Let's Get Fit Together

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DESCRIPTION

Let's Get Fit Together is a public relations campaign that aims to combat childhood obesity in Monroe County, Indiana.

Transcript

  • FitTogether

    Letsget

    !"#$%&'()"*+,&$(-(.,#/01&%2(!*$$(-(30%%2&4(56#%27*8"%'&+(5%#&2,(-(9#:%*"#0(5866&"$

    ;&06(3&61&"$?@#$&"< A&''#$(AB(.,,#*%%

    CDEC()0%&60'(70$&(5%8?+(7*6F&%#%#*'G'?#0'0(H'#@&"$#%+

  • Table of Contents

    1 .I&:8%#@&(58660"+1 5#%80%#*'(>'0,+$#$2 J&$&0":24 706F0#K'(L,0'

    9 .@0,80%#*'

    10Page Summary

    Appendices

    11 >FF&'?#I(>

  • P&@&"(1&Q*"&(20$(#%(1&&'(&0$#&"(Q*"(>6&"#:0'(:2#,?"&'(%*(R%(%*K&%2&"(%2&(F#&:&$(*Q(K**?(2&0,%2B(>?@0':&$(#'($:#&':&(0'?(%&:2'*,*K+S(0,*'K(4#%2(1&%%&"S(6*"&(@0"#&?(*F%#*'$(Q*"('8%"#%#*8$(Q**?$(0'?(F2+$#:0,(0:%#@#%#&$(F"*@#?&(:2#,?"&'(4#%2(K"&0%&"(*FF*"%8'#%#&$(%*(,&0"'S(?&@&,*F(0'?(&'K0K&(#'(2&0,%2#&"(,#Q&$%+,&$B(T&%(#Q(?&@&,*F#'K(2&0,%2#&"(,#Q&$%+,&$(20$('&@&"(1&&'(&0$#&"S(%2&'(42+(?*(*'&(#'(%2"&&(>6&"#:0'(:2#,?"&'($8QQ&"(Q"*6(:2#,?2**?(*1&$#%+U(>'?S(420%(:0'(1&(?*'&(%*("0#$&(040"&'&$$(*Q(%2#$(#$$8&(0'?(#'$F#"&(:2#,?"&'(%*(?&@&,*F(2&0,%2#&"(&0%#'K(0'?(&I&":#$&(201#%$U(;2&(G'?#0'0(H'#@&"$#%+(LJ55>()0%&60'(70$&(5%8?+(7*6F&%#%#*'(%&06V$(WX&%V$(Y&%(=#%(;*K&%2&"Z(:06F0#K'($*8K2%(%*(0'$4&"(%2&$&([8&$%#*'$S(0'?(#'(?*#'K($*S(2&,F(>6&"#:0'(:2#,?"&'(1&K#'(%*(R%(%*K&%2&"(%2&(F#&:&$(*Q(%2&(2&0,%2#&"(,#Q&$%+,&(F8//,&B(

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

    Executive Summary

    =*"(%2&(R"$%(%#6&(#'(%4*(:&'%8"#&$S(>6&"#:0'(:2#,?"&'(:0'(0'%#:#F0%&(0(,*4&"(,#Q&(&IF&:%0':+(%20'(%2"(F0"&'%$(?8&(%*(F**"('8%"#%#*'(0'?(0(,0:_(*Q(F2+$#:0,(0:%#@#%+B(;2&$&(:2#,?"&'V$(8'2&0,%2+(,#Q&$%+,&$(20@&("&$8,%&?(#'(0('0%#*'0,(:2#,?2**?(*1&$#%+(&F#?&6#:S(#'(42#:2(:2#,?"&'(42*(0"&(*1&$&(*"(*@&"4K2%(4#,,(6*$%(,#_&,+($8QQ&"(Q"*6(?#01&%&$(0'?(*%2&"(2&0,%2(F"*1,&6$(,0%&"(#'(,#Q&B

    G'(:"&0%#'K(*8"(:06F0#K'(%*(:*610%(:2#,?2**?(*1&$#%+S(%2&(GH(LJ55>()0%&60'(%&06(?&:#?&?(%*(:*':&'%"0%&(*'(),**6#'K%*'S(G'?BS(0'?(%2&($8""*8'?#'K($:2**,$(%20%(:*6F"#$&(%2&(3*'"*&(7*8'%+(7*668'#%+(5:2**,(7*"F*"0%#*'B(L"&,#6#'0"+(,*:0,("&$&0":2("&@&0,&?(%20%(%2&(37757(,0:_&?(0($%"*'K(2&0,%2(#'#%#0%#@&(#'(#%$($:2**,$S(?&$F#%&(%2&(F"&@0,&':&(*Q(*1&$#%+(#'(3*'"*&(7*8'%+B

