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Let’s Identify Let’s Identify These Types of These Types of Segmentation Segmentation

Let’s Identify These Types of Segmentation

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Let’s Identify These Types of Segmentation. 42 year-old woman. Demographic. Marathon runner. Psychographic. Prefers beverages without sugar. Psychographic/Behavioral. Grandparents with 10 grandchildren. Demographic. North Carolina Mountains. Geographic. Prefers adventurous vacations. - PowerPoint PPT Presentation

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Page 1: Let’s Identify These Types of Segmentation

Let’s Identify Let’s Identify These Types of These Types of SegmentationSegmentation

Page 2: Let’s Identify These Types of Segmentation

42 year-old woman 42 year-old woman

DemographicDemographic

Page 3: Let’s Identify These Types of Segmentation

Marathon runner Marathon runner

PsychographicPsychographic

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Prefers beverages Prefers beverages without sugar without sugar

Psychographic/BehavioralPsychographic/Behavioral

Page 5: Let’s Identify These Types of Segmentation

Grandparents with 10 Grandparents with 10 grandchildren grandchildren

DemographicDemographic

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North Carolina Mountains North Carolina Mountains

GeographicGeographic

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Prefers adventurous Prefers adventurous vacations vacations

PsychographicPsychographic

Page 8: Let’s Identify These Types of Segmentation

NBA cheerleader NBA cheerleader

Demographic/PsychographicDemographic/Psychographic

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Newly married couple Newly married couple

DemographicDemographic

Page 10: Let’s Identify These Types of Segmentation

Earns $100,000+ a year Earns $100,000+ a year

DemographicDemographic

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Received a Masters Received a Masters Degree from UNC Degree from UNC

DemographicDemographic

Page 12: Let’s Identify These Types of Segmentation

Cayman Islands Cayman Islands

GeographicGeographic

Page 13: Let’s Identify These Types of Segmentation

Cold climate Cold climate

GeographicGeographic

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Attends worship service Attends worship service every Sunday every Sunday

PsychographicPsychographic

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Enjoys day trips Enjoys day trips

Psychographic/GeographicPsychographic/Geographic

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Prefers watching Prefers watching television television

PsychographicPsychographic

Page 17: Let’s Identify These Types of Segmentation

Frequently purchases Frequently purchases products with warranties products with warranties

BehavioralBehavioral

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