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Eco-Efficiency: Reduce Costs
• Decrease energy consumption and emissions with improved efficiencies • equipment management, logistics and transportation
• Reduce production waste• Lean Manufacturing
• Optimize reverse logistics for product reuse and recycling
• Reduce paper consumption• Optimize dispatch of field service technicians • Reduce energy usage with optimized data center management
and virtualization
• For a company with 1,000,000 customers and 25% paper turn-off, the company annually …
– Saves 312 tons of paper– Saves 623 tons of trees– Prevents 302 tons of solid waste– Prevents 1.6 million pounds of
greenhouse gasses– Saves 5.1 million gallons of water
• … and saves on paper, printing and processing costs
Example: Eco-Efficient BillingReduce Environmental & Financial Costs
Eco-Innovation: Expand Opportunity
• Adopt Design for Environment (DfE) principles
• Complete life cycle assessment
• consumption and recycling
• Design supply chain networks for sustainability
• fuel usage, carbon emissions, etc.
• Re-engineer business processes
• Leverage self-service models
• Remote asset management
• maximize machinery utilization and longevity
• Manage environmental metrics
• Report efficiently and consistently
• Manage environmental regulatory exposure
• Achieve hazardous materials compliance
• Manage supplier compliance
• Adhere to regulatory directives in manufacturing
Eco-Transparency: Enhance and Protect Brand
MiddlewareDatabase
Virtualization
Applications – SCM, HR, Financials, GRC, Agile etc.
BI & EPM
Server Consolidation and Energy Savings –
“Green IT”
Social Compliance, Reduce, Reuse, Recycle, “Green
Supply Chain”, etc.
SustainabilityReporting, Planning
and Management
Empowering the GREEN Enterprise with Oracle
More information at www.oracle.com/applications/green/index.html
Delivering Business Value with the Next Generation Data Center Mark SundayCIO and Senior Vice President, Oracle
The following is intended to outline our general product direction. It is intended for information purposes only, and may not be incorporated into any contract. It is not a
commitment to deliver any material, code, or functionality, and should not be relied upon in
making purchasing decisions.The development, release, and timing of any
features or functionality described for Oracle’s products remains at the sole discretion of
Oracle.
DEVELOPMENT
IT Functions at Oracle
Oracle.comOracle.comOracle Technology NetworkOracle Technology Network
Oracle Partner NetworkOracle Partner Network
ERP, CRM, HR,…ERP, CRM, HR,…
Supporting 84,000 Employees
Operating in 145 Countries
50+ acquisitions in 4 years
Oracle Product Development Grid
20,000 Developers
Developing > 900 Products
Continuous Development and Test
DEVELOPMENT
320,000 students trained per year
670 classes per week
3.6 million users
$557M revenues, FY08
40% growth, year over year
Operating System
Database
Middleware
Applications
Infrastructure
DEVELOPMENT
7,000 Network Devices | 10,000 TB Storage | 42,000 Servers
84,000+ Internal Users | 4+ Million External Users
Running on…
Consolidation & Standardization at Oracle
Organization
Self Service
Processes
Network
Data Center
Applications
Collaboration
Result: Increased Profitability and Growth
Note: All figures after FY2004 are provided on a non-GAAP basis. GAAP to non-GAAP reconciliations are included in our earnings releases, which are available on the Oracle Investor Relations website at www.oracle.com/investor.
