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LATEST STATISTICS

LATEST STATISTICS - LeadingRE · 100% 80% 60% 40% 20% 0% Source: Mintel International Website Survey May 2019 2 $1 8 $1 50 $1 45 $1 29 $1 Sotheby’s International Realty sothebysrealty.com

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Page 1: LATEST STATISTICS - LeadingRE · 100% 80% 60% 40% 20% 0% Source: Mintel International Website Survey May 2019 2 $1 8 $1 50 $1 45 $1 29 $1 Sotheby’s International Realty sothebysrealty.com

LATEST STATISTICS

Page 2: LATEST STATISTICS - LeadingRE · 100% 80% 60% 40% 20% 0% Source: Mintel International Website Survey May 2019 2 $1 8 $1 50 $1 45 $1 29 $1 Sotheby’s International Realty sothebysrealty.com

LUXURY PORTFOLIO MISSION

• Give listings exposure to the largest audience possible outside of the local market

• Increase the likelihood national and global buyers will find you

• Provide tangible marketing results at the best value

• Share the latest about today’s luxury consumer

• Connect our agents with the finest, most reputable and powerful group of brokers in the industry

Page 3: LATEST STATISTICS - LeadingRE · 100% 80% 60% 40% 20% 0% Source: Mintel International Website Survey May 2019 2 $1 8 $1 50 $1 45 $1 29 $1 Sotheby’s International Realty sothebysrealty.com

GLOBAL REACH

130,000Associates worldwide

565 Brokerages around the world

6Continents with member companies

Q Luxury Portfolio & LeadingRE Q LeadingRE

Page 4: LATEST STATISTICS - LeadingRE · 100% 80% 60% 40% 20% 0% Source: Mintel International Website Survey May 2019 2 $1 8 $1 50 $1 45 $1 29 $1 Sotheby’s International Realty sothebysrealty.com

LISTING INVENTORY

Total Inventory $58 Billion

Average Property $2.6 Million

Many renowned, celebrity homes and sold listings

NUMBER OF TOP LISTINGS

$1 Million+ 20,949

$5 Million+ 1,999

$10 Million+ 642

BRANDENTON, FL, USA | $11,995,000

THE COMPANY YOU KEEP

Page 5: LATEST STATISTICS - LeadingRE · 100% 80% 60% 40% 20% 0% Source: Mintel International Website Survey May 2019 2 $1 8 $1 50 $1 45 $1 29 $1 Sotheby’s International Realty sothebysrealty.com

NETWORK WITH THE MOST SALES

$32 BILLION MORE U.S. HOME SALES THAN OUR CLOSEST COMPETITOR AMONG THE TOP 500 FIRMS

Volume shown in billions of dollars

This bar chart is sourced from REAL Trends Top 500 for 2018, realtrends.com. Companies shown represent networks and national brands. 0 50 100 150 200 250

Leading Real Estate Companies of the World®

Keller Williams Coldwell Banker

Non-LeadingRE IndependentsBerkshire Hathaway Home Services

RE/MAX Sotheby’s International Realty

Compass Century 21

Douglas Elliman Real EstateeXp Realty

HomeSmart ERA

Better Homes & GardensRealty Executives

Exit Realty

$254

$222

$192

$91

$89

$83

$72

$45

$30

$28

$19

$14

$14

$12

$7

$.5

$32 Billion More Home Sales Than Our Closest CompetitorAMONG THE TOP 500 U.S. FIRMS

This bar chart is sourced from REAL Trends Top 500 for 2018, realtrends.com. Companies shown represent networks and national brands.

