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Why would Kermit be described as a green consumer?. Lesson 2: Ways to reduce eco-footprints. Better Together Jack Johnson. Four ways to reduce eco-footprints Describe four examples of how people are being encouraged to reduce their eco footprints - PowerPoint PPT Presentation
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Lesson 2: Ways to reduce eco-footprints
Why would Kermit be described as a green consumer?
Better TogetherJack Johnson
Four ways to reduce eco-footprintsDescribe four examples of how people are being encouraged to reduce
their eco footprintsEvaluate schemes to help people reduce their ecofootprints
The big contributors to Cambridge’s eco-footprint
Transport18%
Energy26%
Waste13%
Shopping22%
Four examples
• Today we’re going to look at four examples of how people are being encouraged to reduce their eco-footprints– M&S Plan A (Shopping)– BedZED (Energy)– Cambridge Traffic Management (Transport)– Curitiba Recycling and Garbage (Waste)
• You should make notes as we go• Remember that you can download the PowerPoint
tonight if you miss anything
Green Consumerism
• Consumerism is a fancy way of saying shopping for goods and services
• Green consumerism means shopping for goods and services in an ethical and ecologically-friendly way
Fair trade chocolate – the farmers get a fair wage
Environmentally friendly, non-biological detergent
He cycles rather than drives so that he doesn’t use petrol
He has an ethical bank account – his money won’t be used to fund
environmentally destructive activities
Green Consumerism
• Some shops actively encourage people to be Green Consumers– Most supermarkets have schemes to encourage
people to use fewer plastic carrier bags– Fair Trade is used a selling point in cafes– Farmers markets promote locally grown produce
• Marks and Spencer’s Plan A campaign is a good example of a company promoting green consumerism
Marks & Spencer Plan A
• Plan A is based on 5 key ideas– Climate Change– Waste– Sustainable raw materials– Fair Partnerships– Health
• YouTube video • M&S website
Reducing waste• It’s difficult to cut down on
material waste like packaging. The producer pays principle makes the manufacturer pay
• Councils can encourage people to reuse and recycle by making them pay to throw rubbish away (direct variable charging)
• Combined heat and power plants convert the heat from incinerating rubbish into electricity
Reducing waste
• Curitiba is a very unusual Brazilian City• The city has been recycling far longer than
most MEDC cities• We’re going to watch an excerpt from the
Curitiba video about recycling and waste
Reducing energy consumption
• Buildings are responsible for a lot of energy consumption
• This video is about a housing development called BedZED
• The homes are designed to consume very little energy
BedZED summary
• Thermally efficient• Natural, recycled or
reclaimed materials• South facing homes that
are naturally warmed by sunlight
• North facing offices to reduce need for air-con
• Extra thick insulation
• Making renewable energy
• Low energy appliances• Energy tracking meters• Combined heat and
energy boiler using tree waste
• Green transport opportunities
Reducing the impact of transport
• Congested streets are bad for business and bad for the environment– People can’t get to work– Deliveries won’t be made on time– Fuel is wasted if engines are kept running when
stationary– This produces unnecessary pollution
Traffic in Cambridge
• Cambridge is very old, so the streets are very narrow
• There are several schemes to reduce the impact of transport in Cambridge
• Video 1 Problems• Video 2 Solutions
Homework
• Visit RAFL on the Smart Cloud• Download today’s presentation• Make sure that you’ve completed the SWOT
analysis and that you’ve• Research sustainability in Cambridge
Click on this red book for the PowerPoints from Lessons 1 and 2
You should have already done this
Do this tonightRemember that these red books
give you extra guidance