Leadership Agenda Présentation

10 July 2006 Luz design + communications

Propositions for the Golder Leadership Agenda

Growing your PotentialProposition for the Golder Leadership Agenda10 July 2006, Luz design + communications

Making Connections

Golder Leadership Agenda Presentation 10 July 2006 Luz design + communications www.luz.ca

The continuous line drawing concept introduces a human dimension to the conference. The illustrations are still abstract enough, however, to permit a wide range of creative interpretations. Their “hand-drawn” quality underscores a human, people-oriented approach to leadership. In fact, the continuous, flowing lines are reminiscent of individual signatures: the shaping, helping hand is never far away.

Golder Leadership AgendaConcept [Growing your Potential]

Drawing on your Potential


The two illustrations presented here correspond to the two conferences. The “garden” illustration suggests that the participants are planting the seeds of their leadership. They are acquiring the skills they will need for their personal and professional development. The second illustration, of a mountain climber looking through binoculars, corresponds to the “action” phase of the participant’s leadership, when vision and action will be required to scale new heights.

The graphic approach is simple and flexible, with flat colors and flowing lines. The “doodle” quality of the illustration is friendly and approachable, yet it retains an abstract quality that lends itself to broad interpretation.

Golder Leadership AgendaConcept [Growing your Potential]

Growing your PotentialGolder Leadership Agenda

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COVER WORKBOOKSIZE: 8 1/2 X 11PRINTED: COVER 2 COLORS PMS

Golder L eadership Agenda 2006

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Managing your team

Golder L eadership Agenda 2006

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Draw your own conclusions

WORKBOOK INTERIORPRINTED: BLACK AND WHITE

ContextConversationsDiscovery (Discover)Who I am (Who am I?)FramingConfronting fearChoices (Making choices; Choose)

Lead by exampleSelf managementClear thinkingReframingExcellenceStyle

Taking control (You’re in control)Group development (Developing the group)VisionsAligningBuilding teamsSetting the agenda

Communication Communicating)Listen & learnQuestioningBe yourselfPresenting effectively)

Being accountable (Accountability)Delivering on expectationsEstablishing norms (Setting norms)Ground rulesTeam normsCredibility vs empathyTrustYou’ve come a long way…

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1

Growing your PotentialGolder Leadership Agenda

Th e G o l d e r L e a de

rship Agenda is an energizing

fiv

e-d

ay

c on f e

ren ce d u r i n g w h i c h y o u ’ l l c u l t i v a t e a n d g r o w y o u r l e a d e r s h i p q u a l i t i e s .

1

FLYER INVITATION SESSION 2 RECTOSIZE: 9 1/4 X 4PRINTED: 2 COLORS PMS

VERSO

Golder Leadership AgendaWORKBOOK AND FLYER INVITATION SESSION 1

Growing your Potential

1

Phase 2 of the Golder Leadership Agenda will build the skills you n

eed

to a

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eights in your professional and personal development.

Attaining Peak PerformanceGolder Leadership Agenda

2

FLYER INVITATION SESSION 2 RECTOSIZE: 9 1/4 X 4PRINTED: 2 COLORS PMS

ContextConversationsDiscovery (Discover)Who I am (Who am I?)FramingConfronting fearChoices (Making choices; Choose)

Lead by exampleSelf managementClear thinkingReframingExcellenceStyle

Taking control (You’re in control)Group development (Developing the group)VisionsAligningBuilding teamsSetting the agenda

Communication Communicating)Listen & learnQuestioningBe yourselfPresenting effectively)

Being accountable (Accountability)Delivering on expectationsEstablishing norms (Setting norms)Ground rulesTeam normsCredibility vs empathyTrustYou’ve come a long way…

2345

VERSO

Attaining Peak PerformanceGolder Leadership Agenda

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COVER SHEET (LOOSE LEAF)PRINTED: 2 COLORS PMS