Volume shown in billions of dollars

Page 6: LATEST STATISTICS - LeadingRE · 100% 80% 60% 40% 20% 0% Source: Mintel International Website Survey May 2019 2 $1 8 $1 50 $1 45 $1 29 $1 Sotheby’s International Realty sothebysrealty.com

TOTAL U.S. PROPERTIESLuxury Portfolio has more listings over $1 Million LuxuryPortfolio.com

SothebysRealty.com

ChristiesRealEstate.com

KWLuxuryHomes.com

ColdwellBankerLuxury.com

Elliman.com

Compass.com

MayfairInternationalRealty.com

Source: Mintel International Website Survey May 2019. 0 2,000 4,000 6,000 8,000 10,000 12,000 14,000 16,000

Total U.S. Properties

Total Over $1 Million luxuryportfolio.com

Source: Mintel International Website Survey May 2019

Page 7: LATEST STATISTICS - LeadingRE · 100% 80% 60% 40% 20% 0% Source: Mintel International Website Survey May 2019 2 $1 8 $1 50 $1 45 $1 29 $1 Sotheby’s International Realty sothebysrealty.com

LUXURY PORTFOLIO IS TRULY LUXURY86% of all listings are $1 Million and/or above

Source: Mintel International Website Survey May 2019

100%

80%

60%

40%

20%

0%

Source: Mintel International Website Survey May 2019

62% OVER$1 MILLION

86% OVER$1 MILLION

50% OVER$1 MILLION

45% OVER$1 MILLION

29% OVER$1 MILLION

Sotheby’s International Realtysothebysrealty.com

46% OVER$1 MILLION

Douglas Ellimanelliman.com

Keller Williams Luxury Homes

kwluxuryhomes.com

Compasscompass.com

Coldwell Banker Global LuxurySM

coldwellbankerluxury.com

Luxury Portfolio International®

luxuryportfolio.com

luxuryportfolio.com

Page 8: LATEST STATISTICS - LeadingRE · 100% 80% 60% 40% 20% 0% Source: Mintel International Website Survey May 2019 2 $1 8 $1 50 $1 45 $1 29 $1 Sotheby’s International Realty sothebysrealty.com

WEBSITE STATSluxuryportfolio.com• Average 3 million high-net-worth visitors

annually

• 50,000+ homes marketed each year

• Listings in almost all states and more than 50 countries

• Traffic from 200 countries/regions per month

• Listings can be translated into 9 languages and 60 currencies

• 50% of traffic is from mobile devices

Page 9: LATEST STATISTICS - LeadingRE · 100% 80% 60% 40% 20% 0% Source: Mintel International Website Survey May 2019 2 $1 8 $1 50 $1 45 $1 29 $1 Sotheby’s International Realty sothebysrealty.com

WEBSITE VISITORSplanning to spend $1 Million+ on their next home

TORONTO, ONTARIO, CANADA | C $22,000,000Source: YouGov Affluent Perspective; Website Visitors from the USA

Liquid Assets: $10.8 Million

Avg. Household Income: $372,000

Primary Home (Mean Value): $2.4 Million

Second-Home Owner: 57%

Homeowners: 95%

Average Age: 36

66%: Male | 34%: Female

College Graduates: 97%

Page 10: LATEST STATISTICS - LeadingRE · 100% 80% 60% 40% 20% 0% Source: Mintel International Website Survey May 2019 2 $1 8 $1 50 $1 45 $1 29 $1 Sotheby’s International Realty sothebysrealty.com

ADDITIONAL ONLINE LISTING EXPOSURE• wsj.com

• mansionglobal.com

• barrons.com and Penta online

• juwai.com

• leadingre.com

• youtube.com

• WeChat (through Mansion Global)

Page 11: LATEST STATISTICS - LeadingRE · 100% 80% 60% 40% 20% 0% Source: Mintel International Website Survey May 2019 2 $1 8 $1 50 $1 45 $1 29 $1 Sotheby’s International Realty sothebysrealty.com

LEARN MOREVisit Program Information in LuxeXchange for additional materials and resources at

xchange.luxuryportfolio.com

Bookmark and incorporate the Luxury Portfolio Digital Listing Presentation at luxurylistingpresentation.com

Updated June 2019