…LET THE TRUTH BE TOLD - True Myth Wines...True Myth Sell Sheet …LET THE TRUTH BE TOLD THE WINE A beautiful chardonnay, loaded with crisp and rich flavors of pear, pineapple, …

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• True Myth Poster • True Myth Case Card *• True Myth Shelf Talker *• True Myth Launch Packet : * • True Myth Sell Sheet • True Myth Tasting Note • True Myth Chardonnay Overview • True Myth Cabernet Sauvignon Overview • True Myth Chardonnay FAQ • True Myth Pricing Sheets * • True Myth Market Strategy • NFWE All Brand Sell Sheet • NFWE Focus Chart • NFWE Keg Sell Sheet • Introducing True Myth Keg • True Myth Cabernet & Chardonnay Comparison • True Myth Chardonnay Case Display • True Myth Cabernet Sauvignon Case Display * = Marketing piece is fully customizable to meet distributor specifications

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P A S O R O B L E S C A B E R N E T S A U V I G N O N


P A S O R O B L E S C A B E R N E T S A U V I G N O N

A bold and rich Cabernet, loaded with blackberry jam, cherry, black currant, exotic spices and cola, with notes of caramelized oak.


This wine comes from The Paragon Vineyard—one of the best vineyards for white wine in Edna Valley. This 2012 shows brilliant acidity and flavors of mango, citron, lime and orange. A touch of oak brings rich notes of buttered toast and vanilla. —S.H.

91POINTSeditors’choice

the innagural vintage was a hit!


Loaded with ripe flavors of pear, pineapple, light citrus, vanilla bean & sweet oak

From The Historic Paragon Vineyard Family Owned • SIP Certified Sustainable

…LET THE TRUTH BE TOLD …LET THE TRUTH BE TOLD

…LET THE TRUTH BE TOLD…LET THE TRUTH BE TOLD

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The Edna Valley provides one of the most special micro climates on earth to grow Chardonnay. The flavor profile of the finished wines is quite distinct, giving Edna Valley Chardonnays a unique personality. They present ripe tropical fruit flavors layered with citrus components, vibrant acidity,

and the expected minerality characteristic of super premium Chardonnay.

The coolest AVA in all of California

One of the longest growing seasons in California

Unique soil mix of clay, volcanic remnants, marine deposits

A transverse valley that runs directly from the Pacific Ocean – a rare

geographic configuration

Coastal influence – only five miles from the Pacific Ocean – extreme cool

growing conditions

Warmest part of the day is noon – before the coastal winds kick in

Small appellation – roughly 2500 acres

Designated as an American Viticultural Area (AVA) in 1982

An appellation that has become specialized and world renowned for Chardonnay

Planted by Jack and Catharine Niven in the early 1970s

Pioneering vineyard of the Edna Valley

Largest single vineyard and Chardonnay planting in the Edna Valley AVA

Planted at the base of the seventh sister (extinct volcanic chain) Islay Hill

Diablo series soil structure – stresses vines

Mix of 5 to 40 year-old Chardonnay vines

Both California Heritage Clones and French Dijon Clones – five different

selections overall

What You Need To Know

Chardonnay overview


True Myth Overviews

About 26,000 acres planted, more than 200 wineries

Growers began planting Cabernet Sauvignon here in the 1950s and 60s

An appellation that has become world renowned for Cabernet Sauvignon

C A BER NET SAU V IGNON OV ERV IEWIt has been proven over time that Paso Robles is hands-down a stellar place to grow Cabernet Sauvignon.

Warm days, cool nights and well-drained soils echo the growing conditions of Bordeaux, making Cabernet a natural best fit. True Myth Cabernet Sauvignon shows off exactly what Paso Robles is known for; rich,

gutsy Cabs of distinct depth and varietal character.

Benefits from the largest swing between high daytime and low nighttime

temperatures of any region in California

No strangers to Paso Robles, the Niven family has previously owned a Cab

vineyard in the AVA and has been a part of San Luis Obispo County’s farming

history for more than four decades

Land of diversity and contrast, with river bottoms, flat lands, rolling hills, mountains

