Lesson 2 - Aesthetics

8/10/2019 Lesson 2 - Aesthetics

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Fashion Studies I

Aesthetics


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Concept ofbeauty..


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Beauty is the characteristic of a person,

place, object or idea that provides a

perceptual experience of

pleasure,meaning & satisfaction


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a good looking person, place orobject is always perceived as morebeautiful than a shabby looking person,

place or object ..with respect to time,

place & environment


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Much of it depends on

- the availability of resources

- utilitarian significance

- socio - cultural significance

- symbolic aspect

Although beauty exists naturally.but theres always adeliberate attempt by humans to beautify itself & the

environment around.


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beauty beauty


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the characterization of a person as beautiful is based oninner beauty & outer beauty and is subjective in nature

inner beauty includes psychological factors like

personality, intelligence, grace ,charm,

elegance

outer beauty includes the physical factors like health,youthfulness, complexion


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Scarification.. Adornment


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Tatooing & Ornamentation then


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Tattooing now..

Body painting


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Is beauty ?

tattooing adornment

Shape .. form .. texture Use function

Feel ..emotion

or simply everything


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Beauty exists in everything

around us.from nature toarchitecture to

art.to humanbeings. to painting

to apparel

.then what is the source

of beauty ?

it is imbibed within..


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The human tendency to look beautiful has existed

from the past.

The context may have changed with

time but the content remains the

samebeautification


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As a cultural creation beauty has been extremely

commercialized.

Everybody wants to look good...feel

good.


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What do you understand by

aesthetics ?


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Aesthetics is the study of beauty & its

appreciation

.going by the dictionary meaning


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the new way of seeing and

perceiving the world

In other words it is also


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You may like it..

or simply dont like it


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You may appreciate it.ormay not !!!!!!!!!!!!!!!


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Would you like to

wear it?


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Thus appreciation ofaesthetics is a very

individual perception

Two people can look atthe same object and can

have different opinions

about it.


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Aesthetic examines what makes something beautiful,

sublime, disgusting, funny, silly,entertaining, pretentious, harmoniums,

boring or tragic

Judgment of aesthetics clearly rely on our abilityto discriminate at a sensory level


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However sensitivity to aesthetic qualities can be

well groomed by training thesenses & the mind


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Thus pleasurable experience one goes through in

appreciating design qualities is aesthetic experience

Aesthetics qualities can only be appreciated if an individual

enjoys the experience of it

Therefore the feel good factorbecomes extremely important while attempting to

appreciate the aesthetic

qualities


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Aesthetic experience


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Aesthetic experience is not only

about liking or disliking, its about theinteraction between the product,

consumer and the environment.


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aesthetic experience is the

sensitive selection offormal,

expressiveor

symbolic qualities ofproduct or environment

resulting in pleasure or

satisfaction.

Going by the definition..


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Aestheticexperience cancome from product &environment

But

What is this product ?

What is environment ?

Products are material goods with physical


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g p y

properties


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What is environment ?It is the multi sensory setting that

surrounds the body & interacts with the

apparel


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Multi sensory factorsaffecting aesthetics

Visualtactile

kinesthetic

olfactory

auditory

gustatory

sight

touch

smell

taste

sound

movement


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Interpersonal interactions are susceptible to thevisual appearance of others.

It is the most obvious source of aesthetic experiencefor the individual.

We treat visually attractive bodies betterthan we treat

less attractive individual


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Human have sensory receptors all over the

body that register the sensations of

touch

Pleasurable experience can result from touching and

from being touched

It is the experience resulting from touch

When it comes to apparel, the focus is the feel or


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While wearing the fabric literally interacts with variousparts of the body and registers sensations

soft silky nature of silkgives pleasurableexperience to the body.

lofty & soft character ofwool provides warmth

hand of the fabric


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K

INE

STH

ETI

C

It is the perception of ones own body movement

our senses registers the sound of the music

& starts reacting to the beat of themusic.

apparel also contributes to the kinestheticexperience.


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during dance the floating fabric reinforces the graceful

movement of the body

Pleasant smell also has an impact on the aesthetic


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From brushing our teeth to bathingto getting ready..

we tend to use so many products that have got

fragrance.

Pleasant smell also has an impact on the aesthetic

experience

Retailers like JC Penny have are filling their stores with pleasant,

mood evoking odor to stimulate the desirability of product


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Taste has little to do with aesthetic

appreciation of apparel

But there are other products used on the body thatare flavored to add to the appeal


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Aesthetics in movies


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Aesthetics in films

different expression of various characters

lead to aesthetic experience


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Aesthetics in two dimensional art


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Aesthetic consideration within the visual art is usually associated with

the sense of vision.

Juxtaposition


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repetition movement


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..perspective


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Aesthetics digital art


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Aesthetics in Maps


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.represents the symbolic aspect of aestheticslike the expression of terrain, landscape etc.

this forms an imagined visual experience of

aesthetic


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Content forms a clear direction of themes.style of ornamentation inantique maps


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Aesthetics in marketing


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.marketing is concerned with the trade dress of a

product such as its branding, its commercialrepresentation or the reputation of the

producer.

.marketing drives human mind to think in a

direction where they would have not previously.


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..product commercial


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.commercial launch of a product


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.commercial advertisement of a product


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product dressing


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catchy jingles


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Aesthetics in music


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.aesthetic elements expressed in music include

lyricism, harmony, emotions, volumedynamics, resonance, playfulness,

color, depth & mood.


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lyricism as aesthetics


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harmony in music


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Volumeplayfulnessdynamic resonance


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.emotional expression in music

Aesthetics in performing arts


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p g


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.expression of grace, balance, timing, beauty, drama & sensuality


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sensuality, balance, rhythm


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Aesthetics in literature


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Author uses a variety of techniques to appeal to the

aesthetic value of the reader like

rhythm, illustrations, imagery, suspense,

drama, analysis etc.


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short stories, novels, non fictions, fiction,poems appeal to the aesthetic value of the

reader.


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Lajja is a response of Taslima Nasrin

Anti Hindu riots which erupted in parts

of Bangladesh, soon after the

demolition of Babri Masjid in India on

6th December 1992. The book subtlyindicates that communal feelings were

on the rise, the Hindu minority of

Bangladesh was not fairly treated, and

secularism was under shadow.


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suspense, adventure, fantasy, drama


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Aesthetics in gastronomy


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Gastronomy is the study of relationship

between culture & food.

Although food is the basis & frequently experiencedcommodity, careful attention to the aesthetic

possibilities of food turns eating into gastronomy.


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careful and a visually appealing arrangement offood

inspire oursenses of smell & taste leading toaesthetic experience


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Aesthetics in information technology focuses on used friendly

devices, software applications


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Documents

Lesson 2 - Aesthetics