Leadership Board

AGENDA June 16, 2016—11 AM to 1 PM

Location: Art Ark Gallery, 1058 South 5th Street, San Jose

Lunch provided. Email Gina Lee at gina@svathome.org if you have special dietary requests.

11 AM

11:05

11:15

11:25 11:40

12:20

12:55

1:00

1. Call to Order, Board Chair Ron Gonzales

2. Announcementsa. Welcome to New Staff—Alina Harway, Communications Director, and

Nicole Montojo, Policy Associateb. Upcoming SVLG Regional Economic Forum on July 21st

c. Quick Status of State Budget Actions

3. Consent Calendara. Information Items

1. Director’s Report (Attachment 1)2. Policy/Legislative Report (Attachment 2)

b. Action Items1. Approve April 21, 2016 Board Meeting Minutes (Attachment 3)2. Financial Reports for April-May (Attachment 4)

4. Discussion/Action Items

a. Affordable Housing Week Recap and Next Steps (Attachment 5) b. Review and Approval of SV@Home Workplan for FY 2016-17

(Attachment 6) c. Verbal Report of County of Santa Clara Housing Bond and Discussion of

SV@Home Engagement (Jennifer Loving and Amie Fishman)

5. Other Business/Items for Next Meeting (No actions may be taken)

6. Adjourn

Next Meeting: Thursday August 18, 2016 from 11AM-1 PM Location TBD

Attachment 1

1

Directors Report—June 10, 2016

The focus of the last two months was heavily on managing a successful Affordable Housing Week, with its 24 events, including the Policy Breakfast kick-off. Also, as we move toward our one-year mark, we are continuing to build the organization’s membership base and name recognition. June 25th marks the anniversary of our launch, and July 7th will be one year from the date we officially opened our doors. Here are brief highlights from the last two months. Organizational Issues and Actions 1. Administrative Actions—Continued to build the organization’s infrastructure:

a. Staffing—Hired Nicole Montojo as SV@Home’s new Policy Associate, filling out the full team of five.

b. Office Space—MidPen successfully completed its new Donner Lofts affordable housing development on 4th and St. John Streets, and Gina is taking the lead in working with the architect to plan out our new office space on the first floor and with MidPen to finalize the lease. Our target move in date is September/October.

c. Independent Nonprofit Status—Gina is taking the lead in preparing the paperwork we need and working with attorneys from the Law Foundation of Silicon Valley to set up our 501 (c) 3. Our target for independence is still early in 2017, but we have a lot of work to do to address other infrastructure issues prior to that date.

d. Board Membership—Met with Christine Carr, Founder of the Community Development Finance Group at Silicon Valley Bank, and she has agreed to be considered for a Board seat at the August meeting.

2. Fundraising and Membership Actions—Continued to grow the organization by meeting with

potential new members. The main focus this period was raising funds for SV@Home events. a. Funds Raised -- We raised $1,583 in membership dues (exclusive of sponsorship

commitments). b. Sponsorships—We had a $50,000 goal for fundraising for SV@Home’s 2016 events,

including Affordable Housing Week (AHW). We just missed meeting the goal, raising $47,650 (of which $2,500 were in-kind donations), including tickets that were sold for events. The cost of AHW came in lower than projected at $20,624, so we have a good amount of funding in hand for other events this year.

c. Membership-- Since the last Board meeting, SV@Home has added 42 new members (four organizations and 38 individuals).

Policy and Events 1. Potential Funding Source— Worked with a coalition of partners to fund polling for the

potential bond, provide input on how the bond funds would be used, and begin conversations with labor. The County is considering a $750-950 million bond, with a go-no go decision anticipated on June 21st.

2. Roadmap—Completed the Policy Roadmap and released it on May 13th. Alina arrived in town just in time to help get the document over the goal line.

3. Events—SV@Home is working with the Silicon Valley Leadership Group and other partner agencies to sponsor the SVLG Regional Economic Forum on July 21st.

Attachment 1

2

4. Affordable Housing Week—Oversaw a successful week of events. Staff have already debriefed and are planning for AHW 2017. A separate report on AHW is included in the Board packet.

Upcoming Focus Here are a few of the priorities for the next two months: 1. Communications— Focus will be on improving SV@Home’s social media presence,

developing a plan for traditional media, and enhancing SV@Home’s website, focusing on the policy/resource sections.

2. Database—Alina and Gina are working to identify a good database that can serve as both a membership and grant management tool as well as a communications tool.

3. Fundraising—Focus will be strong on bringing in new members consistent with the plan approved by the Board in April. I will be calling on you for help!

