Post-Exhibition ReportOrganisers

www.facebook.com/ EXPOLINGUA #expolingua

November 20 – 21, 2015www.expolingua.com

50 Languages • 85 Seminars • 144 Exhibitors

Sponsor Media Partners

L A N G U A G E C O U R S E S

L A N G U A G E T R A V E L

E X C H A N G E P R O G R AMME S

W O R K A B R O A D

O N L I N E C O U R S E S & A P P S

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ABOUT EXPOLINGUA BERLIN 2015

VISITOR PROFILE

20 – 25

16.7 %

<16–19

26.1 %

31 – 40

15.4 %

> 50

16.1 %

26 – 30

13.8 %

41 – 50

11.9%

Ages of visitors

EXPOLINGUA Berlin 2015, the 28th edition of the international fair for languages and cultures, took place from November 20 – 21, 2015, at Berlin’s Russisches Haus der Wissenschaft und Kultur. The event attracted 9,651 visitors, who took the opportunity to become acquainted with a variety of cultures and over fifty languages. One hundred and forty-four exhibitors from 27 countries showcased their products, programmes and services in the field of language learning and teaching. The exhibition was accompanied by a programme that allowed visitors to take their first steps towards learning a foreign language. It offered a wide range of mini language courses, workshops, and presentations covering topics such as language courses abroad, language tests, and international exchange programmes. Furthermore, this year’s new EXPOLounge offered a polyglot talk, conversation classes and a multilingual poetry slam. The Culture Corner accompanied presentations of information about cultural issues. The annual EXPOLINGUA Berlin event is the leading international exhibition for languages and cultures in Europe’s German-speaking region, encompassing all aspects of the language-learning market.

EXPOLINGUA Berlin 2015 attracted a wide range of visitors of all ages and from a variety of different backgrounds.

Outside Germany10.4 %

Place of residence

Other federal states

in Germany34.5 %

Berlin55.1 %

Female

68.3%Male

31.7 %

Visitor gender

Outside Germany10.4 %

Place of residence

Other federal states

in Germany34.5 %

Berlin55.1 %

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VISITOR PROFILE

(Statistics based on a multiple-response survey from EXPOLINGUA Berlin 2015)

