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Licensing and Trademarks
Style Guide033109
Licensing and Trademarks Style Guide 2
IU A Great Tradition 3
The Office of Licensing and Trademarks 4
Primary Colors 5
The Block IU 6
Older Trademarks 7
Legal Notices 8
The Seal 8
IU Font Family 8
Guidelines for Use 9
Visual Identity Guidelines 11
Student Organizations 11
School Specific Guidelines 12
CLPA Label 13
IU trademarks 14
Endorsements and Sponsorships 10
Index
Licensing and Trademarks Style Guide 3
IU A Great Tradition
Indiana University is one of the oldest state uni-versities in the Midwest It was founded in 1820 only four years after Indiana achieved statehood and it has grown to include eight campuses The residential campus at Bloomington and the urban campus at Indianapolis (IUPUI) are the largest Other campuses are located in Fort Wayne Gary Kokomo New Albany Richmond and South Bend and courses are offered in Columbus Elkhart and many other sites
More than 80 percent of Indianarsquos population lives within a 50-mile radius of an IU campus
With an enrollment of more than 100000 students statewide Indiana University is one of the largest universities in the United States
The universityrsquos 500000-plus alumni live in all 50 states and in 155 countries and they are or-ganized in 100 alumni chapters The Alumni As-sociation has more than 60000 members Alumni publications include Indiana Alumni magazine and approximately 60 alumni newsletters and other constituent publications
Our intercollegiate athletic teams compete in sev-eral conferences including the Big Ten the Mis-souri Valley Conference and the Summit League The Hoosier athletic program on the Bloomington campus is the universityrsquos largest with more than 600 male and female student athletes competing on 24 varsity teams Each campus also provides countless recreational intramural and informal sporting opportunities for students
For more information about the campuses visit their individual Web sites
Bloomington wwwiubeduIndianapolis (IUPUI) wwwiupuieduFort Wayne wwwipfweduGary (Northwest) wwwiuneduKokomo wwwiukeduNew Albany (Southeast) wwwiuseduRichmond (East) wwwiueeduSouth Bend wwwiusbedu
Licensing and Trademarks Style Guide 4
The Indiana Universityrsquos Office of Licensing and Trademarks is responsible for the protec-tion licensing and use of trademarks in-cluding various names indicia designs and symbols associated with Indiana University including the following campuses
bull Indiana University Bloomingtonbull Indiana University Eastbull Indiana University-Purdue University
Columbus bull Indiana University-Purdue University
Indianapolis bull Indiana University Kokomo bull Indiana University Northwest bull Indiana University South Bend bull Indiana University Southeast
Our trademarks are protected under state federal and international law and their use is licensed through and controlled by the Office of Licensing and Trademarks to pro-tect the integrity of the University It is the Universityrsquos policy to charge a royalty for the use of University trademarks on commercial merchandise The revenue that is generated through the licensing program provides funds for athletic programs and scholarships for all eight IU campuses
This Style Guide has been prepared for authorized licensees of Indiana University trademarks This packet contains camera-ready art descriptions of acceptable colors and depictions of the names logos and insig-nia of all Indiana University campuses The enclosed artwork is provided to all licensees
electronically at the onset of their contract As new designs are adopted by Indiana Univer-sity licensees will receive additional sheets to add to this Style Guide
Beyond names and trademarks the Office of Licensing and Trademarks can also provide licensees with photographs of Indiana Uni-versity landmark buildings and structures as well as the music and lyrics of songs associ-ated with the University Licensing of many visuals associated with IUrsquos athletic programs including mascots and typographical treat-ments may require consultation with the individual program The Office of Licensing and Trademarks will help licensees obtain the images needed in the proper format and work with both the licensee and the program to assist with implementation
While the Office of Licensing and Trademarks encourages originality and creativity in prod-ucts that feature art from this packet we re-mind our licensees that a concept sample of your product and the art you propose to use must be submitted to our office for approval before the manufacturing process Further licensees must submit a final sample of the product after it has been manufactured In addition any proposed advertising and pack-aging must also be submitted for approval prior to use Please refer to the terms of your License Agreement for details on sample and artwork approval procedures
The Office of Licensing and Trademarks
Licensing and Trademarks Style Guide 5
IU has designated Cream and Crimson as the schoolrsquos official colors It is critical that these colors be used consistently to present a unified brand image to the public Only the exact Pan-tone colors will be authorized for production of commercial or promotional goods In instances where IU Cream is impractical or unavailable white may be used
Primary Colors
IU CrimsonPantonecopy 201C0 M100 Y63 K29
IU CreamPantonecopy 9161C7 M9 Y20 K0
Purdue GoldPantonecopy 1245C0 M28 Y100 K18
BlackC0 M0 Y0 K100
Licensing and Trademarks Style Guide 6
The Block IU
Indiana University began using the Block IU in 2004 The Block IU can only be presented in one of the four ways shown on the left and must stand alone
The block IU can not be modi-fied in anyway or presented over under or inside of another mark The block IU can only be presented in Crimson (PMS-201) Cream or White The only out-line permitted around the block IU is a Cream or White outline on a Crimson block IU or a Crim-son outline on a Cream or White block IU Nothing can be placed inside the block IU When the block IU is used no other design elements can encroach into the immediate spacing surrounding or within the mark
Examples of how the Block IU should never be presented
Licensing and Trademarks Style Guide 7
Older Versions of the block IU that can no longer be used are shown to the left
Please note that the size of the serifs at the top and bottom of the I and U are much thicker or more square than our current version
If you have not done so already please destroy all art that con-tains the older versions of the block IU shown on this page
Older Trademarks
Licensing and Trademarks Style Guide 8
The use of reg or trade depends upon the prod-uct on which the trademark will be used Please contact the Office of Licensing and Trademarks for up-to-date instructions on the proper use of these legal notices If use of the reg or trade detracts from a design or seems overly repetitious one of the following state-ments may be printed in lieu of the reg or trade
bull Produced by (licensee name) under license from Indiana University Office of Licensing and Trademarks
bull The above trademarks are owned by the Trustees of Indiana University
bull Used under license from Indiana Uni-versity Office of Licensing and Trade-marks
One of these statements must be printed be-side or beneath the design close to the pro-tected names or marks Your decision about whether to use the symbols or the indicia statement will be subject to our agreement
Legal NoticesThe Seal
The Indiana University seal is reserved for Trustee Presidential ceremonial or com-memorative use and is not designed for use on commercial or promotional products Use of the seal on commercial or promotional products must be approved through the Of-fice of Licensing and Trademarks
IU Font Family
Indiana University has designated several fonts for official communication These fonts are not mandatory on commercial or promo-tional products If an IU customer requests that the IU font to be used Georgia or Frank-lin Gothic may serve as a substitute Other-wise licensees are given the creative liberty to use a variety of fonts
O f f i c i a l U s e O n l y
Licensing and Trademarks Style Guide 9
Indiana University trademarks may not be modified in any way or incorporated into an-other name or mark
Indiana University trademarks may not be used in any manner that suggests or implies Indiana Universityrsquos endorsement of another organization company product service po-litical party or view or religious belief
Indiana Universityrsquos trademarks may not be used in any way that discriminates or implies discrimination against any person or group based on age ancestry belief color creed disability national origin race religion sex sexual orientation or veteran status or in any other way that would be in violation of Indi-ana Universityrsquos anti-discrimination policies or practices
All uses of Indiana Universityrsquos trademarks on commercial products shall incorporate the appropriate trademark designation symbols Designs using Indiana University trademarks shall include reg or trade dependent upon the international class the logo or word mark is registered
Indiana University will not approve the use of its trademarks in conjunction with certain types of products These include but are not limited to
bull Alcohol and alcohol-related products
bull Tobacco and tobacco-related products
bull Illegal drug products
bull Inherently dangerous products includ-ing weapons firearms or explosives
bull Sexually suggestive products
bull Products that are or depict racists sexist hateful demeaning or degrad-ing language or statements
bull Products that use profanity
bull Gambling-related products
bull Products that contain statements im-pugning other universities
bull Products that present an unacceptable risk of liability
bull Products that are harmful to the mis-sion or integrity of the institution
bull Products that contain another entityrsquos registered trademark unless explicit written permission has been granted from that entity
Any and all uses of the names numbers andor images of Indiana University student-athletes must comply with Indiana University policies and NCAA regulations
University trademarks cannot be used by pri-vate andor corporate businesses in the sale of commercial products or advertising
Guidelines for use ofIndiana University Trademarks
Licensing and Trademarks Style Guide 10
Endorsements can be mutually beneficial in business relationships but they can also send a conflicting message to the market-place regarding Indiana Universityrsquos name and reputation To avoid misinterpretation endorsements are discouraged Use the fol-lowing guidelines to determine when the use of Indiana Universityrsquos name trademarks and identifiable properties is allowable
bull Indiana University does not endorse products or services
bull The University Seal cannot be used in connection with promotional materials
bull Promotional announcements that identify a unit at Indiana University as a customer must be specific and ac-curate (ex It is not ldquoIndiana Universityrdquo that is purchasing software but the ldquoIndiana University Accounts Payable Departmentrdquo)
bull Accurate statements which describe a fact but do not express an endorse-ment may be allowable with advance permission of the University official responsible for dealing with the vendor (ex ldquoThe Indiana University Office of University Telecommunications is a cli-ent of X Technology Grouprdquo)
bull Photographs of identifiable Indiana University landmarks buildings stat-ues etc which imply an endorsement of a product or service are not per-missible (ex An advertisement for a new car parked in front of the Sample Gates)
bull Sponsorships When using another entityrsquos trademarks in conjunction with Indiana University for the purpose of a sponsorship a statement must accom-pany the outside entities trademarks that define the nature of their asso-ciation with the specific department or unit of the University (ex Special Thanks to our Sponsor ABC Retail Group)
The Sponsor can usebull Namebull Addressbull Phonebull Faxbull Emailbull Websitebull Sloganbull Brand or Trade Namebull A value-neutral description
of products or services
The Sponsor cannot usebull Qualitative Language
(ldquohighest qualityrdquo)bull Comparative Language
(ldquobest in townrdquo)bull Calls to action
(ldquogo to ABC Retail Grouprdquo)bull Inducements
(ldquoyou owe it to yourselfrdquo)bull Endorsements
(ldquothe official IU notebookrdquo)
Endorsements and Sponsorships
Licensing and Trademarks Style Guide 11
Recently Indiana University adopted Visual Identity Guidelines to strengthen the IU brand through consistent use of images messages and trademarks While not all guidelines apply to commercial products it is important that they are reviewed by licensees Find the guidelines at wwwvisualidentityiuedu The guidelines create a Signature System designed to facilitate consistent design and application of official identification The Sig-nature System is meant to be used for official communication and can be used on com-mercial products if the signature fits As part of the guidelines Indiana Universityrsquos names or trademarks should never be abbreviated or modified Follow the guidelines below
bull Do not create an acronym out of any of the campusrsquo names Example IUSB should never be used It should read IU South Bend or Indiana University South Bend ndash The only exception to the rule is IUPUI an officially recog-nized trademark of IU
bull Do not remove ldquoUniversityrdquo from ldquoIn-dianardquo when referencing a campus Example Indiana Bloomington should never be used It should read IU Bloomington or Indiana University Bloomington
bull Do not put a regional campusrsquo name in parenthesis after IU or Indiana Uni-versity Example IU (Kokomo) Alumni should never be used It should read IU Kokomo Alumni or Indiana Univer-sity Kokomo Alumni
bull When using the acronym IU do not put place a period () after the lsquoIrsquo or lsquoUrsquo
Visual Identity Guidelines Student Organizations
Only those student organizations which are officially recognized by The Student Activi-ties Office may use University trademarks on commercial or promotional products Univer-sity trademarks on commercial or promotional products may only be used in conjunction with the student organizationrsquos name andor an event they are hosting Any use of Uni-versity trademarks by student organizations must adhere to University trademark guide-lines All commercial or promotional products bearing University trademarks must be pro-duced by a University licensee and submitted to the Office of Licensing and Trademarks for review and approval
Licensing and Trademarks Style Guide 12
When using the Kelley School of Business trade-mark on apparel or other promotional items the official signature should be used with Trade Gothic type treatment as a complementary font as needed for additional identifiers (ie MBA Program Kelley Direct Program) Several versions of the signature have been created to accommodate products of various sizes One Line Horizontal Signature One Line Vertical Signature Two Line Horizontal Signature and Two Line Vertical Sig-nature If the product is extremely small or con-tains cumbersome dimensions the licensee has creative liberty to make use of the elements of the signature using the Trade Gothic font to develop an aesthetically pleasing arrangement Also if the whole signature wonrsquot fit on a product licensees may use treatment artwork files provided by Indi-ana University These files consist of the block IU and the words Kelley School of Business in Trade Gothic font If the licensee chooses to use the block IU and type the words ldquoIndiana Universityrdquo or ldquoKelley School of Businessrdquo separate from the block IU or on a different part of the item then the licensee should only use the Trade Gothic font
Licensees should work with the Kelley unit that commissioned the work to determine their prefer-ence of arrangement The Office of Licensing and Trademarks will forward the art for review to the Kelley Office of Marketing and Communications to ensure the products meet their brand standards
School Specific GuidelinesKelly School of Business
Sample trademarks included on CD
Licensing and Trademarks Style Guide 13
The Collegiate Licensed Properties Association (CLPA) is a nonprofit organization made up of colleges and universities who manage their own licensing programs or partner with the Licensing Resource Group (LRG) for trademark manage-ment services These institutions have come to-gether to launch the CLPA Authentication Program which is designed to protect legitimate licensees from the onslaught of unlicensed and counterfeit products found in the market today Here are a few quick facts about the program
Q What kind of labelhangtag will be used in this programA The CLPA labels and hangtags are Optically Variable Devices or OVDs This technology uses several imaging techniques built into one single image to create the high level of security found in our labels Because of this new level of security licensees will not be able to print their own CLPA labels
Q What are the labelhangtag specificsA There are three different products (1) The hangtag designed ideally for apparel (2) the standard label which should be used on all non-apparel products (this label may also be adhered to existing hangtags apparel products and head-wear) (3) the small label which may be used only on gift and novelty items Use of the small label requires written permission from the CLPA
Q Who do I contact with questions or for more informationA Contact OpSec Security Inc at (410) 357-4491 or email clpaopsecsecuritycom Download the full information packet at wwwopsecsecuritycomclpaclpa_authenticationpdf
CLPA Label
Licensing and Trademarks Style Guide 14
Sample trademarks included on CD
Marks licensed for commercial use
bull Cream amp Crimsonbull Crean amp Crimsonbull Hoosiersbull Indianabull Indiana Basketballbull Indiana Hoosiersbull The block IUbull Indiana Universitybull IUPUCbull IUPUIbull IUPUI Jaguarsbull IUPUI Jaguars and Designbull Kelley School of Businessbull Herronbull Herron School of Art amp Designbull Indiana University East-Red
Wolves amp Designbull Indiana University Jacobs School
of Music
Indiana University Trademarks
Please note ldquoIndiana Basketballrdquo and ldquoIndiana Hoosiersrdquo are registered trademarks of IU and they require only one registration symbol
Licensing and Trademarks Style Guide 2
IU A Great Tradition 3
The Office of Licensing and Trademarks 4
Primary Colors 5
The Block IU 6
Older Trademarks 7
Legal Notices 8
The Seal 8
IU Font Family 8
Guidelines for Use 9
Visual Identity Guidelines 11
Student Organizations 11
School Specific Guidelines 12
CLPA Label 13
IU trademarks 14
Endorsements and Sponsorships 10
Index
Licensing and Trademarks Style Guide 3
IU A Great Tradition
