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1 / 35 Design Management. Creativity
Team creativity
Levels of creativity
Septembre 2012
JM Monguet (UPC) M Ferruzca (UAM)
2 / 35 Design Management. Creativity
Individual
Team
Organization
Levels of creativity
Focus of creativity Person Product Process Place
3 / 35 Design Management. Creativity
Individual
Team
Organization
Levels of creativity
Focus of creativity Person Product Process Place
4 / 35 Design Management. Creativity
Creative person
Individual
Team
Organization
5 / 35 Design Management. Creativity
Creative team
Individual
Team
Organization
Cпутник-1
6 / 35 Design Management. Creativity
Individual
Team
Organization
Creative organization
7 / 35 Design Management. Creativity
Measure of individual creativity
8 / 35 Design Management. Creativity
Building team creativity
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Creative organization
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IdeaLand Bang & Olufsen
Creative organization
Symphony of technical and emotional excellence
11 / 35 Design Management. Creativity
Team creativity
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Team creativity
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Effective and efficient teams
The 3 factors of effective and
efficient teams
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• Attitude
• Sense
• Value
Synthesis of creativity
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Associations
Perspective
Curiosity
Audacity
Complexity
Persistence Abstraction
Attributes of creativity
16 / 35 Design Management. Creativity
Associations
Perspective
Curiosity
Audacity
Complexity
Persistence Abstraction
Attributes of creativity
17 / 35 Design Management. Creativity
Measuring team creativity
18 / 35 Design Management. Creativity
Measuring team creativity
19 / 35 Design Management. Creativity
Learning styles
Feeling Concrete experimentation
Thinking Abstract conceptualization
Doing Active experimentation
Watching Reflective observation
Processing How we do things
Pe
rce
pti
on
H
ow
we
thin
k ab
ou
t th
ings
Accommodating Feel & Do
Converging Think & Do
Diverging Feel & Watch
Assimilating Think & Watch
1939 -
Kolb
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Learning Styles Learning Modes
Assimilative Strengths Building Theoretical
Models
Great ability to “create theoretical models in assimilating disparate observations into an integrated explanation”.
Concern themselves with ideas and abstract concepts rather than with people and social interactions and are concerned with abstract, logical rather than practical aspects of theories.
Emphasis Less on People & More on Ideas & Concepts
Accommodative Strengths Doing & Risk-Taking Characterized as being opportunistic, action driven, and risk takers.
The label comes from their ability to adapt themselves to changing circumstances.
Solve problems in an intuitive trial-and-error manner rather than through careful examination of facts, and they rely heavily on other people for information rather than on their own analytic ability.
Emphasis Adapting Oneself to New Situations
Convergent Strengths Intelligence Tests Well adapted at controlling their emotions, and prefer dealing with
technical tasks and problems rather than with issues that involve interpersonal and social interactions.
Emphasis Problem-Solving & Decision-Making
Divergent Strengths Creativity & Brain-
Storming
Ability to identify concrete examples of a concept and to generate numerous qualities about this concept from many perspectives.
They are considered “brainstormers”, prefer to observe rather than act, are emotionally-oriented and tend to be very creative.
Emphasis Social Interaction & Perspective Taking
Learning styles
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Myers-Briggs Type Indicator® (MBTI®)
Myers-Briggs| Link
Basic types
E/I Extroversion / Introversion
S/N Sensation / Intuition
T/F Think / Feel
J/P Judge / Perception
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Plant
Shaper
Resources investigator Co-ordinator
Specialist
Monitor / Evaluator
Implementer Completer Finisher
Team worker
Team roles
Belbin| Link
24 / 35 Design Management. Creativity
• The Anthropologist
• The Experimenter
• The Cross-Pollinator
• The Hurdler
• The Collaborator
• The Director
• The Experience Architect
• The Set Designer
• The Caregiver
• The Storyteller
http://www.tenfacesofinnovation.com/tenfaces/index.htm
10 faces of innovation
25 / 35 Design Management. Creativity
• The Anthropologist
• The Experimenter
• The Cross-Pollinator
• The Hurdler
• The Collaborator
• The Director
• The Experience Architect
• The Set Designer
• The Caregiver
• The Storyteller
The Learning person
The Organizing person
The Building person
10 faces of innovation
26 / 35 Design Management. Creativity
• The Anthropologist
• The Experimenter
• The Cross-Pollinator
• The Hurdler
• The Collaborator
• The Director
• The Experience Architect
• The Set Designer
• The Caregiver
• The Storyteller
10 faces of innovation
27 / 35 Design Management. Creativity
• The Anthropologist
• The Experimenter
• The Cross-Pollinator
• The Hurdler
• The Collaborator
• The Director
• The Experience Architect
• The Set Designer
• The Caregiver
• The Storyteller
10 faces of innovation
28 / 35 Design Management. Creativity
• The Anthropologist
• The Experimenter
• The Cross-Pollinator
• The Hurdler
• The Collaborator
• The Director
• The Experience Architect
• The Set Designer
• The Caregiver
• The Storyteller
10 faces of innovation
29 / 35 Design Management. Creativity
• The Anthropologist
• The Experimenter
• The Cross-Pollinator
• The Hurdler
• The Collaborator
• The Director
• The Experience Architect
• The Set Designer
• The Caregiver
• The Storyteller
10 faces of innovation
30 / 35 Design Management. Creativity
• The Anthropologist
• The Experimenter
• The Cross-Pollinator
• The Hurdler
• The Collaborator
• The Director
• The Experience Architect
• The Set Designer
• The Caregiver
• The Storyteller
10 faces of innovation
31 / 35 Design Management. Creativity
• The Anthropologist
• The Experimenter
• The Cross-Pollinator
• The Hurdler
• The Collaborator
• The Director
• The Experience Architect
• The Set Designer
• The Caregiver
• The Storyteller
10 faces of innovation
32 / 35 Design Management. Creativity
• The Anthropologist
• The Experimenter
• The Cross-Pollinator
• The Hurdler
• The Collaborator
• The Director
• The Experience Architect
• The Set Designer
• The Caregiver
• The Storyteller
10 faces of innovation
33 / 35 Design Management. Creativity
• The Anthropologist
• The Experimenter
• The Cross-Pollinator
• The Hurdler
• The Collaborator
• The Director
• The Experience Architect
• The Set Designer
• The Caregiver
• The Storyteller
10 faces of innovation
34 / 35 Design Management. Creativity
• The Anthropologist
• The Experimenter
• The Cross-Pollinator
• The Hurdler
• The Collaborator
• The Director
• The Experience Architect
• The Set Designer
• The Caregiver
• The Storyteller
10 faces of innovation
35 / 35 Design Management. Creativity
• The Anthropologist
• The Experimenter
• The Cross-Pollinator
• The Hurdler
• The Collaborator
• The Director
• The Experience Architect
• The Set Designer
• The Caregiver
• The Storyteller
10 faces of innovation