4. Funding Source—Should the Board agree to place this measure on the ballot, it is expected that this will be a significant work effort between now and November.

5. Workplan Implementation—We will begin to tackle the many actions included in the 2016-17 SV@Home Workplan.

PolicyDirector’sReport—June2016

LocalIssues

SurplusLandActCompliance

• VTA,SurplusLand–DiscussedpotentialpartnershipwithVTAaroundlocallanduseadvocacy(SanJoseandMountainView).AsafollowuptothesuccessfuladoptionofVTA’sAffordableHousingPolicy(AHP),JohnRistowandRonGolemwillbeparticipatinginourupcomingDeveloperRoundtabletodiscussimplementationoftheAHP.

• CountywideSurplusLandActCompliance-MetwithPublicAdvocatesandtheLawFoundationofSiliconValleytodiscussnextstepsaroundSanJose’ssurpluslandordinance.WehavecompiledthemostcommonmythsabouttheSLAandwillpackagetodistributetoelectedofficialsandcitystaffasafactsheet.

LandUse

• GeneralPlanandSpecificPlanUpdateso MountainView—TheCityisstillintheprocessofcompletingitshousingstudyforNorth

BayShore.WeweighedinonBMRconversationsduringaMayjointstudysession.o SanJose,GeneralPlanTaskForce-SV@HomewillcoordinateandmobilizeaCouncil

outreachprocessinthe3rdquarterof2016toadvocateforinclusionofTaskForcerecommendedpoliciesintherevisedGeneralPlan.Inthemeantime,wewilltracktheimminentenvironmentalanalysisprocess.

o PaloAlto,GeneralPlanTaskForce—SV@HomewillcontinuetoparticipateintheseconversationsandwillmeetwithPaloAltoForwardmemberstoidentifyfutureparticipationopportunities.

o Milpitas—WewillcontinuetoreachoutMilpitasstafftodeterminetimelinefortheGPupdate.

• AccessoryDwellingUnitso MountainView–PartneredwithBayAreaCouncil,SPUR,GreenbeltAlliance,theCenter

forCreativeLandRecycling,Destination:Home,andtheHousingTrusttosuccessfullyadvocateforreducedpermittingfeesforsecondaryunitsinMountainView.

o SanJose–CitytohostadeveloperroundtableonsecondaryunitsonJune23rd.Inadditiontoparticipatinginthatdiscussion,wewillalsobemeetingwithPlanningstafftoprovideourfeedback.Weanticipateconveningcoalitionmembersagaintoprovidefeedbacktostaff.Lastly,wewillhostabrownbagonsecondaryunitstowardstheendofJuly–timedtoinfluenceSanJose’sordinancerevisiontimeline

• Inclusionary–AttherequestofRebeccaGarciafromMorganHill,wewillcompileinformationoninclusionaryordinancesintheCountyandpackageitasaresourcefordistribution.

FundingforAffordableHousing

• County-wideNexusStudy–WewillbemeetingwithSVCFtodiscussthetimelinefornexusstudyreleaseandourroleinadvocacy,capacitybuilding,andtechnicalassistanceonlocaleffortstoadoptcommercialandhousingimpactfeesinSantaClara,Milpitas,Campbell,

Attachment 2a

1

Saratoga,andSantaClaraCounty.Weexpecttotaketheleadincoordinatinganadvocacystrategywithourpartners.ItisanticipatedthatthebulkofthiseffortwilltakeplaceintheFall.

• PaloAltoNexusStudy–WearecoordinatingcounciloutreachandadvocacyinadvanceofaJune21stFinanceCommitteemeetingthatisconsideringa$50-$90psfresidentialimpactfee.

RegionalIssues

• MTC,HousingPlatformandMerger—SV@HomepartneredwithNPHtohostMTCstaffduringanaffordablehousingdevelopmenttour.TheSouthBayhostedtheMTCboardworkshopinlateApril.Afterwards,wemetwithKenKirkeytoprovidefeedbackontheshort-andlong-termfundingstrategiesbeingproposedbystaff.

• RegionalSurplusLandCoalition--SV@Homehasjoinedaregionalefforttorequestthatcities,counties,transitagencies,andschooldistrictsinformaffordablehousingdevelopersofintenttodisposeofsurplusland.WewillbesendingoutletterstoallpublicentitiesintheCountytodetailtherequirementsoftheStateSurplusLandsAct.

• NPHRegionalmeetings--SV@HomecontinuestopartnerwithNPHandtheotherhousingadvocacyorganizationsaroundtheBaytocoordinateourpolicy,electoral,andadvocacystrategiesviamonthlymeetings.

