Let's Get Fit Together

  • Published on
    08-Mar-2016

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DESCRIPTION

Let's Get Fit Together is a public relations campaign that aims to combat childhood obesity in Monroe County, Indiana.

Transcript

FitTogetherLetsget!"#$%&'()"*+,&$(-(.,#/01&%2(!*$$(-(30%%2&4(56#%27*8"%'&+(5%#&2,(-(9#:%*"#0(5866&"$;&06(3&61&"$?@#$&"< A&''#$(AB(.,,#*%%CDEC()0%&60'(70$&(5%8?+(7*6F&%#%#*'G'?#0'0(H'#@&"$#%+Table of Contents1 .I&:8%#@&(58660"+1 5#%80%#*'(>'0,+$#$2 J&$&0":24 706F0#K'(L,0'9 .@0,80%#*'10Page SummaryAppendices11 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List4344 706F0#K'()8?K&%45 70,&'?0"$50 Y0''%(720"%$59 L,0''#'K(7*'%0:%(X#$%5&:*'?0"+(J&$&0":2L"#60"+(J&$&0":244Campaign Budget;2#$(%01,&(#':,8?&$(0(:*6F,&%&(,#$%(*Q(%2&(%&06V$(R'0':&$S(R%%#'K(4&,,(#'$#?&(%2&&IF&'$&(,#6#%(*Q(|ODD(0'?(%2&(#'^_#'??*'0%#*'(,#6#%(*Q(|ESDDDB45 November 2011 ! = No Classes !!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!1 Girls Inc. was initially looked at to be a partner for the campaign; however, no partnership was made 2 Boys & Girls Clubs of Bloomington!Sunday Monday Tuesday Wednesday Thursday Friday Saturday 1 2 3 4 5 First Bateman Meeting Began all secondary research Conducted secondary research Conducted secondary research 6 7 8 9 10 11 12 Conducted secondary research Evaluated secondary research Team Meeting Team Meeting 13 14 15 16 17 18 19 Planned meetings with BGCB, IU Health and Girls Inc.1 Team Meeting Met with Girls Inc. Team Meeting Met with BGCB2 and IU Health Team Meeting 20 21 22 23 Thanksgiving 24 25 26 Discussed and evaluated meetings Team Meeting Thanksgiving Break 27 28 29 30 Planned primary research Team Meeting Planned our target audiences Team Meeting 46December 2011 Sunday Monday Tuesday Wednesday Thursday Friday Saturday 1 2 3 4 5 6 7 8 9 10 Drafted facilitators guide1 Team Meeting Sent home permission slips for focus groups with BGCB parents Team Meeting Collected permission slips and finalized participants for focus groups 11 12 13 14 15 16 17 Team Meeting Implemented focus groups Team Meeting Planned team assignments for Winter Break Team Meeting 18 19 20 21 22 23 24 Transcribed focus groups Winter Break Christmas Day 25 26 27 28 29 30 31 Began designing campaign theme and materials Met via Skype to evaluate focus group = No Classes 1 To be used while moderating the focus group with children at the Boys & Girls Clubs of Bloomington 47January 2012 = No Classes 1 Facebook, Twitter, YouTube and webpage 2 Triple Play Program: Classes about healthy lifestyles Sunday Monday Tuesday Wednesday Thursday Friday Saturday New Years Day 1 22 3 4 5 6 7 Winter Break Continues Began to draft questionnaire Sent home permission slips via BGCB 8 9 10 11 12 13 14 Team Meeting Contacted all MCCSC schools to conduct research Maintained contact with Julie Lyon for MCCSC permissions Team Meeting Finalized questionnaire Printed all questionnaires 15 MLK Day 16 17 18 19 20 21 Created assent forms for research Team Meeting Sent home assent forms via MCCSC Team Meeting Distributed questionnaires at MCCSC schools Collected questionnaires from schools Analyzed findings from primary research 22 23 24 25 26 27 28 Finalized campaign materials Planned web material1 Team Meeting Contacted College Mentors for Kids Selected school for Wellness Event Team Meeting Finalized BGCB partner program2 29 30 31 Filmed YouTube videos Wrote PSA and met with DJ Team Meeting Created all pre- and post-tests 48February 2012 !!