– many soil series exist as a result

Designated as an American Viticultural Area (AVA) in 1983

The AVA was expanded in 1997 and again in 2009

A proposal to split into 11 separate AVAs was submitted in 2013

Unusual predominance of calcareous soils and high pH levels – great for Cab

Also weathered granite, older and younger marine sedimentary rocks, sandstone

Over 45 soil series, soil diversity within vineyard blocks is the norm

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True Myth Tasting Note


It has been proven over time that Paso Robles is hands-down a stellar place to grow Cabernet Sauvignon. Benefiting from the largest swing between high daytime and low nighttime temperatures of any region in California, the climate allows wine grapes to fully develop solid varietal characteris-tics and highly concentrated color and flavor. No strangers to Paso Robles, the Niven family has been a part of San Luis Obispo County’s farming history for more than four decades. They previ-ously owned and farmed a Cab ranch in Paso, and have continually been proponents of keeping this expressive fruit local and in bottles bearing the Paso Robles appellation. Along with winemaker Christian Roguenant, they have tapped into their multi-generational relationships with current growers to source high quality fruit for this wine. True Myth Cabernet Sauvignon shows off exactly what the AVA is known for; rich, gutsy Cabs of distinct depth and varietal character.

805.269.8200 5828 ORCUTT RD | SAN LUIS OBISPO | CA 93401 WWW.TRUEMYTHWINERY.COM

STYLE: Bold, rich, dark fruit, caramelized oak

APPELLATION: Paso Robles

CLONES: 4, 6, 8 & 337

AVG VINE AGE: Over 20 years

AVG BRIX @ HARVEST: 25.9

HARVEST DATES: 10.08-11.08.12

AGING: 16 months in French and American oak

TA: 6.41 g/l

PH: 3.6

ALC: 14.5%

BOTTING DATE: 06.06.14

SUGGESTED RETAIL: $24

PROPRIETORS: The Niven Family, Pioneers of the Edna Valley AVA

WINEMAKER: Christian Roguenant

TASTING NOTES:

Loaded with blackberry jam, cherry, black currant, exotic spices and cola, with notes of caramelized oak.

P A S O R O B L E S 2012 CA BER NET SAU V IGNON Myths have been in existence since the beginning of recorded time. Ages

ago, they were created by man to account for natural occurrences. As society changed and moved forward, myths became modern and urban. No matter the era, they have constantly been regarded as unexplained possibilities. Except for one. That one is me, as I am easily explained; I am simply the caretaker of the natural world that exists regardless of human beings or civilization. I am Mother Nature.

More than 40 years of careful, diligent farming have proven that the Edna Valley is truly a special place for Chardonnay. Those of us who have been here since its inception know and understand what a treasure this area is, as well as how it translates to fabulous wines. Like many other beautiful wonders on our planet - towering redwoods, powerful waterfalls, volunteer wildf lowers, lush rainforests - this is an incredible place, one that I visit often.

STYLE: Full-bodied, oaky, tropical

APPELLATION: Edna Valley

VINEYARD: Paragon Vineyard

CERTIFICATION: SIP Certified Sustainable

CLONES: Dijon 76, 4, 17 & Tepesquet

VINE AGE: 5 to 40 years

GEOGRAPHY: 5.4 miles from the Pacific Ocean

AVG BRIX @ HARVEST: 24.28

HARVEST DATES: 09.11 – 10.23.13

FERMENTATION: 65% in small French oak barrels, 35% in stainless steel

PROPRIETORS: The Niven Family, Pioneers of the Edna Valley AVA

TASTING NOTE:

AGING: 38% in new, fire-toasted French oak, on a bed of lees for five months

LEES STIRRING: During the first three months

ML: 10%

TA: 6.23 g/l

PH: 3.43

ALC: 13.5%

SUGGESTED RETAIL: $18

WINEMAKER: Christian Roguenant

805.269.8200 5828 ORCUTT RD | SAN LUIS OBISPO | CA 93401 WWW.TRUEMYTHWINERY.COM

2013 EDNA VALLEY CHARDONNAY

. . . LET THE TRUTH BE TOLD

“Full-bodied yet crisp and clean, this perfectly balanced Chardonnay is loaded with citrusy tropical f lavors and just the right touch of sweet oak.”

True Myth Sell Sheet

…LET THE TRUTH BE TOLDw w w.truemy thwinery.com

THE WINEA beautiful chardonnay, loaded with crisp and rich flavors of pear, pineapple, light citrus, vanilla bean, and hints of toasted oak…this kind of quality at a value price is über rare.

