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May 14, 2019
Levaging Peer-to-Peer Fundraising and
Matching
Kentucky Gives Day Updates
● 110 nonprofit organizations registered to participate!
● $5000 in prizes from KNN!
○ Regional prizes also available from Central Kentucky Community
Foundation and Horizon Funds of Northern Kentucky
● Tagboard
○ Be sure to use #KYGives19 hashtag in all your social media posts!
○ New Facebook security - Tagboard no longer pulls in data from
Kentucky Gives Day Donations
● The #KYGives19 site is live/accepting donations on May 1.
● Donations are 100% tax deductible.
● Any fees covered by donors are also part of their tax deductible donation.
● Donations will not be refunded. Contributions may only be made via credit or debit card or through an ACH checking account (new this year for a minimum donation of $100). Checks are not accepted online and cannot count toward prizes.
● The minimum donation on www.kygives.org is $5.00. There is no maximum donation for Kentucky Gives Day.
Kentucky Gives Day Prizes
● Prizes
○ Kentucky Gives Day prizes will be calculated by gifts received from 12:00 am through 11:59 pm Eastern Daylight Time, May 14, 2019.
○ Prizes will be tracked and listed throughout the day on kygives.org
○ Regardless of listing or announcements made on the day, all prizes are subject to verification after the event concludes and may be reversed up to 30 days after the event.
Kentucky Gives Day Prizes
● Prizes
○ A prize calculated by counting the number of unique donors to an organization over a period of time defines a unique or distinct donor as a single individual or entity that made his/her donation online via the kygives.org website and is identified via a unique email address.
○ For purposes of awarding prizes, multiple donations from one donor to the same nonprofit will count as one gift (and thus he/she/it will count as one unique donor).
Kentucky Gives Day Prizes
● Prize Rules
○ Nonprofits may not win more than one prize in the Leaderboard or
Golden Ticket category, but can win one prize in each category
and are also eligible for all prizes in the special prize category.
Kentucky Gives Day Prizes
● Prizes
○ Nonprofits are limited to one KNN Leaderboard prize.
○ If an organization qualifies for a prize on each of the two
Leaderboards, they will receive the larger of the two prize
amounts and the next qualifying organization will move up.
○ A nonprofit eligible for a regional Leaderboard(s) is also eligible for
a KNN Leaderboard prize.
Kentucky Gives Day Prizes
● Prizes
○ Nonprofits are limited to one Golden Ticket prize. Golden Tickets
are based on budget size and will use the budget size information
provided by the organization at the time of registration and
confirmed via KNN membership records and/or IRS Form 990
information.
Kentucky Gives Day Prizes
● Prizes
○ Dollars raised prior to May 14 (May 1-May 13) and offline
donations (checks entered by you) will show in your organization’s
overall total dollars raised and the Kentucky Gives Day totals,
however ONLY ONLINE GIFTS VIA CREDIT CARD FROM 12:00AM
- 11:59PM EST ON MAY 14 WILL COUNT TOWARD PRIZES.
○ Prizes will be mailed prior to June 30, 2019.
Kentucky Gives Day Prizes
● Prizes
○ While offline donations are permitted, Kentucky Gives Day is an
ONLINE giving event and prizes are awarded to recognize this
unique aspect of the event.
○ Any participating organization found to accept checks from
donors and enter them online with their organization’s credit card
(or any similar actions), will be prohibited from receiving prizes –
such actions violate the spirit of Kentucky Gives Day.
