Lean and Agile Vision 1 © The Delos Partnership 2003

Vision and StrategyVision and Strategy

Setting the Framework

Lean and Agile Vision 2 © The Delos Partnership 2003

The Delos ModelThe Delos Model

VisionVision

StrategyStrategy

PrioritisationPrioritisation

InnovationInnovationDemandDemand

SupportSupport

SupplySupply

Lean and Agile Vision 3 © The Delos Partnership 2003

Key DimensionsKey Dimensions

• Market discipline/Value proposition

• Organisational

• Customer Relationships

• Supplier Relationships

• Performance Measures

Lean and Agile Vision 4 © The Delos Partnership 2003

Value PropositionValue Proposition

StrategyStrategy Now Future

Operational Operational ExcellenceExcellence

Customer Customer SolutionsSolutions

Product Product LeadershipLeadership

Total = 100 %Total = 100 %

Lean and Agile Vision 5 © The Delos Partnership 2003

Different cultures/disciplinesDifferent cultures/disciplines

Product Leadership

Customer intimacy

Operational Excellence

Product Range Continuously evolving, with a high degree of failures

Continuously expanding in response to customer request, designed to provide customer solutions

Constantly being reduced via the 80:20 rule to core product range. Reduced variation wherever possible

Asset Utilisation Low asset utilisation as many experimental formulations being produced

Low utilisation as spare capacity and inventory maintained to support “surge” demand

High pressure to utilise assets, and maximise OEE. Long campaigns designed to reduce cost per unit.

Development Focus On next generation of new products

On products that are designed by the customer

On products that minimise waste and cost and variety

Organisational Dominance

Research and Technical personnel

Sales and Marketing Finance and Operations

Key measures On time development of new products

Meeting customer request date

Asset utilisation and cost per unit. Customer promise dates

Lean and Agile Vision 6 © The Delos Partnership 2003

Functional OrganisationFunctional Organisation

MD

SalesSales MarketingMarketing TechnicalTechnical OperationsOperations FinanceFinance HRHR

R& D

R& D

MKTG

MKTG

SALES

SALES

OPS

OPS

ACCTS

ACCTS

HR

HR

Directors

Managers

Supervisors/Team Leaders

Lean and Agile Vision 7 © The Delos Partnership 2003

Process Based Process Based OrganisationOrganisation

MD

SalesSales MarketingMarketing TechnicalTechnical OperationsOperations FinanceFinance HRHR

R& D

R& D

MKTG

MKTG

SALES

SALES

OPS

OPS

ACCTS

ACCTS

HR

HR

Directors

Managers

Supervisors/Team Leaders

Innovation Process Owner

Customer Process Owner

Supply Process Owner

Value Stream Owner

Lean and Agile Vision 8 © The Delos Partnership 2003

Value StreamValue Stream

A Value stream represents all of those activities which can and do add direct value to the customer– Sales– Marketing– Manufacturing– Procurement– Development– Accounts– HR,IT

Lean and Agile Vision 9 © The Delos Partnership 2003

Value Stream DefinitionValue Stream Definition

What are Syngenta’s Value streams defined around those streams which add value to the customer ?

Choices• Countries ?• Regions ?• Product type [Seed/Liquid/Powder/Granule] ?• Big Farmer/Medium Farmer/Little Farmer ?• Market type ?• Crop ?• Active Ingredient ?

What are Syngenta’s Value streams defined around those streams which add value to the customer ?

Choices• Countries ?• Regions ?• Product type [Seed/Liquid/Powder/Granule] ?• Big Farmer/Medium Farmer/Little Farmer ?• Market type ?• Crop ?• Active Ingredient ?

Lean and Agile Vision 10 © The Delos Partnership 2003

Customer/Supplier Customer/Supplier RelationshipsRelationships

VisionVision

StrategyStrategy

PrioritisationPrioritisation

InnovationInnovationDemandDemand

SupportSupport

SupplySupply

VisionVision

StrategyStrategy

PrioritisationPrioritisation

InnovationInnovationDemandDemand

SupportSupport

SupplySupply

VisionVision

StrategyStrategy

PrioritisationPrioritisation

InnovationInnovationDemandDemand

SupportSupport

SupplySupply

Shared Vision and StrategyShared Vision and StrategyCommon Goals and ObjectivesCommon Goals and ObjectivesSynchronised Demand FlowSynchronised Demand Flow

Shared Vision and StrategyShared Vision and StrategyCommon Goals and ObjectivesCommon Goals and ObjectivesSynchronised Demand FlowSynchronised Demand Flow

Our organisationOur organisationSuppliersSuppliers CustomersCustomers

Lean and Agile Vision 11 © The Delos Partnership 2003

WorkshopWorkshop

Who are the major players in the Supply Chain ?

What are their goals and objectives ?

What is the driver towards end customer value ?

Lean and Agile Vision 12 © The Delos Partnership 2003

Creating the FrameworkCreating the Framework

1. Focus on Core Products and Customers

2. Focus on Strategic and core competency

3. Establish co-operative relationships4. Measure the right things5. Develop teamwork, and not functional

silos

Lean and Agile Vision 13 © The Delos Partnership 2003

WorkshopWorkshop

What are the key strategic changes that need to be

implemented to create the right framework for Syngenta to pursue its chosen strategic

focus ?

What are the key strategic changes that need to be

implemented to create the right framework for Syngenta to pursue its chosen strategic

focus ?