Strategic Marketing Case study: LAKE EOLA CHARTER SCHOOL SWOT
Analysis Assignment # 1
Roll #
Submitted To:
Strength Excellent record of student performance Parents and
employees very satisfied with the school Small class size and
average student teacher ratio Offered a private school feel for the
cost of a public school Number of teacher with advance degrees
Differentiated learning and progression customized curriculum
Professional development for faculty Close relationship between
parents and school administration Over all structure of teaching
program is very excellentWeakness Lack of awareness in greater
Orlando community Budget limitations increased need for fundraising
Database maintenance limited ability to track and communicate with
key stakeholders Hold not fully leverage the use of Donor Edge and
other potential fundraising resources Facility was outdated Limited
diversity in after school programs (sports) Not many people know
about LECS
Opportunity As more parents were dissatisfied with other school
that why increase the demand of charter schools Difficult economic
conditions lead families to pursue more affordable schooling
removing children from private schools President Obamas
administration supported charter schools Excellent educational
rating and satisfied parent population provided great leverage
points from which they get public supports LECS to position itself
as the solution to the gap between public school service and
private school price Threat\ Challenges Economic conditions
negatively affected donations Charter schools generally received
bad publicity in local news papers Public schools had access to
more state funding than charter schools Donor would be less
inclined to donate, which negatively affected the operating budget
of the school The final threat to LECS was state funding
