Media AestheticsContextualism in Applied Media Aesthetics
You make aesthetic choices everyday that you dont even realize.
What you wear to schoolSome things include:Judging the speed of another car by yoursSimply saying I know what I like
No longer limit aesthetics to traditional understanding of art
It is a formalist analysis
Formalist analysis = understanding what the context is within the art
Say what? . . . . No its not an abstract concept.You will use a process to examine a number of media elements and gain your perception of their use
Looking at things like light and picture compositionHow they interact and our own perceptual reactions to them.
Second.The media (mainly TV and film) are no longer considered a neutral means of messaging
Third.Whereas traditional aesthetics is basically restricted to analysis of existing works of art
Applied media aesthetics serves synthesis as well
Fourth.You employ formative evaluationYou evaluate the relative communication effectiveness step-by-step while it is in progress
Applied AestheticsArt is part of everyday life; yet is separate from everyday life
It is an experience that isClarifiedIntensifiedInterpreted
Looking through the viewfinder of a camera, arranging things on a screen or editing a film all engage you in clarifying, intensifying and interpreting
Helpful conceptWe focus more on the Form of the message more than its content
Contextual AestheticsWhat and how we perceive an event is greatly influenced by its context.
Contextual AestheticsAlsodemonstrates connection of major aesthetic fieldsLight, space, time/motion and sound.
Contextual AestheticsOrganizes variety of aesthetic element in each field to show relationship with one another
Contextual PerceptionWe understand art on a basis of contextualistic aesthetics and our own understanding
Contextual Perception includesOur need to stabilize the environment
Our tendency towards selective perceptionThe associative process of linking certain elements together in a pattern. Known as CULTURE
Culture is based on SYMBOLSThings that represent something else
Aesthetic contextThe framework in which we have responses to the aesthetic stimuli presented to us
The framework includes our own previous experience of the world
This is called associative context; our own code we establish that to some extent dictates how you should interpret what you see
Associative context is Culture-bound
Context is importantWe respond to certain stimuli in predictable ways even when we know its perceptual manipulation
Good example of thisOptical Illusions
Because humans respond certain, predictable ways
We can predict with reasonable accuracy how people will respond to certain specific aesthetic stimuli in our own art
As a creative artistYou decide where to place the camera or microphone
Therefore the viewers have no choice but to share your point of view
Method: InductiveRather than analyzing existing elements, we seek the 5 fundamental image elements of TV and film
LightVisible radiant energy that effects the way the scene is presented by how the viewer sees the light
LightManipulates and articulates the perception of our environmentCreates specific feeling
LightReveals surfacesCreates shadows which help to control perception
LightVarious formats to considerCast or attached shadowsThe Falloff Low key lightHigh key lightBelow eye level light
Attached shadowCan suggest: Relative location or mood
Cast shadowCan suggest: Locale and Mood
FalloffUsed to determineThe brightness contrast between the light and shadow sides of an objectThe rate of change from light to shadow
Slow- diffused light, little brightness contrast between the two sides and the attached shadows are transparentFalloff rate of change
Falloff rate of changeFast- big contrast between the light and dark sides without levels in between. Typically has dark, attached shadows
FalloffFast or slow fall off?Think about: the shadows and contrast!!
Low-key LightingLeaves background and part of the scene predominantly dark
High Key LightingScene has abundance of bright lighting, slow fall-off and a light background
Below Eye-Level When the light source strikes from the bottom, the shadows are opposite of their expected position
LightUse of light can entail setting the mood, creating emotion or suspense, setting the season or time of day, or distinguishing an atmosphere
Structuring the lightExample of structures:ChiaroscuroRembrandt CameoSilhouetteDigital
ChiaroscuroSingle direction for light sourceSelective lightingLow keyFast fall off
RembrandtSelectiveLow keyFast falloffDark but not black environment
CameoDirectional lightsFast falloffFigure lit but background is black
SilhouetteEvenly lit backgroundNo shadows but the figures within the imageNo illumination on figuresSeems as though they are cut outs
Digital Edge glowsCreated by digital means such as special-effects equipment or computer programsCan also be the use of programs to enhance present elements such as contrast or shadows
Lighting is the deliberate control of light and shadows to fulfill specific aesthetic objectives relating to outer and inner orientation within the medium
Get out a piece of paperStudy the next image, use your notes to describe the use of lighting. Consider things such as the falloff, low or high key use, the structure and shadows.Discuss how the director used the aesthetic element of light to create perception in the aesthetic context of the image.
What is the director trying to convey to you? What do you perceive?