Kentucky Gives Day Prizes
KNN PrizesLeaderboards AmountMost Dollars Raised - 1st place $1,500
Most Dollars Raised - 2nd place $1,000
Most Dollars Raised - 3rd place $750
Most Unique Donors - 1st place $500
Most Unique Donors - 2nd place $250
Most Unique Donors - 3rd place $100
Golden Tickets AmountMorning Power Hour - 10-11 am (Large Orgs - budgets of $250k +) $100
Morning Power Hour - 10-11 am (Small Orgs - budgets less than $250k) $100
Happy Hour Power Hour - 4-5 pm (Large Orgs - budgets of $250k +) $100
Happy Hour Power Hour - 4-5 pm (Small Orgs - budgets less than $250k) $100
Night Owl Power Hour - 9-10 pm (Large Orgs - budgets of $250k +) $100
Night Owl Power Hour - 9-10 pm (Small Orgs - budgets less than $250k) $100
Special Prizes AmountP2P Fundraising Champion Award - 1st place $200
P2P Fundraising Champion Award - 2nd place $100
TOTAL $5,000
Kentucky Gives Day Prizes
Central Kentucky Community Foundation Regional Prize PoolContest Prize
Most Dollars Raised - 1st place $250
Most Dollars Raised - 2nd place $150
Most Dollars Raised - 3rd place $100
Most Number of Unique Donors $100
Power Lunch - 12-1 pm EST (most dollars raised) $100
TOTAL $700
Kentucky Gives Day Prizes
Horizon Community FundsContest PrizeMost Dollars Raised - 1st place $250Most Dollars Raised - 2nd place $150Morning Coffee Break - 9-10 am EST (# most unique gifts) $50Happy Hour - 5-6 pm EST (most $ raised) $50TOTAL $500
Kentucky Gives Day Team
Agenda
● The Basics of Peer-to-Peer Fundraising
○ Benefits to using peer-to-peer fundraisers
○ Potential fundraisers
○ Tools for Success
● The Basics of Matches and Challenges
○ Benefits
○ Potential Sponsors
○ How to Feature your Match or Challenge
● Questions
What is Peer-to-Peer Fundraising?
Peer-to-Peer Fundraising is an opportunity to...
● Leverage your passionate supporters to rally behind your cause and
fundraise on your organization’s behalf
● Share personal stories and connections to your cause with a new
network of potential supporters to expand your reach
● Create personal fundraising pages for your supporters as a spin-off to
your main campaign
● Multiply your followers - and influence - on social media
Crowdfunding vs. P2P
Benefits of P2P Fundraising
● Reach - Expands your reach to a new network of potential
donors by tapping into your fundraiser’s network
● Engagement - Establishes more vested interest in your
organization through active supporter participation
● Trust - Highlights your existing connections with passionate
supporters, making donors confident in your cause
● Stewardship - Provides a new opportunity to engage with
existing supporters by sharing their personal connections
● Fun - Creates an opportunity for friendly competition and social
sharing during the big event!
P2P Impact
● New Donors
● More Donors
● Dollars Raised
● Social Engagement
● Supporter Connection
P2P Impact - Spring 2018 Giving Days
● On average, NPOs during Spring 2018 Giving Days using P2P
raised 330% more than NPOs not using P2P!!!
○ Average % of NPOs using P2P during a Giving Day = 19%
○ Average total # of P2P fundraisers for a Giving Day = 138
○ Average total raised by P2P fundraisers for a Giving Day =
$63,465
○ Average raised per NPO with P2P fundraisers = $6,306
○ Average raised per NPO without P2P = $1,908
Engaging Potential P2P Fundraisers
Find your existing passionate supporters with big voices and strong personal connections to your cause:
● Board Members
● Volunteers
● Lower Capacity Donors
● Major Donors (who have recently made a gift)
● Staff Members
● Friends & Family
Getting Your Fundraisers on Board
Start Early
● Educate your fundraisers about KY Gives Day as early as you can
● Gauge involvement to better understand how your fundraisers like to engage
Be Clear
● Share your goals for the day and how they can help you reach them
● Set expectations for your fundraisers so they know what to do
Make it Easy
● Provide a guide or sample content for your fundraisers to use
● Set up a time to meet with them before the day to boost their confidence
Capturing Fundraiser Stories
Motivate your Peer-to-Peer Fundraisers to share their stories by asking them these questions:
● What made you decide to make your first gift?
● What do you wish everyone knew about this cause?
● Why do you enjoy giving to our organization?