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!1 Triple Play Body Class at the Boys & Girls Clubs of Bloomington 2 Triple Play Mind Class at the Boys & Girls Clubs of Bloomington 3 College Mentors for Kids: An organization where college students mentor elementary students!4 Finalized lesson plan and Power Point presentation; printed, purchased and constructed all materials!Sunday Monday Tuesday Wednesday Thursday Friday Saturday 1 2 3 4 Launched campaign Team Meeting Implemented pre-test Triple Play - Body1 Contacted media and distributed Public Service Announcement 5 6 7 8 9 10 11 Team Meeting Contacted instructors and planned Zumba Event Triple Play - Mind2 Planned CMFK3 event Team Meeting Contacted MCCSC for flyer distribution Triple Play - Body 12 13 14 15 16 17 18 Finalized CMFK event4 Team Meeting Finalized Zumba Event Triple Play - Mind Team Meeting Designed all wellness event materials Triple Play - Body Team met to discuss and plan Wellness Event 19 20 21 22 23 24 25 CMFK event Team Meeting Distributed wellness event flyers at all schools Triple Play - Mind Finalized materials for wellness event Team Meeting Sent home Triple Play packet Triple Play - Body Zumba Event Wellness Event at Batchelor Middle School 26 27 28 29 30 Team Meeting Administered Triple Play post-test Triple Play - Mind Web presence went dark Team Meeting 49 March 2012 = No Classes Sunday Monday Tuesday Wednesday Thursday Friday Saturday 1 2 3 4 5 6 7 8 9 10 Evaluated campaign tactics Team Meeting Team Meeting Finalized design for Bateman entry submission 11 12 13 14 15 16 17 Spring Break 18 19 20 21 22 23 24 Analyzed participant feedback Team Meeting Proofed all documents for printing Team Meeting Proofed all documents for printing Team Meeting Sent final entry to the printer 25 26 27 28 29 30 31 Competition materials sent to National Office 50Gannt ChartsSecondaryResearch!"#$%&'()**+,-.%-'(/%0(((((((((((((1+&'#"+2(3(/"+*'%-(42''(56+728%'9(:#;"'-%0(L"*N&:%(>$$#K'6&'%(!&+9#:%*"#0(5866&"$KristenBroyles30%%(56#%2.,#/01&%2(!*$$7*8"%'&+(5%#&2, Project: Secondary Research 11.7 to 11.11 11.14 to 11.18 11.21 to 11.25 Data collection; national campaigns Data collection; local campaigns Data collection; state campaigns Data collection; national health facts/data Data collection; state health facts/data Data collection; audiences Met with Hannah Laughlin (IU Health) Met with Jeff Baldwin (BGCB) Met with Erin Polizinski (Girls Inc.) Evaluation of primary research ALL ALL 51Gannt ChartsPrimaryResearch:FocusGroups!"#$%&'()**+,-.%-'(/%0(((((((((((((1+&'#"+2(3(/"+*'%-(42''(56+728%'9(:#;"'-%0(L"*N&:%(>$$#K'6&'%(!&+9#:%*"#0(5866&"$KristenBroyles30%%(56#%2.,#/01&%2(!*$$7*8"%'&+(5%#&2, Project: Focus Groups 11.28 to 12.2 12.5 to 12.9 12.12 to 12.16 Participant recruitment Permission slip implementation Preliminary creation Drafted facilitators guide Finalized participants Purchased supplies Implementation Facilitator Recorder Transcription Analysis Summarized focus groups Evaluation !52Gannt ChartsPrimaryResearch:Questionnaire!"#$%&'()**+,-.%-'(/%0(((((((((((((1+&'#"+2(3(/"+*'%-(42''(56+728%'9(:#;"'-%0(Project Assignment Key9#:%*"#0(5866&"$KristenBroyles30%%(56#%2.,#/01&%2(!*$$7*8"%'&+(5%#&2, Project: Questionnaire 1.2 to 1.6 1.9 to 1.13 1.16 to 1.20 1.23 to 1.27 Drafted the questionnaire ALL Received permission slips ALL Contacted MCCSC schools Maintained contact with Batchelor MS Maintained contact with Clear Creek ES Maintained contact with Hannah Laughlin Maintained contact with Julie Lyon (MCSSC) Printed questionnaires Created and implemented assent forms Implementation Analysis !53Gannt ChartsProject:TriplePlayProgram!"#$%&'()**+,-.%-'(/%0(((((((((((((1+&'#"+2(3(/"+*'%-(42''(56+728%'9(:#;"'-%0(Project Assignment Key9#:%*"#0(5866&"$KristenBroyles30%%(56#%2.,#/01&%2(!