• GCCTransitAgencyCampaign(TAC)—SV@HomecontinuestoparticipateinmonthlyGCCTACmeetingstoadvanceVTAimplementationoftheirAHP.

• CapacityBuilding/SpeakingEvents–Weparticipatedinpaneldiscussions,includingaSPUR/CCHOpanelandtwopanelsduringtheTransFormsummit.WespokeaboutSV@HomeandhousingissuesatajointmeetingoftheCityManagersfromSanMateoandSantaClaraCounties,andpresentedtotheCitiesAssociationattheirrequest.And,wealsometwithAHWpartnerstodiscussfollow-upcapacitybuildingneedsaroundthefollowingtopics:jobsandhousingfit;differentperspectivesonhousingsupplyanddemand;andtheroleofincomeinequalityinexacerbatingthehousingcrisis.SV@Homewilltaketheleadinorganizingeventsaroundthesetopics.

StateLegislation

• SB1069(AccessoryDwellingUnits,Wieckowski)wouldallowlocalagenciesthathavenotadoptedanordinancegoverningADUsavarianceorspecialusepermitforthecreationofADUsprovidedcertainrequirementsaremet.SV@Homesignedonasasupporterofthisbill.

• SB1053(HousingOpportunitiesAct;Leno)wouldallowvouchersasaprotectedsourceofincometoprovidevoucherholdersexpandedhousingopportunities.SV@Homesubmittedasupportletterforthislegislation.

• SB873(Incometaxes:insurancetaxes:credits:low-incomehousing:saleofcredit;Beall)—wouldallowadeveloperwhoisawardedStatecreditstosellthecreditstoaninvestorwithoutadmittingtheinvestortotheownershippartnershipandtherebyincreasingthevalueofthecredittotheinvestor.ThisbillsignificantlyincreasesthevalueoftaxcreditswithnoadditionalcosttotheState,whileincreasingtheprogram’sefficiencyandresultinginanincreasednumberofaffordablehomes.SV@Homesubmittedasupportletterforthislegislationanditisnowpartofthebudgetagreementthatwashammeredoutthisweek.

• SB879(HousingBondAct;Beall)—wouldauthorizea$3billionbondforaffordablehousing,enablingthedevelopmentofthousandsofnewhomesforhomelessresidentsandlower-incomefamiliesthroughouttheState.SV@Homesubmittedasupportletterforthislegislation.

Attachment 2a

2

• AssemblyBill2176(ShelterCrisis:EmergencyBridgeHousingCommunities;Campos),whichprovidesanewsolutionforrespondingtostreethomelessnessintheCityofSanJose.SV@Homesubmittedaletterofsupportforthislegislationattherequestofamemberagency.

• Governor’sStreamliningAffordableHousingApprovals.TheTrailerBillconfersby-rightapprovalsonadevelopmentifunderlyingzoningandgeneralplansallowresidentialuses;withaminimumhousingset-asideforlower-incomehouseholds(5percentinnon-transitpriorityareasand10percentwithintransitpriorityareas)andlow-incomehouseholds(20percentinnon-transitpriorityareas).ThisBillhastheintentoflimitingCEQAoverusebutmayhavetheunintendedconsequencesoflimitingcommunityinputintothedevelopmentprocess.TheBillisbeingfasttrackedandSV@Homehasnotweighedonthislegislation.NPHhasweighedin,requestingasupportifamendedposition(seeattachedletter).

Attachment 2a

3

June 8, 2016

The Honorable Jerry Brown State Capitol, Suite 1173 Sacramento CA 95814

Dear Governor Brown,

On behalf of the Non-Profit Housing Association of Northern California (NPH), I write to acknowledge and express our appreciation for “technical modifications” to the proposed “Streamlining Affordable Housing Approvals” trailer bill language recently released by your Administration. These critical amendments help to 1.) clarify that the streamlining proposal doesn’t override local inclusionary zoning ordinances and 2.) ensure replacement of any deed-restricted units lost as a result of development utilizing these provisions. Given these amendments, we are now able to formally take a “support if amended” position.

Founded in 1979, NPH is the collective voice of those who support, build and finance affordable housing. We promote the proven methods of the non-profit sector and focus government policy on housing solutions for lower-income people who suffer disproportionately from the housing affordability crisis. We are 750 affordable housing developers, advocates, community leaders and businesses, working to secure resources, promote good policy, educate the public and support affordable homes as the foundation for thriving individuals, families and neighborhoods.

