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Marketing proposal of Lego for academic use.
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a presentation
by---------------------Bijaya Sagar Lamichhane
P15121544MARKETING IN NEPALESE EDUCATION
AGENDAIntroductionNepalese EducationMarketing in NepalMarketing MixSWOT AnalysisConclusionReferences
Marketing in Nepalese education industry Bijaya Sagar Lamichhane
INTRODUCTIONThe Lego GroupFounded: 1949Founder: Ole Kirk Christiansen, DenmarkCompany: Manufacturing ‘Construction Toy’Name: derived from Danish phrase ‘leg godt’, which means ‘play well’
Marketing in Nepalese education industry Bijaya Sagar Lamichhane
WHAT IS LEGO, ACTUALLY ?Interlocking Plastic Brick, construction set.
80 years of historyWorld’s largest toy manufacturer.Marketing in Nepalese education industry Bijaya Sagar Lamichhane
Source: (Brown, 2010)
NEPALESE EDUCATION
Only rich and aristocrat people were educatedEstablishment of Durbar High School, 1953Government, community and private schools.Montessori and play group are established.Marketing in Nepalese education industry Bijaya Sagar Lamichhane
Source: (Sabita, 2010)
MARKEING OF LEGO IN NEPAL Nepal is adopting new techniques of teaching . Montessori are gaining popularities. (Pande, 2014) Playing and visual material are used to teach. Business is focused on educational sector.
Marketing in Nepalese education industry Bijaya Sagar Lamichhane
MARKEING MIX
Marketing in Nepalese education industry Bijaya Sagar Lamichhane
MARKEING MIXProdu
ctNew productConstruction setHelpful for learning
PriceDetermining Affordable
PlaceMontessoriStationaryOnline & Store
Promotion
MontessoriStationaryOnline & Store
Marketing in Nepalese education industry Bijaya Sagar Lamichhane
Source: (Pande, 2010)
SWOT ANALYSISStrength
Weakness
Threat
Opportunity
Marketing in Nepalese education industry Bijaya Sagar Lamichhane
SWOT ANALYSIS
Opportunity
‘Learning by playing’New taste in the marketMonopoly market
StrengthHistoryBrandVersatility
ThreatCompetitorsDigital learning materials
WeaknessExpensiveImportIndoor purpose only
Marketing in Nepalese education industry Bijaya Sagar Lamichhane
Source: (Akademisk Opgavebank, nd)
International Brand. Adoption of new methods of teaching in Nepal. Versatility feature may account as crucial strength. Product seems effective for educational sector.
Marketing in Nepalese education industry Bijaya Sagar Lamichhane
CONCLUISION
REFERENCES
Marketing in Nepalese education industry Bijaya Sagar Lamichhane
• Akademisk Opgavebank, nd. The LEGO Company in Asia. Copenhagen: np.• Pande, S., 2014. The Kathmandu Post. [Online] Available at:
http://kathmandupost.ekantipur.com/printedition/news/2014-06-13/the-new-preschool-paradigm.html [Accessed 23 April 2016].
• Brown, S. (2010, December 22). The Learning Power of Lego. Retrieved April 26, 2016, from education.com: http://www.education.com/magazine/article/Power_of_Lego/
• Sabita, 2010. History of education in Nepal. [Online] Available at: education-sabita.blogspot.dk/2010/08/history-of-education-in-nepal.html[Accessed 13 April 2016].
THANK YOU