(Multiple answers possible)Language interest

Otherlanguages

13.2 %

Spanish38.4 %

French32.8 %

Italian15.9 %

Swedish1.9 %

Russian21.1 %

Japanese7.6 %

Polish4.8 %

Greek2.3 %

English64.1 %

Turkish9.3 % German

as a foreign language

31.6%

Arabic15.3%

Portuguese12.5%

Chinese9.7%

(Multiple answers possible)Motivation for visit

General interest in languages and cultures

78.5 %

Foreign languages for profession

28.9%Programme19.1

%

Business contacts16.7 %

General overview47.2 %

Specificinterest11.7 %

Preparation forpurchase/ booking

14.8 %

Information about new developments

16.3%

Professionals

19.7%

University students

22.4%

Secondary school students

21.3 %

Teaching professionals

24.3%

Translators and interpreters

7.9%

Trainees1.6%

Retired2.8%

Professions of visitors

(Multiple answers possible)Language interest

Otherlanguages

13.2 %

Spanish38.4 %

French32.8 %

Italian15.9 %

Swedish1.9 %

Russian21.1 %

Japanese7.6 %

Polish4.8 %

Greek2.3 %

English64.1 %

Turkish9.3 % German

as a foreign language

31.6%

Arabic15.3%

Portuguese12.5%

Chinese9.7%

(Multiple answers possible)Specific interests

Language learningsoftware and apps

23.8 %

Learning/ teachingmaterial and dictionaries

29.0 %

%20.7

20.3 %

Intercultural training

Studies abroad

Exchange, au pair, work & travel programmes,

volunteer services20.7 %

Translating andinterpreting

8.5 %

Online courses Language travel34.9 %

Jobs & internshipsabroad24.5 %

Language courses42.6 %

11.4 %

Language tests8.6%

(Multiple answers possible)Specific interests

Language learningsoftware and apps

23.8 %

Learning/ teachingmaterial and dictionaries

29.0 %

%20.7

20.3 %

Intercultural training

Studies abroad

Exchange, au pair, work & travel programmes,

volunteer services20.7 %

Translating andinterpreting

8.5 %

Online courses Language travel34.9 %

Jobs & internshipsabroad24.5 %

Language courses42.6 %

11.4 %

Language tests8.6%

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EXHIBITORS

144 EXHIBITORS FROM 27 COUNTRIES

We represent

Education First at more than 140 exhibitions a year, and EXPOLINGUA

Berlin is definitely the most interesting one. The attendees, students from the entire world, are carefully targeted, which

makes it possible to hold high-quality

discussions.

Kai Strippel

EF Education First

WHAT EXHIBITORS SAID

EXPOLINGUA Berlin is a meeting place for people

who are simply into languages and have a lot

of fun looking around and searching for

something.

Markus Gron

phase6

As a language

and cultural institute, EXPOLINGUA Berlin

is the best opportunity we have during the year to

dialogue with our colleagues and the public - particularly

with people who want to learn the languages

we offer.

Carla Amado

Institut Camoes

AngolaArgentinaBrazilCanadaChinaColombiaCosta RicaDenmarkFrance

GermanyIndonesiaIrelandItalyJapanRepublic of KoreaMaltaPolandPortugal

RussiaSlovakiaSpainSwedenSwitzerlandTaiwanTurkeyUnited KingdomUSA

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A � Accademia Leonardo Salerno � Active Abroad � Agencia Cordoba Turismo � alugha GmbH � Arbeitskreis der Sprachenzentren e.V. � Assimil - Der Sprachverlag � Au Pair Agentur Maria Theresia � Audio Gil

B � Baltic Bright � Berliner Volkshochschulen � Bolivianisches Kinderhilfswerk e.V. � Botschaft der Republik Indonesien,

Abteilung für Bildung und Kultur � Botschaft der Republik Korea � Botschaft der Republik Türkei � Botschaft von Japan � Botschaft von Portugal - Camões, I.P. � Brandon Hill Language School � Brasilianische Botschaft in Berlin � BundesForum Kinder- und

Jugendreisen e.V. � Bundessprachenamt � Bundesverband der Dolmetscher und

Übersetzer e.V. (BDÜ) Landesverband Berlin-Brandenburg e.V.

� Bundesvereinigung der Polnischlehrkräfte

� Bundesverwaltungsamt - Zentralstelle für das Auslandsschulwesen

C � Carl Ed. Schünemann KG,

Sprachzeitungen � Castellon Tourist Board � Centre CIEP-SORBONNE Cours de

Civilisation Française de la Sorbonne � Chez Nous Homestay Ltd. � CLA - Université de Franche-Comté � Collège Saint-Charles-Garnier � CollegeCouncil gGmbH � Costa Blanca � Cours de Civilisation Française de

la Sorbonne (Fondation Robert de Sorbon)

D � Deutsche Ido-Gesellschaft � Deutsche Nachschule Tingleff,

Internatsschule � Deutsche UNESCO-Kommission e.V.

/ Freiwilligendienst kulturweit � Deutscher Esperanto-Bund e.V. � Deutsch-Französisches Jugendwerk

(DFJW) � Deutsch-Russische Festtage

� Die Eine Welt e.V. / Eurodesk

� Duero Cursos de Español

� Dussmann das KulturKaufhaus

E � ECM College

� Edukácia@Internet

� Edu-Seasons

� EF Education First

� El Camino del Español

� Embassy of Angola

� Enforex / Don Quijote Spanish in Spain & Latin America

� Escuela de Idiomas de Castilla y León

� Esperanto-Haus Michendorf e.V.

� EsperantoLand e.V.

� Europäische Kommission - Generaldirektion Übersetzung - Außenstelle Berlin

� Europro Language Sprachreisen

� Eurostudies

� EXBERLINER

� Experiment e.V.

� Explore Taiwan Educational Excursions

F � Fachverband Deutscher Sprachreise-

Veranstalter e.V.

