Chisa D. Pennix-Brown, MBA Bizness Branding Academy

Before the Business Plan:

The Lean Business Model

OPENIDEA

LEAN BUSINESS

MODEL

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What Does Being In Business

Mean To

YOU?

Lean Canvas

Lean Business Model Canvas

5 Basic Principles 1.Entrepreneurs are everywhere 2.Entrepreneurship is Management 3.Validated Learning 4.Innovation Accounting 5.Build -Measure -Learn

MVP

inimal iabile roduct

Minimal Viable ProductWho is the customer? Does the customer need exist, do they have some pains that they need relieved or gains they would appreciate? Are they willing to pay for solving their need? Does your proposed solution answer their need or, in other words, does your solution fit their problem?

https://www.youtube.com/watch?v=CsHg5mkYJsM

Customer Segments

For Whom are you creating value?

Who are your most important customers?

Create a Profile

Unique Value PropositionWhat value to you deliver to the

customer?

What products & services are offered to each segment?

Solution What can/do you do to

Solve the problem the client has?

Time/Service/Product/Price/Etc.

ChannelsThrough which channels do your customers want to be reached?

How are you reaching them now?

What is the most cost effective?

Channel Phases1.Awareness2.Evaluation3.Purchase4.Delivery5.After Sales

Create Your Channels1. Domain Name 2. Gmail Email Address 3. Twitter Account 4. Facebook Fan Page 5. Instagram Account 6. Pinterest Account7. YouTube Account

Key ResourcesWhat Resources do the ValuePropositionsRequire?

Physical IntellectualHuman Financial

SWOT AnalysisStrengths

Weaknesses

Opportunities

Threats

Revenue StreamsWhat areCustomerswilling to pay?

How are theycurrently paying?

Preferences

Cost Structure

Most Important Costs to Your Business?

Fixed Costs Variable Costs

Key Metrics

What do youplan on doingand measuringto seek gaugeresults?

Show Up & Show Out!

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