Indiana University is one of the oldest state uni-versities in the Midwest It was founded in 1820 only four years after Indiana achieved statehood and it has grown to include eight campuses The residential campus at Bloomington and the urban campus at Indianapolis (IUPUI) are the largest Other campuses are located in Fort Wayne Gary Kokomo New Albany Richmond and South Bend and courses are offered in Columbus Elkhart and many other sites
More than 80 percent of Indianarsquos population lives within a 50-mile radius of an IU campus
With an enrollment of more than 100000 students statewide Indiana University is one of the largest universities in the United States
The universityrsquos 500000-plus alumni live in all 50 states and in 155 countries and they are or-ganized in 100 alumni chapters The Alumni As-sociation has more than 60000 members Alumni publications include Indiana Alumni magazine and approximately 60 alumni newsletters and other constituent publications
Our intercollegiate athletic teams compete in sev-eral conferences including the Big Ten the Mis-souri Valley Conference and the Summit League The Hoosier athletic program on the Bloomington campus is the universityrsquos largest with more than 600 male and female student athletes competing on 24 varsity teams Each campus also provides countless recreational intramural and informal sporting opportunities for students
For more information about the campuses visit their individual Web sites
Bloomington wwwiubeduIndianapolis (IUPUI) wwwiupuieduFort Wayne wwwipfweduGary (Northwest) wwwiuneduKokomo wwwiukeduNew Albany (Southeast) wwwiuseduRichmond (East) wwwiueeduSouth Bend wwwiusbedu
Licensing and Trademarks Style Guide 4
The Indiana Universityrsquos Office of Licensing and Trademarks is responsible for the protec-tion licensing and use of trademarks in-cluding various names indicia designs and symbols associated with Indiana University including the following campuses
bull Indiana University Bloomingtonbull Indiana University Eastbull Indiana University-Purdue University
Columbus bull Indiana University-Purdue University
Indianapolis bull Indiana University Kokomo bull Indiana University Northwest bull Indiana University South Bend bull Indiana University Southeast
Our trademarks are protected under state federal and international law and their use is licensed through and controlled by the Office of Licensing and Trademarks to pro-tect the integrity of the University It is the Universityrsquos policy to charge a royalty for the use of University trademarks on commercial merchandise The revenue that is generated through the licensing program provides funds for athletic programs and scholarships for all eight IU campuses
This Style Guide has been prepared for authorized licensees of Indiana University trademarks This packet contains camera-ready art descriptions of acceptable colors and depictions of the names logos and insig-nia of all Indiana University campuses The enclosed artwork is provided to all licensees
electronically at the onset of their contract As new designs are adopted by Indiana Univer-sity licensees will receive additional sheets to add to this Style Guide
Beyond names and trademarks the Office of Licensing and Trademarks can also provide licensees with photographs of Indiana Uni-versity landmark buildings and structures as well as the music and lyrics of songs associ-ated with the University Licensing of many visuals associated with IUrsquos athletic programs including mascots and typographical treat-ments may require consultation with the individual program The Office of Licensing and Trademarks will help licensees obtain the images needed in the proper format and work with both the licensee and the program to assist with implementation
While the Office of Licensing and Trademarks encourages originality and creativity in prod-ucts that feature art from this packet we re-mind our licensees that a concept sample of your product and the art you propose to use must be submitted to our office for approval before the manufacturing process Further licensees must submit a final sample of the product after it has been manufactured In addition any proposed advertising and pack-aging must also be submitted for approval prior to use Please refer to the terms of your License Agreement for details on sample and artwork approval procedures
The Office of Licensing and Trademarks
Licensing and Trademarks Style Guide 5
IU has designated Cream and Crimson as the schoolrsquos official colors It is critical that these colors be used consistently to present a unified brand image to the public Only the exact Pan-tone colors will be authorized for production of commercial or promotional goods In instances where IU Cream is impractical or unavailable white may be used
Primary Colors
IU CrimsonPantonecopy 201C0 M100 Y63 K29
IU CreamPantonecopy 9161C7 M9 Y20 K0
Purdue GoldPantonecopy 1245C0 M28 Y100 K18
BlackC0 M0 Y0 K100
Licensing and Trademarks Style Guide 6
The Block IU
Indiana University began using the Block IU in 2004 The Block IU can only be presented in one of the four ways shown on the left and must stand alone
The block IU can not be modi-fied in anyway or presented over under or inside of another mark The block IU can only be presented in Crimson (PMS-201) Cream or White The only out-line permitted around the block IU is a Cream or White outline on a Crimson block IU or a Crim-son outline on a Cream or White block IU Nothing can be placed inside the block IU When the block IU is used no other design elements can encroach into the immediate spacing surrounding or within the mark
Examples of how the Block IU should never be presented
Licensing and Trademarks Style Guide 7
Older Versions of the block IU that can no longer be used are shown to the left
Please note that the size of the serifs at the top and bottom of the I and U are much thicker or more square than our current version
If you have not done so already please destroy all art that con-tains the older versions of the block IU shown on this page
Older Trademarks
Licensing and Trademarks Style Guide 8
The use of reg or trade depends upon the prod-uct on which the trademark will be used Please contact the Office of Licensing and Trademarks for up-to-date instructions on the proper use of these legal notices If use of the reg or trade detracts from a design or seems overly repetitious one of the following state-ments may be printed in lieu of the reg or trade
bull Produced by (licensee name) under license from Indiana University Office of Licensing and Trademarks
bull The above trademarks are owned by the Trustees of Indiana University
bull Used under license from Indiana Uni-versity Office of Licensing and Trade-marks
One of these statements must be printed be-side or beneath the design close to the pro-tected names or marks Your decision about whether to use the symbols or the indicia statement will be subject to our agreement
Legal NoticesThe Seal
The Indiana University seal is reserved for Trustee Presidential ceremonial or com-memorative use and is not designed for use on commercial or promotional products Use of the seal on commercial or promotional products must be approved through the Of-fice of Licensing and Trademarks
IU Font Family
Indiana University has designated several fonts for official communication These fonts are not mandatory on commercial or promo-tional products If an IU customer requests that the IU font to be used Georgia or Frank-lin Gothic may serve as a substitute Other-wise licensees are given the creative liberty to use a variety of fonts
O f f i c i a l U s e O n l y
Licensing and Trademarks Style Guide 9
Indiana University trademarks may not be modified in any way or incorporated into an-other name or mark
Indiana University trademarks may not be used in any manner that suggests or implies Indiana Universityrsquos endorsement of another organization company product service po-litical party or view or religious belief
Indiana Universityrsquos trademarks may not be used in any way that discriminates or implies discrimination against any person or group based on age ancestry belief color creed disability national origin race religion sex sexual orientation or veteran status or in any other way that would be in violation of Indi-ana Universityrsquos anti-discrimination policies or practices
All uses of Indiana Universityrsquos trademarks on commercial products shall incorporate the appropriate trademark designation symbols Designs using Indiana University trademarks shall include reg or trade dependent upon the international class the logo or word mark is registered
Indiana University will not approve the use of its trademarks in conjunction with certain types of products These include but are not limited to
bull Alcohol and alcohol-related products
bull Tobacco and tobacco-related products
bull Illegal drug products
bull Inherently dangerous products includ-ing weapons firearms or explosives
bull Sexually suggestive products
bull Products that are or depict racists sexist hateful demeaning or degrad-ing language or statements
bull Products that use profanity
bull Gambling-related products
bull Products that contain statements im-pugning other universities
bull Products that present an unacceptable risk of liability
bull Products that are harmful to the mis-sion or integrity of the institution
bull Products that contain another entityrsquos registered trademark unless explicit written permission has been granted from that entity
Any and all uses of the names numbers andor images of Indiana University student-athletes must comply with Indiana University policies and NCAA regulations
University trademarks cannot be used by pri-vate andor corporate businesses in the sale of commercial products or advertising
Guidelines for use ofIndiana University Trademarks
Licensing and Trademarks Style Guide 10
Endorsements can be mutually beneficial in business relationships but they can also send a conflicting message to the market-place regarding Indiana Universityrsquos name and reputation To avoid misinterpretation endorsements are discouraged Use the fol-lowing guidelines to determine when the use of Indiana Universityrsquos name trademarks and identifiable properties is allowable
bull Indiana University does not endorse products or services
bull The University Seal cannot be used in connection with promotional materials
bull Promotional announcements that identify a unit at Indiana University as a customer must be specific and ac-curate (ex It is not ldquoIndiana Universityrdquo that is purchasing software but the ldquoIndiana University Accounts Payable Departmentrdquo)
bull Accurate statements which describe a fact but do not express an endorse-ment may be allowable with advance permission of the University official responsible for dealing with the vendor (ex ldquoThe Indiana University Office of University Telecommunications is a cli-ent of X Technology Grouprdquo)
bull Photographs of identifiable Indiana University landmarks buildings stat-ues etc which imply an endorsement of a product or service are not per-missible (ex An advertisement for a new car parked in front of the Sample Gates)
bull Sponsorships When using another entityrsquos trademarks in conjunction with Indiana University for the purpose of a sponsorship a statement must accom-pany the outside entities trademarks that define the nature of their asso-ciation with the specific department or unit of the University (ex Special Thanks to our Sponsor ABC Retail Group)
The Sponsor can usebull Namebull Addressbull Phonebull Faxbull Emailbull Websitebull Sloganbull Brand or Trade Namebull A value-neutral description
of products or services
The Sponsor cannot usebull Qualitative Language
(ldquohighest qualityrdquo)bull Comparative Language
(ldquobest in townrdquo)bull Calls to action
(ldquogo to ABC Retail Grouprdquo)bull Inducements
(ldquoyou owe it to yourselfrdquo)bull Endorsements
(ldquothe official IU notebookrdquo)
Endorsements and Sponsorships
Licensing and Trademarks Style Guide 11
Recently Indiana University adopted Visual Identity Guidelines to strengthen the IU brand through consistent use of images messages and trademarks While not all guidelines apply to commercial products it is important that they are reviewed by licensees Find the guidelines at wwwvisualidentityiuedu The guidelines create a Signature System designed to facilitate consistent design and application of official identification The Sig-nature System is meant to be used for official communication and can be used on com-mercial products if the signature fits As part of the guidelines Indiana Universityrsquos names or trademarks should never be abbreviated or modified Follow the guidelines below
bull Do not create an acronym out of any of the campusrsquo names Example IUSB should never be used It should read IU South Bend or Indiana University South Bend ndash The only exception to the rule is IUPUI an officially recog-nized trademark of IU
bull Do not remove ldquoUniversityrdquo from ldquoIn-dianardquo when referencing a campus Example Indiana Bloomington should never be used It should read IU Bloomington or Indiana University Bloomington
bull Do not put a regional campusrsquo name in parenthesis after IU or Indiana Uni-versity Example IU (Kokomo) Alumni should never be used It should read IU Kokomo Alumni or Indiana Univer-sity Kokomo Alumni
bull When using the acronym IU do not put place a period () after the lsquoIrsquo or lsquoUrsquo
Visual Identity Guidelines Student Organizations
Only those student organizations which are officially recognized by The Student Activi-ties Office may use University trademarks on commercial or promotional products Univer-sity trademarks on commercial or promotional products may only be used in conjunction with the student organizationrsquos name andor an event they are hosting Any use of Uni-versity trademarks by student organizations must adhere to University trademark guide-lines All commercial or promotional products bearing University trademarks must be pro-duced by a University licensee and submitted to the Office of Licensing and Trademarks for review and approval
Licensing and Trademarks Style Guide 12
When using the Kelley School of Business trade-mark on apparel or other promotional items the official signature should be used with Trade Gothic type treatment as a complementary font as needed for additional identifiers (ie MBA Program Kelley Direct Program) Several versions of the signature have been created to accommodate products of various sizes One Line Horizontal Signature One Line Vertical Signature Two Line Horizontal Signature and Two Line Vertical Sig-nature If the product is extremely small or con-tains cumbersome dimensions the licensee has creative liberty to make use of the elements of the signature using the Trade Gothic font to develop an aesthetically pleasing arrangement Also if the whole signature wonrsquot fit on a product licensees may use treatment artwork files provided by Indi-ana University These files consist of the block IU and the words Kelley School of Business in Trade Gothic font If the licensee chooses to use the block IU and type the words ldquoIndiana Universityrdquo or ldquoKelley School of Businessrdquo separate from the block IU or on a different part of the item then the licensee should only use the Trade Gothic font
Licensees should work with the Kelley unit that commissioned the work to determine their prefer-ence of arrangement The Office of Licensing and Trademarks will forward the art for review to the Kelley Office of Marketing and Communications to ensure the products meet their brand standards
School Specific GuidelinesKelly School of Business
Sample trademarks included on CD
Licensing and Trademarks Style Guide 13
The Collegiate Licensed Properties Association (CLPA) is a nonprofit organization made up of colleges and universities who manage their own licensing programs or partner with the Licensing Resource Group (LRG) for trademark manage-ment services These institutions have come to-gether to launch the CLPA Authentication Program which is designed to protect legitimate licensees from the onslaught of unlicensed and counterfeit products found in the market today Here are a few quick facts about the program
Q What kind of labelhangtag will be used in this programA The CLPA labels and hangtags are Optically Variable Devices or OVDs This technology uses several imaging techniques built into one single image to create the high level of security found in our labels Because of this new level of security licensees will not be able to print their own CLPA labels
Q What are the labelhangtag specificsA There are three different products (1) The hangtag designed ideally for apparel (2) the standard label which should be used on all non-apparel products (this label may also be adhered to existing hangtags apparel products and head-wear) (3) the small label which may be used only on gift and novelty items Use of the small label requires written permission from the CLPA
Q Who do I contact with questions or for more informationA Contact OpSec Security Inc at (410) 357-4491 or email clpaopsecsecuritycom Download the full information packet at wwwopsecsecuritycomclpaclpa_authenticationpdf
CLPA Label
Licensing and Trademarks Style Guide 14
Sample trademarks included on CD
Marks licensed for commercial use
bull Cream amp Crimsonbull Crean amp Crimsonbull Hoosiersbull Indianabull Indiana Basketballbull Indiana Hoosiersbull The block IUbull Indiana Universitybull IUPUCbull IUPUIbull IUPUI Jaguarsbull IUPUI Jaguars and Designbull Kelley School of Businessbull Herronbull Herron School of Art amp Designbull Indiana University East-Red
Wolves amp Designbull Indiana University Jacobs School
of Music
Indiana University Trademarks
Please note ldquoIndiana Basketballrdquo and ldquoIndiana Hoosiersrdquo are registered trademarks of IU and they require only one registration symbol
Licensing and Trademarks Style Guide 3
IU A Great Tradition
Indiana University is one of the oldest state uni-versities in the Midwest It was founded in 1820 only four years after Indiana achieved statehood and it has grown to include eight campuses The residential campus at Bloomington and the urban campus at Indianapolis (IUPUI) are the largest Other campuses are located in Fort Wayne Gary Kokomo New Albany Richmond and South Bend and courses are offered in Columbus Elkhart and many other sites
More than 80 percent of Indianarsquos population lives within a 50-mile radius of an IU campus
With an enrollment of more than 100000 students statewide Indiana University is one of the largest universities in the United States
The universityrsquos 500000-plus alumni live in all 50 states and in 155 countries and they are or-ganized in 100 alumni chapters The Alumni As-sociation has more than 60000 members Alumni publications include Indiana Alumni magazine and approximately 60 alumni newsletters and other constituent publications
Our intercollegiate athletic teams compete in sev-eral conferences including the Big Ten the Mis-souri Valley Conference and the Summit League The Hoosier athletic program on the Bloomington campus is the universityrsquos largest with more than 600 male and female student athletes competing on 24 varsity teams Each campus also provides countless recreational intramural and informal sporting opportunities for students
