Leadership and Administrative DynamicsEckerd Spring 2011

Agenda

Read memos in class.

PEST/SWOT

Memo Writing

Examination of needs assessment tools

How to analyze and present dataDATA Analysis Techniques

Strengths

Qualified Staff

Strong Board leadership

Good community relationships

WeaknessFunding sources unstableHigh turnoverPoor measurement of outcomes

OpportunitiesNew federal funding availableNew interest in homeless families

ThreatsRecession will worsen to depressionCompetition from for profit entitiesNeed exceeds ability to respond

SWOT Analysis

P E S T • Political• Economic• Social• Technological

• Break out session. Perform this test for the agency you work for and present it to the class.

six fundamental principles of analytical design• Show comparisons, contrasts, differences. • Show causality, mechanism, explanation, systematic

structure. • Show multivariate data; that is, show more than 1 or 2

variables. • Completely integrate words, numbers, images, diagrams. • Thoroughly describe the evidence. Provide a detailed title,

indicate the authors and sponsors, document the data sources, show complete measurement scales, point out relevant issues. • Analytical presentations ultimately stand or fall depending

on the quality, relevance, and integrity of their content.

• “The purpose of an evidence presentation is to assist thinking”, and that these six principles of analytical design “are derived from the principles of analytical thinking.” (BE, p. 137). He claims that these design principles are universal and “not tied to any particular language, culture, style, century, gender, or technology of information display.”

PowerPoint Is Evil• In a business setting, a PowerPoint slide typically shows 40 words, which is about eight seconds' worth of silent reading material. With so little information per slide, many, many slides are needed. Audiences consequently endure a relentless sequentiality, one damn slide after another.

• Visual reasoning usually works more effectively when relevant information is shown side by side.

Tufte emphatically• Do not write bullets with incomplete sentences.

• Remember the journalism rule: include who, what, where, when and why

• Calculate the knowledge level, work and educational backgrounds of your audience

COLOR!• Avoid colors that don’t match.•Nature provides suggestions• Remember to use the theme color available in Microsoft products.

Sparklines

• tiny visual device Tufte calls a “sparkline.” It’s intended to convey a bunch of data, perhaps a couple of hundred numbers’ worth, in a space no larger than would be required for a couple of words, like this bit of medical monitoring:

Sparklines

Sparklines

Gapminder• Africa is not a country• Child mortality

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Make Legends and Titles Simple to Interpret

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Choose Better Fonts

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