As we took time to thoroughly vet the streamlining proposal with our members through our Legislative Issues Committee, we identified the following amendments that are in line with the Administration’s goals and intent and will make the trailer bill language even better, to wit:

1.) Require at least 10% of rental units in Transit Priority Areas (TPAs) to be at 60% of AMI and below given that these households have a greater propensity to use public transit, which translates into fewer Vehicle Miles Traveled (VMTs) and a greater reduction in greenhouse gas (GHG) emissions. This strongly aligns with the Administration priority to address climate change and is consistent with the goals of the cap and trade program.

2.) Change the term of affordability from 30 years to 55 years for rental units and 45 years for ownership units (this matches the affordability terms of common housing programs and funding sources).

3.) Require a project developer to submit a complete application for a building permit (for structures, not just for demolition, grading, etc.) within 12 months of the project's approval. The purpose of this legislation should be to facilitate the actual development of housing and not just increase speculative real estate value.

4.) Defer to local jurisdictions that have adopted “no demolition of rental housing” ordinances as preservation and tenant protection measures.

Attachment 2b

1

Even as we express our support for the trailer bill language, we must also emphatically state that, while the proposed by-right approval streamlining would certainly be an important step towards promoting development of more market-rate, mixed-income and affordable housing, this proposal alone - or even in tandem with legislation expediting the local approval process for Accessory Dwelling Units (ADUs), for that matter - will not solve the dire housing crisis faced by very low- and extremely low-income households that will never be served by market-rate housing without some form of subsidy, a fact which even the LAO has acknowledged.

We need the State to be an active partner with local jurisdictions and commit substantial funding to increase the supply of below market-rate housing as proposed by the Assembly and strongly support its $650 million budget request.

While we are also very supportive of Senate President pro Tem Kevin de Leon’s “No Place Like Home” Initiative which would provide funding to construct permanent supportive housing for homeless persons with mental disabilities, we also must note that this is a highly-targeted program and would not have any fiscal impact to the State’s general fund. Therefore, we insist that more can and must be done for other very low-income populations that are also in dire need of affordable housing through general fund allocations.

Finally, NPH is a proud cosponsor of AB 2502 (Mullin and Chiu) in this session, legislation to clarify that local jurisdictions may choose to make, as a condition of project approval, the inclusion of some below market-rate units in market-rate rental housing developments. This legislation is in keeping with the direction proposed in the trailer bill language and we urge you to sign it into law.

We thank you in advance for your kind consideration of these comments.

Sincerely,

Amie Fishman Executive Director Non-Profit Housing Association of Northern California (NPH)

cc: The Honorable Anthony Rendon, Speaker, California State Assembly The Honorable Kevin de Leon, President pro Tempore, California State

Senate The Honorable Phil Ting, Vice Chair, Joint Budget Conference Committee The Honorable Mark Leno, Chair, Joint Budget Conference Committee Graciela Castillo-Krings, Office of Governor Edmund G. Brown, Jr. Ben Metcalf, Director, California Department of Housing and Community

Development

Attachment 2b

2

Attachment 3

Leadership Board Minutes April 21, 2016, 11 AM – 1 PM

Archer Studios, 98 Archer St., San Jose

Present: Shiloh Ballard, Bob Brownstein, Amie Fishman, Ron Gonzales, Poncho Guevara, Janice Jensen, Keri Lung, Mary Murtagh, Chris Neale, Andrea Osgood, Jennifer Van Every, Kevin Zwick

Absent: Jennifer Loving, Kelly Snider, Kathy Thibodeaux

Also present: Executive Director Leslye Corsiglia and Program Manager Gina Lee (absent: Policy Director Pilar Lorenzana-Campo)

1. Board Chair Ron Gonzales called the meeting to order at 11:00 AM.

2. Announcementsa. Leslye introduced new board member Mary Murtagh, President & CEO of EAH Housing.

Keri moved and Janice seconded a motion to officially appoint Mary to the board.b. Leslye announced that staff has completed conducting interviews for the new Policy

Associate position and are finalizing an offer to the top candidate.

3. Information Itemsa. Gina provided an overview of Affordable Housing Week (AHW) events. Board and staff

discussed ways in which to expand outreach to a broad audience. Ron requested thateach board member invite at least one special guest to the May 13th Policy Breakfast.