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DIVIDERS WITH DIFFERENT DRAWINGS (LOOSE LEAF)PRINTED: 2 COLORS PMS

Golder Leadership AgendaFLYER INVITATION, NOTES AND DIVIDERS SESSION 2


COVER PERSONAL NOTEBOOKTERRACOTA LEATHERSIZE: 8 3/8 X 12256 PAGES DEBOSSED LOGO AND PERSONALIZED COVER

INTERIOR PERSONAL NOTEBOOKPRINTED LINES IN GRAYTWO RIBBON MARKERS

Golder Leadership AgendaPERSONAL NOTEBOOK


SLIP CASE SESSION 2SLIP CASE SESSION 1SIZE: 12 X 9 3/4MATERIAL: POLYPROPYLENE FROSTEDPRINTED: 1 COLOR PMS FLEXOGRAPHY

Golder Leadership AgendaPACKAGING SLIP CASE

Building CharacterProposition for the Golder Leadership Agenda10 July 2006, Luz design + communications


The Power of CharacterIn today’s world, our global culture is drawn from the imagery of films and television shows.These images have a potency that easily transcends national, linguistic and ethnic borders.At the same time, the characters depicted in these cultural references have universal significance:Dorothy’s quest is timeless and poignant; Batman and Robin’s pursuit of evildoers neverends; the “western” retains its sense of adventure; and Pepe Le Pew remains the standardillustration of how a powerful idea drives behavior.

Golder Leadership AgendaConcept [ Building Character ]


Building CharacterThe mythic figures have in common a strong central character that guides their actionsand that resonates throughout the narrative. Leadership is being able to ascertainthese lessons and to make them your own. It is, ultimately, about building character.



An imaginative springboardGraphically, this approach uses archival stills from famous movies, cartoons or televisionshows, juxtaposed with one or a few simple words that open the possibilities for discussionand analysis. They form the foundation situation from which a lesson can be drawn aboutleadership — its attainment and exercise. These visuals act as an imaginative springboard fordiscussion, and serve as a lighthearted take on leadership. Indeed, they are hard to resistfor their humor and wit.


... the skills you acquire duringthe conference, represented by theruby slippers, will transform youas a leader. Your new skills willenable you to transform situations;to transform a group of peopleinto a team; to create somethingout of nothing...




Golder Leadership AgendaBROCHURE/INVITATION [ Building Character ]

ENVELOPEMETALLIC PAPER

BROCHURE/INVITATION COVERSIZE 5.5x10.5 (FOLDED)

ACCORDIAN FOLD

INTERIOR

Leadership focuseson the creationof a common vision.It means motivatingpeople to contributeto the vision andencouraging themto align their selfinterest with that ofthe organization.

LEADERSH I P AGEN DA 2006

align


BROCHURE/INVITATION: USED AS AN IMAGINATIVE SPRINGBOARD FOR DISCUSSIONSIZE 5.5x10.5 (FOLDED)

ACCORDIAN FOLD

partnertransform believealign

Golder Leadership AgendaBROCHURE/INVITATION [ Building Character ]


BINDER COVER: SESSION 1 & 2METALLIC MATERIAL

EMBOSSED

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BACK COVER

Golder Leadership AgendaBINDER [ Building Character ]


3-RING BINDER INSIDE

1

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align

Golder Leadership AgendaBINDER & DIVIDERS [ Building Character ]

DIVIDERSMETALLIC PAPER AND REGULAR PAPER

align


Recent studies of highly successful firms reveal that the

organizations that are most effective, best lead and managed,

have leadership founded in their cultural values and system. They

also develop a strong feeder pool of candidates to fill succession

needs. Jim Collins, in his book “Good to Great,” notes that all but

one of the companies that made the transition from good to great

did so under the leadership of individuals that emerged from

within their own companies. From a cultural and historical point

of view, Golder’s success also has depended upon its leaders

“growing up” in the business, emerging from within.

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BACKGROUND

GOLDER LEADERSHIP AGENDA 2006 1There are two components successful companies use to address leadership.

First, is to develop a broad base of leadership attitudes, knowledge, skills and

behaviors across the organization, establishing leadership as part of the culture

of the organization. Second is to provide specialized advanced leadership

training for select group of employees to ensure leadership continuity, part of

succession planning. The Leadership Agenda focuses on the first component.

WHAT IS LEADERSHIP CULTURE ?

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nisi ut aliquip ex ea ulla commodo consequat.

WHY DEVELOP AN INTERNAL TRAINING PROGRAM

WHEN THERE ARE SO MANY GOOD ONES OUT THERE ?

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in lorem ut ipsum.