For more information about the campuses visit their individual Web sites
Bloomington wwwiubeduIndianapolis (IUPUI) wwwiupuieduFort Wayne wwwipfweduGary (Northwest) wwwiuneduKokomo wwwiukeduNew Albany (Southeast) wwwiuseduRichmond (East) wwwiueeduSouth Bend wwwiusbedu
Licensing and Trademarks Style Guide 4
The Indiana Universityrsquos Office of Licensing and Trademarks is responsible for the protec-tion licensing and use of trademarks in-cluding various names indicia designs and symbols associated with Indiana University including the following campuses
bull Indiana University Bloomingtonbull Indiana University Eastbull Indiana University-Purdue University
Columbus bull Indiana University-Purdue University
Indianapolis bull Indiana University Kokomo bull Indiana University Northwest bull Indiana University South Bend bull Indiana University Southeast
Our trademarks are protected under state federal and international law and their use is licensed through and controlled by the Office of Licensing and Trademarks to pro-tect the integrity of the University It is the Universityrsquos policy to charge a royalty for the use of University trademarks on commercial merchandise The revenue that is generated through the licensing program provides funds for athletic programs and scholarships for all eight IU campuses
This Style Guide has been prepared for authorized licensees of Indiana University trademarks This packet contains camera-ready art descriptions of acceptable colors and depictions of the names logos and insig-nia of all Indiana University campuses The enclosed artwork is provided to all licensees
electronically at the onset of their contract As new designs are adopted by Indiana Univer-sity licensees will receive additional sheets to add to this Style Guide
Beyond names and trademarks the Office of Licensing and Trademarks can also provide licensees with photographs of Indiana Uni-versity landmark buildings and structures as well as the music and lyrics of songs associ-ated with the University Licensing of many visuals associated with IUrsquos athletic programs including mascots and typographical treat-ments may require consultation with the individual program The Office of Licensing and Trademarks will help licensees obtain the images needed in the proper format and work with both the licensee and the program to assist with implementation
While the Office of Licensing and Trademarks encourages originality and creativity in prod-ucts that feature art from this packet we re-mind our licensees that a concept sample of your product and the art you propose to use must be submitted to our office for approval before the manufacturing process Further licensees must submit a final sample of the product after it has been manufactured In addition any proposed advertising and pack-aging must also be submitted for approval prior to use Please refer to the terms of your License Agreement for details on sample and artwork approval procedures
The Office of Licensing and Trademarks
Licensing and Trademarks Style Guide 5
IU has designated Cream and Crimson as the schoolrsquos official colors It is critical that these colors be used consistently to present a unified brand image to the public Only the exact Pan-tone colors will be authorized for production of commercial or promotional goods In instances where IU Cream is impractical or unavailable white may be used
Primary Colors
IU CrimsonPantonecopy 201C0 M100 Y63 K29
IU CreamPantonecopy 9161C7 M9 Y20 K0
Purdue GoldPantonecopy 1245C0 M28 Y100 K18
BlackC0 M0 Y0 K100
Licensing and Trademarks Style Guide 6
The Block IU
Indiana University began using the Block IU in 2004 The Block IU can only be presented in one of the four ways shown on the left and must stand alone
The block IU can not be modi-fied in anyway or presented over under or inside of another mark The block IU can only be presented in Crimson (PMS-201) Cream or White The only out-line permitted around the block IU is a Cream or White outline on a Crimson block IU or a Crim-son outline on a Cream or White block IU Nothing can be placed inside the block IU When the block IU is used no other design elements can encroach into the immediate spacing surrounding or within the mark
Examples of how the Block IU should never be presented
Licensing and Trademarks Style Guide 7
Older Versions of the block IU that can no longer be used are shown to the left
Please note that the size of the serifs at the top and bottom of the I and U are much thicker or more square than our current version
If you have not done so already please destroy all art that con-tains the older versions of the block IU shown on this page
Older Trademarks
Licensing and Trademarks Style Guide 8
The use of reg or trade depends upon the prod-uct on which the trademark will be used Please contact the Office of Licensing and Trademarks for up-to-date instructions on the proper use of these legal notices If use of the reg or trade detracts from a design or seems overly repetitious one of the following state-ments may be printed in lieu of the reg or trade
bull Produced by (licensee name) under license from Indiana University Office of Licensing and Trademarks
bull The above trademarks are owned by the Trustees of Indiana University
bull Used under license from Indiana Uni-versity Office of Licensing and Trade-marks
One of these statements must be printed be-side or beneath the design close to the pro-tected names or marks Your decision about whether to use the symbols or the indicia statement will be subject to our agreement
Legal NoticesThe Seal
The Indiana University seal is reserved for Trustee Presidential ceremonial or com-memorative use and is not designed for use on commercial or promotional products Use of the seal on commercial or promotional products must be approved through the Of-fice of Licensing and Trademarks
IU Font Family
Indiana University has designated several fonts for official communication These fonts are not mandatory on commercial or promo-tional products If an IU customer requests that the IU font to be used Georgia or Frank-lin Gothic may serve as a substitute Other-wise licensees are given the creative liberty to use a variety of fonts
O f f i c i a l U s e O n l y
Licensing and Trademarks Style Guide 9
Indiana University trademarks may not be modified in any way or incorporated into an-other name or mark
Indiana University trademarks may not be used in any manner that suggests or implies Indiana Universityrsquos endorsement of another organization company product service po-litical party or view or religious belief
Indiana Universityrsquos trademarks may not be used in any way that discriminates or implies discrimination against any person or group based on age ancestry belief color creed disability national origin race religion sex sexual orientation or veteran status or in any other way that would be in violation of Indi-ana Universityrsquos anti-discrimination policies or practices
All uses of Indiana Universityrsquos trademarks on commercial products shall incorporate the appropriate trademark designation symbols Designs using Indiana University trademarks shall include reg or trade dependent upon the international class the logo or word mark is registered
Indiana University will not approve the use of its trademarks in conjunction with certain types of products These include but are not limited to
bull Alcohol and alcohol-related products
bull Tobacco and tobacco-related products
bull Illegal drug products
bull Inherently dangerous products includ-ing weapons firearms or explosives
bull Sexually suggestive products
bull Products that are or depict racists sexist hateful demeaning or degrad-ing language or statements
bull Products that use profanity
bull Gambling-related products
bull Products that contain statements im-pugning other universities
bull Products that present an unacceptable risk of liability
bull Products that are harmful to the mis-sion or integrity of the institution
bull Products that contain another entityrsquos registered trademark unless explicit written permission has been granted from that entity
Any and all uses of the names numbers andor images of Indiana University student-athletes must comply with Indiana University policies and NCAA regulations
University trademarks cannot be used by pri-vate andor corporate businesses in the sale of commercial products or advertising
Guidelines for use ofIndiana University Trademarks
Licensing and Trademarks Style Guide 10
Endorsements can be mutually beneficial in business relationships but they can also send a conflicting message to the market-place regarding Indiana Universityrsquos name and reputation To avoid misinterpretation endorsements are discouraged Use the fol-lowing guidelines to determine when the use of Indiana Universityrsquos name trademarks and identifiable properties is allowable
bull Indiana University does not endorse products or services
bull The University Seal cannot be used in connection with promotional materials
bull Promotional announcements that identify a unit at Indiana University as a customer must be specific and ac-curate (ex It is not ldquoIndiana Universityrdquo that is purchasing software but the ldquoIndiana University Accounts Payable Departmentrdquo)
bull Accurate statements which describe a fact but do not express an endorse-ment may be allowable with advance permission of the University official responsible for dealing with the vendor (ex ldquoThe Indiana University Office of University Telecommunications is a cli-ent of X Technology Grouprdquo)
bull Photographs of identifiable Indiana University landmarks buildings stat-ues etc which imply an endorsement of a product or service are not per-missible (ex An advertisement for a new car parked in front of the Sample Gates)
bull Sponsorships When using another entityrsquos trademarks in conjunction with Indiana University for the purpose of a sponsorship a statement must accom-pany the outside entities trademarks that define the nature of their asso-ciation with the specific department or unit of the University (ex Special Thanks to our Sponsor ABC Retail Group)
The Sponsor can usebull Namebull Addressbull Phonebull Faxbull Emailbull Websitebull Sloganbull Brand or Trade Namebull A value-neutral description
of products or services
The Sponsor cannot usebull Qualitative Language
(ldquohighest qualityrdquo)bull Comparative Language
(ldquobest in townrdquo)bull Calls to action
(ldquogo to ABC Retail Grouprdquo)bull Inducements
(ldquoyou owe it to yourselfrdquo)bull Endorsements
(ldquothe official IU notebookrdquo)
Endorsements and Sponsorships
Licensing and Trademarks Style Guide 11
Recently Indiana University adopted Visual Identity Guidelines to strengthen the IU brand through consistent use of images messages and trademarks While not all guidelines apply to commercial products it is important that they are reviewed by licensees Find the guidelines at wwwvisualidentityiuedu The guidelines create a Signature System designed to facilitate consistent design and application of official identification The Sig-nature System is meant to be used for official communication and can be used on com-mercial products if the signature fits As part of the guidelines Indiana Universityrsquos names or trademarks should never be abbreviated or modified Follow the guidelines below
bull Do not create an acronym out of any of the campusrsquo names Example IUSB should never be used It should read IU South Bend or Indiana University South Bend ndash The only exception to the rule is IUPUI an officially recog-nized trademark of IU
bull Do not remove ldquoUniversityrdquo from ldquoIn-dianardquo when referencing a campus Example Indiana Bloomington should never be used It should read IU Bloomington or Indiana University Bloomington
bull Do not put a regional campusrsquo name in parenthesis after IU or Indiana Uni-versity Example IU (Kokomo) Alumni should never be used It should read IU Kokomo Alumni or Indiana Univer-sity Kokomo Alumni
bull When using the acronym IU do not put place a period () after the lsquoIrsquo or lsquoUrsquo
Visual Identity Guidelines Student Organizations
Only those student organizations which are officially recognized by The Student Activi-ties Office may use University trademarks on commercial or promotional products Univer-sity trademarks on commercial or promotional products may only be used in conjunction with the student organizationrsquos name andor an event they are hosting Any use of Uni-versity trademarks by student organizations must adhere to University trademark guide-lines All commercial or promotional products bearing University trademarks must be pro-duced by a University licensee and submitted to the Office of Licensing and Trademarks for review and approval
Licensing and Trademarks Style Guide 12
When using the Kelley School of Business trade-mark on apparel or other promotional items the official signature should be used with Trade Gothic type treatment as a complementary font as needed for additional identifiers (ie MBA Program Kelley Direct Program) Several versions of the signature have been created to accommodate products of various sizes One Line Horizontal Signature One Line Vertical Signature Two Line Horizontal Signature and Two Line Vertical Sig-nature If the product is extremely small or con-tains cumbersome dimensions the licensee has creative liberty to make use of the elements of the signature using the Trade Gothic font to develop an aesthetically pleasing arrangement Also if the whole signature wonrsquot fit on a product licensees may use treatment artwork files provided by Indi-ana University These files consist of the block IU and the words Kelley School of Business in Trade Gothic font If the licensee chooses to use the block IU and type the words ldquoIndiana Universityrdquo or ldquoKelley School of Businessrdquo separate from the block IU or on a different part of the item then the licensee should only use the Trade Gothic font
Licensees should work with the Kelley unit that commissioned the work to determine their prefer-ence of arrangement The Office of Licensing and Trademarks will forward the art for review to the Kelley Office of Marketing and Communications to ensure the products meet their brand standards
School Specific GuidelinesKelly School of Business
Sample trademarks included on CD
Licensing and Trademarks Style Guide 13
The Collegiate Licensed Properties Association (CLPA) is a nonprofit organization made up of colleges and universities who manage their own licensing programs or partner with the Licensing Resource Group (LRG) for trademark manage-ment services These institutions have come to-gether to launch the CLPA Authentication Program which is designed to protect legitimate licensees from the onslaught of unlicensed and counterfeit products found in the market today Here are a few quick facts about the program
Q What kind of labelhangtag will be used in this programA The CLPA labels and hangtags are Optically Variable Devices or OVDs This technology uses several imaging techniques built into one single image to create the high level of security found in our labels Because of this new level of security licensees will not be able to print their own CLPA labels
Q What are the labelhangtag specificsA There are three different products (1) The hangtag designed ideally for apparel (2) the standard label which should be used on all non-apparel products (this label may also be adhered to existing hangtags apparel products and head-wear) (3) the small label which may be used only on gift and novelty items Use of the small label requires written permission from the CLPA
Q Who do I contact with questions or for more informationA Contact OpSec Security Inc at (410) 357-4491 or email clpaopsecsecuritycom Download the full information packet at wwwopsecsecuritycomclpaclpa_authenticationpdf
CLPA Label
Licensing and Trademarks Style Guide 14
Sample trademarks included on CD
Marks licensed for commercial use
bull Cream amp Crimsonbull Crean amp Crimsonbull Hoosiersbull Indianabull Indiana Basketballbull Indiana Hoosiersbull The block IUbull Indiana Universitybull IUPUCbull IUPUIbull IUPUI Jaguarsbull IUPUI Jaguars and Designbull Kelley School of Businessbull Herronbull Herron School of Art amp Designbull Indiana University East-Red
Wolves amp Designbull Indiana University Jacobs School
of Music
Indiana University Trademarks
Please note ldquoIndiana Basketballrdquo and ldquoIndiana Hoosiersrdquo are registered trademarks of IU and they require only one registration symbol
Licensing and Trademarks Style Guide 4
The Indiana Universityrsquos Office of Licensing and Trademarks is responsible for the protec-tion licensing and use of trademarks in-cluding various names indicia designs and symbols associated with Indiana University including the following campuses
bull Indiana University Bloomingtonbull Indiana University Eastbull Indiana University-Purdue University
Columbus bull Indiana University-Purdue University
Indianapolis bull Indiana University Kokomo bull Indiana University Northwest bull Indiana University South Bend bull Indiana University Southeast
Our trademarks are protected under state federal and international law and their use is licensed through and controlled by the Office of Licensing and Trademarks to pro-tect the integrity of the University It is the Universityrsquos policy to charge a royalty for the use of University trademarks on commercial merchandise The revenue that is generated through the licensing program provides funds for athletic programs and scholarships for all eight IU campuses
This Style Guide has been prepared for authorized licensees of Indiana University trademarks This packet contains camera-ready art descriptions of acceptable colors and depictions of the names logos and insig-nia of all Indiana University campuses The enclosed artwork is provided to all licensees
electronically at the onset of their contract As new designs are adopted by Indiana Univer-sity licensees will receive additional sheets to add to this Style Guide
Beyond names and trademarks the Office of Licensing and Trademarks can also provide licensees with photographs of Indiana Uni-versity landmark buildings and structures as well as the music and lyrics of songs associ-ated with the University Licensing of many visuals associated with IUrsquos athletic programs including mascots and typographical treat-ments may require consultation with the individual program The Office of Licensing and Trademarks will help licensees obtain the images needed in the proper format and work with both the licensee and the program to assist with implementation
While the Office of Licensing and Trademarks encourages originality and creativity in prod-ucts that feature art from this packet we re-mind our licensees that a concept sample of your product and the art you propose to use must be submitted to our office for approval before the manufacturing process Further licensees must submit a final sample of the product after it has been manufactured In addition any proposed advertising and pack-aging must also be submitted for approval prior to use Please refer to the terms of your License Agreement for details on sample and artwork approval procedures
