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LAMPIRAN A

Aktivitas public relations..., Janet Diademor, FIKOM UMN, 2015

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LAMPIRAN B

Aktivitas public relations..., Janet Diademor, FIKOM UMN, 2015

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Lampiran I

Loan Letter untuk Media dari brand Coast yang dibuat oleh penulis.

Jakarta 30Juli 2015

Kepada Yth.

Natasha Majalah Good Housekeeping

Dengan Hormat,

Bersama ini kami sampaikan bahwa permohonan peminjaman properti dari pihak Majalah

Good Housekeepingdapat dilakukan pada :

Tanggal peminjaman : Selasa,4Agustus2015

Tanggal pengembalian :Kamis, 6 Agustus2015

Lokasi :Coast, Plaza Senayan

Person in charge : Natasha Dame (08180838 6154) Barang yang dipinjam max : 5 pcs

Jangka Waktu dan kondisi :

Peminjaman barang hanya dapat dilakukan pada hari Senin sampai Rabu.

Pengembalian barang paling lambat hari Jumat.

Tidak diijinkan meminjam barang pada hari libur dan weekend.

Semua baju yang dipinjam harus di dry-clean atau laundry.

Apabila ada kerusakan pada barang selama peminjaman, pihak peminjam harus

membayarkan barang tersebut (full price).

Barang yang boleh dipinjamhanya Normal item,tidak boleh barang Sale.

Untuk pengembalian barang maksimal 4 hari dari peminjaman.

Demikian surat ini dibuat. Atas perhatian dan kerjasamanya kami sampaikan terimakasih.

HormatKami, PihakPeminjam

ShilpaDodani Natasha Dame Brand Manager Good Housekeeping

Aktivitas public relations..., Janet Diademor, FIKOM UMN, 2015

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Lampiran II

Loan Letter untuk Media dari brand Coach yangdibuatolehpenulis.

Jakarta, 14 Agustus 2015

Kepada Yth.

Yudith Kindangen

Majalah Dewi

Dengan Hormat,

Bersama ini kami sampaikan bahwa permohonan peminjaman properti dari pihak Majalah

Dewi dapat dilakukan pada :

Tanggal peminjaman : Selasa, 25 Agustus 2015

Tanggal pengembalian : Kamis, 27 Agustus 2015

Lokasi : Coach

Person in charge : Yudith Kindangen(0817 0812 081) Barang yang dipinjam max : 5 pcs

Jangka Waktu dan kondisi :

Peminjaman barang hanya dapat dilakukan pada hari Senin sampai Rabu.

Pengembalian barang paling lambat hari Jumat.

Tidak diijinkan meminjam barang pada hari libur dan weekend.

Semua baju yang dipinjam harus di dry-clean atau laundry.

Apabila ada kerusakan pada barang selama peminjaman, pihak peminjam harus

membayarkan barang tersebut (full price).

Barang yang boleh dipinjamhanya Normal item,tidak boleh barang Sale.

Untuk pengembalian barang maksimal 4 hari dari peminjaman.

Demikian surat ini dibuat. Atas perhatian dan kerjasamanya kami sampaikan terimakasih.

Hormat Kami, PihakPeminjam

Desita Aisyari Yudith Kindangen Group Public Relations MajalahDewi

Aktivitas public relations..., Janet Diademor, FIKOM UMN, 2015

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Lampiran III

Media Monitoring brand CoachbulanJuni 2015 yang dibuatolehpenulis.

Aktivitas public relations..., Janet Diademor, FIKOM UMN, 2015

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Aktivitas public relations..., Janet Diademor, FIKOM UMN, 2015

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Aktivitas public relations..., Janet Diademor, FIKOM UMN, 2015

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Aktivitas public relations..., Janet Diademor, FIKOM UMN, 2015

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Lampiran IV

Contacting Media untuk Follow Up Grand Opening Coach Tunjungan Plaza dari List Media

Surabaya yang dilakukanolehpenulis.

Aktivitas public relations..., Janet Diademor, FIKOM UMN, 2015

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Aktivitas public relations..., Janet Diademor, FIKOM UMN, 2015

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Lampiran V

Media Breakfasting Gathering yang dilakukanolehKanmo Retail Group

Aktivitas public relations..., Janet Diademor, FIKOM UMN, 2015

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30/6/15 Media Gathering @ Penang Bistro

Aktivitas public relations..., Janet Diademor, FIKOM UMN, 2015

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LampiranVI

Endorsement Monitoring yang dibuatolehpenulis

Aktivitas public relations..., Janet Diademor, FIKOM UMN, 2015

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Aktivitas public relations..., Janet Diademor, FIKOM UMN, 2015

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Aktivitas public relations..., Janet Diademor, FIKOM UMN, 2015

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Lampiran VII

Event Silver Cross Yellow Party, Palalada, Grand Indonesia

Aktivitas public relations..., Janet Diademor, FIKOM UMN, 2015

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Lampiran VIII

Company Profile dari Kanmo Retail Group yang diperbaharui oleh penulis.