*$$7*8"%'&+(5%#&2,!! Project: Triple Play Program 1.23 to 1.27 1.30 to 2.3 2.6 to 2.10 2.13 to 2.17 2.20 to 2.24 2.27 to 2.29 Maintained contact with Jeff Baldwin First met with Jeff Baldwin to plan program Designed and assembled program materials Met with Jeff Baldwin to plan program ALL Created pre- and post- test Implemented pre-test Triple Play class (Tuesdays/Thursdays) Designed take home materials Post-test implementation !54Gannt ChartsProject:CollegeMentorsforKids!"#$%&'()**+,-.%-'(/%0(((((((((((((1+&'#"+2(3(/"+*'%-(42''(56+728%'9(:#;"'-%0(Project Assignment Key9#:%*"#0(5866&"$KristenBroyles30%%(56#%2.,#/01&%2(!*$$7*8"%'&+(5%#&2,! Project: College Mentors for Kids Event 1.23 to 1.27 1.30 to 2.3 2.6 to 2.10 2.13 to 2.17 2.20 to 2.24 Maintained contact with CMFK Directors Event planning ALL ALL ALL Created event materials Wrote evaluation Event implementation Evaluation Analysis of event ALL !55Gannt ChartsProject:ZumbaEvent!"#$%&'()**+,-.%-'(/%0(((((((((((((1+&'#"+2(3(/"+*'%-(42''(56+728%'9(:#;"'-%0(Project Assignment Key9#:%*"#0(5866&"$KristenBroyles30%%(56#%2.,#/01&%2(!*$$7*8"%'&+(5%#&2,!! Project: Zumba Event 1.23 to 1.27 1.30 to 2.3 2.6 to 2.10 2.13 to 2.17 2.20 to 2.24 Maintained contact with instructor Event planning Organized rental equipment Wrote evaluation Implementation Evaluation !56Gannt ChartsProject:CommunityWellnessEvent!"#$%&'()**+,-.%-'(/%0(((((((((((((1+&'#"+2(3(/"+*'%-(42''(56+728%'9(:#;"'-%0(Project Assignment Key9#:%*"#0(5866&"$KristenBroyles30%%(56#%2.,#/01&%2(!*$$7*8"%'&+(5%#&2, Project: Community Wellness Event 1.23 to 1.27 1.30 to 2.3 2.6 to 2.10 2.13 to 2.17 2.20 to 2.24 2.27 to 2.29 Maintained contact with MCCSC schools Planning ALL ALL ALL ALL ALL Wrote evaluation Wrote/distributed PSA Met with Zach Majors (DJ) for production Wrote/distributed press release Maintained contact with local media Designed event materials Purchased event materials ALL ALL Implementation ALL ALL Evaluation !57Gannt ChartsProject:Webpresence!"#$%&'()**+,-.%-'(/%0(((((((((((((1+&'#"+2(3(/"+*'%-(42''(56+728%'9(:#;"'-%0(Project Assignment Key9#:%*"#0(5866&"$KristenBroyles30%%(56#%2.,#/01&%2(!*$$7*8"%'&+(5%#&2, Project: Web Presence 1.23 to 1.27 1.30 to 2.3 2.6 to 2.10 2.13 to 2.17 2.20 to 2.24 2.27 to 2.29 Planning ALL ALL ALL ALL Created all web presence Launched all web presence Updated LetsGetFitTogether.com Updated social media ALL ALL ALL ALL ALL Closed all web presence !58Gannt ChartsProject:FlyersforMCCSC!"#$%&'()**+,-.%-'(/%0(((((((((((((1+&'#"+2(3(/"+*'%-(42''(56+728%'9(:#;"'-%0(Project Assignment Key9#:%*"#0(5866&"$KristenBroyles30%%(56#%2.,#/01&%2(!*$$7*8"%'&+(5%#&2, Project: Flyers for MCCSC 1.30 to 2.3 2.6 to 2.10 2.13 to 2.17 2.20 to 2.24 Planning ALL ALL Designed materials Printed all materials Maintained contact with MCCSC schools Distribution ALL 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does a balanced meal look like? My Plate !! Make half of your plate fruits and vegetables !! Make at least half of your grains, whole grains (oatmeal, brown rice) !! Choose lean proteins !! Switch to fat free or 1% milk Tell us some of your favorite snacks Healthy Substitutions What are some other healthy substitutions? EventsCollegeMentorsforKidsPowerPoint90How much physical activity should you get in a day? 60 Minutes or More Per Day !! Walk your dog !! Go for a bike ride around your neighborhood with parents or friends !! Join a sports team at school !! Watch fun exercise videos What are some other fun ways to get in your daily exercise? Why is it important to stay healthy? Importance of Good Health !! Prevents obesity and other health conditions !! Boosts energy level, improves self-esteem !! Improves your overall well-being Steps to Live a Healthy Lifestyle 1.! Eat balanced meals. 