4. Consent Calendara. Mary moved and Keri seconded a motion to approve the Consent Calendar.

5. Director’s Reporta. AHW: Leslye announced that we have thus far raised $37,000 for AHW ($30,000

budgeted). Our goal is to raise $50,000 total for all events this year.b. Fundraising Update: We received $30,000 from the Great Communities Collaborative to

fund our surplus lands work.c. 501(c)(3): The Law Foundation of Silicon Valley has offered to provide pro bono work to

help SV@Home become an independent 501(c)(3) organization.d. New Office Space: Staff are also working with MidPen Housing on an agreement and

design for our new office space at Donner Lofts, which we will share with otheradvocacy groups including Transform, Greenbelt, and the Residents United Network.

e. Membership: Since the February board meeting, we added 21 new members.

6. Policy/Legislative Reporta. Leslye reported on the policies SV@Home staff is engaged in, including conversations

about the potential for a new funding source, efforts with local jurisdictions to prioritizeaffordable housing on publicly-owned land, VTA’s recent action to approve a surpluslands policy that included SV@Home recommendations, the City of San Jose’s General

1

Attachment 3

Leadership Board Minutes

April 21, 2016, 11 AM – 1 PM Archer Studios, 98 Archer St., San Jose

Plan Task Force report that included SV@Home recommendations, and the status of the Nexus Studies for Housing Impact Fees and Commercial Linkage Fees.

7. Discussion/Action Items a. Budget: Leslye presented a proposed budget for Board approval, noting that

SV@Home’s budget is a part of the Housing Trust budget and will ultimately be approved by the Housing Trust Board. Shiloh moved and Jennifer Van Every seconded a motion to approve the FY17 budget.

b. Funding Plan: Leslye presented a plan that grows the base of funding for SV@Home. Board members agreed to help make the following connections:

i. Ron Gonzales – City National Bank, PG&E, Tipping Point ii. Andrea Osgood – UMPQUA, AMCAL Housing

iii. Keri Lung – Bank of America, Union Bank, Wells Fargo, Tipping Point, Facebook iv. Mary Murtagh – USA Properties, Domus Development v. Jennifer Van Every – Intel, Tech CU, Federal Realty

vi. Shiloh – Cisco, Adobe, Paypal, Ebay, Lex Machina, Irvine Company, PG&E vii. Kevin – Cisco, Federal Reserve

viii. Chris – Related, Bank of the West ix. Janice – Union Bank, Heritage, Federal Reserve, City National Bank, Cisco x. Amie – SVCF, overall strategy

xi. Kathy was absent from this meeting but is helping to arrange a meeting with corporations to talk about SV@Home and affordable housing.

8. Information Items

a. Leslye gave an overview of the strategies laid out in the Policy Roadmap.

9. Other Business/Items for Next Meeting (No actions may be taken)

10. The meeting was adjourned at 1:00 PM.

2

Date: 6/15/2016, 3:51 PM Page: 1

Current

Year Actual

Total FY16

Budget -

Revised

Percent of

total

RevenueContributions and memberships 500,075 183,000 273%

Events 49,116 20,000 246%

Revenue raised in FY15 for FY16 344,255 337,000 102%

Total Revenue 893,446 540,000 165%

Expense Salaries and Benefits 294,303 297,174 99%

Fiscal Sponsorship 27,500 30,000 92%

Office expenses 5,410 4,500 120%

Program Admin 275 0

Software Support 1,351 0

Outside Consultants 22,364 8,500 263%

Insurance 1,959 2,850 69%

Advertising and Promotion 6,775 24,000 28%

Dues and Subcriptions 6,000 0

Travel and Meetings 7,803 11,000 71%

Other 2,015 850 237%

Total Expense 375,756 378,874 99%

Net Income 517,690 161,126 321%

Cash Flow (as of 5/31/16)

Contributions collected as of 5/31/16 830,070

minus cash expenses (383,456)

Cash on hand as of 5/31/16 446,614 outstanding FY16 commitments 89,040

Total cash plus pledges 535,654

FIXED ASSETS COVERED AS

DONATION FROM Trust 10,000

YTD Actual Cost Paid for Rent and

Office Supplies for SV@Home 25,211

Does not included

any employee

time

HOUSING TRUST SILICON VALLEY

SV@HOME DEPARTMENT FINANCIAL STATEMENT

Eleven months ending 5/31/16 (goal = 17% YTD)

Attachment 4

Affordable Housing Week 2016

June 10, 2016

Affordable Housing Week 2016

was by many measures a great

success.

We engaged the public, brought

community leaders, decision

makers, and activists together,

and premiered our Policy

Roadmap to an enthusiastic

audience.

Let’s take a look.