The Office of Licensing and Trademarks
Licensing and Trademarks Style Guide 5
IU has designated Cream and Crimson as the schoolrsquos official colors It is critical that these colors be used consistently to present a unified brand image to the public Only the exact Pan-tone colors will be authorized for production of commercial or promotional goods In instances where IU Cream is impractical or unavailable white may be used
Primary Colors
IU CrimsonPantonecopy 201C0 M100 Y63 K29
IU CreamPantonecopy 9161C7 M9 Y20 K0
Purdue GoldPantonecopy 1245C0 M28 Y100 K18
BlackC0 M0 Y0 K100
Licensing and Trademarks Style Guide 6
The Block IU
Indiana University began using the Block IU in 2004 The Block IU can only be presented in one of the four ways shown on the left and must stand alone
The block IU can not be modi-fied in anyway or presented over under or inside of another mark The block IU can only be presented in Crimson (PMS-201) Cream or White The only out-line permitted around the block IU is a Cream or White outline on a Crimson block IU or a Crim-son outline on a Cream or White block IU Nothing can be placed inside the block IU When the block IU is used no other design elements can encroach into the immediate spacing surrounding or within the mark
Examples of how the Block IU should never be presented
Licensing and Trademarks Style Guide 7
Older Versions of the block IU that can no longer be used are shown to the left
Please note that the size of the serifs at the top and bottom of the I and U are much thicker or more square than our current version
If you have not done so already please destroy all art that con-tains the older versions of the block IU shown on this page
Older Trademarks
Licensing and Trademarks Style Guide 8
The use of reg or trade depends upon the prod-uct on which the trademark will be used Please contact the Office of Licensing and Trademarks for up-to-date instructions on the proper use of these legal notices If use of the reg or trade detracts from a design or seems overly repetitious one of the following state-ments may be printed in lieu of the reg or trade
bull Produced by (licensee name) under license from Indiana University Office of Licensing and Trademarks
bull The above trademarks are owned by the Trustees of Indiana University
bull Used under license from Indiana Uni-versity Office of Licensing and Trade-marks
One of these statements must be printed be-side or beneath the design close to the pro-tected names or marks Your decision about whether to use the symbols or the indicia statement will be subject to our agreement
Legal NoticesThe Seal
The Indiana University seal is reserved for Trustee Presidential ceremonial or com-memorative use and is not designed for use on commercial or promotional products Use of the seal on commercial or promotional products must be approved through the Of-fice of Licensing and Trademarks
IU Font Family
Indiana University has designated several fonts for official communication These fonts are not mandatory on commercial or promo-tional products If an IU customer requests that the IU font to be used Georgia or Frank-lin Gothic may serve as a substitute Other-wise licensees are given the creative liberty to use a variety of fonts
O f f i c i a l U s e O n l y
Licensing and Trademarks Style Guide 9
Indiana University trademarks may not be modified in any way or incorporated into an-other name or mark
Indiana University trademarks may not be used in any manner that suggests or implies Indiana Universityrsquos endorsement of another organization company product service po-litical party or view or religious belief
Indiana Universityrsquos trademarks may not be used in any way that discriminates or implies discrimination against any person or group based on age ancestry belief color creed disability national origin race religion sex sexual orientation or veteran status or in any other way that would be in violation of Indi-ana Universityrsquos anti-discrimination policies or practices
All uses of Indiana Universityrsquos trademarks on commercial products shall incorporate the appropriate trademark designation symbols Designs using Indiana University trademarks shall include reg or trade dependent upon the international class the logo or word mark is registered
Indiana University will not approve the use of its trademarks in conjunction with certain types of products These include but are not limited to
bull Alcohol and alcohol-related products
bull Tobacco and tobacco-related products
bull Illegal drug products
bull Inherently dangerous products includ-ing weapons firearms or explosives
bull Sexually suggestive products
bull Products that are or depict racists sexist hateful demeaning or degrad-ing language or statements
bull Products that use profanity
bull Gambling-related products
bull Products that contain statements im-pugning other universities
bull Products that present an unacceptable risk of liability
bull Products that are harmful to the mis-sion or integrity of the institution
bull Products that contain another entityrsquos registered trademark unless explicit written permission has been granted from that entity
Any and all uses of the names numbers andor images of Indiana University student-athletes must comply with Indiana University policies and NCAA regulations
University trademarks cannot be used by pri-vate andor corporate businesses in the sale of commercial products or advertising
Guidelines for use ofIndiana University Trademarks
Licensing and Trademarks Style Guide 10
Endorsements can be mutually beneficial in business relationships but they can also send a conflicting message to the market-place regarding Indiana Universityrsquos name and reputation To avoid misinterpretation endorsements are discouraged Use the fol-lowing guidelines to determine when the use of Indiana Universityrsquos name trademarks and identifiable properties is allowable
bull Indiana University does not endorse products or services
bull The University Seal cannot be used in connection with promotional materials
bull Promotional announcements that identify a unit at Indiana University as a customer must be specific and ac-curate (ex It is not ldquoIndiana Universityrdquo that is purchasing software but the ldquoIndiana University Accounts Payable Departmentrdquo)
bull Accurate statements which describe a fact but do not express an endorse-ment may be allowable with advance permission of the University official responsible for dealing with the vendor (ex ldquoThe Indiana University Office of University Telecommunications is a cli-ent of X Technology Grouprdquo)
bull Photographs of identifiable Indiana University landmarks buildings stat-ues etc which imply an endorsement of a product or service are not per-missible (ex An advertisement for a new car parked in front of the Sample Gates)
bull Sponsorships When using another entityrsquos trademarks in conjunction with Indiana University for the purpose of a sponsorship a statement must accom-pany the outside entities trademarks that define the nature of their asso-ciation with the specific department or unit of the University (ex Special Thanks to our Sponsor ABC Retail Group)
The Sponsor can usebull Namebull Addressbull Phonebull Faxbull Emailbull Websitebull Sloganbull Brand or Trade Namebull A value-neutral description
of products or services
The Sponsor cannot usebull Qualitative Language
(ldquohighest qualityrdquo)bull Comparative Language
(ldquobest in townrdquo)bull Calls to action
(ldquogo to ABC Retail Grouprdquo)bull Inducements
(ldquoyou owe it to yourselfrdquo)bull Endorsements
(ldquothe official IU notebookrdquo)
Endorsements and Sponsorships
Licensing and Trademarks Style Guide 11
Recently Indiana University adopted Visual Identity Guidelines to strengthen the IU brand through consistent use of images messages and trademarks While not all guidelines apply to commercial products it is important that they are reviewed by licensees Find the guidelines at wwwvisualidentityiuedu The guidelines create a Signature System designed to facilitate consistent design and application of official identification The Sig-nature System is meant to be used for official communication and can be used on com-mercial products if the signature fits As part of the guidelines Indiana Universityrsquos names or trademarks should never be abbreviated or modified Follow the guidelines below
bull Do not create an acronym out of any of the campusrsquo names Example IUSB should never be used It should read IU South Bend or Indiana University South Bend ndash The only exception to the rule is IUPUI an officially recog-nized trademark of IU
bull Do not remove ldquoUniversityrdquo from ldquoIn-dianardquo when referencing a campus Example Indiana Bloomington should never be used It should read IU Bloomington or Indiana University Bloomington
bull Do not put a regional campusrsquo name in parenthesis after IU or Indiana Uni-versity Example IU (Kokomo) Alumni should never be used It should read IU Kokomo Alumni or Indiana Univer-sity Kokomo Alumni
bull When using the acronym IU do not put place a period () after the lsquoIrsquo or lsquoUrsquo
Visual Identity Guidelines Student Organizations
Only those student organizations which are officially recognized by The Student Activi-ties Office may use University trademarks on commercial or promotional products Univer-sity trademarks on commercial or promotional products may only be used in conjunction with the student organizationrsquos name andor an event they are hosting Any use of Uni-versity trademarks by student organizations must adhere to University trademark guide-lines All commercial or promotional products bearing University trademarks must be pro-duced by a University licensee and submitted to the Office of Licensing and Trademarks for review and approval
Licensing and Trademarks Style Guide 12
When using the Kelley School of Business trade-mark on apparel or other promotional items the official signature should be used with Trade Gothic type treatment as a complementary font as needed for additional identifiers (ie MBA Program Kelley Direct Program) Several versions of the signature have been created to accommodate products of various sizes One Line Horizontal Signature One Line Vertical Signature Two Line Horizontal Signature and Two Line Vertical Sig-nature If the product is extremely small or con-tains cumbersome dimensions the licensee has creative liberty to make use of the elements of the signature using the Trade Gothic font to develop an aesthetically pleasing arrangement Also if the whole signature wonrsquot fit on a product licensees may use treatment artwork files provided by Indi-ana University These files consist of the block IU and the words Kelley School of Business in Trade Gothic font If the licensee chooses to use the block IU and type the words ldquoIndiana Universityrdquo or ldquoKelley School of Businessrdquo separate from the block IU or on a different part of the item then the licensee should only use the Trade Gothic font
Licensees should work with the Kelley unit that commissioned the work to determine their prefer-ence of arrangement The Office of Licensing and Trademarks will forward the art for review to the Kelley Office of Marketing and Communications to ensure the products meet their brand standards
School Specific GuidelinesKelly School of Business
Sample trademarks included on CD
Licensing and Trademarks Style Guide 13
The Collegiate Licensed Properties Association (CLPA) is a nonprofit organization made up of colleges and universities who manage their own licensing programs or partner with the Licensing Resource Group (LRG) for trademark manage-ment services These institutions have come to-gether to launch the CLPA Authentication Program which is designed to protect legitimate licensees from the onslaught of unlicensed and counterfeit products found in the market today Here are a few quick facts about the program
Q What kind of labelhangtag will be used in this programA The CLPA labels and hangtags are Optically Variable Devices or OVDs This technology uses several imaging techniques built into one single image to create the high level of security found in our labels Because of this new level of security licensees will not be able to print their own CLPA labels
Q What are the labelhangtag specificsA There are three different products (1) The hangtag designed ideally for apparel (2) the standard label which should be used on all non-apparel products (this label may also be adhered to existing hangtags apparel products and head-wear) (3) the small label which may be used only on gift and novelty items Use of the small label requires written permission from the CLPA
Q Who do I contact with questions or for more informationA Contact OpSec Security Inc at (410) 357-4491 or email clpaopsecsecuritycom Download the full information packet at wwwopsecsecuritycomclpaclpa_authenticationpdf
CLPA Label
Licensing and Trademarks Style Guide 14
Sample trademarks included on CD
Marks licensed for commercial use
bull Cream amp Crimsonbull Crean amp Crimsonbull Hoosiersbull Indianabull Indiana Basketballbull Indiana Hoosiersbull The block IUbull Indiana Universitybull IUPUCbull IUPUIbull IUPUI Jaguarsbull IUPUI Jaguars and Designbull Kelley School of Businessbull Herronbull Herron School of Art amp Designbull Indiana University East-Red
Wolves amp Designbull Indiana University Jacobs School
of Music
Indiana University Trademarks
Please note ldquoIndiana Basketballrdquo and ldquoIndiana Hoosiersrdquo are registered trademarks of IU and they require only one registration symbol
Licensing and Trademarks Style Guide 5
IU has designated Cream and Crimson as the schoolrsquos official colors It is critical that these colors be used consistently to present a unified brand image to the public Only the exact Pan-tone colors will be authorized for production of commercial or promotional goods In instances where IU Cream is impractical or unavailable white may be used
Primary Colors
IU CrimsonPantonecopy 201C0 M100 Y63 K29
IU CreamPantonecopy 9161C7 M9 Y20 K0
Purdue GoldPantonecopy 1245C0 M28 Y100 K18
BlackC0 M0 Y0 K100
Licensing and Trademarks Style Guide 6
The Block IU
Indiana University began using the Block IU in 2004 The Block IU can only be presented in one of the four ways shown on the left and must stand alone
The block IU can not be modi-fied in anyway or presented over under or inside of another mark The block IU can only be presented in Crimson (PMS-201) Cream or White The only out-line permitted around the block IU is a Cream or White outline on a Crimson block IU or a Crim-son outline on a Cream or White block IU Nothing can be placed inside the block IU When the block IU is used no other design elements can encroach into the immediate spacing surrounding or within the mark
Examples of how the Block IU should never be presented
Licensing and Trademarks Style Guide 7
Older Versions of the block IU that can no longer be used are shown to the left
Please note that the size of the serifs at the top and bottom of the I and U are much thicker or more square than our current version
If you have not done so already please destroy all art that con-tains the older versions of the block IU shown on this page
Older Trademarks
Licensing and Trademarks Style Guide 8
The use of reg or trade depends upon the prod-uct on which the trademark will be used Please contact the Office of Licensing and Trademarks for up-to-date instructions on the proper use of these legal notices If use of the reg or trade detracts from a design or seems overly repetitious one of the following state-ments may be printed in lieu of the reg or trade
bull Produced by (licensee name) under license from Indiana University Office of Licensing and Trademarks
bull The above trademarks are owned by the Trustees of Indiana University
bull Used under license from Indiana Uni-versity Office of Licensing and Trade-marks
One of these statements must be printed be-side or beneath the design close to the pro-tected names or marks Your decision about whether to use the symbols or the indicia statement will be subject to our agreement
Legal NoticesThe Seal
The Indiana University seal is reserved for Trustee Presidential ceremonial or com-memorative use and is not designed for use on commercial or promotional products Use of the seal on commercial or promotional products must be approved through the Of-fice of Licensing and Trademarks
IU Font Family
Indiana University has designated several fonts for official communication These fonts are not mandatory on commercial or promo-tional products If an IU customer requests that the IU font to be used Georgia or Frank-lin Gothic may serve as a substitute Other-wise licensees are given the creative liberty to use a variety of fonts
O f f i c i a l U s e O n l y
Licensing and Trademarks Style Guide 9
Indiana University trademarks may not be modified in any way or incorporated into an-other name or mark
Indiana University trademarks may not be used in any manner that suggests or implies Indiana Universityrsquos endorsement of another organization company product service po-litical party or view or religious belief
Indiana Universityrsquos trademarks may not be used in any way that discriminates or implies discrimination against any person or group based on age ancestry belief color creed disability national origin race religion sex sexual orientation or veteran status or in any other way that would be in violation of Indi-ana Universityrsquos anti-discrimination policies or practices
All uses of Indiana Universityrsquos trademarks on commercial products shall incorporate the appropriate trademark designation symbols Designs using Indiana University trademarks shall include reg or trade dependent upon the international class the logo or word mark is registered
Indiana University will not approve the use of its trademarks in conjunction with certain types of products These include but are not limited to
bull Alcohol and alcohol-related products
bull Tobacco and tobacco-related products
bull Illegal drug products
bull Inherently dangerous products includ-ing weapons firearms or explosives
bull Sexually suggestive products
bull Products that are or depict racists sexist hateful demeaning or degrad-ing language or statements
bull Products that use profanity
bull Gambling-related products
bull Products that contain statements im-pugning other universities
bull Products that present an unacceptable risk of liability
bull Products that are harmful to the mis-sion or integrity of the institution
bull Products that contain another entityrsquos registered trademark unless explicit written permission has been granted from that entity
Any and all uses of the names numbers andor images of Indiana University student-athletes must comply with Indiana University policies and NCAA regulations
University trademarks cannot be used by pri-vate andor corporate businesses in the sale of commercial products or advertising