2.! Get 60 minutes of exercise each day. 3.! Encourage your friends and family to lead healthy lifestyles with you. Leading a healthy lifestyle through nutritious eating and physical activity leads to a healthy body and mind! 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Walk your dog !! Go for a bike ride around your neighborhood with parents or friends !! Join a sports team at school !! Watch fun exercise videos What are some other fun ways to get in your daily exercise? Why is it important to stay healthy? Importance of Good Health !! Prevents obesity and other health conditions !! Boosts energy level, improves self-esteem !! Improves your overall well-being Steps to Live a Healthy Lifestyle 1.! Eat balanced meals. 2.! Get 60 minutes of exercise each day. 3.! Encourage your friends and family to lead healthy lifestyles with you. Leading a healthy lifestyle through nutritious eating and physical activity leads to a healthy body and mind! 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One of the features of the campaign is a community wellness event from 1-2 p.m. Saturday in the school gym at Batchelor Middle School at 900 W. Gordon Pike. The event targets children in grades 3-8, who will do competitive physical activities, have a chance to win prizes and learn about healthy lifestyles. The students are members of the Public Relations Student Society of America, and by launching the campaign are participating in a national competition called the Bateman Case Study Competition against more than 70 other chapters from across the country. The winners of the competition, which is under way and runs through March, can win cash awards for their respective chapters $2,500 for first place, $1,500 for second place and $1,000 for third place. The program seeks to motivate children to eat healthy and stay active, said Courtney Stiehl, spokeswoman for the team. We encourage them to substitute healthy snacks things like apples, string cheese or yogurt parfait for less healthy options like chips and sweets. She said that according to Centers for Disease Control and Prevention, nearly one in three children in America are overweight or obese, and childhood obesity rates in the U.S. have tripled over the past three decades. The student group launched the campaign in February by conducting surveys and focus groups among more than 300 students at MCCSC schools. We found that 53 percent of children aged 8-14 are concerned about themselves or someone they know being overweight, said Stiehl, a senior journalism student at IU. They just need to be given the right tools to prevent it. The students also visit the Boys and Girls Clubs of Bloomington, where they in conjunction with the clubs wellness program called Triple Play talk about fitness and nutrition. TheHeraldTimes(c),**6#'K%*'d(F#:_&?(8F(%2&(F"&$$("&,&0$&(%2&(%&06($&'%(*8%B(g;(4"#%&"(A0''(A&''+(4"*%&(0($%*"+S(42#:2(40$(F81,#$2&?(#'(%2&(F0F&"(0'?(*',#'&B114115Media Relations We have them do things like yoga, sit-ups and pushups, and run an obstacle course, Stiehl said. We show them how obesity is measured by taking their body mass index, and how to measure how many calories they are burning. The team will also collaborate with IUs College Mentors for Kids to offer a workshop Wednesday on preventing childhood obesity followed by physical activities for children grades 3-6, and will lead a Zumba class for all Boys and Girls Clubs of Bloomington members Friday. For more information about the campaign, visit www.letsgetfittogether.com or follow @LGFitTogether on Twitter. 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