GOLDER LEADERSHIP AGENDA 2006

1

03

1

DIVIDERS

Golder Leadership AgendaDIVIDER & INTERIOR TEMPLATE [ Building Character ]

INTERIOR PAGE TEMPLATESIZE 8.5X11

BLACK & WHITE LAZER COPY

Leadership Agenda Presentation 30 June 2006 Luz design + communications www.luz.ca

INTERIOR PAGES

THOMAS L. HOFFMANN


PERSONAL NOTEBOOKEMBOSSED METALLIC MATERIAL


CARRY-ALL BAG EMBOSSED LEATHER NOTEBOOK INVITATION USED AS AN IMAGINATIVE SPRINGBOARD FOR DISCUSSION


Golder Leadership Agendabrochure used as an imaginative

springboard for discussion!

The Power of Character


Proposition for the Golder Leadership Agenda10 July 2006, Luz design + communications

Patterns in Leadership

There’s more than one solution to every problem


This approach is simple, elemental and intellectual. It illustrates how leadership requires a creative intelligence to marshal people and resources into a unified and effective whole. The individual geometric pieces are “meaningless” on their own, but when joined in the correct combination, they coalesce into a meaningful whole.

Golder Leadership AgendaConcept [Patterns in leadership]


The attributes of this particular approach are compelling:• The flat colors and shapes are iconic and lend themselves to a wide range of simple graphic treatments• The creative and intellectual dimensions of the puzzle reinforce the attributes required for leadership• For example, the completed shape can serve to represent several entities:

Golder Leadership AgendaConcept [Patterns in Leadership]

:: The team: where every member serves a distinct purpose and brings a distinctive set of skills and attributes (hence the unique shape) to the team

:: The company: where every division serves a similar function

:: The individual: who is made up of disparate elements that need to be unified and ordered

:: The conference itself: whose five days and two phases also make up a unified whole whose meaning will become apparent with time and distance

POSTER RECTO


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VERSO

Golder Leadership AgendaPOSTER SESSION 1

Golder Leadership Agenda 2006Session 1

It takes creativityand visionto be a leader.

DISCOVERING:

The context 1 LEADING:By example 2 BUILDING:

The team 3 COMMUNICATING:Effectively4 DELIVERING:

On Expectations5

WORKBOOK COVERSIZE: 8 1/2 X 11PRINTED: TWO COLORS PMS

WORKBOOK INTERIORPRINTED: BLACK AND WHITE3 30 LEADERShIP AGENDA © 2006

Patterns in leadershiP Leadership Agenda 2006

Session1

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Session

LEADExPLORE

1

Session1

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adipiscing elit. Maecenas justo. Cras vel tortor non nisl sagittis tempus. Morbi pretium libero vitae libero.Lorem ipsum dolor sit amet, consectetuer adipiscing elit.

Maecenas justo. Cras vel tortor non nisl sagittis tempus. Morbi pretium libero vitae libero.

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5 30 LEADERShIP AGENDA © 2006

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Golder Leadership AgendaWORKBOOK SESSION 1

It takes creativityand visionto be a leader


Golder Leadership AgendaPOSTER SESSION 2

POSTER RECTO

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VERSO

Golder Leadership Agenda 2006Session 2

A leader brings orderto seeming chaos.

DISCOVERING:

The context 1 LEADING:By example 2 BUILDING:

The team 3 COMMUNICATING:Effectively4 DELIVERING:

On Expectations5

COMMUNICATING: Effectively

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4BUILDING: The Team


3LEADING: By Example


2

COVER SHEET (LOOSE LEAF)SIZE: 8 1/2 X 11

DIVIDERS


Golder Leadership AgendaNOTES AND DIVIDERS SESSION 2

Session2

leader

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Patterns in leadershiP Leadership Agenda 2006

DISCOVERING: The Context


1DAY

DAY

DAY

DAY

Golder Leadership AgendaPACKAGING


Folded cardboard liner

SLIP CASE

leadershiP agenda

Work book

Session

1

Loose sheets

toM hoffMan

POSTERS

Golder Leadership AgendaPERSONAL NOTEBOOK AND APPLICATIONS

PERSONAL NOTEBOOK BAG

Travel

Leadership Agenda Présentation