    \&(6&%(4#%2($&@&"0,(,*:0,(H'#%&?(\0+(0K&':#&$(%20%(:*8,?(F*%&'%#0,,+(1&:*6&(0(:06F0#K'(F0"%'&"B(="*6(%2&$&(6&&%#'K$S(%2&()Y7)(1&:06&(0(,*K#:0,(F0"%'&"(?8&(%*(%2&(&'%28$#0$6(*Q(%2&(7,81V$(?#"&:%*"S(`&QQ()0,?4#'S(0'?(%2&(7,81V$(?&$#"&(%*($%0"%(0(2&0,%2(#'#%#0%#@&B

    Situation Analysis

    1

    Onein3 childreninAmericaareoverweight

    orobese.

    2!"#$%&'$(#)%$%*+'$*,

    centuries,Americanchildrencananticipatealowerlifeexpectancy

    thantheirparents.

    InMonroeCounty,

    32.6%ofchildrenareoverweight

    orobese.

  • 2)0$&?(*'(%2&($&:*'?0"+("&$&0":2(:*'%"#18%#'K(%*(%2&($#%80%#*'(0'0,+$#$S(%2&(GH(LJ55>()0%&60'(%&06($*8K2%(%*(?&%&"6#'&(%2&((1&20@#*"$(*Q(:2#,?"&'(#'(3*'"*&(7*8'%+(0K&$(a(%*(Eb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

    Research

    ConsentG'(*"?&"(%*(:*'?8:%("&$&0":2(4#%2(:2#,?"&'(0%(%2&()Y7)S(%2&(%&06V$(H'#%&?(\0+(F0"%'&"#'K(0K&':+S(0'?(#'(37757($:2**,$S(:&"%0#'(60'?0%*"+("&[8#"&6&'%$('&&?&?(%*(1&(6&%(Q*"(&0:2(K"*8FB(=*"(%2&()Y7)S(&0:2(6&61&"(*Q(*8"(%&06(40$("&[8#"&?(%*(0K"&&(%*(0(10:_K"*8'?(:2&:_(1&:08$&(*Q(%2&(?#"&:%(#'%&"0:%#*'(4#%2(:2#,?"&'(0%(%2&(*"K0'#/0%#*'B(\&(0,$*(0:[8#"&?(F&"6#$$#*'$(Q"*6(%2&(GH(5:2**,(*Q(.?8:0%#*'(0'?(%2&(37757(c$&&(>FF&'?#I(>S(FB(OEd(%*(

    QualitativeResearch

    ;2&(Q*:8$(K"*8F$(c$&&(>FF&'?#I(>S(FB(Ee(Q*"([8&$%#*'$d(4&"&:*'?8:%&?(*'(A&:B(EbS(CDEES(0'?(:*'$#$%&?(*Q(%4*(CD^6#'8%&($&$$#*'$(4#%2(:2#,?"&'(0K&$(a(%*(EEB(;2&$&(Q*:8$(K"*8F$(4&"&(2&,?(0%(%2&()Y7)(0'?(4&"&(:*6F"#$&?(*Q(R@&(:2#,?"&'(#'(&0:2(K"*8FB(;2&(:2#,?"&'(4&"&($&,&:%&?(%*(F0"%#:#F0%&(1+(30%%2&4(5&0",&S(F"*K"06(?#"&:%*"(*Q(%2&()*+$(](Y#",$(7,81$(*Q(),**6#'K%*'B

    FocusGroups

    QuantitativeResearchQuestionnaire

    ;*(1&%%&"(8'?&"$%0'?(*8"(08?#&':&V$(,&@&,(*Q(_'*4,&?K&S(4&(?&@&,*F&?(0'?(0?6#'#$%&"&?(0([8&$%#*''0#"&(0%()0%:2&,*"(3#??,&(5:2**,(0'?(7,&0"(7"&&_(.,&6&'%0"+(5:2**,S(1*%2(#'(),**6#'K%*'S(G'?B(;2"*8K2(%2&$&(%4*($:2**,$S(4&(4&"&(01,&(%*(K0%2&"(ODC(F0"%#:#F0'%$(#'(K"0?&$("0'K#'K(Q"*6(%2#"?(%*(K2%2B(\&(1&,#&@&?(%2#$(40$(0'(0FF"*F"#0%&("0'?*6($06F,&(*Q(%2&(:*668'#%+(+*8%2B

