LBC FINAL presentation

Andres OROZCO

Batuhan BAYBALI

Bohao LIU

1. TEAM2. COMPANY3. LBC4. METHODOLOGY5. FINDINGS6. SCENARIOS7. RECOMMENDATIONS8. NEXT STEPS

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TEAM COMPANY LBCMETHODOLO

GYFINDINGS SCENARIOS RECOMS’

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Andrés OROZCO – EcuadorTeam LeaderTechnical Research and Analiysis

Batuhan BAYBALI – TurkeyTechnical Research and AnalysisAutomotive Background

Bohao LIU – ChinaResearch and Benchmarking



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4

Partners & Alliances

41.1Billion

117.000

Services

Automotive

Brands

125 countries

Sales

2.7M vehicles

54% EU

46% Rest of World

37% EvsEU

Innovation

1.9Billion



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1. Work with experts

2. Put in practice ourknowledge

3. Understand the workof a consultant

4. Work in a multicultural context

5. Learn about anamazing industry

6. Learn about a big trend

7. Improve our efficiencyand coordination skills

8. Improve our researchmethods

9. Improve our ability to deal with big amounts of data and analize it

10.Bring value to theCompany from ourmulticultural-innovativeperspective



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14Million

Members

200.000Sharedvehicles

75%Revenue

Share

PotentialMarket:FR, UK, GER, CH

20%in Car-Sharing

EVs

7Billion

RevenueGeneration

60%UK&GER

RevenueShare

Europe World

32Million

Members

500.000Sharedvehicles

http://carsharing.de/images/stories/pdf_dateien/praesentation_frostsullivan_car_sharing_21.09.2011.pdfhttp://www.autorentalnews.com/channel/rental-operations/article/story/2015/03/carsharing-state-of-the-market-and-growth-potential.aspx

+ 50%Population

Urban

MarketPotencial

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0

0,5

1

1,5

2

2,5

3

3,5

4

Firm

infrastructure

Human

resources

Technology

Procurement

Inbound

logistics

Operations

Outbound

Logistics

Marketing and

Sales

Competitive

advantage

User's side

Competitive

advantage

OEM's side

In the Loop

One-way station

based

Free floating

Peer to peer

Carpooling

Average



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2,65 2,70 2,75 2,80 2,85 2,90 2,95 3,00 3,05 3,10 3,15

Human

Resources

Infrastruture

Parking StationType of Engine

Partnership

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One way station based Loop Free floating

+ 24/7 Round-to-the clock +Keyless access+Easy access to public transport+Easy fleet management +No using time limit

+ 24/7 Round-to-the clock +Keyless access+Easy access to public transport+Parking: Medium flexible (starting station only)+Regional flexibility

+ 24/7 Round-to-the clock +Keyless access+Easy access to public transport+Parking: Highly flexible ( anywhere, anytime) +No using time +Dose not have to be returned

-Regional limitation(covered local area only)-High infrastructure costs-Parking: Not flexible (defined stations)-Reserve cars in advance-Have to be returned and pick up at particular place

-Time limitation (rental time must be specified)-Reserve cars in advance-Have to be returned and pick -up at starting station

-Regional limitation (covered local area only)-Vehicle monitoring and maintenance

Parking Return & pick up Regional Fleet Management Using Time

AdvantagesDisadvantages



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Present Future

GPRS

Present

GPS

Databases

RFID

Non-invasivehardware

Bluetooth

Web-basedsoftware

Wireless networks

Future

InductiveCharging

DynamicCharging

Autonomous Vehicles Automated

Parking Tower



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McKinsey & Company

Connectivity Flexibility

Automative News Europe’s

Platforms Flexibility

Our Vision

Gaps fromTechnology

Gaps fromTrends



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14

TEAM COMPANY LBC METHODOLOGY FINDINGS SCENARIOS RECOMS’NEXT STEPS


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OEM Corporates/Firms

No mediators

Higher Utility

No ownership

Pay for the usage

High Monitoring

Public Transportation Link


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EVs for different segments

Integration

All mobile

Why SMART?

“S”, Sustainable (Green)

“M”, Multi Purpose

“A”, Accessible

“R”, Reliable

“T”, Time Saver

“Renault Way” of sharing

1. Community

2. Address Every Need

3. Connectivity

4. Integrated Interface

5. Most Green



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What is it ? Benefits Limitations

Other business

Freight Mail delivery Product Delivery Transport to areas with

little access Advertising on cars Tourism Insurance companies to

deal with car fixing

• New Revenue Streams• New BMs• Profit from vehicle downtimes• Cover market gaps (ex.

geographic coverage)• New spin-offs (new business

opportunities)• Boost typing point

• Cost/benefit ratio (is it profitable?

• Coordinate processes with other companies

• Allocate and manage fleet to other business

• Dilute core business mission

• Higher investment and higher wear of fleets

Other uses

Rural – Urban Connection Small size deliveries Access to city squares

with EVs

• More flexible• Strong adaptability of different

customer segments • New market approach( more

opportunities, new customer segment)

• Environment- friendly (EV)• 24/7 without time limit, A high

degree of automation.• Relieve the pressure of public

transport.

• High cost of infrastructure.• Charging time • Fleet management (Return,

distribution..)• Cost-recovery cycle

(Cost/benefit ratio)• Popularization and

promotion

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Speed up product development processes focus on market expansion to emerging markets.

Car-sharing Life Cycle

Link Car-Sharing to Other Business

Innovation to Bring Value

Potential of linking car-sharing to other businesses in viable and profitable ways.

Potential businesses, partnerships, and value propositions.

Quality, performance, efficiency and economy are relevant for the business, but must be supported by constant innovation

Critical Success Factors: Understand market and social needs, and innovate according to them



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Alternative for transportation Private rather than Public - adaptable business Entrepreneurial nature rather than bureaucratic

Car-sharing as part of Multimodal Transportation Systems

Technology and Trends as Critical Success Factors

Adoption of New Business Models

Understand technologies and anticipate trends

First movers will hold a competitive and sustainable advantage.

Car-sharing industry is still in evolution New needs and demands will appear, New trends and technologies will arrive -

creation of new BMs or blending of current BMs

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NEXT STEPS

1. Fast & Experienced Team

2. High Execution Speed

3. Validate Ideas & Assumptions

4. Use Primary Research

5. Use Competitors (Audit)

6. Focus on Experience

7. Financial Data Gathering

8. Understand Regulations

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Documents

LBC FINAL presentation