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Lecture 2
Ch. 1
Psychological Science
Class plan for today
1. Why do we need to use a scientific approach?
2. What does science value?
3. The Scientific Method
4. Experimental Designs
5. Correlation vs. Causation
6. In-class Activity 1
7. Research Ethics
Why do we need to use a scientific approach?
• Are intuition and common sense enough?
What characteristics are valued in scientists?
The Scientific Method
Methods for studying Psychology
• Be able to identify each method• Know the pros and cons for using each
method
Description
Case Study
Susan K
uklin/ Photo R
esearchers
Surveyhttp://w
ww
.lynnefeatherstone.org
Naturalistic Observation
Courtesy of G
ilda Morelli
Correlation
When one trait or behavior accompanies another, we say the two
correlate.
Correlation coefficient
Indicates directionof relationship
(positive or negative)
Indicates strengthof relationship(0.00 to 1.00)
r = 0.37+
Correlation Coefficient is a statistical measure of the relationship between two
variables.
Positive Relationships
High
Low
GP
A
1-3 4-6 7-9Hours studying
Negative Relationships
High
Low
GP
A
Low Mod High
Alcohol Consumption
No relationship
Honesty
High
Low
SES
Low Mod High
Figure 5-5: A Perfect Positive Correlation
r = 1
Figure 5-6: A Perfect Negative Correlation
r = -1
Non-perfect correlation
-5
0
5
10
15
20
25
30
35
40
45
50
Sta
te a
nxie
ty
-.2 -.1 0 .1 .2 .3 .4 .5arcsin ave WM Unpl-neut
Bivariate ScattergramInclusion criteria: remove 917 from 062608setarcsin.svd
The relationship between being in a state of anxiety and performance on a memory task with emotional distracters
r=-0.326
Illusory Correlation
The perception of a relationship where no relationship actually exists. Parents conceive
children after adoption.
Confirming evidence
Disconfirming evidence
Do not
adopt
Disconfirming evidence
Confirming evidence
Adopt
Do not conceiveConceive
Michael N
ewm
an Jr./ Photo Edit
Many factors influence our behavior. Experiments (1) manipulate factors that interest us, while other factors are kept
under (2) control.
Be able to identify the independent and dependent variables in examples of
studies.
Exploring Cause & Effect
Describing DataA meaningful description of data is
important in research. Misrepresentation may lead to incorrect conclusions.
Measures of Central Tendency
A Skewed Distribution
Measures of Variation
Range
Standard Deviation
Evaluating the results of a study
• What increases the chance that a difference between groups is a real, reliable effect?
Research Ethics
• Animal research
• Human research
In-class activity 1
• Get into groups of 2-4• Make sure you turn in the handout with all
your names on it