Guidelines for use ofIndiana University Trademarks
Licensing and Trademarks Style Guide 10
Endorsements can be mutually beneficial in business relationships but they can also send a conflicting message to the market-place regarding Indiana Universityrsquos name and reputation To avoid misinterpretation endorsements are discouraged Use the fol-lowing guidelines to determine when the use of Indiana Universityrsquos name trademarks and identifiable properties is allowable
bull Indiana University does not endorse products or services
bull The University Seal cannot be used in connection with promotional materials
bull Promotional announcements that identify a unit at Indiana University as a customer must be specific and ac-curate (ex It is not ldquoIndiana Universityrdquo that is purchasing software but the ldquoIndiana University Accounts Payable Departmentrdquo)
bull Accurate statements which describe a fact but do not express an endorse-ment may be allowable with advance permission of the University official responsible for dealing with the vendor (ex ldquoThe Indiana University Office of University Telecommunications is a cli-ent of X Technology Grouprdquo)
bull Photographs of identifiable Indiana University landmarks buildings stat-ues etc which imply an endorsement of a product or service are not per-missible (ex An advertisement for a new car parked in front of the Sample Gates)
bull Sponsorships When using another entityrsquos trademarks in conjunction with Indiana University for the purpose of a sponsorship a statement must accom-pany the outside entities trademarks that define the nature of their asso-ciation with the specific department or unit of the University (ex Special Thanks to our Sponsor ABC Retail Group)
The Sponsor can usebull Namebull Addressbull Phonebull Faxbull Emailbull Websitebull Sloganbull Brand or Trade Namebull A value-neutral description
of products or services
The Sponsor cannot usebull Qualitative Language
(ldquohighest qualityrdquo)bull Comparative Language
(ldquobest in townrdquo)bull Calls to action
(ldquogo to ABC Retail Grouprdquo)bull Inducements
(ldquoyou owe it to yourselfrdquo)bull Endorsements
(ldquothe official IU notebookrdquo)
Endorsements and Sponsorships
Licensing and Trademarks Style Guide 11
Recently Indiana University adopted Visual Identity Guidelines to strengthen the IU brand through consistent use of images messages and trademarks While not all guidelines apply to commercial products it is important that they are reviewed by licensees Find the guidelines at wwwvisualidentityiuedu The guidelines create a Signature System designed to facilitate consistent design and application of official identification The Sig-nature System is meant to be used for official communication and can be used on com-mercial products if the signature fits As part of the guidelines Indiana Universityrsquos names or trademarks should never be abbreviated or modified Follow the guidelines below
bull Do not create an acronym out of any of the campusrsquo names Example IUSB should never be used It should read IU South Bend or Indiana University South Bend ndash The only exception to the rule is IUPUI an officially recog-nized trademark of IU
bull Do not remove ldquoUniversityrdquo from ldquoIn-dianardquo when referencing a campus Example Indiana Bloomington should never be used It should read IU Bloomington or Indiana University Bloomington
bull Do not put a regional campusrsquo name in parenthesis after IU or Indiana Uni-versity Example IU (Kokomo) Alumni should never be used It should read IU Kokomo Alumni or Indiana Univer-sity Kokomo Alumni
bull When using the acronym IU do not put place a period () after the lsquoIrsquo or lsquoUrsquo
Visual Identity Guidelines Student Organizations
Only those student organizations which are officially recognized by The Student Activi-ties Office may use University trademarks on commercial or promotional products Univer-sity trademarks on commercial or promotional products may only be used in conjunction with the student organizationrsquos name andor an event they are hosting Any use of Uni-versity trademarks by student organizations must adhere to University trademark guide-lines All commercial or promotional products bearing University trademarks must be pro-duced by a University licensee and submitted to the Office of Licensing and Trademarks for review and approval
Licensing and Trademarks Style Guide 12
When using the Kelley School of Business trade-mark on apparel or other promotional items the official signature should be used with Trade Gothic type treatment as a complementary font as needed for additional identifiers (ie MBA Program Kelley Direct Program) Several versions of the signature have been created to accommodate products of various sizes One Line Horizontal Signature One Line Vertical Signature Two Line Horizontal Signature and Two Line Vertical Sig-nature If the product is extremely small or con-tains cumbersome dimensions the licensee has creative liberty to make use of the elements of the signature using the Trade Gothic font to develop an aesthetically pleasing arrangement Also if the whole signature wonrsquot fit on a product licensees may use treatment artwork files provided by Indi-ana University These files consist of the block IU and the words Kelley School of Business in Trade Gothic font If the licensee chooses to use the block IU and type the words ldquoIndiana Universityrdquo or ldquoKelley School of Businessrdquo separate from the block IU or on a different part of the item then the licensee should only use the Trade Gothic font
Licensees should work with the Kelley unit that commissioned the work to determine their prefer-ence of arrangement The Office of Licensing and Trademarks will forward the art for review to the Kelley Office of Marketing and Communications to ensure the products meet their brand standards
School Specific GuidelinesKelly School of Business
Sample trademarks included on CD
Licensing and Trademarks Style Guide 13
The Collegiate Licensed Properties Association (CLPA) is a nonprofit organization made up of colleges and universities who manage their own licensing programs or partner with the Licensing Resource Group (LRG) for trademark manage-ment services These institutions have come to-gether to launch the CLPA Authentication Program which is designed to protect legitimate licensees from the onslaught of unlicensed and counterfeit products found in the market today Here are a few quick facts about the program
Q What kind of labelhangtag will be used in this programA The CLPA labels and hangtags are Optically Variable Devices or OVDs This technology uses several imaging techniques built into one single image to create the high level of security found in our labels Because of this new level of security licensees will not be able to print their own CLPA labels
Q What are the labelhangtag specificsA There are three different products (1) The hangtag designed ideally for apparel (2) the standard label which should be used on all non-apparel products (this label may also be adhered to existing hangtags apparel products and head-wear) (3) the small label which may be used only on gift and novelty items Use of the small label requires written permission from the CLPA
Q Who do I contact with questions or for more informationA Contact OpSec Security Inc at (410) 357-4491 or email clpaopsecsecuritycom Download the full information packet at wwwopsecsecuritycomclpaclpa_authenticationpdf
CLPA Label
Licensing and Trademarks Style Guide 14
Sample trademarks included on CD
Marks licensed for commercial use
bull Cream amp Crimsonbull Crean amp Crimsonbull Hoosiersbull Indianabull Indiana Basketballbull Indiana Hoosiersbull The block IUbull Indiana Universitybull IUPUCbull IUPUIbull IUPUI Jaguarsbull IUPUI Jaguars and Designbull Kelley School of Businessbull Herronbull Herron School of Art amp Designbull Indiana University East-Red
Wolves amp Designbull Indiana University Jacobs School
of Music
Indiana University Trademarks
Please note ldquoIndiana Basketballrdquo and ldquoIndiana Hoosiersrdquo are registered trademarks of IU and they require only one registration symbol
Licensing and Trademarks Style Guide 6
The Block IU
Indiana University began using the Block IU in 2004 The Block IU can only be presented in one of the four ways shown on the left and must stand alone
The block IU can not be modi-fied in anyway or presented over under or inside of another mark The block IU can only be presented in Crimson (PMS-201) Cream or White The only out-line permitted around the block IU is a Cream or White outline on a Crimson block IU or a Crim-son outline on a Cream or White block IU Nothing can be placed inside the block IU When the block IU is used no other design elements can encroach into the immediate spacing surrounding or within the mark
Examples of how the Block IU should never be presented
Licensing and Trademarks Style Guide 7
Older Versions of the block IU that can no longer be used are shown to the left
Please note that the size of the serifs at the top and bottom of the I and U are much thicker or more square than our current version
If you have not done so already please destroy all art that con-tains the older versions of the block IU shown on this page
Older Trademarks
Licensing and Trademarks Style Guide 8
The use of reg or trade depends upon the prod-uct on which the trademark will be used Please contact the Office of Licensing and Trademarks for up-to-date instructions on the proper use of these legal notices If use of the reg or trade detracts from a design or seems overly repetitious one of the following state-ments may be printed in lieu of the reg or trade
bull Produced by (licensee name) under license from Indiana University Office of Licensing and Trademarks
bull The above trademarks are owned by the Trustees of Indiana University
bull Used under license from Indiana Uni-versity Office of Licensing and Trade-marks
One of these statements must be printed be-side or beneath the design close to the pro-tected names or marks Your decision about whether to use the symbols or the indicia statement will be subject to our agreement
Legal NoticesThe Seal
The Indiana University seal is reserved for Trustee Presidential ceremonial or com-memorative use and is not designed for use on commercial or promotional products Use of the seal on commercial or promotional products must be approved through the Of-fice of Licensing and Trademarks
IU Font Family
Indiana University has designated several fonts for official communication These fonts are not mandatory on commercial or promo-tional products If an IU customer requests that the IU font to be used Georgia or Frank-lin Gothic may serve as a substitute Other-wise licensees are given the creative liberty to use a variety of fonts
O f f i c i a l U s e O n l y
Licensing and Trademarks Style Guide 9
Indiana University trademarks may not be modified in any way or incorporated into an-other name or mark
Indiana University trademarks may not be used in any manner that suggests or implies Indiana Universityrsquos endorsement of another organization company product service po-litical party or view or religious belief
Indiana Universityrsquos trademarks may not be used in any way that discriminates or implies discrimination against any person or group based on age ancestry belief color creed disability national origin race religion sex sexual orientation or veteran status or in any other way that would be in violation of Indi-ana Universityrsquos anti-discrimination policies or practices
All uses of Indiana Universityrsquos trademarks on commercial products shall incorporate the appropriate trademark designation symbols Designs using Indiana University trademarks shall include reg or trade dependent upon the international class the logo or word mark is registered
Indiana University will not approve the use of its trademarks in conjunction with certain types of products These include but are not limited to
bull Alcohol and alcohol-related products
bull Tobacco and tobacco-related products
bull Illegal drug products
bull Inherently dangerous products includ-ing weapons firearms or explosives
bull Sexually suggestive products
bull Products that are or depict racists sexist hateful demeaning or degrad-ing language or statements
bull Products that use profanity
bull Gambling-related products
bull Products that contain statements im-pugning other universities
bull Products that present an unacceptable risk of liability
bull Products that are harmful to the mis-sion or integrity of the institution
bull Products that contain another entityrsquos registered trademark unless explicit written permission has been granted from that entity
Any and all uses of the names numbers andor images of Indiana University student-athletes must comply with Indiana University policies and NCAA regulations
University trademarks cannot be used by pri-vate andor corporate businesses in the sale of commercial products or advertising
Guidelines for use ofIndiana University Trademarks
Licensing and Trademarks Style Guide 10
Endorsements can be mutually beneficial in business relationships but they can also send a conflicting message to the market-place regarding Indiana Universityrsquos name and reputation To avoid misinterpretation endorsements are discouraged Use the fol-lowing guidelines to determine when the use of Indiana Universityrsquos name trademarks and identifiable properties is allowable
bull Indiana University does not endorse products or services
bull The University Seal cannot be used in connection with promotional materials
bull Promotional announcements that identify a unit at Indiana University as a customer must be specific and ac-curate (ex It is not ldquoIndiana Universityrdquo that is purchasing software but the ldquoIndiana University Accounts Payable Departmentrdquo)
bull Accurate statements which describe a fact but do not express an endorse-ment may be allowable with advance permission of the University official responsible for dealing with the vendor (ex ldquoThe Indiana University Office of University Telecommunications is a cli-ent of X Technology Grouprdquo)
bull Photographs of identifiable Indiana University landmarks buildings stat-ues etc which imply an endorsement of a product or service are not per-missible (ex An advertisement for a new car parked in front of the Sample Gates)
bull Sponsorships When using another entityrsquos trademarks in conjunction with Indiana University for the purpose of a sponsorship a statement must accom-pany the outside entities trademarks that define the nature of their asso-ciation with the specific department or unit of the University (ex Special Thanks to our Sponsor ABC Retail Group)
The Sponsor can usebull Namebull Addressbull Phonebull Faxbull Emailbull Websitebull Sloganbull Brand or Trade Namebull A value-neutral description
of products or services
The Sponsor cannot usebull Qualitative Language
(ldquohighest qualityrdquo)bull Comparative Language
(ldquobest in townrdquo)bull Calls to action
(ldquogo to ABC Retail Grouprdquo)bull Inducements
(ldquoyou owe it to yourselfrdquo)bull Endorsements
(ldquothe official IU notebookrdquo)
Endorsements and Sponsorships
Licensing and Trademarks Style Guide 11
Recently Indiana University adopted Visual Identity Guidelines to strengthen the IU brand through consistent use of images messages and trademarks While not all guidelines apply to commercial products it is important that they are reviewed by licensees Find the guidelines at wwwvisualidentityiuedu The guidelines create a Signature System designed to facilitate consistent design and application of official identification The Sig-nature System is meant to be used for official communication and can be used on com-mercial products if the signature fits As part of the guidelines Indiana Universityrsquos names or trademarks should never be abbreviated or modified Follow the guidelines below
bull Do not create an acronym out of any of the campusrsquo names Example IUSB should never be used It should read IU South Bend or Indiana University South Bend ndash The only exception to the rule is IUPUI an officially recog-nized trademark of IU
bull Do not remove ldquoUniversityrdquo from ldquoIn-dianardquo when referencing a campus Example Indiana Bloomington should never be used It should read IU Bloomington or Indiana University Bloomington
bull Do not put a regional campusrsquo name in parenthesis after IU or Indiana Uni-versity Example IU (Kokomo) Alumni should never be used It should read IU Kokomo Alumni or Indiana Univer-sity Kokomo Alumni
bull When using the acronym IU do not put place a period () after the lsquoIrsquo or lsquoUrsquo
Visual Identity Guidelines Student Organizations
Only those student organizations which are officially recognized by The Student Activi-ties Office may use University trademarks on commercial or promotional products Univer-sity trademarks on commercial or promotional products may only be used in conjunction with the student organizationrsquos name andor an event they are hosting Any use of Uni-versity trademarks by student organizations must adhere to University trademark guide-lines All commercial or promotional products bearing University trademarks must be pro-duced by a University licensee and submitted to the Office of Licensing and Trademarks for review and approval
Licensing and Trademarks Style Guide 12
When using the Kelley School of Business trade-mark on apparel or other promotional items the official signature should be used with Trade Gothic type treatment as a complementary font as needed for additional identifiers (ie MBA Program Kelley Direct Program) Several versions of the signature have been created to accommodate products of various sizes One Line Horizontal Signature One Line Vertical Signature Two Line Horizontal Signature and Two Line Vertical Sig-nature If the product is extremely small or con-tains cumbersome dimensions the licensee has creative liberty to make use of the elements of the signature using the Trade Gothic font to develop an aesthetically pleasing arrangement Also if the whole signature wonrsquot fit on a product licensees may use treatment artwork files provided by Indi-ana University These files consist of the block IU and the words Kelley School of Business in Trade Gothic font If the licensee chooses to use the block IU and type the words ldquoIndiana Universityrdquo or ldquoKelley School of Businessrdquo separate from the block IU or on a different part of the item then the licensee should only use the Trade Gothic font
Licensees should work with the Kelley unit that commissioned the work to determine their prefer-ence of arrangement The Office of Licensing and Trademarks will forward the art for review to the Kelley Office of Marketing and Communications to ensure the products meet their brand standards
School Specific GuidelinesKelly School of Business
Sample trademarks included on CD
Licensing and Trademarks Style Guide 13
