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Howcanrepresenta-ons

supportabrandsimage?QFL:

LO:Tofullyanalysetheeffec-venessofadvertsinaBrac-ngconsumersand

iden-fythemethodstheyusetodothis?

Inonesentence,sumupyourini-al

responsetothisques-on.

Pickoutanywordsfromtheques-onson

yoursheetthatyouneedtofinddefini-ons

for.

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Whoisbeingrepresented(age,gender,ethnicity,socialclass)?Whydoyouthinktheywerechosen?Howdoesthislinktothetarget

audience?

Howaretheybeingrepresented?Dotheyusestereotypes?Aretheseposi-veornega-ve?

WhatistheHeartFMbrandimageandhowdoesthisrepresenta-onreflectthat?(considertheslogan)

Whattechnical,symbolicandwriBencodesareusedtocreatethisrepresenta-on?(including

typographyandlogos)

Howmightanaudiencebeaffectedbythisrepresenta-on?Whatistheeffectonsociety?

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Whatareadvertsusedtodoandhowwouldthisaffectthemediatext?

WhatdoyouknowaboutHeartFMasanins-tu-onandhowhasthisinfluencedtheadvert?Whatideologiescanyouiden-fy?

Wheremightthisadverthavebeenplaced?HowwouldthisensureitaBractsthetargetaudience?

WhymightHeartFMhavewantedtousethisformofadver-sing?Howwouldtheyusemul-plemediaplaRormstoadver-setheirservice?

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Selfassessment:

Whichoftheseques-onsdoyoufeelconfidentanswering?

Whichdidyourfindmostdifficulttoanswer?

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Yourturn

Youworkforanadver-singagency

andhavebeenapproachedbya

brand(whichIwillgiveyou)topitch

anewadver-singcampaigntothem.Theywould

meanbigbusiness,soyouwillneedtoimpressthem.

Theywanttomaketheirbrandimageclearinaprintadvert,soyouwillneedtocarefullyselectyourmodelandthinkabouthowbesttoconstructyourimage.

Whatwillyouneedtothinkabout?Whatsignsandsignifierswillyouusetoinfluenceaviewersresponse?

Planoutyourideas.

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Homework

Adver-singcompe--on:

Inyourgroups,createaprintadvertandapitch

topresentnextTuesday.

Onlythebestidea,advertandpitchwillgetthe

job.Thiswouldbeabigaccountforyouradver-singcompany,sobeimpressive!Only

onegroupwillwintheaccount.