relevant information is provided.

Please re-pack the kit box as instructed and ensure that the frozen gel packs are put back in the kit box while

sending the collec ted sample to LifeCell labora tor y. Please call LifeCell ’s Helpline ser vice

to pick-up the collected sample.

On receipt of the collected sample at LifeCell laboratory, an array of tests are conducted on

the cord blood, cord tissue and maternal sample. After testing, the cord blood and cord tissue are taken into a state-of-

the-ar t technology clean room for processing and harvesting stem cells from the sample. We adhere to the highest

International standards of quality control and assurance to ensure the viability of your child’s stem cells.

The harvested stem cells are then preserved in special compartmentalized cryo-bags. They are housed

in protective cassettes and boxes and placed in liquid nitrogen storage vessels for cryogenic preservation at -196 degrees

centigrade. These stem cells can be stored for decades in a cryo-preserved form and retrieved in future if required for

potential stem cell treatment.

You will receive the preservation cer tif icate from our laboratory conf irming the storage

of the stem cells with a detailed lab repor t for your records. Preserve this cer tif icate safely and please ensure to quote

your CRM No. in all your future communication and updates.

6. Cord Blood and Cord Tissue Collection:

7. Documentation and dispatch:

8. Testing and Processing:

10. Preservation conf irmation:

9. Preservation:

Page 36: LifeCell - 4P’s Business & Marketing - Award

Times of India 7.3.2009

Umbilical cord stem cell banking is an essential aspect for every child since every parent holds the

responsibility of securing their child's health for the future. I have benef itted by getting myself

completely cured by this revolutionary concept of umbilical cord blood stem cell

banking and I insist that every parent should consider in the future interest of

their child.

Mr.Vigneshwaran, Cord Blood stem cell transplant benef iciary

Stem Cell Success Story

The f irst successful cord blood stem cell transplant was

performed in 1988 in Paris, France. To date, more than 25,000

cord blood stem cell transplants have been performed

worldwide. Stem cell therapy using umbilical cord blood has

gained signif icant importance. It has been proved that stem

cell therapy is probably the only treatment available for

diseases like leukemia (blood cancer), thalassemia, cerebral

palsy, juvenile diabetes etc., and with advancing research and

clinical trials conducted worldwide the proof of treating more

diseases using cord blood stem cells is increasing every day.

We at LifeCell take pride in being a part of the surviving

story of Thamirabharani, the eight-year old girl who fought

her way for life through stem cell therapy. It gives us

extreme satisfaction and delight for securing and saving

the life of Thamirabharani by preserving her brother's

umbilical cord blood stem cells with us, a crucial decision

their parents took, which had ultimately saved her life.

Cord blood from LifeCell saves sibling

Times of India 17.09.09

Page 37: LifeCell - 4P’s Business & Marketing - Award

Times of India 7.3.2009

Umbilical cord stem cell banking is an essential aspect for every child since every parent holds the

responsibility of securing their child's health for the future. I have benef itted by getting myself

completely cured by this revolutionary concept of umbilical cord blood stem cell

banking and I insist that every parent should consider in the future interest of

their child.

Mr.Vigneshwaran, Cord Blood stem cell transplant benef iciary

Stem Cell Success Story

The f irst successful cord blood stem cell transplant was

performed in 1988 in Paris, France. To date, more than 25,000

cord blood stem cell transplants have been performed

worldwide. Stem cell therapy using umbilical cord blood has

gained signif icant importance. It has been proved that stem

cell therapy is probably the only treatment available for

diseases like leukemia (blood cancer), thalassemia, cerebral

palsy, juvenile diabetes etc., and with advancing research and

clinical trials conducted worldwide the proof of treating more

diseases using cord blood stem cells is increasing every day.

We at LifeCell take pride in being a part of the surviving

story of Thamirabharani, the eight-year old girl who fought

her way for life through stem cell therapy. It gives us

extreme satisfaction and delight for securing and saving

the life of Thamirabharani by preserving her brother's

umbilical cord blood stem cells with us, a crucial decision

their parents took, which had ultimately saved her life.

Cord blood from LifeCell saves sibling

Times of India 17.09.09

Page 38: LifeCell - 4P’s Business & Marketing - Award

We thank you for your interest in LifeCell BabyCord.

We wish your baby a long and healthy future ahead.

Page 39: LifeCell - 4P’s Business & Marketing - Award

We thank you for your interest in LifeCell BabyCord.

We wish your baby a long and healthy future ahead.

Page 40: LifeCell - 4P’s Business & Marketing - Award

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GCC Regional Office

Suite 2621, Shatha Tower, Dubai Media City, PO Box 502026, Dubai, United Arab Emirates

+971 4 4494067 Fax +971 4 4494066 [email protected] CUSTOMER CARE +971 55 9663827

TOLL FREE 800-5433-2355 (800-LIFECELL)

DUBAI ABU DHABI SHARJAH BAHRAIN KUWAIT DOHA

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There is no better wayto welcome your babyhome than gift thema lifetime of good health.

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