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Le Produit ...A woman should always be seen first...

Le produit market plan updated

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Page 1: Le produit market plan updated

Le Produit

...A woman should always be seen first...

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Le Produit Location

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The store’s intricate detail makes it a second home

to the modern, glamorous, working woman…

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Le Produit

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*Mission Statement:

To create luxurious, alluring garments for

the glamorous and modern working

women

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S.W.O.T

Strengths-Location. Look Book,

Put Together Looks

Weaknesses-Only Apparel Available

Opportunity-Make-up, Accessories

Threat-Surrounding Stores

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Pricing

Price Points at Le Produit range from $50-$6,000

Le Produit is sold internationally

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Le Produit

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Wanna be on TOP…

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Come and Get Classy Gifts for Mom!

Xoxo,

Le Produit

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Our spokesperson for Le Produit is the beautiful and talented Zoe

Saldana. She exemplifies our logo “A woman should be seen first”... to

a “T.” With her grace, poise, and feminine fashion sense WE could

not, not have her as the face of our new campaign.

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Background of Our Brand

Le Produit was established by Elle Rox or better yet known as Lynise Brown. Lynise always

knew that she wanted to do something that would impact the world and years later this

clothing line allows Lynise Brown to stamp her name on the world to let others know that she

was here. “I wanted to do something in fashion, but I didn’t think I could” is how this

designer would respond to those who questioned her journey. With Le Produit, Lynise desires

to reach the masses as she loves a variety of fashion styles and trends and does not want to

limit herself to one. She can be described as a person always trying to keep her eyes for “the

next big thing”.

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Fact Sheets *Le Produit was founded in Chicago, IL by Elle Rox on

*Le Produit has boutiques internationally

*Reached our 1,000,000 mark on August 22, 2008

*Opened our boutique in Paris on January 3, 2009

*In 2012, Le Produit presented its first cosmetics line: Le Rouge

Cosmetics

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Want to reach us?

Contact us on the web or by

phone

Phone: (312)-995-4141

Website: leproduit.com

XOXO,

Le Produit

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Elle Rox Presents...Le Produit...

Our customers are writers, models, stylists, students, even lawyers and the list goes on and on.

Not only can our customers fit into any of these categories, but these women are also between the ages

of 22-30. Le Produit wants to make sure that we are convenient and very accessible to our customers as

technology is constantly changing. We engage and promote via Twitter, Facebook, and Pinterest, and of

course on our website, leproduit.com. We love to upload our designs and look books for our faithful

friends so that they have an idea of what we have in store for them.

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On the Elle Rox family website we offer our viewers look books, we show recent designs,

we also put our fashion shows on the website, even coupons customers can print out are

available for Le Produit fashionistas to bring into our stores.

Looks that Inspire

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Le Produit ads are in Vanity Fair, Vogue, Wall Street Journal, and other luxury

magazines, and sold exclusively on leproduit.com, at Nordstrom, and Neiman Marcus.