� FEDELE

� FMKS – Verein für frühe Mehrsprachigkeit an Kitas und Schulen*

� Friedrich-Maerker-Verlag

G � Gebärdenfabrik

� Ghalayini - Sprachvermittlung

� Global College Malta

� GLS Sprachenzentrum

H � HelloTalk

� Helmut Buske Verlag GmbH

I � ICCA Sprach Institut

� ICI Instituto Cultural IDIOMA

� ICJA Freiwilligenaustausch weltweit e.V.

� Ido-Freunde Berlin

� Institut Français Berlin*

� Instituto Cervantes Berlin

� Iudicium Verlag GmbH

J � Japanese-German Center Berlin

(JDZB) � Japanisches Kulturinstitut Köln � Jourist Verlags GmbH

K � Kanadaplus Student Services Inc. � Kazan Federal University � Klingbjerg Verlag � Kolleg für polnische Sprache und

Kultur � Korea Foundation

L � L‘italiano Espresso Online � La Casa del Español � LAL Sprachreisen GmbH � Landesspracheninstitut in der Ruhr-

Universität Bochum (LSI) � Lingoda GmbH � Linguaffin � Linguland Sprachreisen und

Vivaworks Hilfsprojekte � Linguland Sprachreisen � Los Angeles Performing Arts

Conservatory

M � Magazin ParisBerlin � Mediterranean Spanish Language

Center � meinSchulprojekt by LinguaProjects � Mid-West Ireland Languages � Multilingual* � My Second Home

N � National Institute Of Tourism

Promotion

O � OMNILINGUA CENTRO

LINGUISTICO E CULTURALE � Orange Language School � Oribi

P � Pathfinder � phase-6 GmbH � polish-courses.com � Polka Dot. Sprachschule für Polnisch

in Berlin � Portuguese Now

R � Reichardt Deutschland � Russia Beyond the Headlines � Russisches Haus der Wissenschaft

und Kultur in Berlin

S � Salon der Sprachen*

� Schul- und Studienberatung Hauser

� SDL plc

� Service Civil International e.V.

� Sociedade Teuto-Brasileira

� Spanisch lernen in Valladolid, Spanien

� Spanish Institute

� Spotlight Verlag GmbH

� Sprachinstitut Slavicum

� Sprachschule Carlos V.

� Sprachschule Dilmer

� Staatliche Pädagogische Universität Tula, Russland

� Stafford House International

� Stiftung für das sorbische Volk

� STROKES International

� Studentsgoabroad.com

� Studio Gaus GmbH

T � TALISA Kinderbuch-Verlag

� Tandem

� TELC - gGmbH. Language Tests Die Europäischen Sprachenzertifikate

� The Language Center

� touch for light

� Translex, Folkuniversitetet

U � Uniono por la linguo internaciona Ido

� Universidad de Costa Rica

� Universidad Europea Miguel de Cervantes

� Università per Stranieri di Siena (University for Foreigners of Siena)

� Universitat de València

� Universitat Jaume I Castelló

� University of Alberta English Language School

� University of Alicante

� University of California, San Diego

V � VCAT Consulting GmbH

� Verlag Dilmer

Y � Yunus Emre Enstitüsü - Türkisches

Kulturzentrum Berlin

*Brochure rack

EXHIBITORS

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FOCUS: FESTIVAL OF LANGUAGES

Many visitors were particularly interested in the practical aspects of language learning. The most popular topics in the packed programme of 85 presentations were not only the mini language courses like Arabic, Korean and Spanish, but also seminars focusing on working abroad and/or cultural exchange, for example Internships and Volunteering Worldwide and Various Ways to go Abroad. Another popular topic was German as a foreign language, and the panel discussion that dealt with the subject of Integration through Language: Refugees and Acquisition of German received a lot of attention at this year’s exhibition.

The exhibition and accompanying seminars enabled participants to find the best fitting language-learning method to suit their individual needs. The EXPOLINGUA language ambassador, Fábio Nogueira, revealed his personal tip during a polyglots panel discussion: "I do not learn in a hurry; and I learn through a mix of different methods.”