Attachment 5

1

June 10, 2016

Affordable Housing Week 2016: By the Numbers

24 865 events throughout the week, including participants at the 10 events organized

panels, screenings, trainings, and more or co-hosted by SV@Home 41,800 34 twitter impressions of SV@Home over the month, new members of SV@Home

as folks participated online with #AHW2016.

1 Roadmap,

5 Strategies debuted at the launch of Affordable Housing Week,

delivering our booklet directly to the 201 leaders of

Silicon Valley in attendance at the SV@Home Policy Breakfast

8 $46,000 9 newspaper articles and radio interview, raised from 24 sponsors AHW Proclamations presented

covering and/or quoting SV@Home by eight cities and the County

Attachment 5

2

June 10, 2016

Policy Breakfast IDs Key Opportunities

SV@Home kicked off Affordable Housing Week with a Policy Breakfast at the Microsoft Event

Center on May 13. The panel conversation focused on the need for multiple, layered solutions in

order to effectively address the many factors that contribute to the region’s lack of affordable

housing and resulted in a number of key opportunities that SV@Home will explore as we

convene partners in coming weeks to identify actions that we can collaboratively take to further

these ideas and policy priorities laid out in the recently published Policy Roadmap.

26

elected officials represented

201

total participants

1 Robust Solutions Panel led by Board Chair Ron Gonzales, including Amie Fishman (SV@Home Board Member and Non-

Profit Housing Association of Northern California Executive Director), Fred Blackwell (The San

Francisco Foundation President), Gabe Metcalf (SPUR Executive Director), and

Matt Regan (Bay Area Council Senior Vice President of Public Policy).

4 Key Opportunities Identified

Encourage the construction of

secondary units (also called

accessory dwelling units or granny

flats), a strategy that SV@Home is

actively pursuing.

Pursue passage of state bills,

such the "Palmer Fix" (AB 2502,

Mullin and Chiu), which would

clarify that local jurisdictions have

the authority to apply inclusionary

zoning policies to multi-family

rental developments, and AB 2031

(Bonta and Atkins), which would

allow jurisdictions to pass

ordinances to issue bonds for

affordable housing.

Galvanize support for a potential

countywide ballot

measure in November for a

$750-950 million housing bond.

Incentivize housing

production in cities that

regularly fail to meet their RHNA

goals by more strongly linking

regional funds (such as the One

Bay Area grant program) to RHNA

performance.

Attachment 5

3

Budget

TOTAL REVENUE

$68,479

TOTAL EXPENSES

$31,302

CASH BALANCE

$37,177

Community Feedback SV@Home developed and shared an Affordable Housing Week survey to solicit opinions and feedback

from the community. This list has been shared to our email list and across our social media channels. This

survey is open until June 10. At the time of this report’s writing, we have received 76 responses. We will

put together a report on quantitative responses after the close of the survey. Some sample comments:

Revenue: $68,479

Sponsorships In-kind Donations

Ticket Sales Housing 2.0

Expenses: $31,302

Venues Materials Housing 2..0

“You guys knocked

it out of the park.

An 11 on a scale of

1-10.” “This is such a tough issue

with no single easy

solution (or you wouldn't

need a whole week

dedicated to the

problem), so tackling it

from many angles was

accomplished and

awareness increased.”

“Events mostly

involve only people

who are already

supportive of more

housing. Preaching to

the choir, as it were.

We need to change

minds.”

“It seemed like

everyone was talking

about Affordable

Housing during this

week. It was good to

see media attention.”

“Exposes you to

problems and solutions

that you may not have

heard about before.”

“Less talk, more

action.”

Attachment 5

4

June 9, 2016

Media Clips

“Silicon Valley housing solutions go regional,” San Jose Mercury News. Ron Gonzales and Pat

Showalter (op-ed.) May 5, 2016.

“Our housing crisis has continued to grow; so too must solutions. This is the premise of the new

regional initiative and voice for affordable housing in Silicon Valley, SV@Home, as the group

debuts its Policy Roadmap next week. The Roadmap lays a strategic, coordinated pathway to

address our housing crisis while spurring renewed focus and urgency around regional

solutions…”

“A Policy Roadmap to affordable housing in Santa Clara County,” San Jose Mercury News.

Richard Sheinin. May 13, 2016.

“’It’s time to change the focus from problems to solutions,’ Carl Guardino, president and CEO of

the Silicon Valley Leadership Group, told about 200 affordable housing advocates who gathered

Friday at the Microsoft Conference Center… Kicking off the county’s Affordable Housing Week

2016, nonprofit SV@Home, founded last year, released a “Policy Roadmap” for making inroads

into what seems like an intractable problem.”

