The secret weapon of 20210 due to COVID has now

become webinar marketing which has been around

for years. Clearly, its popularity is still rising...for

obvious reasons.

Machine learning has started reshaping the marketing

stack and possibly improved marketing practices. We,

for example, are HUGE believers in using the proper

software stack to augment your sales and marketing

efforts. The opportunity to do more with less and

constantly measure, adjust, reload the next campaign,

and measure again, etc. etc.

Lessons from Marketing During a Pandemic

By Bobby Kraft

Marketing During Covid-19 And Staying Positive In Sales with Bobby Kraft

NewEdgeMarketing,LLC

Start with a list of all items in your marketing

budget, including paid advertising, crowdsourcing

websites, social media campaigns and other marketing strategies.

The State of Digital

Marketing In

2020

Indeed, the growth of digital

marketing will lead to so-

called agile marketing, a

form of marketing that

measures how efficiently a

brand or company is able to

achieve its marketing goals

and objectives.

Are you ready to take your digital

marketing to the next level??

What Is Geolocation Service?

Geolocation service is a term that has

been around for a while but is taking on

a new meaning as it is increasingly

being used in the digital marketing

world.

First, we need to define geolocation

service. Geolocation marketing is the

process of determining the location of a

computer, phone, or other network-

based devices. This inferred location is

based on geographical measurements

of latitude and longitude to narrow down

the location to city, zip code, street, and

even address.

Insights The Transition from

Physical to Digital

CommunicationThis pace of change is outrunning

your print business’ technology

decisions. A web-to-print platform

decision you made two years ago

could be completely out of date

with the mobile-first world we live

in today. Your aging ERP/Print MIS

system has no way of

understanding a product that exits

your building via an Ethernet cable

rather than a shipping truck.

Communication

Changes - Impact

on Print

Jennifer Matt speaks about the dramatic transition we find ourselves in the middle of today, from

physical communication mediums to digital devices. This transition is impacting all aspects of

your business and your customer’s businesses. The per-page business model that print has

been anchored to starts to look awkwardly dated in this connected, mobile, marketplace.

L INKED IN

EMA I L

rmk@newedgemktgl lc.com

WEBS ITE

https://www.newedgemarketingllc.com/

Get In

Touch

https://www.linkedin.com/in/robert-kraft-0199813

Facebook https://www.facebook.com/NewEdgeMktgLLC/

Phone: (414) 897-2671