    ;2&([8&$%#*''0#"&(c$&&(>FF&'?#I(>S(FB(Oa(Q*"([8&$%#*'$d(#':,8?&?(0(6#I(*Q(:*'%#'K&':+S(?#:2*%*6*8$S("0%#'K^$:0,&S(0'?(*F&'^(0'?(:,*$&?^&'?&?([8&$%#*'$B(;2&([8&$%#*'$(4&"&($%"8:%8"&?(%*(0,,*4(0'0,+$#$(%20%(:*8,?(,**_(0%(68,%#F,&(@0"#01,&$B(

    M8"(0'0,+$#$(*Q(1*%2(%2&([80,#%0%#@&(0'?([80'%#%0%#@&("&$&0":2(#$(&IF,*"&?(#'(%2&('&I%($&:%#*'B

    :*'?8:%("&$&0":2(#'(%2&($:2**,($+$%&6B(M':&(0,,(0FF"*@0,$(4&"&("&:@&?S(%2&(&,&6&'%$(*Q(%2&(F"#60"+("&$&0":2(F,0'(4&"&(#'#%#0%&?B(L&"6#$$#*'($,#F$(Q*"(%2&()Y7)(:2#,?"&'(c$&&(>FF&'?#I(>S(FB(Ead(0'?(>$$&'%(=*"6$(Q*"(37757($%8?&'%$(c$&&(>FF&'?#I(>S(FB(Ofd(4&"&(F"*@#?&?(Q*"(F0"&'%$B(G'(1*%2(#'$%0':&$S(F0"&'%$(42*(F"&Q&""&?(%20%(%2"(:2#,?('*%(F0"%#:#F0%&(#'(%2&("&$&0":2(4&"&(&I:,8?&?B((

    )0$&?(*'("&:*66&'?0%#*'$(Q"*6(,*:0,(2&0,%2(,&0?&"$S(4&(?&:#?&?(%*(Q*:8$(*8"("&$&0":2(0'?(F"*K"06(#6F,&6&'%0%#*'(*'(:2#,?"&'(0K&$(a(%*(EbB(;2#$(?&:#$#*'(40$("'Q*":&?(1+($&:*'?0"+("&$&0":2S(42#:2("&@&0,&?(%20%(:2#,?"&'(%2#$(0K&(0"&(#6F"&$$#*'01,&(18%(1&K#''#'K(%*(%2#'_(#'?&F&'?&'%,+B

    >Q%&"($*"%#'K(%2"*8K2(0,,($&:*'?0"+("&$&0":2S(4&($*8K2%(%*(R'?(420%(:2#,?"&'(,#@#'K(#'(3*'"*&(7*8'%+(0K&$(a(%*(Eb(20?(F"&@#*8$,+(,&0"'&?(01*8%(&0%#'K(2&0,%2+(0'?(&I&":#$#'KS(420%(,&0"'#'K(K0F$("&60#'&?(0'?(420%(2&0,%2^"&,0%&?(1&20@#*"$(4&"&(0,"&0?+(#'(F,0:&B(\&(0,$*(40'%&?(%*(,&0"'(2*4(%2&$&(:2#,?"&'(:*8,?(1&(6*%#@0%&?(%*(%0_&(0:%#*'(#'?#@#?80,,+(%*(#6F"*@&(%2"(*@&"0,,(2&0,%2B

  • 372#,?"&'(#'(%2&(K"*8F$FF&'?#I()S(FB(fCB

    ;2&(60N*"#%+(ckald(*Q(:2#,?"&'("&$F*'?&?(%20%(%2&+(&0%($'0:_$(1&%4&&'(6&0,$B(MQ(%2&$&S(kkl(0"&($'0:_#'K(1&:08$&(%2&+(0"&(28'K"+S(EOl(0%&($'0:_$(*8%(*"(1*"&?*6S(EOl(1&:08$&(%2&+(,#_&?(%2&(%0$%&(*Q(%2&($'0:_$S(el(1&:08$&(%2&+(4&"&(*QQ&"&?(Q**?(1+(0'*%2&"(0'?(jl(1&:08$&(%2&+(Q&,%(8'20FF+(*"($0?B((

    62%

    38%

  • 5Rationale:(>(6&0'#'KQ8,(0'?(&0$+^%*^"&:*K'#/&(1"0'?(#$(@#%0,(#'($20F#'K(0($&'$&(*Q(%"8$%(0'?(&$%01,#$2#'K(:*''&:%#*'$(4#%2(*'&V$(%0"K&%(F81,#:$B(\&($*8K2%(%*(:"&0%&(0($#6F,&(0'?(&0$#,+("&:*K'#/01,&(1"0'?