ABOUT US

Kanmo Retail Group (KRG) is part of the larger K.Aloomall Group established in Indonesia in the

1940s. The Group’s has interests across Asia in industry, trading, real estate, and financial markets.

KRG was formed in 2005 as the retail subsidiary of the Group focusing on retail distribution in

Indonesia and the Indian-sub-continent. Within 8 years of operations, KRG currently operates over

80 stores in Indonesia with a market leadership position in the kid’s and baby segment serving

thousands of customers monthly . In 2011, the group extended its retail portfolio to include brands

in the women’s fashion and accessories category.

Brands under the group include Mothercare, Early Learning Centre, Gingersnaps, Justice, Karen

Millen, Coast, COACH, TM. Lewin, Yo’Panino, & Pumpkin Patch. KRG is on a steady growth trajectory

and is continuously adding brands to its portfolio that have a market leadership position and fill a

void within the Indonesian market.

In addition to retail, we also distribute more than 70 brands across Indonesia in leading department

stores and hypermarts.

KRG has invested in cutting edge infrastructure from a semi-automated state of the art distribution

centre to visionary investments in IT and decision support systems.

At the heart of KRG lies an intense focus on the customer and surpassing its customer expectations.

With the customer at the heart of all decisions, KRG has enormously successful Privilege Club

Program with more than 180,000 customer that seeks to engage its customers to build brand loyalty.

OUR HEADOFFICE

Kanmo Retail Group

Menara Era level 14-15

Jl. Senen Raya #135-137

Jakarta Pusat 10410

P / +6221 3520729

E / marketing@kanmoretail.com

W / www.kanmoretail.com

Aktivitas public relations..., Janet Diademor, FIKOM UMN, 2015

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Lampiran IX

Proposal Media Gathering untuk brand women’secret yang dirancangolehpenulis.

Press Luncheon

Media:

Harper’s Bazaar – Veronica Arviana (0878 8333 4053)

Elle Magazine – Anindita Saryuf (0813 1422 4337)

Grazia – Yoland Handoko (0813 1113 3026)

Cleo Magazine – Tenny Rosyaria (0812 1819 5295)

Cosmopolitan – Dheniel Algamar (0817 2291 57)

Objective:

- To increase brand awareness from the media; to build a relationship and communications so

that the media can keep up the update information about the brand.

- To gain media coverage and make the brand a well-known brand by the content report from

media such as product placement and article in their magazines.

- Increase women’secret sales.

Time: Wednesday, 16th September @11 a.m – 01.00 p.m

Venue: Garcon, Plaza Senayan

Aktivitas public relations..., Janet Diademor, FIKOM UMN, 2015

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Rundown:

11.00 : Meet up at women’secret store, Plaza Senayan

11.00 – 11.45 : Store visit with the media

11.45 – 12.30 : Press luncheon @ Garcon

12.30 : Ice breaking & finish

PRESS KIT

Aktivitas public relations..., Janet Diademor, FIKOM UMN, 2015

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Lampiran X

Fotopenulis di lingkungankerja.

Fotobersama Public Relations Kanmo Retail Group, IbuDesitaAisyari

FotoPenulis di Kantor

Aktivitas public relations..., Janet Diademor, FIKOM UMN, 2015

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Fotobersama admin Marketing & Communication, Iriany

Suasana Kantor Kanmo Retail Group Pk 09.00.

Aktivitas public relations..., Janet Diademor, FIKOM UMN, 2015

Janet Diademor Date of birth : January 18, 1994

Religion : Protestant

Marital Status : Single

Nationality : Indonesian

Address : Janur Hijau Raya TK 2 / No. 4, Kelapa Gading, Jakarta 14240

Phone : 0899-8152-866

Email : janetdiademor@gmail.com

EDUCATION

2000-2006 : Tunas Karya Primary School

2006-2009 : Tunas Karya Junior High School

2009-2012 : Santo Yakobus Senior High School

2012-present : Multimedia Nusantara University

Majoring in Communication Science – Multimedia Public Relations

GPA: 3.67

SKILLS & ABILITIES

English Leadership Social Media

Mandarin Teamwork Microsoft Office

Indonesian Lobbying Movie Maker

Event Management Dealing Adobe Photoshop

Public Speaking Marketing Strategy Adobe Illustrator

Presentation Teaching

Negotiations MC

EXPERIENCE

Student Council at Santo Yakobus Senior High School

Committee of CSR Event, STATE (Sehat Tanpa Tembakau)

Committee of Neo Run Event

Marketing Team of Multimedia Nusantara University to Santo Yakobus Senior High

School

Head Leader of Creative Ministry at Teenagers Community Center

Head Leader of Care Department at Revelation Church

Sweet 17th Party Master of Ceremonial

Private Teaching for primary school students

Online selling branded original bags through Instagram

Aktivitas public relations..., Janet Diademor, FIKOM UMN, 2015