AUTHENTICITYNot virtual, not corporate...the Niven family has been growing grapes and making wine for five decades and three generations…so far…

APPELLATION | EDNA VALLEY, SAN LUIS OBISPO-Known for Exemplary Chardonnay-Vineyard source: Paragon Vineyard-Certification: Sip Certified Sustainable-Clones: Dijon 76, 4, 17, & Tepusquet-Climate: Coolest Growing Region in California-Geography: 5.4 Miles from the Pacific Ocean

WINEMAKER A veteran with no less than 20 harvests to his name, Christian Roguenant has made wine on five different continents. His specialty is making wines with varietals grown in their respective ideal appellations.

PROPRIETORSThe Niven Family, pioneers of the Edna Valley AVA on California’s Central Coast, and innovators in today’s national marketplace.

INTRODUCING. . .

REAL QUALITY FROM AN AUTHENTIC PLACE


INTRODUCING. . .

W W W.TRUEMYTHWINERY.COM

THE WINEA bold and rich Cabernet, loaded with blackberry jam, cherry, black currant, exotic spices and cola, with notes of caramelized oak…classic, yet individual.

AUTHENTICITYNo strangers to Paso Robles, the Nivens previously owned and farmed a Cab vineyard in the AVA, and have tapped into their multi-generational relationships with current growers to source high quality fruit for True Myth Cabernet Sauvignon. Not virtual, not corporate...the Niven family has been growing grapes and making wine for four decades and three generations…so far…

APPELLATION | PASO ROBLES-Known for Distinctive Cabernet Sauvignon-Average Vine Age: Over 20 Years -Clones: 4, 6, 8 & 337-Climate: Largest Swing Between Daytime and Nighttime Temperatures in California-Soils: Unusual predominance of calcareous soils and high pH levels

WINEMAKER A veteran with no less than 20 harvests to his name, Christian Roguenant has made wine on five different continents. His specialty is making wines with varietals grown in their respective ideal appellations.

PROPRIETORSThe Niven Family, pioneers of the Edna Valley AVA on California’s Central Coast, and innovators in today’s national marketplace.

P A S O R O B L E S C A B E R N E T S A U V I G N O NREAL QUALITY FROM AN AUTHENTIC PLACE

NFWE All Brand Sell Sheet NFWE Focus Chart

…LET THE TRUTH BE TOLDW W W.TRUEMYTHWINERY.COM

B R A N D O V E R V I E WA specialty appellation winery, True Myth produces wines made of varietals from specific regions along California’s Central Coast. We grow the fruit for our brightly tropical Chardonnay in the Edna Valley, the coolest wine region in the state, and our gutsy bold Cabernet Sauvignon is from the distinctively warmer Paso Robles region only about 30 miles to the north. Both wines are rich and delicious, each speaking to the diversity of San Luis Obispo County.

CHARDONNAYThe Edna Valley provides one of the most special micro climates on earth to grow Chardonnay. The coolest growing region in all of California, as cited in a study by Southern Oregon University, it is a mere 5.4 miles from the Pacific Ocean.

Jack Niven pioneered winegrape planting with Paragon Vineyard in the early 70s. Home to the oldest continually producing Chardonnay vines in the region, the Niven family has owned and farmed this vineyard for more than 40 years. A rarity at this price point, this Chardonnay is solidly backed by decades of history, experience and heritage. The flavor profile is quite distinct, with ripe tropical fruit f lavors layered with citrus components, vibrant acidity, and the expected minerality characteristic.

CABERNET SAUVIGNONIt has been proven over time that Paso Robles is hands-down a stellar place to grow Cabernet Sauvignon. Benefiting from the largest swing between high daytime and low nighttime temperatures of any region in California, the climate allows wine grapes to fully develop solid varietal characteristics and highly concentrated color and flavor.

No strangers to Paso Robles, the Niven family has been a part of San Luis Obispo County’s farming history for more than four decades. They previously owned and farmed a Cab ranch in Paso, and have continually been proponents of keeping this expressive fruit local and in bottles bearing the Paso Robles appellation. Along with winemaker Christian Roguenant, they have tapped into their multi-generational relationships with current growers to source high quality fruit for this wine. True Myth Cabernet Sauvignon shows off exactly what the AVA is known for; rich, gutsy Cabs of distinct depth and varietal character.

T R U E M Y T HCHARDONNAYTRUE MYTH CABERNET

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NFWE Keg Sell Sheet TM Comparison

True Myth Case Display

INTRODUCING. . .

EDNA VALLEY CHARDONNAY & PASO ROBLES CABERNET

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…LET THE TRUTH BE TOLD - True Myth Wines...True Myth Sell Sheet …LET THE TRUTH BE TOLD THE WINE A beautiful chardonnay, loaded with crisp and rich flavors of pear, pineapple, …