The Collegiate Licensed Properties Association (CLPA) is a nonprofit organization made up of colleges and universities who manage their own licensing programs or partner with the Licensing Resource Group (LRG) for trademark manage-ment services These institutions have come to-gether to launch the CLPA Authentication Program which is designed to protect legitimate licensees from the onslaught of unlicensed and counterfeit products found in the market today Here are a few quick facts about the program
Q What kind of labelhangtag will be used in this programA The CLPA labels and hangtags are Optically Variable Devices or OVDs This technology uses several imaging techniques built into one single image to create the high level of security found in our labels Because of this new level of security licensees will not be able to print their own CLPA labels
Q What are the labelhangtag specificsA There are three different products (1) The hangtag designed ideally for apparel (2) the standard label which should be used on all non-apparel products (this label may also be adhered to existing hangtags apparel products and head-wear) (3) the small label which may be used only on gift and novelty items Use of the small label requires written permission from the CLPA
Q Who do I contact with questions or for more informationA Contact OpSec Security Inc at (410) 357-4491 or email clpaopsecsecuritycom Download the full information packet at wwwopsecsecuritycomclpaclpa_authenticationpdf
CLPA Label
Licensing and Trademarks Style Guide 14
Sample trademarks included on CD
Marks licensed for commercial use
bull Cream amp Crimsonbull Crean amp Crimsonbull Hoosiersbull Indianabull Indiana Basketballbull Indiana Hoosiersbull The block IUbull Indiana Universitybull IUPUCbull IUPUIbull IUPUI Jaguarsbull IUPUI Jaguars and Designbull Kelley School of Businessbull Herronbull Herron School of Art amp Designbull Indiana University East-Red
Wolves amp Designbull Indiana University Jacobs School
of Music
Indiana University Trademarks
Please note ldquoIndiana Basketballrdquo and ldquoIndiana Hoosiersrdquo are registered trademarks of IU and they require only one registration symbol
Licensing and Trademarks Style Guide 7
Older Versions of the block IU that can no longer be used are shown to the left
Please note that the size of the serifs at the top and bottom of the I and U are much thicker or more square than our current version
If you have not done so already please destroy all art that con-tains the older versions of the block IU shown on this page
Older Trademarks
Licensing and Trademarks Style Guide 8
The use of reg or trade depends upon the prod-uct on which the trademark will be used Please contact the Office of Licensing and Trademarks for up-to-date instructions on the proper use of these legal notices If use of the reg or trade detracts from a design or seems overly repetitious one of the following state-ments may be printed in lieu of the reg or trade
bull Produced by (licensee name) under license from Indiana University Office of Licensing and Trademarks
bull The above trademarks are owned by the Trustees of Indiana University
bull Used under license from Indiana Uni-versity Office of Licensing and Trade-marks
One of these statements must be printed be-side or beneath the design close to the pro-tected names or marks Your decision about whether to use the symbols or the indicia statement will be subject to our agreement
Legal NoticesThe Seal
The Indiana University seal is reserved for Trustee Presidential ceremonial or com-memorative use and is not designed for use on commercial or promotional products Use of the seal on commercial or promotional products must be approved through the Of-fice of Licensing and Trademarks
IU Font Family
Indiana University has designated several fonts for official communication These fonts are not mandatory on commercial or promo-tional products If an IU customer requests that the IU font to be used Georgia or Frank-lin Gothic may serve as a substitute Other-wise licensees are given the creative liberty to use a variety of fonts
O f f i c i a l U s e O n l y
Licensing and Trademarks Style Guide 9
Indiana University trademarks may not be modified in any way or incorporated into an-other name or mark
Indiana University trademarks may not be used in any manner that suggests or implies Indiana Universityrsquos endorsement of another organization company product service po-litical party or view or religious belief
Indiana Universityrsquos trademarks may not be used in any way that discriminates or implies discrimination against any person or group based on age ancestry belief color creed disability national origin race religion sex sexual orientation or veteran status or in any other way that would be in violation of Indi-ana Universityrsquos anti-discrimination policies or practices
All uses of Indiana Universityrsquos trademarks on commercial products shall incorporate the appropriate trademark designation symbols Designs using Indiana University trademarks shall include reg or trade dependent upon the international class the logo or word mark is registered
Indiana University will not approve the use of its trademarks in conjunction with certain types of products These include but are not limited to
bull Alcohol and alcohol-related products
bull Tobacco and tobacco-related products
bull Illegal drug products
bull Inherently dangerous products includ-ing weapons firearms or explosives
bull Sexually suggestive products
bull Products that are or depict racists sexist hateful demeaning or degrad-ing language or statements
bull Products that use profanity
bull Gambling-related products
bull Products that contain statements im-pugning other universities
bull Products that present an unacceptable risk of liability
bull Products that are harmful to the mis-sion or integrity of the institution
bull Products that contain another entityrsquos registered trademark unless explicit written permission has been granted from that entity
Any and all uses of the names numbers andor images of Indiana University student-athletes must comply with Indiana University policies and NCAA regulations
University trademarks cannot be used by pri-vate andor corporate businesses in the sale of commercial products or advertising
Guidelines for use ofIndiana University Trademarks
Licensing and Trademarks Style Guide 10
Endorsements can be mutually beneficial in business relationships but they can also send a conflicting message to the market-place regarding Indiana Universityrsquos name and reputation To avoid misinterpretation endorsements are discouraged Use the fol-lowing guidelines to determine when the use of Indiana Universityrsquos name trademarks and identifiable properties is allowable
bull Indiana University does not endorse products or services
bull The University Seal cannot be used in connection with promotional materials
bull Promotional announcements that identify a unit at Indiana University as a customer must be specific and ac-curate (ex It is not ldquoIndiana Universityrdquo that is purchasing software but the ldquoIndiana University Accounts Payable Departmentrdquo)
bull Accurate statements which describe a fact but do not express an endorse-ment may be allowable with advance permission of the University official responsible for dealing with the vendor (ex ldquoThe Indiana University Office of University Telecommunications is a cli-ent of X Technology Grouprdquo)
bull Photographs of identifiable Indiana University landmarks buildings stat-ues etc which imply an endorsement of a product or service are not per-missible (ex An advertisement for a new car parked in front of the Sample Gates)
bull Sponsorships When using another entityrsquos trademarks in conjunction with Indiana University for the purpose of a sponsorship a statement must accom-pany the outside entities trademarks that define the nature of their asso-ciation with the specific department or unit of the University (ex Special Thanks to our Sponsor ABC Retail Group)
The Sponsor can usebull Namebull Addressbull Phonebull Faxbull Emailbull Websitebull Sloganbull Brand or Trade Namebull A value-neutral description
of products or services
The Sponsor cannot usebull Qualitative Language
(ldquohighest qualityrdquo)bull Comparative Language
(ldquobest in townrdquo)bull Calls to action
(ldquogo to ABC Retail Grouprdquo)bull Inducements
(ldquoyou owe it to yourselfrdquo)bull Endorsements
(ldquothe official IU notebookrdquo)
Endorsements and Sponsorships
Licensing and Trademarks Style Guide 11
Recently Indiana University adopted Visual Identity Guidelines to strengthen the IU brand through consistent use of images messages and trademarks While not all guidelines apply to commercial products it is important that they are reviewed by licensees Find the guidelines at wwwvisualidentityiuedu The guidelines create a Signature System designed to facilitate consistent design and application of official identification The Sig-nature System is meant to be used for official communication and can be used on com-mercial products if the signature fits As part of the guidelines Indiana Universityrsquos names or trademarks should never be abbreviated or modified Follow the guidelines below
bull Do not create an acronym out of any of the campusrsquo names Example IUSB should never be used It should read IU South Bend or Indiana University South Bend ndash The only exception to the rule is IUPUI an officially recog-nized trademark of IU
bull Do not remove ldquoUniversityrdquo from ldquoIn-dianardquo when referencing a campus Example Indiana Bloomington should never be used It should read IU Bloomington or Indiana University Bloomington
bull Do not put a regional campusrsquo name in parenthesis after IU or Indiana Uni-versity Example IU (Kokomo) Alumni should never be used It should read IU Kokomo Alumni or Indiana Univer-sity Kokomo Alumni
bull When using the acronym IU do not put place a period () after the lsquoIrsquo or lsquoUrsquo
Visual Identity Guidelines Student Organizations
Only those student organizations which are officially recognized by The Student Activi-ties Office may use University trademarks on commercial or promotional products Univer-sity trademarks on commercial or promotional products may only be used in conjunction with the student organizationrsquos name andor an event they are hosting Any use of Uni-versity trademarks by student organizations must adhere to University trademark guide-lines All commercial or promotional products bearing University trademarks must be pro-duced by a University licensee and submitted to the Office of Licensing and Trademarks for review and approval
Licensing and Trademarks Style Guide 12
When using the Kelley School of Business trade-mark on apparel or other promotional items the official signature should be used with Trade Gothic type treatment as a complementary font as needed for additional identifiers (ie MBA Program Kelley Direct Program) Several versions of the signature have been created to accommodate products of various sizes One Line Horizontal Signature One Line Vertical Signature Two Line Horizontal Signature and Two Line Vertical Sig-nature If the product is extremely small or con-tains cumbersome dimensions the licensee has creative liberty to make use of the elements of the signature using the Trade Gothic font to develop an aesthetically pleasing arrangement Also if the whole signature wonrsquot fit on a product licensees may use treatment artwork files provided by Indi-ana University These files consist of the block IU and the words Kelley School of Business in Trade Gothic font If the licensee chooses to use the block IU and type the words ldquoIndiana Universityrdquo or ldquoKelley School of Businessrdquo separate from the block IU or on a different part of the item then the licensee should only use the Trade Gothic font
Licensees should work with the Kelley unit that commissioned the work to determine their prefer-ence of arrangement The Office of Licensing and Trademarks will forward the art for review to the Kelley Office of Marketing and Communications to ensure the products meet their brand standards
School Specific GuidelinesKelly School of Business
Sample trademarks included on CD
Licensing and Trademarks Style Guide 13
The Collegiate Licensed Properties Association (CLPA) is a nonprofit organization made up of colleges and universities who manage their own licensing programs or partner with the Licensing Resource Group (LRG) for trademark manage-ment services These institutions have come to-gether to launch the CLPA Authentication Program which is designed to protect legitimate licensees from the onslaught of unlicensed and counterfeit products found in the market today Here are a few quick facts about the program
Q What kind of labelhangtag will be used in this programA The CLPA labels and hangtags are Optically Variable Devices or OVDs This technology uses several imaging techniques built into one single image to create the high level of security found in our labels Because of this new level of security licensees will not be able to print their own CLPA labels
Q What are the labelhangtag specificsA There are three different products (1) The hangtag designed ideally for apparel (2) the standard label which should be used on all non-apparel products (this label may also be adhered to existing hangtags apparel products and head-wear) (3) the small label which may be used only on gift and novelty items Use of the small label requires written permission from the CLPA
Q Who do I contact with questions or for more informationA Contact OpSec Security Inc at (410) 357-4491 or email clpaopsecsecuritycom Download the full information packet at wwwopsecsecuritycomclpaclpa_authenticationpdf
CLPA Label
Licensing and Trademarks Style Guide 14
Sample trademarks included on CD
Marks licensed for commercial use
bull Cream amp Crimsonbull Crean amp Crimsonbull Hoosiersbull Indianabull Indiana Basketballbull Indiana Hoosiersbull The block IUbull Indiana Universitybull IUPUCbull IUPUIbull IUPUI Jaguarsbull IUPUI Jaguars and Designbull Kelley School of Businessbull Herronbull Herron School of Art amp Designbull Indiana University East-Red
Wolves amp Designbull Indiana University Jacobs School
of Music
Indiana University Trademarks
Please note ldquoIndiana Basketballrdquo and ldquoIndiana Hoosiersrdquo are registered trademarks of IU and they require only one registration symbol
Licensing and Trademarks Style Guide 8
The use of reg or trade depends upon the prod-uct on which the trademark will be used Please contact the Office of Licensing and Trademarks for up-to-date instructions on the proper use of these legal notices If use of the reg or trade detracts from a design or seems overly repetitious one of the following state-ments may be printed in lieu of the reg or trade
bull Produced by (licensee name) under license from Indiana University Office of Licensing and Trademarks
bull The above trademarks are owned by the Trustees of Indiana University
bull Used under license from Indiana Uni-versity Office of Licensing and Trade-marks
One of these statements must be printed be-side or beneath the design close to the pro-tected names or marks Your decision about whether to use the symbols or the indicia statement will be subject to our agreement
Legal NoticesThe Seal
The Indiana University seal is reserved for Trustee Presidential ceremonial or com-memorative use and is not designed for use on commercial or promotional products Use of the seal on commercial or promotional products must be approved through the Of-fice of Licensing and Trademarks
IU Font Family
Indiana University has designated several fonts for official communication These fonts are not mandatory on commercial or promo-tional products If an IU customer requests that the IU font to be used Georgia or Frank-lin Gothic may serve as a substitute Other-wise licensees are given the creative liberty to use a variety of fonts
O f f i c i a l U s e O n l y
Licensing and Trademarks Style Guide 9
Indiana University trademarks may not be modified in any way or incorporated into an-other name or mark
Indiana University trademarks may not be used in any manner that suggests or implies Indiana Universityrsquos endorsement of another organization company product service po-litical party or view or religious belief
Indiana Universityrsquos trademarks may not be used in any way that discriminates or implies discrimination against any person or group based on age ancestry belief color creed disability national origin race religion sex sexual orientation or veteran status or in any other way that would be in violation of Indi-ana Universityrsquos anti-discrimination policies or practices
All uses of Indiana Universityrsquos trademarks on commercial products shall incorporate the appropriate trademark designation symbols Designs using Indiana University trademarks shall include reg or trade dependent upon the international class the logo or word mark is registered
Indiana University will not approve the use of its trademarks in conjunction with certain types of products These include but are not limited to
bull Alcohol and alcohol-related products
bull Tobacco and tobacco-related products
bull Illegal drug products
bull Inherently dangerous products includ-ing weapons firearms or explosives
bull Sexually suggestive products
bull Products that are or depict racists sexist hateful demeaning or degrad-ing language or statements
bull Products that use profanity
bull Gambling-related products
bull Products that contain statements im-pugning other universities
bull Products that present an unacceptable risk of liability
bull Products that are harmful to the mis-sion or integrity of the institution
bull Products that contain another entityrsquos registered trademark unless explicit written permission has been granted from that entity
Any and all uses of the names numbers andor images of Indiana University student-athletes must comply with Indiana University policies and NCAA regulations
University trademarks cannot be used by pri-vate andor corporate businesses in the sale of commercial products or advertising
Guidelines for use ofIndiana University Trademarks
Licensing and Trademarks Style Guide 10
Endorsements can be mutually beneficial in business relationships but they can also send a conflicting message to the market-place regarding Indiana Universityrsquos name and reputation To avoid misinterpretation endorsements are discouraged Use the fol-lowing guidelines to determine when the use of Indiana Universityrsquos name trademarks and identifiable properties is allowable
bull Indiana University does not endorse products or services
bull The University Seal cannot be used in connection with promotional materials
bull Promotional announcements that identify a unit at Indiana University as a customer must be specific and ac-curate (ex It is not ldquoIndiana Universityrdquo that is purchasing software but the ldquoIndiana University Accounts Payable Departmentrdquo)
