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Lean Intrapreneurs Lean Startup for the Enterprise
Brant Cooper
Partner
Moves the Needle
Myth of the Startup Visionary
Eureka!
$
Build Launch
Success!
Myth of Corporate Innovation Eureka!
$
Build Launch
Dead Pool!
Idea Laundry
List
Exec Team Culls
Bus Unit Mkt
Reearch
ROI Pitch
Dead Pool
What are the Two Questions that Kill Disruptive Innovation?
What’s the ROI?
When will I see it?
The Innovation Continuum
Known Unknown
Execute Search
$ Learning
“Old School” Innovation
The Lab in the Wilderness • Scientists creating new technology
• Separate from core business
• Mythical “visionary” selectively invests
Innovation never sees light of day
“New School” Innovation
Turn Business into a Startup • Open floor plan makes room for Scooters
• Pizzas, free cola and nerf guns
• Innovation as marketing buzzword
Core business adversely affected
Lean Intrapreneur
“Local” experiments Big experiments
Customer co-creation Customer empathy
Data informs ROI Data informs new opp
Eliminate Waste Executing Eliminate Waste Learning
Landing Page Test
The Mechanical Turk
Sell it First
Preventing Core Asset Abuse
HR
Poor resource allocation
Abuse of free time
Employees misallocated
Marketing
“Experiments” tarnish brand
Funnel disruption
Legal
Credit card abuse
Non-compliant
T&Cs
Sales
Disrupt current activity
Damage relationship
Support
Phone lines light up
Broken links
4 Phases of Startup
(0) Tech
Innovation
(1) Segment Passion
(2) Scalable Business Model
(3) Leverage Core Assets
Required to Get Started
• Familiarity with Ries/Blank
• Senior Executive Buy-in
• Grassroots Team already doing it
• Experience with:
• Agile Development, or…
• Design Thinking, or…
• Organize a LEANIN “Hackathon”
To Get Started…
Share Ries’ The Lean Startup
Organize like-minded Intrapreneurs
Organize a LEANIN “Hackathon”
Thank You!
Lean Intrapreneurs
Brant Cooper
Moves the Needle
@brantcooper
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