Storyteller Training: From spokesperson to storyteller

  • View
    526

  • Download
    4

Embed Size (px)

Transcript

PowerPoint Presentation

Storytelling Training From spokesperson to storyteller

0

Page 1Introduction

Page 2Why Tell a Story

Audience SizeAudience NeedHELPINFORMENTERTAIN

Search

Linkedin

Twitter

Facebook/Instagram

WSJ

New York Times

Economist

Trade publicationChannels We Go To For These Needs

Buzzfeed

Yahoo FinanceAudience Needs

Page 3Elements of a storyPlotSetting CharactersConflictTheme

Page 4Types of Stories David and Goliath Tortoise and the HareGoldilocks

Cinderella

Page 5Emotional Aspects of StorytellingLaughter

Sadness

AngerHope

Page 6Examples of Storytellers

EducatorsBalladeerMotivators Simplifiers

Page 7Steve Jobs

Page 8Delivering Key MessagesWhy shouldnt we stick to the key messages?

How do we change this?

Page 9How to tell a story

Page 10Characteristics of a great storyteller Empowering Vulnerable GivingHave a Point

Page 11When to tell a storyEmployeesPartnersNetworkingMedia

Page 12Media training a storyteller As I was saying Lets get back to the adventures of our hero But I digress Ah, the plot thickens!Controlling the narrative

Page 13Leave Them Wanting MoreCliffhangers

Waiting for the sequel

Im going to tell you a story

StorytellingExercises

Unconventional Storytelling

Page 16

Six Word Story

Page 17No spoken words

Simplify The Business Problem

Page 19Untangling Complexity

Page 20Human element

Communicating in a common language

Page 22Exquisite Corpse

Page 23Across languages

Page 24To Remember Your PlotYour Resolution Your Characters Tell Your Own Story

Page 25The End

Page 26Eric HazardDirectorCognito Media +1 (646) 395-6300eric.hazard@cognitomedia.com @erichazard