TotalRevenue
($Billions)
De-centralized IT Consolidated IT Corporate Expansion
$10.0
$30.0
1998 LTM
OperatingMargin
(%)
20.0%
30.0%
40.0%
50.0%
$20.0
Operating Margin (%)
1999 2000 2001 2002 2003 2004 2005 2006 2007
Total Revenue ($Billions)
1998 - 2002 2004 - 2008
Data Volumes: The Exaflood
Data Storage Growth: 60% per year
(IDC)
Internet Traffic Growth: 100% per year
Internetworldstats.com
Growing Energy Concerns
60B
110B
80B
2006 2008 (E) 2010 (E)
Billions of Kilowatt Hours
Annual US Data Center Energy Usage
Source: EPA
Legislative Will
The Green Perfect Storm
Public AwarenessHigh Energy Prices
Increasing Compute Density
Evolving Skills Landscape
Worldwide Server Growth (in millions)
1997 2007
7.6
30.3
Source: IDC
Global Market
Global Awareness
Global Economy
Oracle Austin Data Center World class technology and operational excellence
Building the Next Generation Data Center
Project Sequoia: Oracle Utah Compute Facility
Site Selection CriteriaEconom
icEnergy
Real Estate
Travel accessibility
WorkforceAvailable skills
Cost of living
Oracle presence
Business ClimateBusiness and tax incentives
Network connectivity
Pro-business political environment
Relationship with state/local government
Building The Next Generation Data Center
Project Sequoia: Oracle Utah Compute Facility
Operations
Center
Storage
&
Receiving
DarkCellSuperCell
Operations
Center
Storage
&
Receiving
DarkCellSuperCell
Cell
Air H
an
dlin
g
Air H
an
dlin
g
UPS
UPS
UPS
Batte
ries
Sub-Cells
Mechanical Yard
Backup Generato
rs
Chiller
Plant
Project Sequoia SuperCell
Optimizing for Energy and HVAC Efficiency
Oracle Utah Compute Facility Floor Plan
Temp. (F)10091827365
12ft
10ft
6ft
Project Sequoia Phased Expansion
1 24 3
Project Sequoia Phased Expansion
Mukesh Khattar Energy Director, Oracle Corporation
Virtualization Changes the Game
Systems Management
Interaction Interface
Services Catalog
Monitoring & Metering
Provisioning Interface
• Rapid Deployment using Grid techniques and Oracle VM• Massive elasticity responding to real-world demands
Case Study: Oracle University
With Grid:
• 1/6th the hardware
• CPU utilization increased from 7% to 73%
• Revenue per server increased 5X
• Servers to administrator ratio increased 10X
Enterprise Manager
Real Application Clusters
Automatic Storage Management
Mid-Tier clustersData Grids
Oracle Grid Operations Lifecycle
Configure
ProvisionLive
MigrateGrow
Park
Rapid Activate
Grid GrowHA
FailoverDR
Migrate
Eco-Efficient Data CentersReducing Energy Usage
• 1.5 Percent of ALL US Electricity• 2x Consumption 2000-2006• $4.5 billion in Energy Costs
Source: EPA (2006)
• Consolidate IT resources• Raise Utilization Levels• Reduce paper waste
Data Center Efficiency Targets
Data Centers
Oracle GREEN TechnologyOptimize data centers with virtualization technologies
• Commodity Hardware• Smaller Servers• Improved Hardware Utilization• Hardware Consolidation
• Most efficient use of available system resources• Three times more efficient than other server
virtualization products• Reduce power and space requirements
Oracle VM
Oracle RAC and Middleware Clusters
Oracle GREEN Technology
• Leverage your existing disaster recovery site• No additional storage or servers required• Offload resource-intensive activities from the
production database (more processing power for your main site with the same hardware)
Oracle Active Data Guard
• Use resources more efficiently• Reduce disk space requirements• Lower storage costs• Up to 3x or higher reduction in storage
Oracle Advanced Compression
Manage your growing amounts of data in a cost effective manner
Oracle GREEN Technology
•Scale mission-critical applications• No additional servers required• More processing power with the same
application and resources
Oracle Coherence
• Carriers optimizing on transport efficiency in addition to cost and time
• Using information to measure performance and address issues
Oracle Business Intelligence
Oracle GREEN Technology
• Electronic versus paper handling• Distribute digital vs paper-based documents
and reports• Lower costs related to the printing, shipping,
and storage of business documents
Oracle UCM
• Distribute the data across the appropriate storage devices and decrease power consumption
• Do not use expensive energy consuming servers to store information for historic data
• Save on storage space
Oracle ILM
Oracle GREEN Technology
• Automate expensive, time-intensive and manual processes.
• Eliminate manual paper-based processes• Process optimization and/or simulation can be applied
to scarce resources to target full capacity.
Oracle BPM
• Allows management of spare capacity in order to provide more processing power to development, test or production systems.
Oracle Enterprise Management
Oracle GREEN Technology
•Oracle & Linux • Oracle is collaborating with Intel on a project called
LessWatts.org. • LessWatts.org can help customers reduce data center
power consumption and make use of the latest hardware technologies.
• FUTURE • Extend the validated configurations program and add
hints and tips to set up a system with power savings in mind. (This will be based on internal testing.)
• Help with making Linux be able to use the hardware features better (kernel and userspace code changes)
http://www.oracle.com/newsletters/information-indepth/linux/oct-07/index.html#story6