Affordable Housing Week blurb. KLIV radio, Matt Burrows. May 13, 2016.

Played at the top and bottom of every hour throughout the day.

“SV@Home unveils official policy positions on affordable housing,” Silicon Valley Business

Journal. Bryce Druzin. May 16, 2016.

“Almost a year after its founding, affordable housing group SV@Home released its official policy

recommendations on Friday. “The ‘road map’ is our guide to where our organization is going to

focus to be able to move the needle on affordable housing,” said Leslye Corsiglia, executive

director of SV@Home, which officially formed in June 2015. The recommendations were

unveiled in front of over 200 people at Microsoft’s Mountain View campus.”

Film spotlights Palo Alto’s only mobile home park,” San Jose Mercury News. Jacqueline Lee.

May 17, 2016.

“…Organizers say Lo's film addresses how "the severe shortage of affordable homes in Silicon

Valley puts tremendous pressure on our communities, as households of all incomes compete to

secure safe and affordable homes.”

“Film spotlights Palo Alto’s only mobile home park, Buena Vista,” San Jose Mercury News.

Jacqueline Lee. May 18, 2016.

“Nico Martinez's voice wavered as he talked about keeping his family calm for three years

despite fearing they and about 400 others would be evicted from Buena Vista Mobile Home

Park. "Wherever we go, we're still going to be together as a family," Martinez assures Angel, 9,

and Nicolas, 12. The boys, arms wrapped around their dad, say they don't want to leave. "This is,

like, a safe place and there's no bad people here," Nicolas said.”

“Upsetting sacred cows to solve housing crisis?” Mountain View Voice. Mark Noak. May 19,

2016.

“Is Silicon Valley's housing crisis reaching the point where dire action is needed? At a housing

summit last week, a panel of experts and policymakers discussed the need for sacrificing some

"sacred cows" to address the South Bay's lack of housing and skyrocketing prices…

Attachment 5

5

June 9, 2016

At the top of the SV@Home’s list is to build more housing, pretty much in any way possible.

Their strategy boiled down to “land, money and changing the conversation on housing,” said

SV@Home Executive Director Leslye Corsiglia. “This really is the need to deal with a lack of

housing supply for all people, whether they live on the street or work for our highest-paying

employers,” she said.”

“Affordable Housing Week focuses on solutions to ‘crisis’” Morgan Hill Times. Michael Moore.

May 25, 2016.

“…City officials are so proud of their affordable housing program that they hope their

partnership with HouseKeys can serve as a “model of best practices” for other cities, at a time

when many experts acknowledge the Silicon Valley crisis needs regional collaboration. During

Affordable Housing Week, affordable housing advocates—including event host and

nonprofit SV@Home—focused on the need for a regional approach as a key solution to the

problems many residents face in a region where rents increased by 60 percent from 2010 to

2014, and the median monthly rent for a two-bedroom apartment is $2,800.”

Attachment 5

6

Attachment 6

SV@HOME-- WORKPLAN 2016-17

ACTIVITY TOPIC CURRENT FOCUS MEASUREMENT POLICY—Increase land available for affordable housing

Work with local jurisdictions and other public entities, including VTA, to make surplus/ underutilized public land available for affordable housing

SV@Home received funding from the Great Communities Collaborative to work with cities and the County on public lands

VTA has more than 25 potential surplus sites

MTC is working on a land analysis of parcels from a variety of public entities

Number of affordable housing projects approved on publicly owned land

Number of RFPs that prioritize affordable housing development on publicly-owned land.

Number of jurisdictions and other entities educated about the importance of public land for affordable housing, leading to positive local policies

POLICY—Increase funding available for affordable housing

Partner with other stakeholders to pass a Housing Bond Measure in Santa Clara County

Advocate for Housing Impact Fees/Commercial Linkage Fees in all Santa Clara County jurisdictions

Work with cities that set aside Boomerang Funds to spend money.

$750-$950 million bond in Santa Clara County

Santa Clara, Milpitas, Saratoga, Campbell and the County of Santa Clara are all considering establishing HIF/CLF ordinances

Santa Clara, Campbell, Los Gatos, and Mountain View have unspent funds that the County will match

Voter approval of a housing bond

Four more cities and the County adopt HIF/CLF ordinances

Boomerang funds are committed to local projects (over $15 million)

POLICY—Increase the effectiveness of local policies in providing affordable housing options

Work to ensure that local General Plans include policies that prioritize affordable housing

Participate in framing housing plans in various specific and precise planning efforts to insure that housing is included

San Jose, Palo Alto, and Milpitas are now revising their GPs

Several cities are undertaking planning processes, including Mountain View (North Bay Shore, Moffett Field), San Jose (Diridon, North San Jose, Urban

Inclusion of policies and priorities that incentivize the number of affordable housing units built

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Attachment 6 ACTIVITY TOPIC CURRENT FOCUS MEASUREMENT

Advocate for flexible second unit ordinances Villages), Los Gatos (North 40) San Jose and other jurisdictions are revising their ADU ordinances

Adoption of ADU ordinances that result in an increased number of second units

POLICY—Improve regional coordination around housing

Work with MTC and other partners to adopt transit oriented development policies and programs.