bull Accurate statements which describe a fact but do not express an endorse-ment may be allowable with advance permission of the University official responsible for dealing with the vendor (ex ldquoThe Indiana University Office of University Telecommunications is a cli-ent of X Technology Grouprdquo)
bull Photographs of identifiable Indiana University landmarks buildings stat-ues etc which imply an endorsement of a product or service are not per-missible (ex An advertisement for a new car parked in front of the Sample Gates)
bull Sponsorships When using another entityrsquos trademarks in conjunction with Indiana University for the purpose of a sponsorship a statement must accom-pany the outside entities trademarks that define the nature of their asso-ciation with the specific department or unit of the University (ex Special Thanks to our Sponsor ABC Retail Group)
The Sponsor can usebull Namebull Addressbull Phonebull Faxbull Emailbull Websitebull Sloganbull Brand or Trade Namebull A value-neutral description
of products or services
The Sponsor cannot usebull Qualitative Language
(ldquohighest qualityrdquo)bull Comparative Language
(ldquobest in townrdquo)bull Calls to action
(ldquogo to ABC Retail Grouprdquo)bull Inducements
(ldquoyou owe it to yourselfrdquo)bull Endorsements
(ldquothe official IU notebookrdquo)
Endorsements and Sponsorships
Licensing and Trademarks Style Guide 11
Recently Indiana University adopted Visual Identity Guidelines to strengthen the IU brand through consistent use of images messages and trademarks While not all guidelines apply to commercial products it is important that they are reviewed by licensees Find the guidelines at wwwvisualidentityiuedu The guidelines create a Signature System designed to facilitate consistent design and application of official identification The Sig-nature System is meant to be used for official communication and can be used on com-mercial products if the signature fits As part of the guidelines Indiana Universityrsquos names or trademarks should never be abbreviated or modified Follow the guidelines below
bull Do not create an acronym out of any of the campusrsquo names Example IUSB should never be used It should read IU South Bend or Indiana University South Bend ndash The only exception to the rule is IUPUI an officially recog-nized trademark of IU
bull Do not remove ldquoUniversityrdquo from ldquoIn-dianardquo when referencing a campus Example Indiana Bloomington should never be used It should read IU Bloomington or Indiana University Bloomington
bull Do not put a regional campusrsquo name in parenthesis after IU or Indiana Uni-versity Example IU (Kokomo) Alumni should never be used It should read IU Kokomo Alumni or Indiana Univer-sity Kokomo Alumni
bull When using the acronym IU do not put place a period () after the lsquoIrsquo or lsquoUrsquo
Visual Identity Guidelines Student Organizations
Only those student organizations which are officially recognized by The Student Activi-ties Office may use University trademarks on commercial or promotional products Univer-sity trademarks on commercial or promotional products may only be used in conjunction with the student organizationrsquos name andor an event they are hosting Any use of Uni-versity trademarks by student organizations must adhere to University trademark guide-lines All commercial or promotional products bearing University trademarks must be pro-duced by a University licensee and submitted to the Office of Licensing and Trademarks for review and approval
Licensing and Trademarks Style Guide 12
When using the Kelley School of Business trade-mark on apparel or other promotional items the official signature should be used with Trade Gothic type treatment as a complementary font as needed for additional identifiers (ie MBA Program Kelley Direct Program) Several versions of the signature have been created to accommodate products of various sizes One Line Horizontal Signature One Line Vertical Signature Two Line Horizontal Signature and Two Line Vertical Sig-nature If the product is extremely small or con-tains cumbersome dimensions the licensee has creative liberty to make use of the elements of the signature using the Trade Gothic font to develop an aesthetically pleasing arrangement Also if the whole signature wonrsquot fit on a product licensees may use treatment artwork files provided by Indi-ana University These files consist of the block IU and the words Kelley School of Business in Trade Gothic font If the licensee chooses to use the block IU and type the words ldquoIndiana Universityrdquo or ldquoKelley School of Businessrdquo separate from the block IU or on a different part of the item then the licensee should only use the Trade Gothic font
Licensees should work with the Kelley unit that commissioned the work to determine their prefer-ence of arrangement The Office of Licensing and Trademarks will forward the art for review to the Kelley Office of Marketing and Communications to ensure the products meet their brand standards
School Specific GuidelinesKelly School of Business
Sample trademarks included on CD
Licensing and Trademarks Style Guide 13
The Collegiate Licensed Properties Association (CLPA) is a nonprofit organization made up of colleges and universities who manage their own licensing programs or partner with the Licensing Resource Group (LRG) for trademark manage-ment services These institutions have come to-gether to launch the CLPA Authentication Program which is designed to protect legitimate licensees from the onslaught of unlicensed and counterfeit products found in the market today Here are a few quick facts about the program
Q What kind of labelhangtag will be used in this programA The CLPA labels and hangtags are Optically Variable Devices or OVDs This technology uses several imaging techniques built into one single image to create the high level of security found in our labels Because of this new level of security licensees will not be able to print their own CLPA labels
Q What are the labelhangtag specificsA There are three different products (1) The hangtag designed ideally for apparel (2) the standard label which should be used on all non-apparel products (this label may also be adhered to existing hangtags apparel products and head-wear) (3) the small label which may be used only on gift and novelty items Use of the small label requires written permission from the CLPA
Q Who do I contact with questions or for more informationA Contact OpSec Security Inc at (410) 357-4491 or email clpaopsecsecuritycom Download the full information packet at wwwopsecsecuritycomclpaclpa_authenticationpdf
CLPA Label
Licensing and Trademarks Style Guide 14
Sample trademarks included on CD
Marks licensed for commercial use
bull Cream amp Crimsonbull Crean amp Crimsonbull Hoosiersbull Indianabull Indiana Basketballbull Indiana Hoosiersbull The block IUbull Indiana Universitybull IUPUCbull IUPUIbull IUPUI Jaguarsbull IUPUI Jaguars and Designbull Kelley School of Businessbull Herronbull Herron School of Art amp Designbull Indiana University East-Red
Wolves amp Designbull Indiana University Jacobs School
of Music
Indiana University Trademarks
Please note ldquoIndiana Basketballrdquo and ldquoIndiana Hoosiersrdquo are registered trademarks of IU and they require only one registration symbol
Licensing and Trademarks Style Guide 9
Indiana University trademarks may not be modified in any way or incorporated into an-other name or mark
Indiana University trademarks may not be used in any manner that suggests or implies Indiana Universityrsquos endorsement of another organization company product service po-litical party or view or religious belief
Indiana Universityrsquos trademarks may not be used in any way that discriminates or implies discrimination against any person or group based on age ancestry belief color creed disability national origin race religion sex sexual orientation or veteran status or in any other way that would be in violation of Indi-ana Universityrsquos anti-discrimination policies or practices
All uses of Indiana Universityrsquos trademarks on commercial products shall incorporate the appropriate trademark designation symbols Designs using Indiana University trademarks shall include reg or trade dependent upon the international class the logo or word mark is registered
Indiana University will not approve the use of its trademarks in conjunction with certain types of products These include but are not limited to
bull Alcohol and alcohol-related products
bull Tobacco and tobacco-related products
bull Illegal drug products
bull Inherently dangerous products includ-ing weapons firearms or explosives
bull Sexually suggestive products
bull Products that are or depict racists sexist hateful demeaning or degrad-ing language or statements
bull Products that use profanity
bull Gambling-related products
bull Products that contain statements im-pugning other universities
bull Products that present an unacceptable risk of liability
bull Products that are harmful to the mis-sion or integrity of the institution
bull Products that contain another entityrsquos registered trademark unless explicit written permission has been granted from that entity
Any and all uses of the names numbers andor images of Indiana University student-athletes must comply with Indiana University policies and NCAA regulations
University trademarks cannot be used by pri-vate andor corporate businesses in the sale of commercial products or advertising
Guidelines for use ofIndiana University Trademarks
Licensing and Trademarks Style Guide 10
Endorsements can be mutually beneficial in business relationships but they can also send a conflicting message to the market-place regarding Indiana Universityrsquos name and reputation To avoid misinterpretation endorsements are discouraged Use the fol-lowing guidelines to determine when the use of Indiana Universityrsquos name trademarks and identifiable properties is allowable
bull Indiana University does not endorse products or services
bull The University Seal cannot be used in connection with promotional materials
bull Promotional announcements that identify a unit at Indiana University as a customer must be specific and ac-curate (ex It is not ldquoIndiana Universityrdquo that is purchasing software but the ldquoIndiana University Accounts Payable Departmentrdquo)
bull Accurate statements which describe a fact but do not express an endorse-ment may be allowable with advance permission of the University official responsible for dealing with the vendor (ex ldquoThe Indiana University Office of University Telecommunications is a cli-ent of X Technology Grouprdquo)
bull Photographs of identifiable Indiana University landmarks buildings stat-ues etc which imply an endorsement of a product or service are not per-missible (ex An advertisement for a new car parked in front of the Sample Gates)
bull Sponsorships When using another entityrsquos trademarks in conjunction with Indiana University for the purpose of a sponsorship a statement must accom-pany the outside entities trademarks that define the nature of their asso-ciation with the specific department or unit of the University (ex Special Thanks to our Sponsor ABC Retail Group)
The Sponsor can usebull Namebull Addressbull Phonebull Faxbull Emailbull Websitebull Sloganbull Brand or Trade Namebull A value-neutral description
of products or services
The Sponsor cannot usebull Qualitative Language
(ldquohighest qualityrdquo)bull Comparative Language
(ldquobest in townrdquo)bull Calls to action
(ldquogo to ABC Retail Grouprdquo)bull Inducements
(ldquoyou owe it to yourselfrdquo)bull Endorsements
(ldquothe official IU notebookrdquo)
Endorsements and Sponsorships
Licensing and Trademarks Style Guide 11
Recently Indiana University adopted Visual Identity Guidelines to strengthen the IU brand through consistent use of images messages and trademarks While not all guidelines apply to commercial products it is important that they are reviewed by licensees Find the guidelines at wwwvisualidentityiuedu The guidelines create a Signature System designed to facilitate consistent design and application of official identification The Sig-nature System is meant to be used for official communication and can be used on com-mercial products if the signature fits As part of the guidelines Indiana Universityrsquos names or trademarks should never be abbreviated or modified Follow the guidelines below
bull Do not create an acronym out of any of the campusrsquo names Example IUSB should never be used It should read IU South Bend or Indiana University South Bend ndash The only exception to the rule is IUPUI an officially recog-nized trademark of IU
bull Do not remove ldquoUniversityrdquo from ldquoIn-dianardquo when referencing a campus Example Indiana Bloomington should never be used It should read IU Bloomington or Indiana University Bloomington
bull Do not put a regional campusrsquo name in parenthesis after IU or Indiana Uni-versity Example IU (Kokomo) Alumni should never be used It should read IU Kokomo Alumni or Indiana Univer-sity Kokomo Alumni
bull When using the acronym IU do not put place a period () after the lsquoIrsquo or lsquoUrsquo
Visual Identity Guidelines Student Organizations
Only those student organizations which are officially recognized by The Student Activi-ties Office may use University trademarks on commercial or promotional products Univer-sity trademarks on commercial or promotional products may only be used in conjunction with the student organizationrsquos name andor an event they are hosting Any use of Uni-versity trademarks by student organizations must adhere to University trademark guide-lines All commercial or promotional products bearing University trademarks must be pro-duced by a University licensee and submitted to the Office of Licensing and Trademarks for review and approval
Licensing and Trademarks Style Guide 12
When using the Kelley School of Business trade-mark on apparel or other promotional items the official signature should be used with Trade Gothic type treatment as a complementary font as needed for additional identifiers (ie MBA Program Kelley Direct Program) Several versions of the signature have been created to accommodate products of various sizes One Line Horizontal Signature One Line Vertical Signature Two Line Horizontal Signature and Two Line Vertical Sig-nature If the product is extremely small or con-tains cumbersome dimensions the licensee has creative liberty to make use of the elements of the signature using the Trade Gothic font to develop an aesthetically pleasing arrangement Also if the whole signature wonrsquot fit on a product licensees may use treatment artwork files provided by Indi-ana University These files consist of the block IU and the words Kelley School of Business in Trade Gothic font If the licensee chooses to use the block IU and type the words ldquoIndiana Universityrdquo or ldquoKelley School of Businessrdquo separate from the block IU or on a different part of the item then the licensee should only use the Trade Gothic font
Licensees should work with the Kelley unit that commissioned the work to determine their prefer-ence of arrangement The Office of Licensing and Trademarks will forward the art for review to the Kelley Office of Marketing and Communications to ensure the products meet their brand standards
School Specific GuidelinesKelly School of Business
Sample trademarks included on CD
Licensing and Trademarks Style Guide 13
The Collegiate Licensed Properties Association (CLPA) is a nonprofit organization made up of colleges and universities who manage their own licensing programs or partner with the Licensing Resource Group (LRG) for trademark manage-ment services These institutions have come to-gether to launch the CLPA Authentication Program which is designed to protect legitimate licensees from the onslaught of unlicensed and counterfeit products found in the market today Here are a few quick facts about the program
Q What kind of labelhangtag will be used in this programA The CLPA labels and hangtags are Optically Variable Devices or OVDs This technology uses several imaging techniques built into one single image to create the high level of security found in our labels Because of this new level of security licensees will not be able to print their own CLPA labels
Q What are the labelhangtag specificsA There are three different products (1) The hangtag designed ideally for apparel (2) the standard label which should be used on all non-apparel products (this label may also be adhered to existing hangtags apparel products and head-wear) (3) the small label which may be used only on gift and novelty items Use of the small label requires written permission from the CLPA
Q Who do I contact with questions or for more informationA Contact OpSec Security Inc at (410) 357-4491 or email clpaopsecsecuritycom Download the full information packet at wwwopsecsecuritycomclpaclpa_authenticationpdf
CLPA Label
Licensing and Trademarks Style Guide 14
Sample trademarks included on CD
Marks licensed for commercial use
bull Cream amp Crimsonbull Crean amp Crimsonbull Hoosiersbull Indianabull Indiana Basketballbull Indiana Hoosiersbull The block IUbull Indiana Universitybull IUPUCbull IUPUIbull IUPUI Jaguarsbull IUPUI Jaguars and Designbull Kelley School of Businessbull Herronbull Herron School of Art amp Designbull Indiana University East-Red
Wolves amp Designbull Indiana University Jacobs School
of Music
Indiana University Trademarks
Please note ldquoIndiana Basketballrdquo and ldquoIndiana Hoosiersrdquo are registered trademarks of IU and they require only one registration symbol
Licensing and Trademarks Style Guide 10
Endorsements can be mutually beneficial in business relationships but they can also send a conflicting message to the market-place regarding Indiana Universityrsquos name and reputation To avoid misinterpretation endorsements are discouraged Use the fol-lowing guidelines to determine when the use of Indiana Universityrsquos name trademarks and identifiable properties is allowable
bull Indiana University does not endorse products or services
bull The University Seal cannot be used in connection with promotional materials
bull Promotional announcements that identify a unit at Indiana University as a customer must be specific and ac-curate (ex It is not ldquoIndiana Universityrdquo that is purchasing software but the ldquoIndiana University Accounts Payable Departmentrdquo)
bull Accurate statements which describe a fact but do not express an endorse-ment may be allowable with advance permission of the University official responsible for dealing with the vendor (ex ldquoThe Indiana University Office of University Telecommunications is a cli-ent of X Technology Grouprdquo)
bull Photographs of identifiable Indiana University landmarks buildings stat-ues etc which imply an endorsement of a product or service are not per-missible (ex An advertisement for a new car parked in front of the Sample Gates)
bull Sponsorships When using another entityrsquos trademarks in conjunction with Indiana University for the purpose of a sponsorship a statement must accom-pany the outside entities trademarks that define the nature of their asso-ciation with the specific department or unit of the University (ex Special Thanks to our Sponsor ABC Retail Group)