● What is your favorite program or service to donate to?
● How do you feel after making a gift to our organization?
● Since you’ve been supporting this cause, is there a
moment that stands out to you where you truly felt your
impact?
Motivate Your Fundraisers
Set your fundraisers up for success!
● Create a quick guide with everything they need to know
● Set them up with social media and email templates
● Share Kentucky Gives Day graphics with them
● Check in with them before and on the day
● Encourage them to share their personal stories
● Spark friendly competition between your fundraisers
Treat Fundraisers like Major Donors
● Fundraising for your organization is a higher level of
participation
● Recognize those who raise a lot for your cause
● Invest in your long term relationship
● Ensure your fundraisers have a great experience
regardless of how much they raise
Head to GiveGab
Your Kentucky Gives Day Dashboard
Setting Up Your Fundraisers
Setting Up Your Fundraisers
Setting Up Your Fundraisers
Setting Up Your Fundraisers
Your Fundraiser’s Toolkit
Your Fundraiser’s Toolkit
Your Fundraiser’s Toolkit
Your Fundraiser’s Toolkit
Your Fundraiser’s Toolkit
Your Fundraiser’s Toolkit
Your Fundraiser’s Page
Head to your Nonprofit Toolkit for helpful resources!
● Email Templates
● Social Media Posts
● Downloadable Graphics
● Tips and Best Practices
Tools for Success
Matches and Challenges
The Basics
What is a matching gift?
● An additional donation pledged for each donation that is
made to your giving day campaign
● Time-based to create a sense of urgency
● Promotional tool to incentivize donors of all capacities
Matches
● Matching gifts allow donations to be doubled on a 1:1 ratio
Challenges
● Challenges allow funds to be added to the organization’s
total once a goal is reached
○ Goals can be a Donor Count or Dollar Amount
Benefits of Matches & Challenges
● Incentivises donors as their gift will have a greater impact
● Opportunity to highlight your business sponsor or major
donor
● Organizations with matching funds raise on average
4.5 x more than organizations without a match
Potential Sponsors
Educate your match sponsors on the
benefits their gift can provide and how
their contribution is stretched for greater
overall impact.
● Board Members
● Major Donors
● Local Businesses
● Corporations
● Community Members
Adding a Matching
Opportunityto your Giving Day
From your Giving Day Dashboard on GiveGab, click “Manage Sponsor Matching”
Your Giving Day Dashboard
Organization Sponsor Matching
Click the button above to create a new matching opportunity
to feature right on your Giving Day profile.
Enter Match Information
Highlight Matching Sponsor
● Sponsor Name
● Sponsor’s Website
● Sponsor’s Logo
● Or keep your sponsor anonymous
Customize Your Match
Update Match Details
● Match Name
● Match Description
● Matching Funds Available
● Maximum Match Per Donor
Customize Your Match
Update Match Parameters
● Match Start Time (optional)
● Match End Time (optional)
● Auto Matching○ Enables 1:1 donation matching to eligible online gifts in real time
View Your Match
Adding a Challenge to your Giving Day
From your Giving Day Dashboard on GiveGab, click “Manage Sponsor Matching”
Your Giving Day Dashboard
Adding a Challenge
Click the button above to create a new challenge opportunity
to feature right on your Giving Day profile
Enter Challenge Information
Set Challenge Details
● Start Time (Eastern)
● End Time (Eastern)
Customize Your Challenge
View Your Challenge
Important Tips
● A Match or Challenge will remain active for the entire length of the set date
and time parameters
● If you did not meet the amount necessary to deplete the match, but wish to
release the entire sponsored amount, select “Deplete Match”
● When you no longer wish to display your match or challenge, select the
“Archive” checkbox within the match or challenge editor
● Visit Our Help Center https://support.givegab.com/
● Send us an email at [email protected]
● Chat with GiveGab’s Customer Success Team whenever you have questions or need a hand
○ Look for the little blue chat bubble!
We’re Here for You!
Questions?
May 14, 2019