EXPOLINGUA Berlin is a fascinating exhibition. There are a lot of interesting people who make visitors feel welcome, are friendly and outgoing, and are really nice. I’m having a lot of fun!

Patrick, 46, Businessman

EXPOLINGUA Berlin is like having the whole world in a small building in the middle of Germany.

Anja, 25, Student of Linguistics and German as a Foreign Language

All language fans will find something to interest them at EXPOLINGUA Berlin.

Gabriele, 65, retiree

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The programme is an integral part of EXPOLINGUA Berlin. Exhibitors are invited to contribute free of charge to the two-day programme, providing them with an additional opportunity to showcase their products and services and make contact with their target group. This year’s programme again attracted a great deal of interest. Experts provided information about subjects such as stays abroad, modern language-learning technology and learning techniques. The mini language courses were even more popular than at the previous year’s event and provided attendees with the opportunity to try Arabic, Chinese, Esperanto, Hebrew, Indonesian, Korean, Polish, Russian, Spanish and a multitude of other languages. Additionally, there were presentations about translation and interpreting, studying and learning languages abroad, work experience in foreign countries, as well as seminars with a focus on methodology such as Conversational German, impro theatre and Easy Languages: Learning Languages from the Streets.

Visitors also enjoyed the international Streetfood Market, Culture Corner and EXPOLounge. Highlights included a salsa workshop, calligraphy, Henna art, kung fu, tai chi, a Chinese dance performance, and the multilingual Poetry Slam.

PROGRAMME

INDIALOG

Following the success of the first InDialog conference in November 2013 the second international InDialog conference returned to the Russisches Haus für Wissenschaft und Kultur in Berlin on November 20 – 21, 2015 under the theme “Community Interpreting in Dialogue with Technology”. 120 participants from 25 countries travelled to Berlin for two days of dynamic discussions, panels, posters and individual talks, to network with international experts.

“Community Interpreting in Dialogue with Technology”

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SOCIAL MEDIA

Herzlichen Dank an alle Kunden, Besucher und Interessenten, die uns auf #Expolingua Berlin 2015 besucht haben!

Linguaffin @linguaffin

Kiswahili poetry at #Expolingua poetry slam from Jumoke

Alicia Mitchell @ alicia_ecm

Yunus Emre Enstitüsü Başkan Yardımcısı Dr. Şaban ÇOBANOĞLU standımızı ziyaret etti #expolingua #yeeorgtr #fuar

Yunus Emre Enstitüsü @YunusEEberlin

Tag 2 der #Expolingua: Kommt ins Russische Haus #Berlin ! #TranslatingEurope @translatores #xl8 @LauraBoselliEU

Sabine Scheidemann@SabineDGT

Rückblick #Expolingua: Die ganze Vielfalt des Sprachenlernens #xl8 https://t.co/Zz13oiK0tk

UEPO @ UEPO.de

Den ganzen Morgen tolles Animationsprogramm an unserem Stand...#Spanisch ist in Mode!!! #expolingua

E. Idiomas Carlos V @Idiomascarlosv

@expo_lingua: Day 2 at #EXPOLINGUA #Berlin! Hope you enjoy your journey into the world of languages :-) " Morning :)

Sandra Koch @ sdl_sandra

#expolingua is on again! Visit our stand this Friday and Saturday at @rus_haus for a free magazine

Exberliner Magazine @exberlinermag

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EXPOLINGUA Berlin was covered extensively by the local and national media. It was featured in newspapers like the Berliner Zeitung, Der Tagesspiegel and

taz; magazines like tip Berlin; trade and online media; radio stations like Berliner Rundfunk; and the local TV station rbb. The exhibition was also supported by

several media partners, including EXBERLINER, Paris Berlin and Spotlight Verlag.

PRESS COVERAGE

SAVE THE DATE!

For further information, please contact:

ICWE GmbH Silke Lieber Leibnizstrasse 32 10625 Berlin Germany

Tel: +49 (0)30 310 18 18-0 Fax: +49 (0)30 324 98 33

info@expolingua.com www.expolingua.com www.facebook.com/EXPOLINGUA www.icwe.net

November

18 – 19, 2016