LAUREN JACKSON Brooklyn, New York, 11221 717-383- 1110 [email protected] WORK EXPERIENCE ICER Brands, New York, NY Brand Marketing Manager, Aug 2015 – Sep 2016 Developed or communicated informational programs to maintain favorable public opinion. Wrote and published press releases. Maintained the company's corporate image and identity through usage of logos and signage. Worked closely with the finance team to manage marketing budget (digital and brand marketing). Facilitate consumer relations, or the relationship between parts of the company such as the managers and employees, or different branch offices. Manage special events, including introducing new brands, apparel lines, and or products. Established partnerships with retailers, production companies, musicians, agency, athletes, artists, and non-profits (including specific large partnerships) Worked and developed copy for digital marketing i.e. ecommerce, and blog content. Served as project manager on photoshoots and retail vending Work directly with key accounts to build upon existing relationships for stronger partnerships Big Village Little City, Brooklyn, NY Band Manager, Oct 2016 – Present Locate and secure appropriate venues for live performances. Work with band members to create a marketing strategy to reach a diverse NYC demographic. Extend the existing BVLC brand while focusing on their core values as an entity. Negotiate contracts, payment and crucial information. Develop contacts with individuals and organizations to ensure clients' success. Keiretsu Forum Mid-Atlantic, Philadelphia, PA Marketing Intern, Sep 2014 – Dec 2014

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LAUREN JACKSON Brooklyn, New York, 11221 717-383-1110 [email protected]

WORK EXPERIENCEICER Brands, New York, NY

Brand Marketing Manager, Aug 2015 – Sep 2016 Developed or communicated informational programs to maintain favorable public opinion.Wrote and published press releases.Maintained the company's corporate image and identity through usage of logos and signage.Worked closely with the finance team to manage marketing budget (digital and brand marketing).Facilitate consumer relations, or the relationship between parts of the company such as the managers and employees, or different branch offices.Manage special events, including introducing new brands, apparel lines, and or products.Established partnerships with retailers, production companies, musicians, agency, athletes, artists, and non-profits (including specific large partnerships)Worked and developed copy for digital marketing i.e. ecommerce, and blog content.

Served as project manager on photoshoots and retail vendingWork directly with key accounts to build upon existing relationships for stronger partnerships

Big Village Little City, Brooklyn, NYBand Manager, Oct 2016 – Present

Locate and secure appropriate venues for live performances.Work with band members to create a marketing strategy to reach a diverse NYC demographic. Extend the existing BVLC brand while focusing on their core values as an entity.Negotiate contracts, payment and crucial information.Develop contacts with individuals and organizations to ensure clients' success.

Keiretsu Forum Mid-Atlantic, Philadelphia, PAMarketing Intern, Sep 2014 – Dec 2014

Collaborated with Percepture PR to design promotional flyers and issue press release write ups.Networked with investors to fund the Keiretsu Mid-Atlantic’s 2nd Annual Angel Capital Expo.Facilitated growth of social media platforms in order to promote the expoInterviewed and hired student workers and photographers

EDUCATIONWest Chester University, West Chester, PA

M.A. of Arts in Communication Studies, May 2015 (3.75 GPA)Graduate Communication Studies Distinguished Honor-MLK Luncheon 2015Graduate Department of Communication Studies Excellence in Service Award 2015

LaSalle University, Philadelphia, PA

B.A of History and American Studies, Minor in Film Studies, May 2011Dean’s List 2007-2011Winner of Northern Regional Grand Finale at Tribeca Film Festival 2011Selected Trolley Tour Guide of Philadelphia for LaSalle University 2010-2011Appointed Secretary- American Studies Association & Historical Society- LaSalle University 2008-2011

NCAA Division 1 Athlete- LaSalle University Women’s Field Hockey Team, 2007-2011

ADDITIONAL SKILLSStrong Written and Verbal skills (Press and Pitch Releases/Copywriting/Blog Writing), Partnership and relationship branding, Qualitative communication research, Microsoft office, Facebook, Twitter, Instagram, Tumblr, YouTube, Pinterest, Drupal Training, Shopify, HootSuite, WordPress, Google Analytics.