Work with MTC to establish a regional housing trust fund, regional job-linkage fee, and possible expansion of TOAH and OBAG.

Work with the regional task force, in conjunction with the Cities Association to approve a RHNA Subregion for Santa Clara County and begin conversations about implementation.

MTC is currently considering new policies and new funding for affordable housing

RHNA subregion task force formed in partnership with the Cities Association

Adoption of a program/financing plan that will work for the South Bay

A decision made on whether to create a RHNA subregion

RESEARCH - Compile and analyze affordable housing related information

Seek opportunities to partner on research that moves our policy goals

Talking with the Silicon Valley Community Foundation about a Supply study

Talking with DRA and other partners about a Mortgage Interest Deduction study

Working with NPH and sub-regionals on a research agenda

OPERATIONS—Provide a stable base for the organization

Take actions to become independent

Move offices

Database for membership, grant management, and communications

Preparing 501© 3 paperwork

Working with architects to complete space/negotiating with tenants/ negotiating lease

Selecting a database that provides significant functionality

501©3 approved

New offices up and running

Database up and functional by December 31, 2016

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Attachment 6 ACTIVITY TOPIC CURRENT FOCUS MEASUREMENT FUNDRAISING AND MEMBERSHIP—Provide a stable funding base for the organization

Stabilize funding for the organization and continue to increase membership base

Working off of success from Affordable Housing Week, increasing bank and corporate support, and continuing to cultivate new membership

Fundraising goals as approved by the Board are achieved

Membership is increased by 100% over January 1, 2016 level

BOARD – Ensure a well functioning board

Select and bring new Board members on board

Create and activate leadership circle

One new member will join in August. Working to replace two corporate members

Identifying potential members of leadership circle

Full board in place by December 31, 2016

Leadership Circle fully activated by June 2017

MEMBER ACTIVITIES—Engage and activate members

Create ELPN-like organization for the South Bay

Host member-only events to provide benefit to membership

Partner with other organizations to host fun, engaging, and informative events.

Identifying core members to begin planning

Holiday party is scheduled now for December

Planning second Developer Roundtable meeting in June

ELPN-like group up and running by December 31, 2016

Well attended holiday party, with at least 50 guests

Well attended developer roundtable events, engaging an average of 20 participants

EDUCATION AND ENGAGEMENT– Educate and facilitate conversation and action

Host regular workshops, roundtables, and events to engage stakeholders and members of the public.

Manage 2017 Affordable Housing Week

Events for the next couple of months are scheduled, and an annual event calendar is being developed

Setting up a new Elected Official Roundtable based on success during Affordable Housing Week

Surveying attendees to get feedback and evaluating success in preparation for 2017 Affordable Housing Week

A minimum of 6 brown bags attended by an average of 30 people

At least 2 advocacy roundtables hosted to engage advocacy partners, attended by an average of 20 people

Six happy housers events bring out an average of 30 individuals

A successful Affordable Housing Week in 2017, increasing attendance at events from 900 to 1,200

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Attachment 6 ACTIVITY TOPIC CURRENT FOCUS MEASUREMENT COMMUNICATIONS- —Inform members and the public about SV@Home and affordable housing issues

Keep housing community informed and engaged

Increase public awareness of SV@Home and broaden community support

Inform, engage, and demonstrate opportunities to decision makers

With Communications Director now on board, developing plan for digital communications (social media and email program, SV@Home Website)

Developing consistent branding and messaging

Creating proactive press strategy

Discussing opportunities for a housing campaign, looking at Make Room and other potential formats

Developing plan for communications, which will include communications groups, and facts and resources

Increase mailing list by 50%

Increase number of page likes on FaceBook by 100%

Increase twitter followers by 100%

Revamped website with robust policy database and resource center

Regular press coverage of SV@Home activities, and at least four op eds/Number of times SV@Home is mentioned in news articles

South Bay housing communicators group up and running with at least 8 participants

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