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Cisco Confidential © 2010 Cisco and/or its affiliates. All rights reserved. 1 Learning Programs Cisco Customer Loyalty (CCL) Learning Programs Team

Learning Programs Cisco Customer Loyalty (CCL)

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Learning Programs Cisco Customer Loyalty (CCL). Learning Programs Team. Cisco Customer Loyalty (CCL). Rewards Customers’ by granting them loyalty points, based on their purchase of Cisco Products and Services. Increase Customers Loyalty through Education and Rewards. - PowerPoint PPT Presentation

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Page 1: Learning Programs Cisco Customer Loyalty (CCL)

Cisco Confidential© 2010 Cisco and/or its affiliates. All rights reserved. 1

Learning ProgramsCisco Customer Loyalty (CCL)

Learning Programs Team

Page 2: Learning Programs Cisco Customer Loyalty (CCL)

© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 2

Cisco Customer Loyalty (CCL)

Rewarded for their loyalty to Cisco via points they can redeem for Educational offerings from Learning@Cisco and our Learning Partners

Incentive to Educate their employee on Cisco productsby using their loyalty points for Learning Credits, exam vouchers, and labs.

Better educated technical resourcesleading to more optimal use of the Cisco products, and reduced frustration

Easy to use points schemewith each loyalty points equivalent to a US dollar, and can be converted to Learning Credits in bundles.

Access to tools and systems to help them get the most out of their loyalty points. Can be tailored to fit their specific needs

Increase Customers Loyalty through Education and Rewards.

Rewards Customers’ by granting them loyalty points, based on their purchase of Cisco Products and Services.

Page 3: Learning Programs Cisco Customer Loyalty (CCL)

© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 3

CCL-Redeemable Learning Offerings

Certification Exam Vouchers

CCIE Lab Vouchers

Future• Cisco Store• Other offerings

CLN Store Self Study Learning

Learning PartnersOfferings

Advanced Technical Training

Cisco Authorized Learning PartnersTechnical Training

Cisco Live! Events

CCIE 360 BundlesCisco Technical Education

Cisco PressPublications

LPs to LCs

LPs

Page 4: Learning Programs Cisco Customer Loyalty (CCL)

© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 4

From Loyalty Points to Learning Credits

CISCO LEARNING CREDITS

• Customer Requests redemption as LC

• CLC PM approves the transfer and assign in LCMT

• Conversion is 100 points = 1 LC• Credits are available

Education!

• Learning Partner can use as regular LCs

• Customer will see the consumption as regular LCs

CISCO CUSTOMER

LOYALTY

• Reward points are assigned based on orders• Set up in the CCLT, periodically (currently

quarterly)• Customer Team Captain is notified of available

loyalty points

Page 5: Learning Programs Cisco Customer Loyalty (CCL)

© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 5

CCL Customer Dashboard• Secure portal accessible on Web and on Mobile Phones

• Customers can check latest balances of reward points thru a designated Team Captain login

• Points Balance Statements, Redemption Transactions can be viewed

• Monthly Notification Emails

Page 6: Learning Programs Cisco Customer Loyalty (CCL)

Thank you.