Unit title: Advanced Digital Design

Credit points: 20 Unit code: FFD511

FHEQ level: 5 School/ Service:

Art, Design and Fashion

Unit designation:

Traditional Programme group:

Fashion, Design and Communication

Unit delivery model:

CD

Max & Min Student no.:

N/A

TOTAL STUDENT WORKLOADStudents are required to attend and participate in all the formal scheduled sessions for the unit. Students are also expected to manage their directed learning and independent study in support of the unit.

PRE-REQUISITES AND CO-REQUISITES: None

UNIT DESCRIPTIONThis unit will provide students with the IT skills they will need to develop work in the areas of fashion film and moving image. The area of study specifically relates to post-production techniques and these skills will enable students to manage and edit the digital work produced in the practice units. These are essential tools within the creative fashion industries that enable professionals to design, assemble, format and create a range of visual material for publication in a variety of moving image formats.

This unit also provides students with technical instruction using digital cameras to record moving image along with lighting for both studio and on location. The skills acquired will enable students to employ the necessary techniques to apply appropriate solutions to a range of projects. The assignments will be structured around practice and application.

LEARNING OUTCOMESOn successful completion of the unit, students should be able to:

Knowledge and Understanding K1 Demonstrate an understanding of production processes relating to digital photography and design.

Cognitive Skills C3 Apply creativity and innovation to a range of fashion and photography problems

Practical and Professional Skills P3 Develop and communicate fashion and photography concepts through to outcomes

Transferable and Key Skills T1 Appropriately and effectively utilise IT systems and software

AREAS OF STUDY Fashion photography trends that relate to current and future

developments within the fashion industry Application of advanced IT skills Application of both studio and location digital photography and lighting

relating to the moving image Synthesise research and advanced IT skills to develop and communicate

appropriate solutions to a range of fashion and photography problems Identify and evaluate the contexts of digital fashion photography methods

relating to the moving image

LEARNING AND TEACHING STRATEGYThis unit comprises of a series of technical instruction sessions that introduce students to Final Cut Pro, as used by industry professionals to produce moving fashion imagery and film. This will provide students with appropriate skills enabling them to produce work that demonstrates their understanding and ability of post-production processes relating to moving image and fashion film.

Alongside the technical instruction students receive studio-based tuition in digital camera work to record moving image and lighting for both studio and location. Jointly the information technology and studio sessions will equip students with the initial practice-based transferable skills required to complete the tasks in related units at level 5 and level 6.

ASSESSMENT STRATEGY Summative assessment will be based on the completion of a digital portfolio that demonstrates students’ skills and understanding in relation to the learning outcomes. This will provide students with an opportunity to put into practice what they have learned. The studies will culminate in a digital portfolio that demonstrates the student’s understanding of and ability in practice of the software programme used for post-production processes of fashion film and moving image.

Formative feedback will be staged at regular intervals and will include both peer and self-assessment strategies. Students will be provided with regular opportunities to discuss their project work with their technical instructors and tutors.

ASSESSMENTAE1 weighting: 100%

assessment type: Digital portfolio length/duration: 30 pages*On-line submission: YesGrade Marking: YesAnonymous marking: No

*Please note: This is an equivalence, not a requirement.

AGGREGATION OF MARKS N/A

RE-ASSESSMENT ARRANGEMENTS Students eligible for reassessment will be expected to resubmit the element they have failed addressing any shortcomings identified in the summative assessment feedback. In addition the student should submit a 500 word evaluation detailing any amendments and explaining how they have responded to feedback.

Unit Author: Sarah Hand

Unit history:

Unit Approved/Year Implemented/Code

2013 2013/14 FFD511