The Sponsor can usebull Namebull Addressbull Phonebull Faxbull Emailbull Websitebull Sloganbull Brand or Trade Namebull A value-neutral description
of products or services
The Sponsor cannot usebull Qualitative Language
(ldquohighest qualityrdquo)bull Comparative Language
(ldquobest in townrdquo)bull Calls to action
(ldquogo to ABC Retail Grouprdquo)bull Inducements
(ldquoyou owe it to yourselfrdquo)bull Endorsements
(ldquothe official IU notebookrdquo)
Endorsements and Sponsorships
Licensing and Trademarks Style Guide 11
Recently Indiana University adopted Visual Identity Guidelines to strengthen the IU brand through consistent use of images messages and trademarks While not all guidelines apply to commercial products it is important that they are reviewed by licensees Find the guidelines at wwwvisualidentityiuedu The guidelines create a Signature System designed to facilitate consistent design and application of official identification The Sig-nature System is meant to be used for official communication and can be used on com-mercial products if the signature fits As part of the guidelines Indiana Universityrsquos names or trademarks should never be abbreviated or modified Follow the guidelines below
bull Do not create an acronym out of any of the campusrsquo names Example IUSB should never be used It should read IU South Bend or Indiana University South Bend ndash The only exception to the rule is IUPUI an officially recog-nized trademark of IU
bull Do not remove ldquoUniversityrdquo from ldquoIn-dianardquo when referencing a campus Example Indiana Bloomington should never be used It should read IU Bloomington or Indiana University Bloomington
bull Do not put a regional campusrsquo name in parenthesis after IU or Indiana Uni-versity Example IU (Kokomo) Alumni should never be used It should read IU Kokomo Alumni or Indiana Univer-sity Kokomo Alumni
bull When using the acronym IU do not put place a period () after the lsquoIrsquo or lsquoUrsquo
Visual Identity Guidelines Student Organizations
Only those student organizations which are officially recognized by The Student Activi-ties Office may use University trademarks on commercial or promotional products Univer-sity trademarks on commercial or promotional products may only be used in conjunction with the student organizationrsquos name andor an event they are hosting Any use of Uni-versity trademarks by student organizations must adhere to University trademark guide-lines All commercial or promotional products bearing University trademarks must be pro-duced by a University licensee and submitted to the Office of Licensing and Trademarks for review and approval
Licensing and Trademarks Style Guide 12
When using the Kelley School of Business trade-mark on apparel or other promotional items the official signature should be used with Trade Gothic type treatment as a complementary font as needed for additional identifiers (ie MBA Program Kelley Direct Program) Several versions of the signature have been created to accommodate products of various sizes One Line Horizontal Signature One Line Vertical Signature Two Line Horizontal Signature and Two Line Vertical Sig-nature If the product is extremely small or con-tains cumbersome dimensions the licensee has creative liberty to make use of the elements of the signature using the Trade Gothic font to develop an aesthetically pleasing arrangement Also if the whole signature wonrsquot fit on a product licensees may use treatment artwork files provided by Indi-ana University These files consist of the block IU and the words Kelley School of Business in Trade Gothic font If the licensee chooses to use the block IU and type the words ldquoIndiana Universityrdquo or ldquoKelley School of Businessrdquo separate from the block IU or on a different part of the item then the licensee should only use the Trade Gothic font
Licensees should work with the Kelley unit that commissioned the work to determine their prefer-ence of arrangement The Office of Licensing and Trademarks will forward the art for review to the Kelley Office of Marketing and Communications to ensure the products meet their brand standards
School Specific GuidelinesKelly School of Business
Sample trademarks included on CD
Licensing and Trademarks Style Guide 13
The Collegiate Licensed Properties Association (CLPA) is a nonprofit organization made up of colleges and universities who manage their own licensing programs or partner with the Licensing Resource Group (LRG) for trademark manage-ment services These institutions have come to-gether to launch the CLPA Authentication Program which is designed to protect legitimate licensees from the onslaught of unlicensed and counterfeit products found in the market today Here are a few quick facts about the program
Q What kind of labelhangtag will be used in this programA The CLPA labels and hangtags are Optically Variable Devices or OVDs This technology uses several imaging techniques built into one single image to create the high level of security found in our labels Because of this new level of security licensees will not be able to print their own CLPA labels
Q What are the labelhangtag specificsA There are three different products (1) The hangtag designed ideally for apparel (2) the standard label which should be used on all non-apparel products (this label may also be adhered to existing hangtags apparel products and head-wear) (3) the small label which may be used only on gift and novelty items Use of the small label requires written permission from the CLPA
Q Who do I contact with questions or for more informationA Contact OpSec Security Inc at (410) 357-4491 or email clpaopsecsecuritycom Download the full information packet at wwwopsecsecuritycomclpaclpa_authenticationpdf
CLPA Label
Licensing and Trademarks Style Guide 14
Sample trademarks included on CD
Marks licensed for commercial use
bull Cream amp Crimsonbull Crean amp Crimsonbull Hoosiersbull Indianabull Indiana Basketballbull Indiana Hoosiersbull The block IUbull Indiana Universitybull IUPUCbull IUPUIbull IUPUI Jaguarsbull IUPUI Jaguars and Designbull Kelley School of Businessbull Herronbull Herron School of Art amp Designbull Indiana University East-Red
Wolves amp Designbull Indiana University Jacobs School
of Music
Indiana University Trademarks
Please note ldquoIndiana Basketballrdquo and ldquoIndiana Hoosiersrdquo are registered trademarks of IU and they require only one registration symbol
Licensing and Trademarks Style Guide 11
Recently Indiana University adopted Visual Identity Guidelines to strengthen the IU brand through consistent use of images messages and trademarks While not all guidelines apply to commercial products it is important that they are reviewed by licensees Find the guidelines at wwwvisualidentityiuedu The guidelines create a Signature System designed to facilitate consistent design and application of official identification The Sig-nature System is meant to be used for official communication and can be used on com-mercial products if the signature fits As part of the guidelines Indiana Universityrsquos names or trademarks should never be abbreviated or modified Follow the guidelines below
bull Do not create an acronym out of any of the campusrsquo names Example IUSB should never be used It should read IU South Bend or Indiana University South Bend ndash The only exception to the rule is IUPUI an officially recog-nized trademark of IU
bull Do not remove ldquoUniversityrdquo from ldquoIn-dianardquo when referencing a campus Example Indiana Bloomington should never be used It should read IU Bloomington or Indiana University Bloomington
bull Do not put a regional campusrsquo name in parenthesis after IU or Indiana Uni-versity Example IU (Kokomo) Alumni should never be used It should read IU Kokomo Alumni or Indiana Univer-sity Kokomo Alumni
bull When using the acronym IU do not put place a period () after the lsquoIrsquo or lsquoUrsquo
Visual Identity Guidelines Student Organizations
Only those student organizations which are officially recognized by The Student Activi-ties Office may use University trademarks on commercial or promotional products Univer-sity trademarks on commercial or promotional products may only be used in conjunction with the student organizationrsquos name andor an event they are hosting Any use of Uni-versity trademarks by student organizations must adhere to University trademark guide-lines All commercial or promotional products bearing University trademarks must be pro-duced by a University licensee and submitted to the Office of Licensing and Trademarks for review and approval
Licensing and Trademarks Style Guide 12
When using the Kelley School of Business trade-mark on apparel or other promotional items the official signature should be used with Trade Gothic type treatment as a complementary font as needed for additional identifiers (ie MBA Program Kelley Direct Program) Several versions of the signature have been created to accommodate products of various sizes One Line Horizontal Signature One Line Vertical Signature Two Line Horizontal Signature and Two Line Vertical Sig-nature If the product is extremely small or con-tains cumbersome dimensions the licensee has creative liberty to make use of the elements of the signature using the Trade Gothic font to develop an aesthetically pleasing arrangement Also if the whole signature wonrsquot fit on a product licensees may use treatment artwork files provided by Indi-ana University These files consist of the block IU and the words Kelley School of Business in Trade Gothic font If the licensee chooses to use the block IU and type the words ldquoIndiana Universityrdquo or ldquoKelley School of Businessrdquo separate from the block IU or on a different part of the item then the licensee should only use the Trade Gothic font
Licensees should work with the Kelley unit that commissioned the work to determine their prefer-ence of arrangement The Office of Licensing and Trademarks will forward the art for review to the Kelley Office of Marketing and Communications to ensure the products meet their brand standards
School Specific GuidelinesKelly School of Business
Sample trademarks included on CD
Licensing and Trademarks Style Guide 13
The Collegiate Licensed Properties Association (CLPA) is a nonprofit organization made up of colleges and universities who manage their own licensing programs or partner with the Licensing Resource Group (LRG) for trademark manage-ment services These institutions have come to-gether to launch the CLPA Authentication Program which is designed to protect legitimate licensees from the onslaught of unlicensed and counterfeit products found in the market today Here are a few quick facts about the program
Q What kind of labelhangtag will be used in this programA The CLPA labels and hangtags are Optically Variable Devices or OVDs This technology uses several imaging techniques built into one single image to create the high level of security found in our labels Because of this new level of security licensees will not be able to print their own CLPA labels
Q What are the labelhangtag specificsA There are three different products (1) The hangtag designed ideally for apparel (2) the standard label which should be used on all non-apparel products (this label may also be adhered to existing hangtags apparel products and head-wear) (3) the small label which may be used only on gift and novelty items Use of the small label requires written permission from the CLPA
Q Who do I contact with questions or for more informationA Contact OpSec Security Inc at (410) 357-4491 or email clpaopsecsecuritycom Download the full information packet at wwwopsecsecuritycomclpaclpa_authenticationpdf
CLPA Label
Licensing and Trademarks Style Guide 14
Sample trademarks included on CD
Marks licensed for commercial use
bull Cream amp Crimsonbull Crean amp Crimsonbull Hoosiersbull Indianabull Indiana Basketballbull Indiana Hoosiersbull The block IUbull Indiana Universitybull IUPUCbull IUPUIbull IUPUI Jaguarsbull IUPUI Jaguars and Designbull Kelley School of Businessbull Herronbull Herron School of Art amp Designbull Indiana University East-Red
Wolves amp Designbull Indiana University Jacobs School
of Music
Indiana University Trademarks
Please note ldquoIndiana Basketballrdquo and ldquoIndiana Hoosiersrdquo are registered trademarks of IU and they require only one registration symbol
Licensing and Trademarks Style Guide 12
When using the Kelley School of Business trade-mark on apparel or other promotional items the official signature should be used with Trade Gothic type treatment as a complementary font as needed for additional identifiers (ie MBA Program Kelley Direct Program) Several versions of the signature have been created to accommodate products of various sizes One Line Horizontal Signature One Line Vertical Signature Two Line Horizontal Signature and Two Line Vertical Sig-nature If the product is extremely small or con-tains cumbersome dimensions the licensee has creative liberty to make use of the elements of the signature using the Trade Gothic font to develop an aesthetically pleasing arrangement Also if the whole signature wonrsquot fit on a product licensees may use treatment artwork files provided by Indi-ana University These files consist of the block IU and the words Kelley School of Business in Trade Gothic font If the licensee chooses to use the block IU and type the words ldquoIndiana Universityrdquo or ldquoKelley School of Businessrdquo separate from the block IU or on a different part of the item then the licensee should only use the Trade Gothic font
Licensees should work with the Kelley unit that commissioned the work to determine their prefer-ence of arrangement The Office of Licensing and Trademarks will forward the art for review to the Kelley Office of Marketing and Communications to ensure the products meet their brand standards
School Specific GuidelinesKelly School of Business
Sample trademarks included on CD
Licensing and Trademarks Style Guide 13
The Collegiate Licensed Properties Association (CLPA) is a nonprofit organization made up of colleges and universities who manage their own licensing programs or partner with the Licensing Resource Group (LRG) for trademark manage-ment services These institutions have come to-gether to launch the CLPA Authentication Program which is designed to protect legitimate licensees from the onslaught of unlicensed and counterfeit products found in the market today Here are a few quick facts about the program
Q What kind of labelhangtag will be used in this programA The CLPA labels and hangtags are Optically Variable Devices or OVDs This technology uses several imaging techniques built into one single image to create the high level of security found in our labels Because of this new level of security licensees will not be able to print their own CLPA labels
Q What are the labelhangtag specificsA There are three different products (1) The hangtag designed ideally for apparel (2) the standard label which should be used on all non-apparel products (this label may also be adhered to existing hangtags apparel products and head-wear) (3) the small label which may be used only on gift and novelty items Use of the small label requires written permission from the CLPA
Q Who do I contact with questions or for more informationA Contact OpSec Security Inc at (410) 357-4491 or email clpaopsecsecuritycom Download the full information packet at wwwopsecsecuritycomclpaclpa_authenticationpdf
CLPA Label
Licensing and Trademarks Style Guide 14
Sample trademarks included on CD
Marks licensed for commercial use
bull Cream amp Crimsonbull Crean amp Crimsonbull Hoosiersbull Indianabull Indiana Basketballbull Indiana Hoosiersbull The block IUbull Indiana Universitybull IUPUCbull IUPUIbull IUPUI Jaguarsbull IUPUI Jaguars and Designbull Kelley School of Businessbull Herronbull Herron School of Art amp Designbull Indiana University East-Red
Wolves amp Designbull Indiana University Jacobs School
of Music
Indiana University Trademarks
Please note ldquoIndiana Basketballrdquo and ldquoIndiana Hoosiersrdquo are registered trademarks of IU and they require only one registration symbol
Licensing and Trademarks Style Guide 13
The Collegiate Licensed Properties Association (CLPA) is a nonprofit organization made up of colleges and universities who manage their own licensing programs or partner with the Licensing Resource Group (LRG) for trademark manage-ment services These institutions have come to-gether to launch the CLPA Authentication Program which is designed to protect legitimate licensees from the onslaught of unlicensed and counterfeit products found in the market today Here are a few quick facts about the program
Q What kind of labelhangtag will be used in this programA The CLPA labels and hangtags are Optically Variable Devices or OVDs This technology uses several imaging techniques built into one single image to create the high level of security found in our labels Because of this new level of security licensees will not be able to print their own CLPA labels
Q What are the labelhangtag specificsA There are three different products (1) The hangtag designed ideally for apparel (2) the standard label which should be used on all non-apparel products (this label may also be adhered to existing hangtags apparel products and head-wear) (3) the small label which may be used only on gift and novelty items Use of the small label requires written permission from the CLPA
Q Who do I contact with questions or for more informationA Contact OpSec Security Inc at (410) 357-4491 or email clpaopsecsecuritycom Download the full information packet at wwwopsecsecuritycomclpaclpa_authenticationpdf
CLPA Label
Licensing and Trademarks Style Guide 14
Sample trademarks included on CD
Marks licensed for commercial use
bull Cream amp Crimsonbull Crean amp Crimsonbull Hoosiersbull Indianabull Indiana Basketballbull Indiana Hoosiersbull The block IUbull Indiana Universitybull IUPUCbull IUPUIbull IUPUI Jaguarsbull IUPUI Jaguars and Designbull Kelley School of Businessbull Herronbull Herron School of Art amp Designbull Indiana University East-Red
Wolves amp Designbull Indiana University Jacobs School
of Music
Indiana University Trademarks
Please note ldquoIndiana Basketballrdquo and ldquoIndiana Hoosiersrdquo are registered trademarks of IU and they require only one registration symbol
Licensing and Trademarks Style Guide 14
Sample trademarks included on CD
Marks licensed for commercial use
bull Cream amp Crimsonbull Crean amp Crimsonbull Hoosiersbull Indianabull Indiana Basketballbull Indiana Hoosiersbull The block IUbull Indiana Universitybull IUPUCbull IUPUIbull IUPUI Jaguarsbull IUPUI Jaguars and Designbull Kelley School of Businessbull Herronbull Herron School of Art amp Designbull Indiana University East-Red
Wolves amp Designbull Indiana University Jacobs School
of Music
Indiana University Trademarks
Please note ldquoIndiana Basketballrdquo and ldquoIndiana Hoosiersrdquo are registered trademarks of IU and they require only one registration symbol
