The most impactful and cost-effective way of covering all Heathrow passenger Terminals - LHRLink *

Heathrow Terminal 1

Heathrow Terminal 2

Heathrow Terminal 3

Heathrow Terminal 4

Heathrow Terminal 5

* Previously known as HotelHoppa

Why LHRLink?

Airports around the world are universally known by a unique three-letter code: the "International Air Transport Association (IATA) Location Identifier“

‘LHR’ is immediately recognised worldwide so it seems logical for the daily bus service based at Heathrow Airport that links all the major airport hotels directly to the terminals to be named ‘LHRLink’.

‘LHRLink’ also lends itself to Sponsor Naming Rights,

e.g.: Virgin Atlantic LHRLink

What’s Available?

BUS EXTERNAL

• Sides, rear & roof – key opportunity for BUS WRAPS

BUS INTERNAL

• Ticket roll backs & internal panelling

COVERAGE POTENTIAL

• 30 x LHRLink coaches

• Services covering all 5 Heathrow Terminals

• Continuous service for total operating hours of Heathrow Airport

Brand Exposure

EXTERNALLY – delivering high visibility within Heathrow environment• 73 million+ travellers move through Heathrow's Terminals each year• 450+ stops in one day over a 20 hour period • 6,000+ miles per day

HIGH VISIBILITY - your message will reach the following:• Airport travellers• Airport staff • ‘Meeters & greeters’ at every terminal

• Added value - Heathrow motorists on very high occupancy roads• Heathrow Hotels

LHRLink 2014 (Universe 10,276,784 p.a. / 856,399/ month) Fig iv)

Business Flyers – 100% London generated via Heathrow

(External Media) All Terminals (excl. Rail & Tube) with seasonal projections Jan – Dec 2014

0

100,000

200,000

300,000

400,000

500,000

600,000

700,000

800,000

900,000

1,000,000

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Number of Passengers

LHRLink 2014 (Universe 33,916,779 p.a. / 2,826,398/ month) Fig vi)

Total London generated flyers travelling through Heathrow

(External Media) Total LHR flyer coverage (excl. Rail & Tube Travellers)

with seasonal projections Jan – Dec 2014

0

500,000

1,000,000

1,500,000

2,000,000

2,500,000

3,000,000

3,500,000

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Number of Passengers

External Media

Vinyl Wraps – whole surface area available

Available External Media Space

Routes

Routes

Routes

Routes

Direct Links to Major Heathrow Hotels

All Heathrow Terminals are connected by LHRLink routes to all key hotels:

Crowne Plaza Novotel Holiday Inn

Comfort Hotel Easy Hotel Radisson Edwardian

Premier Inn Express – T5 Sheraton Heathrow Holiday Inn Ariel

Heathrow Windsor Marriot Arora Travelodge T5

Holiday Inn Heathrow Park Inn Heathrow Jurys Inn

Heathrow Marriot Sheraton Skyline Travelodge Central

Ibis Hotel Heathrow Renaissance Thistle

Premier Inn Bath Road Hilton T5 Sofitel

Double Tree by Hilton

Brand Exposure

INTERNALLY

• 1.5 million+ travellers over 2.1 million miles annually

• Solus coverage of interior space

• Additional Wi-Fi opportunities potentially available

• Lowest-capital cost means of effectively reaching LHR travellers

Internal Media

LHRLinkConnecting with International Business ‘on-the-move’

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